Dark Side of ENERGY DRINKS Research

1. A Deadly Story -

John was a 28-year-old basketball player who loved to drink energy drinks before his
games. He believed that the boost of caffeine and sugar would help him perform better
on the court. However, one day, his addiction to energy drinks caught up with him.

John had consumed three cans of energy drink before his game and felt sick and had
palpitations. During a break in the game, he collapsed and was rushed to the hospital's
emergency department. His heart was beating too fast (ventricular tachycardia), and the
doctors had to shock it back into a normal rhythm.

The doctors explained to John that drinking too many energy drinks can cause severe
health problems, especially when they contain high amounts of caffeine and other
stimulants. John was hospitalized and treated for his condition but unfortunately passed
away three days later

This story highlights the potential dangers of consuming too much caffeine in energy
drinks. While they may seem like a quick fix for fatigue or a way to boost performance,
the consequences can be severe. It's important to be aware of the risks and to limit
consumption of energy drinks to avoid any adverse effects on health. source

The data showed that 12 percent of people who had consumed only the energy drinks
were hospitalized, while eight percent of those who had consumed an energy drink in
combination with alcohol or drugs needed in-patient care.

In 2013, the US Food and Drug Administration received reports of 18 deaths and 150
illnesses linked to the consumption of energy drinks.

Source
https://gizmodo.com/21-year-old-man-nearly-dies-of-heart-failure-after-drin-1846699497
https://www.washingtonpost.com/news/to-your-health/wp/2014/03/19/more-than-10-perc
ent-of-emergency-room-visits-involving-energy-drinks-result-in-hospitalization/

2. How big is this Industry ?

In 2021, the energy drink industry had a global market size of approximately $86.35
billion. Considering the US energy drink sector, this figure lands at $28.25 billion. This is
more than 25 percent of the global market

Red Bull stands as the world's leading energy drink brand. It holds about 23 percent
market share for its primary product alone. Here’s a highlight of the top five energy drink
companies by market share:

● Red Bull (23.3 percent)

● Monster Energy (23.2 percent)
● Bang Energy (8.6 percent)
● Red Bull Sugar-Free (6.3 percent)
● Red Bull Summer Edition (4.3 percent) buildd

A total of 11.582 billion cans of Red Bull were sold worldwide in 2022, representing an
increase of 18,1% against an already very successful 2021 redbull

3. History of Energy Drinks Industry -

Let's journey back to 1886 for a moment, when Atlanta-based chemist Dr.
John Pemberton was working on a nausea and heartburn tonic, inventing
Coca-Cola in the process. At the time, the drink was made with a combination
of caffeine-filled kola nuts and an extract from coca leaves to boost energy.
While it definitely amped people up, Coca-Cola isn't considered the first
energy drink. Also, the company succumbed to government pressure and
modified its recipe to be cocaine-free in 1929. Boring, but reasonable.
Twenty years later, in 1949, Chicago-based Tri-City Beverage releases a drink
called Dr. Enuf, which is marketed as "The Original Energy Booster." It was
full of vitamins and, of course, caffeine, but wasn't popular enough to hang
with the big dogs like Coca-Cola.

The creation of Lipovitan in 1962 by Taisho Pharmaceutical Company was a

response to the growing problem of amphetamine abuse in Japan in the late
1950s. The Japanese government had passed laws to curb amphetamine use
throughout the country, and this led to a void in the market for products that
could provide energy and stimulation to people.

In response to this, Taisho developed an herbal tonic that they marketed as an

"energizing tonic." This tonic, which would later be considered the first modern
energy drink, was called Lipovitan. The name "Lipovitan" is derived from the
words "lipid" and "vitality," as the tonic contained lipids and was meant to
provide energy and vitality to its users.

Lipovitan was made from a combination of B vitamins, taurine, and other

herbal extracts. It had a taste, smell, and appearance that was similar to
cough syrup, which made it an easy target for criticism and skepticism from
consumers and health professionals alike. Nevertheless, the drink became
popular among those who wanted a quick burst of energy or a way to stay
awake during long work hours.

While Lipovitan may have been the first modern energy drink, it was not until
the 1990s that the energy drink market exploded with the introduction of Red
Bull. Since then, the energy drink market has grown significantly, with
numerous brands and varieties available today.

Lipovitan is made with taurine, among other ingredients. Taurine is not made
from bull sperm or pee, contrary to popular belief, but is actually a
sulfur-containing amino acid with antioxidant properties. It's the key ingredient
in most energy drinks today—drinks like Red Bull. Speaking of Red Bull, that
famous energy drink was first invented in 1976 by a pharmacist in Thailand. It
was called Krating Daeng, which translates to "Red Guar," or "Red Bull." The
drink didn't immediately start flying off the shelves, but in 1984, after downing
a bottle while struggling with serious jet lag, an Austrian marketing exec
reached out to Red Bull's inventor in the hopes of teaming up to market it to
the masses.

Together, the pair added more sugar, more caffeine, and switched from bottles
to cans in an effort to appeal to Europeans. By 1985, more and more people
were looking for alternatives to coffee, meaning the duo behind Red Bull was
on the right track. Competitors like Jolt Cola, which promised "all the sugar
and twice the caffeine," started hitting the market. Coke even began marketing
itself as a morning drink, and Pepsi released a drink called Pepsi-AM, though
it didn't last long. Red Bull released its new formula in Austria in 1987 and it
was a hit. A decade later, Red Bull landed in America.

The energy drink became especially popular among college students that
were desperate to stay awake to study, or party, or do whatever it is college
kids do. They also start mixing it with vodka, which is a recipe for disaster and
a serious hangover. Red Bull leans into its popularity on campuses by
sponsoring parties and other things, like extreme sports events, in an effort to
keep things young and hip. The brand also released a series of simplistic
commercials, which we still see today.
By the beginning of the 2000s, energy drinks are everywhere. Brands start
popping up left and right, and everyone has a preference. In 2001, Rockstar is
introduced, followed by Monster Energy in 2002, Pimp Juice by Nelly in 2003,
Rip It in 2004. The latter two drinks weren't very popular, so there's a good
chance you haven't heard of them. Website Video

4. How are energy drinks marketed ?

Energy drinks, including Red Bull, are marketed as beverages that can provide a quick
boost of energy and help consumers stay alert and focused. Red Bull, in particular, has
become well-known for its marketing campaigns that emphasize the drink's ability to
enhance performance and stimulate the mind and body.
The Powerful Branding -

One of the key features of Red Bull's marketing strategy is its consistent and powerful
branding, which includes its famous slogan "Red Bull gives you wings." The company
has maintained this slogan since 1997.

However, in 2013, Red Bull faced a class-action lawsuit that challenged the truthfulness
of its slogan. The lawsuit argued that Red Bull did not actually give consumers wings or
provide any specific benefits beyond the caffeine and sugar found in most energy
drinks.

As a result of the lawsuit, Red Bull agreed to pay out $13 million to consumers and
change its marketing messaging. The company introduced a new advertising campaign
with the tagline "Red Bull gives you wiiings," which was meant to be a playful take on
the original slogan.

The Red Bull logo, which consists of two red bulls about to lock horns and a yellow sun
in the background, embodies the brand identity of power, fearlessness, and
perseverance.

Another factor contributing to Red Bull's branding success is its viral and highly
shareable content. The company focuses heavily on video and blog content displayed
on its website homepage. This content engages the audience and keeps them
up-to-date with the company's recent activities, which helps to maintain their interest in
the brand. buildd

Events -

One of the key marketing strategies used by Red Bull is sponsorship of extreme sports
and other high-energy events. For example, Red Bull has sponsored events such as the
Red Bull Air Race, the Red Bull X-Fighters motocross series, and the Red Bull Cliff
Diving World Series. By associating itself with these high-profile events, Red Bull is able
to position itself as a brand that is all about action, excitement, and adrenaline.
ChatGPT

Celebrities -

Another key aspect of Red Bull's marketing strategy is its use of endorsements from
athletes and other celebrities. Red Bull has partnered with numerous athletes and
sports teams over the years, including soccer star Neymar, snowboarder Shaun White,
and the New York Red Bulls soccer team. By aligning itself with these high-profile
figures, Red Bull is able to appeal to a wide range of consumers who are interested in
sports, fitness, and an active lifestyle. ChatGPT
Public attention

Red Bull uses marketing not just to boost product sales but also to set records and
achieve other goals. The example given is the "Red Bull Stratos" mission, where Felix
Baumgartner was sent to the edge of space to attempt a skydive from a height of
38,600 km. The event was watched by millions of people live on YouTube and resulted
in three official world records, including breaking the speed of sound during free fall.
The company poured in $30 million into this successful project and landed $500 million
in sales.

Red Bull's marketing strategy goes beyond simply selling products, and that it is willing
to invest significant resources to create unique and innovative experiences that capture
people's attention and generate interest in the brand.

YouTube is another valuable content delivery channel for Red Bull. It has about 6,000
videos on the platform, with its space jump video receiving over two million likes and
120 million views. buildd

Overall, Red Bull's marketing strategy has been highly effective in establishing the
brand as a leader in the energy drink industry. By positioning itself as a drink that is
associated with excitement, energy, and performance, Red Bull has been able to attract
a loyal following of consumers who are looking for a quick and easy way to boost their
energy levels and stay alert throughout the day. —-- Chat GPT

5. How energy drinks addicts you?

Energy drinks contain caffeine, which is a psychoactive substance that stimulates the
central nervous system and can increase levels of dopamine in the brain. Dopamine is a
neurotransmitter that is associated with pleasure, reward, and motivation. When
dopamine levels increase in the brain, it can produce a feeling of pleasure or euphoria.

However, repeated exposure to caffeine can lead to a decrease in the pleasure

experienced from the dopamine response. This means that if a person consumes
energy drinks regularly, they may need to consume increasing amounts to continue
experiencing the same level of pleasure or euphoria. This phenomenon is known as
tolerance.
When a person develops a tolerance to energy drinks, they may find themselves
consuming more and more to achieve the desired effect. This can eventually lead to
dependence, where the person feels that they cannot function without consuming
energy drinks. Dependence can have negative consequences on a person's physical
and mental health, including increased heart rate, high blood pressure, anxiety, and
insomnia. healthline

6. Where was Red Bull banned and Why?

Red Bull has faced bans in some countries due to concerns over its safety and potential
health risks associated with its high caffeine and sugar content. In some cases, the ban
has been temporary, while in others it has been permanent.

For example, in France, Red Bull was banned in 2008 due to concerns over the high
levels of caffeine and taurine in the drink, which were thought to pose a health risk.
However, the ban was later lifted after Red Bull changed its formula to reduce the
caffeine and taurine content.

In Denmark, Red Bull was banned in 2008 due to concerns over the safety of taurine,
which was believed to pose a risk to heart health. The ban was later lifted after Red Bull
agreed to remove taurine from its formula in Denmark.

In Norway, Red Bull has been banned since 2009 due to concerns over its high caffeine
content, which is thought to pose a risk to heart health. The ban is still in place today,
and Red Bull is not allowed to be sold in Norway.

Other countries that have banned or restricted the sale of Red Bull include Uruguay,
Iceland, and Kuwait. In some cases, the bans have been temporary or have only
applied to certain age groups, such as children and teenagers. Chat gpt

7. The process of making?

Ingredient Selection: The first step in making Red Bull is to select and source the
ingredients. The key ingredients in Red Bull include caffeine, taurine, B-vitamins, and
sugar. These ingredients are often purchased from third-party suppliers and stored in a
warehouse.
Blending: Once the ingredients are selected, they are mixed together in a large blending
tank. The blending process ensures that the ingredients are well-distributed and that the
final product has a consistent taste.

Pasteurization: After blending, the mixture is heated to a high temperature to kill any
harmful bacteria and ensure that the drink is safe to consume. This process is known as
pasteurization and involves heating the liquid to a temperature of at least 70°C for a
certain amount of time.

Carbonation: After pasteurization, the mixture is carbonated by injecting carbon dioxide

gas into the liquid. This process gives the drink its characteristic fizzy texture and helps
to preserve the drink by reducing the amount of oxygen in the can.

Packaging: Once the drink is carbonated, it is transferred to the filling machine, where it
is packaged into cans or bottles. The cans are typically made of aluminum, while the
bottles are made of glass or plastic. The packaging is designed to protect the drink from
contamination and to make it easy for consumers to transport and consume.

Quality Control: Throughout the production process, quality control measures are
implemented to ensure that the final product meets the company's standards. These
measures include testing the drink for taste, carbonation, and safety.

8. How do RedBull gain color?

Red Bull has a distinctive yellowish-gold color, which comes from the caramel color
added to the drink. Caramel color is a common food coloring agent that is made by
heating sugar or other carbohydrates until they caramelize and turn brown. The
resulting caramelized mixture is then added to the drink to give it a golden-brown color.

Additionally, Red Bull also contains some natural and artificial flavors that contribute to
its overall taste and color. However, the caramel color is the main ingredient that gives
Red Bull its characteristic yellowish-gold color.

9. The deadly ingredients ?

Caffeine: a stimulant that helps increase alertness and concentration.

Taurine: an amino acid that supports brain function and helps regulate heartbeat.

B-group vitamins: including niacin, pantothenic acid, vitamin B6, and vitamin B12,
which help convert food into energy and support the nervous system.

Sucrose and glucose: types of sugar that provide a quick source of energy.

Alpine spring water: water sourced from the Austrian Alps.

Artificial flavors and colors: to give the drink its characteristic taste and appearance
(plain caramel, riboflavins).

Citric acid : Citric acid is one of the ingredients in Red Bull. It is added to give the drink
a slightly tart flavor and to act as a preservative. In addition, citric acid can enhance the
effects of caffeine by increasing the absorption of caffeine in the body. However, the
amount of citric acid in Red Bull is not disclosed by the company.
Sweeteners: Red Bull uses sucrose and glucose as its primary sweeteners, while
Monster Energy drink uses high fructose corn syrup and sucralose.

Flavors: Red Bull has a unique flavor that is often described as sweet and tart, while
Monster Energy drink has a sweeter and more fruity taste.

Additional vitamins: Red Bull contains niacin (vitamin B3), pantothenic acid (vitamin B5),
pyridoxine hydrochloride (vitamin B6), and cyanocobalamin (vitamin B12), while
Monster Energy drink contains these same vitamins as well as riboflavin (vitamin B2)
and thiamin (vitamin B1).

Preservatives: Red Bull contains only citric acid and sodium benzoate as preservatives,
while Monster Energy drink contains citric acid, sodium benzoate, and sorbic acid.

Other ingredients: Monster Energy drink contains additional ingredients such as gum
Arabic and natural and artificial flavors, while Red Bull does not.

10. How do energy drinks act on our body?

Caffeine is a natural stimulant that is found in various plants, such as coffee, tea, and
cacao. When consumed, caffeine is rapidly absorbed into the bloodstream and
distributed throughout the body, including the brain.

Caffeine works by blocking the action of adenosine, a neurotransmitter that promotes

sleepiness and drowsiness. Adenosine is produced by the body throughout the day and
gradually accumulates in the brain, leading to an increased feeling of tiredness and a
desire to sleep.

By blocking adenosine, caffeine can increase the activity of other neurotransmitters,

such as dopamine and norepinephrine, which can enhance mood, attention, and energy
levels. This can lead to a feeling of increased alertness and focus, as well as a
reduction in feelings of fatigue.

Caffeine can also have effects on various bodily systems, including the cardiovascular
and respiratory systems. It can cause an increase in heart rate and blood pressure, as
well as dilation of the airways in the lungs, which can make breathing easier.

The effects of caffeine can vary depending on the individual, as well as the amount and
timing of consumption. Generally, the effects of caffeine peak within 30 to 60 minutes
after consumption and can last for several hours, depending on factors such as
metabolism and tolerance.

11. Health Affects -

The American Academy of Pediatrics states that caffeine and other

stimulant substances contained in energy drinks have no place in the diet
of children and adolescents.9

In the US, more than 20,000 emergency room visits in 2011 were
associated with energy drink use. A small 2014 review found that out
of 11 patients with serious heart problems, including cardiac arrest,
five reported heavy energy drink consumption.

NOTE - READ THIS ARTICLE FIRST AND PICKUP

KEYWORDS
 ● Dehydration (not enough water in your body).

Energy drinks contain high levels of caffeine, sugar, and other stimulants that can
increase the body's metabolic rate and lead to dehydration. Dehydration occurs when
the body loses more fluids than it takes in, leading to a decrease in the amount of water
in the body.

Caffeine, which is the primary ingredient in most energy drinks, is a diuretic. It causes
the kidneys to produce more urine, which increases the amount of water that is lost from
the body. This means that the more caffeine you consume, the more likely you are to
become dehydrated.

Sugar is another ingredient found in energy drinks that can contribute to dehydration.
When you consume large amounts of sugar, your body needs more water to process it.
As a result, more fluids are pulled from your body's cells, leaving you feeling
dehydrated.

In addition to caffeine and sugar, energy drinks also often contain other stimulants like
taurine and guarana. These stimulants can further increase the body's metabolic rate
and lead to more fluid loss.

Moreover, many people tend to consume energy drinks in place of water or other
hydrating fluids, which can exacerbate the problem. When the body is already
dehydrated and you are consuming more fluids that are not hydrating, it can lead to a
vicious cycle where the body becomes increasingly dehydrated.

Furthermore, energy drinks can also disrupt the body's natural thirst mechanisms. The
high levels of sugar and caffeine can suppress the body's natural urge to drink water,
leading to decreased water intake and further dehydration.

In summary, energy drinks can cause dehydration due to their high caffeine, sugar, and
stimulant content. Additionally, consuming energy drinks instead of hydrating fluids and
disrupting the body's natural thirst mechanisms can contribute to dehydration. It is
important to consume energy drinks in moderation and to drink plenty of water to
prevent dehydration.

● Heart complications (such as irregular heartbeat and heart failure).

Energy drinks have been linked to heart complications such as irregular heartbeat and
heart failure. This is because they contain high levels of caffeine and other stimulants
that can put stress on the heart and cardiovascular system.

Caffeine is a central nervous system stimulant that can increase heart rate, blood
pressure, and the amount of oxygen required by the heart. Consuming high levels of
caffeine found in energy drinks can cause arrhythmias, or irregular heartbeats, in some
people. This is because caffeine can disrupt the heart's electrical signaling and cause
the heart to beat irregularly.

Moreover, energy drinks can interact with certain medications, such as those used to
treat heart conditions, and cause adverse reactions. This is because the caffeine and
other stimulants in energy drinks can interfere with the metabolism and effectiveness of
these medications, leading to potentially dangerous interactions.

Finally, it is important to note that the long-term effects of consuming high levels of
energy drinks on the heart and cardiovascular system are still largely unknown.
However, studies have shown that chronic energy drink consumption can lead to
changes in heart rate variability and increased blood pressure, which can increase the
risk of cardiovascular disease and heart failure over time.

In summary, energy drinks can cause heart complications such as irregular heartbeat
and heart failure due to their high caffeine and stimulant content, as well as their
potential to cause dehydration and interact with certain medications. It is important to
consume energy drinks in moderation and to talk to a healthcare professional before
consuming them if you have a history of heart conditions.

How?

Caffeine is a stimulant that can increase heart rate and blood pressure by several
mechanisms:

1. Blockage of Adenosine Receptors: Caffeine blocks the action of adenosine, a

neurotransmitter that is involved in regulating heart rate and blood pressure.
Adenosine works to relax the blood vessels and slow down the heart rate, but
caffeine blocks this action, leading to increased heart rate and blood pressure.

2. Stimulation of Sympathetic Nervous System: Caffeine stimulates the sympathetic

nervous system, which is responsible for the "fight or flight" response. This
causes the release of adrenaline and noradrenaline, which increase heart rate
 and blood pressure by constricting blood vessels and increasing the force of
heart contractions.

3. Increase in Calcium Levels: Caffeine can also increase the levels of calcium in
the heart cells. This can cause the heart to contract more forcefully and increase
the heart rate.

4. Diuretic Effect: Caffeine is a diuretic, which means it increases urine output. This
can lead to dehydration and a decrease in blood volume, which can cause the
heart to work harder to pump blood and increase blood pressure.

5. The combined effects of these mechanisms can lead to an increase in heart rate
and blood pressure after consuming caffeine. However, it is important to note that
the degree of increase can vary depending on individual sensitivity to caffeine,
dose, and frequency of consumption.

● Anxiety (feeling nervous and jittery).

Energy drinks are beverages that contain high levels of caffeine, which is a central
nervous system stimulant. Caffeine works by blocking the effects of adenosine, a
neurotransmitter that promotes sleep and suppresses arousal. When caffeine blocks
adenosine, it increases the activity of other neurotransmitters, such as dopamine and
norepinephrine, which can produce feelings of alertness, energy, and focus.

However, when consumed in large amounts, caffeine can have negative effects on the
body, including feelings of nervousness, jitteriness, and anxiety. This is because
caffeine can disrupt the balance of neurotransmitters in the brain, leading to an
overstimulation of the nervous system. When the nervous system is overstimulated, it
can cause a range of symptoms, including increased heart rate, elevated blood
pressure, rapid breathing, and muscle tension.

In addition to caffeine, energy drinks often contain other stimulants such as guarana,
taurine, and ginseng, which can also contribute to feelings of anxiety. Guarana, for
example, contains caffeine as well as other compounds that can enhance its effects.
Taurine, an amino acid found in energy drinks, has been shown to have a calming effect
on the brain, but in high doses, it can have stimulant effects and contribute to anxiety.
Ginseng, a popular ingredient in energy drinks, can also stimulate the nervous system
and cause feelings of jitteriness and anxiety.
Moreover, energy drinks often contain high levels of sugar, which can also have
negative effects on the body. When consumed in large amounts, sugar can cause a
rapid spike in blood sugar levels, followed by a crash, which can cause feelings of
fatigue, irritability, and anxiety.

It's important to note that individual sensitivity to caffeine and other stimulants can vary
widely. Some people may be more prone to anxiety and nervousness after consuming
energy drinks than others. Additionally, mixing energy drinks with alcohol or other
substances can also increase the risk of negative effects, including anxiety.

In summary, energy drinks can cause anxiety and nervousness due to their high levels
of caffeine, other stimulants, and sugar. These ingredients can overstimulate the
nervous system and disrupt the balance of neurotransmitters in the brain, leading to a
range of symptoms. It's important to consume energy drinks in moderation and be
aware of individual sensitivity to caffeine and other stimulants.

● Insomnia (unable to sleep)

Energy drinks can cause insomnia, which is the inability to fall asleep or stay asleep.
This is because energy drinks contain high levels of caffeine, which is a stimulant that
can disrupt the sleep-wake cycle and interfere with the body's ability to relax and fall
asleep.

Caffeine works by blocking the effects of adenosine, a neurotransmitter that promotes

sleep and suppresses arousal. When caffeine blocks adenosine, it increases the activity
of other neurotransmitters, such as dopamine and norepinephrine, which can produce
feelings of alertness, energy, and focus. While this can be beneficial during the day,
consuming caffeine too close to bedtime can interfere with the natural sleep process.

In addition to caffeine, energy drinks often contain other stimulants such as guarana,
taurine, and ginseng, which can also contribute to insomnia. These ingredients can
increase the activity of the nervous system and cause feelings of wakefulness and
alertness, making it more difficult to fall asleep.

12. Why Did Red Bull Add Extra ‘ii’ in Its Tagline?
After twenty years of seeing the circle of success, much of it based on its clever slogan,
RedBull fell prey to its own ingenuity and gallantry. How the genius of the marketing
slogan “RedBull gives you wiiings” was called into question is a 13-million-dollar story.

A US citizen named Benjamin Carethers questioned – “Why doesn’t RedBull give me

wings?” He sued the company for ‘false advertising. He claimed that after 10 years of
drinking Red Bull, he had neither grown wings nor had seen any athletic or intellectual
enhancement in his performance.

His claim read - “Even though there is a lack of genuine scientific support for a claim
that Red Bull branded energy drinks provide any more benefit to a consumer than a cup
of coffee, the Red Bull defendants persistently and pervasively market their product as a
superior source of ‘energy’ worthy of a premium price over a cup of coffee or other
sources of caffeine.”

As per the consumer court documents that were filed in the New York Federal Court, the
officials of the energy drink chose to settle with Benjamin Carethers. Red Bull also
agreed to pay cash up to $10 to all the people who purchased Red Bull in the last decade,
instead of cash customers also had an option to go with two Red Bull products worth
$15. The complete payout was capped at no more than $13 million.

Red Bull had learned a hard lesson. They also realized that their marketing slogan was
catchy and the tagline had gathered global attention that was driving their sales.

So, in a bid to keep their tagline intact, they added two ‘ii’s to their word wings. And that
is how the slogan became – “RedBull Gives you Wiiings”. That is how a successful
business works.

2. Many incidents in which energy drinks harmed people

too much.

In 2010, a 23-year-old New Zealand woman named Natasha Harris died from a heart
attack believed to have been caused by her heavy consumption of Coca-Cola, which
contains caffeine. Source: BBC News - https://www.bbc.com/news/world-asia-21446968

In 2011, a 14-year-old girl named Anais Fournier died after consuming two 24-ounce
cans of Monster Energy drinks in a 24-hour period. Source: ABC News -
https://abcnews.go.com/Health/monster-energy-drink-blamed-girls-death/story?id=1471
7968
In 2012, a 28-year-old woman named Jennifer Bowersock from Ohio died after drinking
a large amount of an energy drink called Redline. Source: ABC News -
https://abcnews.go.com/Health/energy-drinks-kill-mother-multiple-organ-failure/story?id
=16826063

In 2012, a 33-year-old man named Cory Terry from New York died after drinking a Red
Bull energy drink during a basketball game. Source: The New York Times -
https://www.nytimes.com/2015/11/17/nyregion/a-brooklyn-man-dies-after-an-ordinary-ac
t-like-drinking-a-soda.html

In 2013, a 19-year-old man named James Michael Sweatt from South Carolina died
after consuming two 24-ounce cans of Monster Energy drinks in 24 hours. Source: CBS
News -
https://www.cbsnews.com/news/monster-energy-drinks-19-year-old-boys-death-sparks-l
awsuit/

In 2014, a 16-year-old girl named Lanna Hamann from Arizona died of a heart attack
while on vacation in Mexico. Energy drink consumption was believed to be a
contributing factor. Source: NBC News -
https://www.nbcnews.com/health/kids-health/energy-drinks-blamed-16-year-old-girls-he
art-attack-n118766

In 2014, a 28-year-old woman named Sara Milosevic from Serbia died after drinking
several cans of energy drinks each day for several weeks. Source: The Guardian -
https://www.theguardian.com/society/2014/jul/02/serbia-girl-15-dies-energy-drinks-cons
umption

In 2015, a 16-year-old high school student named Davis Cripe from South Carolina died
after consuming a large soda, a latte, and an energy drink in a two-hour period. Source:
CNN -
https://www.cnn.com/2017/05/15/health/teen-dies-drink-caffeine-energy/index.html

In 2015, a 24-year-old Australian man named Luke Reeves died after consuming four
cans of an energy drink called "No Name" during a night out with friends. Source: Daily
Mail -
https://www.dailymail.co.uk/news/article-3426977/Man-died-consuming-four-energy-drin
ks-alcohol.html

In 2017, a 26-year-old man named Shane Sauer from Minnesota died after drinking an
energy drink and a large coffee while driving. Source: Star Tribune -
https://www.startribune.com/death-of-lakeville-man-who-drank-energy-drink-ruled-accid
ental/462126283/