There are TWO

Great Tragedies In Life...

It has been said that the two great tragedies in life are these: Not KNOWING
your purpose—not knowing why you are here on Earth... and once you know your
purpose—not LIVING it with passion... every single day you are alive.
Pastor Rick Warren, in his thought-provoking book, The Purpose-Driven Life,
posed the question of the ages...

“Why on Earth am I here?”

However, once you know the answer to this question—once you understand the
Divine reason for your existence—there’s an even bigger question to be answered...

“How in the world am I going to make this happen?!”

Just HOW can I live a life of passion and purpose? What, exactly, am I expected
to DO? How can I transform my life’s purpose into an unstoppable MISSION... and
ultimately achieve the success I desire, personally and professionally?
You may have struggled with clarity of purpose and direction for your entire life.
By the time you complete Success On Purpose, this will no longer be an issue. You
will—maybe for the first time ever—discover your Natural Mission in life.

The good news is that there is a simple formula for

determining your life’s Natural Mission—a formula
that contains only 3 variables. Plug in your unique
Visions, Values and Roles, and you will have the
starting point for living your dreams and goals... the
foundation for achieving Purpose-Driven Success.
Success On Purpose will give you the tools to realize your full potential... to
consistently live your best life ever. You will discover how your values, vision, and
roles combine in your life... giving you inherent direction and purpose for every
choice you make and every action you take... permitting you to create the life you
were intended to live. You will learn how to become a Purpose-Driven Success.
You will discover—and achieve—your life’s Natural Mission.

USA $29.95
CAN $34.95
 ex libris

This Copy of SUCCESS

ON PURPOSE belongs to:

Name ______________________________

Address ____________________________

City _______________________________

State ______________________________

Zip ________________________________

Phone ______________________________

If found, please return immediately

as I can’t live without it!
 S UCCESS
Publisher’s Notes
Success On Purpose is published by ThinkTQ, Inc. under license from the authors.
All Rights Reserved. Without limiting the rights under copyright law, and except for brief
reviews, no portion of this book may be reproduced, stored in, or introduced into a
retrieval system, or transmitted in any form, or by any means (electronic, mechanical,
photocopying, recording, or otherwise), without the express written permission of
ThinkTQ, Incorporated.
ON
The Time Prism,™ Nine to Five ScreenGEMS,™ TQ,™ Engage The Time Prism,™
TQ SMART,™ Think Full Spectrum™ and Intelligent ScreenSaver Training System™
are Trademarks of ThinkTQ, Inc. These Trademarks are used subject to license
P URPOSE
agreements between ThinkTQ, Inc. and the authors.
All other Trademarks by their respective owners. Other books, quotations and The Starting Point For
publications referenced, and the authors mentioned, are used for illustrative purposes only
and do not represent an endorsement, implied or otherwise, by these authors, their estates Purpose-Driven Success
or publishers. Thumbnail book covers are used with permission from Amazon.com. By
clicking on the cover, you will be taken to the respective publication at Amazon.

Cover design, graphics and layout by Spark Studios, Boulder, Colorado.

Special thanks to Maria Tesoro Design and Editing Services, Boulder, Colorado. A simple formula for discovering and
achieving your Natural Mission.
Library of Congress Catalog Card Information is on file with the publisher.
by
For more information, please eMail: Marketing@ThinkTQ.com
Eric R. Haas &
ThinkTQ, Inc. Kent C. Madson
Post Office Box 18899
Boulder, Colorado 80308

© Copyright 2007 by Eric R. Haas and Kent C. Madson

All Rights Reserved.
 Table of Contents
Success On Purpose

Authors’ Notes ..................................................................................................................ii

How to Use This Interactive eBook..................................................................................iv

Chapter 1: The Power of Purpose ..................................................................................1

Chapter 2: Defining Purpose ........................................................................................13

Chapter 3: Natural Mission ..........................................................................................37

Chapter 4: Inherent Direction ......................................................................................53

Chapter 5: My Values....................................................................................................69
“The world is my country, all mankind are my brethren,
and to do good is my religion.” Chapter 6: My Visions ..................................................................................................89

Chapter 7: My Roles ..................................................................................................121

—Thomas Paine
Chapter 8: My Purpose, My Life ................................................................................131

Chapter 9: Success On Purpose..................................................................................145

“God hath entrusted me with myself.”

—Epictetus

SUCCESS ON PURPOSE i
 Authors’ Notes:
About our motivational style.
Success On Purpose has been written by an entire team of people working on various
aspects of Project Time Prism and Project TQ over the past 12 years.
This book is just one element in a complete system designed to help people work
smarter, compete smarter and live the life they love. We have helped tens of thousands of
ministers, doctors, lawyers, bankers, business people, coaches, executives, entrepreneurs...
people just like you.
If you have purchased the Full Power of TQ System, Thank You! If not, there is a
coupon in the back that will save you $50 off the purchase price!
We are passionate about this discipline.
We want to help you, and know we can. If we seem a little too pushy, please
remember—THAT’S OUR JOB!
We also realize that you are looking for specific answers to some rather complex
issues. In clear, and unambiguous language, we will answer two of your biggest questions:
1. What EXACTLY is my PURPOSE in life?
2. What SPECIFICALLY must I do to LIVE it?
When you put this book down, you will have your answers. We promise.
In the interest of simplicity, we have also tried to eliminate the massive details that
weigh down more “professorial” books, and get straight to the point. You will not find
endless references, examples and outside expert opinions to slow you down. If you want
to know more about many of the concepts we are writing about, simply do a Google search
and follow those links to your heart’s content.
Finally, study the quotes we use carefully. Listen to what is being said with an open
mind... even if you don’t particularly like the person quoted. Think of these quotes as light
switches—turning on the “bright bulb” inside your brain—giving you a new source of
intellectual illumination on this age-old discussion.

Dedication...

Success On Purpose is dedicated to helping

you quickly identify your mission in life and
transform that mission into a lifetime of
Principal writing and storytelling has been penned by me, Eric R. Haas, with the success—personally and professionally.
able assistance of my business partner, Kent C. Madson. So, when you see the word “I,”
please read it in my voice. When you see the word “WE,” it means Kent, I, and the
collective of a hundred different people that was required to bring you the wisdom found
By the time you finish reading this book—
within these pages. and complete the personal exercises—you
Because I am a very positive and enthusiastic person, you will find what most editors
consider an excessive use of exclamation points, CAPITALIZED WORDS—and long
will understand your unique Purpose...
dashes to emphasize a point! This is intentional. exactly how your Natural Mission forms...
My job is to educate you... to motivate you... to challenge and find Inherent Direction for your life.
you... to prompt you to change both your point of In short, you will have taken a huge step
view—and your viewpoint. towards becoming Successful On Purpose...
Kent and I want you to break out of your “business as usual” thinking, and take achieving the Purpose-Driven Success you so
positive steps to become a powerful “New You!” If we sound a bit too “rah-rah,” please
forgive us. richly deserve.

ii SUCCESS ON PURPOSE SUCCESS ON PURPOSE iii

 How To Use This Powerful Interactive eBook: If you do not like reading on screen, get the printed edition!
Success On Purpose contains a treasure-trove of resources not found in any other book in
the world. While you will certainly gain valuable insight by reading this fabulous new
Step-By-Step Procedures eBook, to get maximum benefit you must actually do the work.
The complete, 172 page PRINTED EDITION is normally $39.95 and includes the 1-
Getting maximum value from Success On Purpose. hour Secrets of The Time Prism CD, and access to ThinkTQ.com for one full year!
Success On Purpose is part of the Power of TQ System, and is the starting point for
people who need to quickly improve their sense of purpose and Mission. If you have
already tested your TQ and have been instructed to first improve your Mission Color, this
is exactly where we want you to start.
If you have not yet taken your full 100 question TQ Test, you may do so at any time
at ThinkTQ.com/Actual. This may well be the most eye-opening test of your life.
To get the most out of your copy of Success On Purpose, please follow these steps:
• Read it from beginning to end without completing the personal exercises.
This will give you the big conceptual overview, helping you see how all
the different pieces fit together.
• Go back through the book a second time and, where indicated, do all
the personal exercises. Listen to your Mission CD 5-6 times. The Mission CD
is part of the complete Power of TQ System. If you order the printed edition
of Success On Purpose, this important CD training program is included free.
• Complete these 3 steps and you will have exactly what you are seeking.
You will discover your Natural Mission and Inherent Direction for your life.

Gaining Access to Valuable TQ Resources

Success On Purpose is designed to not only make you THINK, but to DO.
Throughout the PDF edition of Success On Purpose you will see several internal links
taking you to various pages at ThinkTQ.com. Simply click on the blue embedded links to
go to those references. You will be asked to Sign In to access these materials. Many are
free entry points, while others require system-level access. To gain system-level access,
you may order the complete Power of TQ System at any time.
If you are reading this book for the first time and have little understanding of TQ, a
great place to start is: ThinkTQ.com/Start. There, you will get an overview of the complete
TQ process. If you want to bench mark your performance prior to doing the Vision, Values,
Roles and Mission exercises, please see our free online tests:
To take your Mission TQ Test: ThinkTQ.com/Mission
To take your Set Goals TQ Test: ThinkTQ.com/Goals
To take the complete TQ Test: ThinkTQ.com/Actual
To get a comprehensive evaluation of your success potential, order The Power of TQ
and 10 Choices of Intentional Excellence. This is a 172-page, custom-published, made-
Order The Printed Edition by clicking on the book image...
to-order book all about you... only you... and the forces holding you back from achieving
the success you desire. This complete package is yours now for only $24.95 (plus S&H). This limited time
offer is subject to change without notice.

iv SUCCESS ON PURPOSE SUCCESS ON PURPOSE v

power of
PUR POSE
Chapter 1 The Power of Purpose: A Quick Primer.
Your Foundation for True and Lasting Success.
Sage Advice: By the time you finish reading this book, you will understand that there is indeed a
key to long term success—however you define it: Wealth... Power... Happiness... or just
the peace of mind that comes from knowing that you have, under demanding
“I don't give advice. I can't tell circumstances, done the very best you could with the resources at hand.

The Key is High TQ Performance.

anybody what to do. Instead I
say this is what we know about
this problem at this time. And
If you want to achieve success beyond your wildest hopes and dreams—to become
truly Successful On Purpose—you can. Simply improve your Time Quotient or TQ for
short. Develop the power to create crystal-clear EXPECTATIONS for what you want to
see happen... then EXECUTE so that you meet or exceed those exceptions.
Do this consistently, and you will find the success you desire. Don’t and you won’t.

here are the consequences of “One of the reasons it has seemed so difficult for
a person to change his habits, his personality, or his way of
these actions.”
life, has been that heretofore nearly all efforts at change
have been directed to the circumference of the self,
— Dr. Joyce Brothers so to speak, rather than to the center.”

— Maxwell Maltz
The best advice we can give anyone who wants to live their dreams is just four words:

Expect More ~ Execute Better.

As you will come to realize, these four words are not just great buzz, they are the
shortest set of instructions we can give you for living a life of passion, purpose and
mission. These four words lead to a life of phenomenal results, not regrets.

SUCCESS ON PURPOSE 1
 High Expectations are the Key to Everything...
Read this phrase out loud to yourself. Try it on for size.
It sounds inherently right, doesn’t it? Intuitively, you know that high expectations are
the key to everything. You’ve heard this before, haven’t you?
“High expectations are the key to everything.”
— Sam Walton, Founder Wal-Mart
Think about a few of the great success stories of our time. What do they all have in
common? They all started out with nothing more than an idea. But they didn’t stop there.
They All Created World-Changing Expectations...
• BILL GATES—Vision: Make the personal computer more important
than the mainframe. Result: Became world’s wealthiest man by building the
most successful software company on Earth.
• REV. ROBERT H. SCHULLER—Vision: Spread the gospel of hope, faith
and the word of Jesus Christ throughout the entire world. Result: Built the
largest Christian congregation on Earth.
• LARRY PAIGE & SERGEY BRIN—Vision: Index all the knowledge in the known
universe making it instantly available to everyone. Result: Built Google, the most
powerful internet company in the world—making them the youngest guys who
ever went from broke to billionaires in less than 5 years!
• MEG WHITMAN—Vision: Create a place where people all over the world
can buy and sell stuff. Result: Built the world's biggest online auction site,
and turned eBay into the world's most valuable Internet brand. According to
Forbes, Meg is number 5 on the list of the most powerful women on Earth.
They all Expected Success...
Think about the common thread that the most successful people on Earth all share:
Visions turned into crystal-clear Expectations... turned into powerful Results.
Every successful person has a burning expectancy of success. Put simply, they
succeed because they EXPECT to succeed.
Without question, High Expectations are a huge driver of success, regardless of
your field of endeavor: Pastor, salesman, single mom, teacher, CEO or just good ‘ol dad.
After all, how much success will you enjoy with low
expectations? How rewarding will your life be if you
expect little... and accept even less?
Not very is the correct answer!
2 SUCCESS ON PURPOSE
The Other Side Of The Equation: Brilliant Execution...
High expectations don’t “automagically” turn themselves into powerful results. You
can want success... wish for success... pray for success... but until you take the actions
necessary to achieve it, all you have is a dream—without a hope of it being realized.
“High expectations demand brilliant execution.”
— E. R. Haas, Founder ThinkTQ, Inc.
It takes both sides of the equation for success to form in your life. First you have to
expect it. Then you have to take action to achieve it.
Think about the people who have become household names: Oprah Winfrey, Steve
Jobs, Condoleezza Rice, Rick Warren, Jack Welch, Tiger Woods, John Elway, Arnold
Schwarzenegger, Billy Graham, Dr. Phil, Larry Ellison... the list is endless.
Did they just think up great thoughts, and leave it up to fate to make it happen? No,
they honed their God-given talents into hard-edged skills... and worked their butts off to
build the teams of people needed to help them realize their dreams and visions.
After all, where do you think these people would be if they were not able to
successfully articulate their visions—or worse—failed to deliver on them? Clearly, they
expected success, then executed such that they continuously met growing expectations.
High Expectations coupled with Brilliant Execution.
Each exhibited what we call high TQ Performance—the POWER to produce
exceptional Results over Time. This is the “secret” to their world-changing successes.
A truth for which there are no exceptions: It takes POWER to make your dreams
come true. Small dreams and aspirations can be realized with limited power. However, if
you expect to change the world, you will need world-changing power.
Pretty straight forward, isn’t it? When you get right down to it, achieving true and
lasting success may not be easy, but it is simple: Expect More and Execute Better. Do this
and you will consistently produce outstanding Results over Time.
™
TQ =
RESULTS
TIME
What is TQ? TQ is the measurement of your POWER to produce Results over Time.
It is the formula for true and lasting success
Want greater success, right now? Here’s how: Improve your TQ.
Generate the power to achieve the results you desire, and you will find success
beyond measure. Permit your power to lag behind your expectations, and you will live a
life of failed hopes and dreams.
Again, you know this to be true on the surface, don’t you? It sounds right, doesn’t it?
SUCCESS ON PURPOSE 3
 The Connection Between Results, Success and Purpose.
In just three pages we have given you insight and wisdom that took Kent, I and an
entire team of people working five years—not to mention millions of dollars—to
discover... and to PROVE. I bring this up since you might be wondering WHY we started
this Chapter with the statement that the key to success is high TQ performance.
The answer is simple. We start all our books with the conclusion first, then provide
tremendous detail as we go along!
If you want to achieve success beyond your wildest dreams, we have one, and only
recommendation: Improve your TQ. With millions of data points at ThinkTQ.com, we can
make this statement with absolute confidence. We can unequivocally prove it.
Knowing that your TQ is the key to living your dreams, the question then becomes,
“What exactly must I DO to improve my TQ?” The answer will be revealed, in exquisite
detail, over the next 170 pages!
High TQ performance STARTS with a strong sense of Mission, Passion and Purpose.
In fact, a high sense of Purpose is the foundation for high TQ performance. The truth is,
without an unwavering sense of Purpose and Mission, it is simply not possible to achieve
anything beyond a mediocre existence.
Sounds harsh, I know. But it is none-the-less true.
The good news is… Hope is Alive!
You may have struggled with a weak sense of Mission and Direction for your entire
life. By the time you complete the exercises in this book, this will no longer be an issue
for you. You will—maybe for the first time ever—discover your Natural Mission and
Inherent Direction in life.
The good news is that there is a simple formula for
determining your life’s purpose—a formula that contains
only 3 variables. Plug in your personal variables, and
your Natural Mission just falls out!
What you want is a life of passion and purpose.
We will give you the tools to LIVE it!
Our objective is to help you live up to your full potential... to consistently live your
best life ever. Our challenge is to help you understand how your values, vision, and roles
combine in your life... giving you natural direction and purpose for every choice you make
and every action you take.
Taking actions consistent with your purpose is not only powerful, but empowering...
permitting you to create the life you were intended to live.
The question is HOW? How do I discover MY unique Purpose—and more
importantly—how do I live it?
4 SUCCESS ON PURPOSE
Getting Down to the Heart of the Matter...
We will not tackle the theological basis of life and purpose. We will not give you an
endless series of compelling stories, allegories, anecdotes and yarns.
We love interesting stories just as much as the next person, but we’re sure you’ve
already heard most of them before. We could include entire biographies of highly
successful people to make our point—people like Bill Gates, Oprah Winfrey or Reverend
Robert H. Schuller (who turned a drive-in theater into a makeshift church—with his
pulpit on the roof of a snack bar—into a global ministry, preaching the gospel of Jesus
Christ to hundreds of millions of people in a true Hour of Power each week.) Talk about
turning a VISION into powerful RESULTS! Wow!
While inspiring stories are interesting and motivational, we will take a different
approach. Why? Because you can read success stories anywhere. Just Google their
names, and look them up in the Wikipedia.
“Compared to what we ought to be, we are
only half awake. We are making use of only a small part of
our physical and mental resources. Stating the thing
broadly, the human individual thus lives far within his
limits. He possesses power of various sorts which he
habitually fails to use.”
— William James
Instead, we will get straight to the heart of the matter—giving you a SYSTEMATIC
PROCESS to help you discover your “Natural Mission”—a process that will point you in
the direction towards living a life of passion and purpose.
You will see that…
Clarity of VALUES leads to clarity of Vision...
Which leads to clarity of ROLES...
Which leads to Authentic Direction...
Which leads to achieving your Natural Mission...
Which leads to Success On Purpose.
Which is the point of living.
SUCCESS ON PURPOSE 5
 Our Purpose in Writing Success On Purpose:
To help you live your best life now— by giving you explicit direction.
Everybody wants to have their best year ever... to live their best life now.
The question becomes, “How?”
The answer is simple: Live your purpose, passion and mission.
When you live what you value most—and you do it each day you are alive—you will,
in fact, be living your best life at every point in time.
Again, the question becomes, “How?” How do you actually live your purpose? How
do you transform your life’s purpose into an unstoppable mission... and ultimately achieve
the success you desire, both personally and professionally?
Perform on Purpose.
The key to living your best life—at every point in your life—is exceptional
performance—on purpose. To achieve your mission in life, you must set crystal-clear
expectations for yourself... and you must then execute so that you meet or exceed them.
Consistently exceed expectations, and you will succeed—brilliantly. Don’t, and you
won’t. So, the final question becomes, “How can we help you perform on purpose...
indeed, perform beyond expectations?” We have made this remarkably easy.
Find out what’s holding you back and eliminate it.
The key to achieving “Purpose-Driven Success” is to become “Successful On
Purpose”... to consistently perform beyond expectations. Once you know your purpose—
once you truly understand your many missions in life—your performance is everything.
Again, it is so obvious, but extraordinarily important that you make this connection:
To ACHIEVE your purpose, you must PERFORM on purpose.
At ThinkTQ.com we have developed the tools and technology to measure—and
improve—how “smart” you produce results... how smart you are working at any point in
time. As you have learned a few pages before, we call this measurement TQ.
Your TQ (Time Quotient) is a measurement of your practical working intelligence...
the actions you take to produce the results you get.
TQ reflects how smart you ACT... not how smart you ARE.
By breaking your performance down into 10 color-coded categories, then further
breaking these categories down into 10 specific actions, we can measure your TQ with
absolute precision. We do this so you can actually SEE where your performance is strong
and vibrant and where it is weak and faded.
To test your TQ, go to ThinkTQ.com/Actual. It takes about 20 minutes, it’s free, and
it will be one of the most eye-opening experiences of your life.
6 SUCCESS ON PURPOSE
Energy
Mission
Attitude
the blur of your performance— Separated Set Goals
Results
Make Plans
into the 10 Colors of Personal Power Prioritize Time
Synergize
Organize
Optimize
Act Now
About Your Personal Time Prism...
Throughout this book, we will be making reference to various elements within the
Power of TQ System. If you are not already familiar with our terminology, here’s a quick
primer. If you are, consider this a refresher!
When we created the enormous TQ database, we color-coded thousand of ideas for
personal improvement into 10 specific areas of your performance: Your physical and
mental Energy level... your sense of purpose and Mission... your Attitude... your ability to
Set Goals, Make Plans and Prioritize your activities... your ability to create interpersonal
Synergy... Organize and Optimize your time... and your propensity to take bold Action.
Your overall success is determined by these 10 key elements—we dubbed Colors—
that drive the intensity of your performance. Your Values, Visions and Roles are the
defining elements of your Mission Color.
To make it easy to SEE how well you are performing, we created the world’s first Time
Prism to cut through the blur of daily life. Now, you can instantly SEE what’s standing
between you and the success you desire. So you can instantly FIX it!
The Time Prism is a tool that’s a simple band of colored light!
You know what a prism is and does. You simply hold it up to “white” light and, boom,
all the colors of the “visible light” spectrum explode before your eyes! And everybody
knows that you don’t get just one color from a prism. Rather, you get the full spectrum of
colors—instantly—without doing anything more than holding it up to the light.
Just as a prism separates light into its component colors, the Time Prism radiates the
full rainbow of colors that define your productivity potential—the full spectrum of
elements critical to achieving personal and professional excellence—to actually LIVING
your purpose and mission. Once your performance is separated into its individual color
bands, you get an instant PICTURE of exactly which Colors are driving your success—
and which Colors are holding you back from achieving it.
The Time Prism works just like television
Everything you see on television is composed of just three colors: red, green and blue.
What happens when the colors get out of balance? Turn down the blue and the entire
picture gets murky and ill-defined, doesn’t it? Turn up the red and the whole pictures goes
red! Drop out the green and... you get the point. The picture changes instantly and
automatically, without your doing anything else.
SUCCESS ON PURPOSE 7
 The Time Prism is a remarkable tool for personal change.
If any one of your colors are out of whack, the entire picture suffers. When all your
colors are in balance—and turned up to the right intensity—your performance is picture
perfect—crystal clear and highly productive!
In the normal course of a day, life appears to be one continuous stream of actions,
reactions, situations and conditions. It’s all a blur. In this state of overwhelm, it’s
impossible to see exactly what you need to do differently to improve your performance, or
change your circumstances.
The Time Prism takes this unfocused blur of activity and separates it into 10 bands
of colored light—so you can actually SEE where you’re hot and where you’re not! Simply
by looking at how brightly each of your 10 Colors are burning, you can INSTANTLY see
where you need to apply power to improve your performance.
The Time Prism reflects your TQ—your power to produce Results over Time. When
you generate more power—you produce greater Results—and your TQ rises. Generate
less power—your TQ falls—simply because you don’t have the “Color intensity” to
produce the Results you want in the Time expected.
The Time Prism continuously monitors these ebbs and flow within your performance.
It gives you an instantaneous reflection of how much raw—results producing—personal
power you have available at every point in time.
The Time Prism Reflects Your Full Performance Potential.
For each of the 10 Colors there are 10 unique Actions that control each Color’s
intensity. Think of these Factor Actions as On/Off switches that, when you switch the
designated Factor Action ON by taking a positive action, the Color grows brighter. Fail to
take the Factor action, and the Color grows weaker.
The objective, of course, is to keep all your Colors burning brightly, by consistently
switching more of your Factors ON by taking more and more positive actions. When you
do, you have more POWER.
With greater power, you can achieve your PURPOSE. Thus, you will become
successful on purpose by performing up to your purpose!
Specific instructions for those who have already taken the Full TQ Test.
When people take their TQ Test for the first time, they always want to know where to
START the process of personal reinvention... where to find the information they need to
move from where they are now... to where they want to go.
If you have already read The Power of TQ and 10 Choices of Intentional Excellence—
received your Personal Performance Chart—and have been instructed to improve your
Mission Color first, this is precisely where we want you to start. Simply read this book
cover-to-cover, complete all the exercises, and you will not only be a 10 on Mission, but
will also be correctly positioned to move up to a 10 on your Set Goals Color as well.
You see, it is simply impossible to set goals that are directly aligned with your
mission—UNTIL you know exactly what your mission is. While intuitively obvious, this
is the reality most people find themselves in.
8 SUCCESS ON PURPOSE
A Vital Observation.
When we were doing the research for what became the Mission Color within The
Time Prism, we found thousands of pages on the importance of mission and purpose to
your life. Over the years, Kent and I have probably read, extracted, condensed and
distilled at least 10,000 pages on the subject—all written about the need for, and the
importance to your life of a clear and understandable mission statement to guide you
through the inevitable ups and downs of daily living.
No question, there is a tremendous amount of information on the subject out there.
You’ve probably read many of the same books we have, and over time, have come to the
same conclusion we did: Great ideas are hard to implement without the systems and
procedures in place to make them work. Thus, these ideas remain nothing more than good
ideas—up on the shelf, out of sight, out of mind!
What makes this book different, and so inherently
powerful, is that we have provided you with the
specific step-by-step procedures, all organized in the
proper sequence, to help you immediately integrate
these great ideas into YOUR life.
Now, there’s no excuse to wait one minute longer.
Some people spend their time constantly “getting ready to get ready”, awaiting
further instructions for moving their life onto the active playing field. They spend the only
life they have to live waiting for clear, unambiguous directions for what to do—burning
up precious time and valuable resources
Think about this issue seriously. This is a life an death matter.
You are living the ONLY life you have to live. The question is, what are you getting
in trade? Do you have the feelings of accomplishment you desire? Do you have the
tangible rewards that you so richly deserve? Do you have the spiritual nourishment you
require for living at the top of your potential?
Kent and I are pragmatists. We are realists. We don’t have a poetic bone in our
bodies! Which is why we are approaching this subject with “clinical objectivity.”
We do not want to share our philosophy of life with you. The truth is, you can’t DO a
philosophy. What you can DO is systematically discover your Prime Purpose in life, and
start living it... TODAY.
Within the following 8 Chapters is the wisdom of the ages—all condensed and
distilled for your immediate use. The next Chapter contains the secret to living the life
you desire. Actually it is not so much a secret as it is a hidden formula for tremendous
personal and professional success. You will see that the solution to your life’s direction is
not a matter of PHILOSOPHY. It is a matter of simple GEOMETRY!
SUCCESS ON PURPOSE 9
 A Stunning Contrast... The Thin Line Between Success and Failure...
One final point before moving forward. The difference between a person with a strong There is a thin line between success and failure... a line that you and I walk each and
sense of Purpose and Mission, vs. someone who is drifting aimlessly through life, is every day. Engage in High TQ Performance—take action to put more Positives into your
absolutely stunning. The difference is highly VISIBLE on the surface... visible to performance—and you move UP towards SUCCESS. Permit the Negatives to remain—
everyone he or she comes into contact with. indeed, to rule your life—and you are headed DOWN towards failure. Again, this is a
truth for which there are no exceptions.
Want Proof?
“You have powers you never dreamed of. You can do things
To PROVE this to yourself, think about the MOST successful person you know. Look
you never thought you could do. there are no limitations in at the Thin Line Chart on the previous page.
what you can do except the limitations of your own mind.” Circle his/her top and bottom line qualities. Do the same for someone you know who
is struggling. Add up the positives and negatives for each.
— Darwin P. Kingsley The result? The successful person will have FAR more positives VISIBLE in his or
People who KNOW where they are headed at every point in time—people who know her performance than the struggler. The struggler will have FAR more negatives visible in
their Prime Purpose in life—and PERFORM ON PURPOSE, day in, day out, exhibit high his or her performance. Why?
TQ Performance in every area of their lives. They are successful on purpose.
Simply because successful people Perform On Purpose.
Strong Mission + High TQ Performance = True Success They exhibit high TQ Performance. Their 10 Colors are on fire...
Lively Energetic Strong Steady Invigorated Revitalized Recharged Dynamic Cheerful Rejuvenated Purposeful They have the power to set crystal-clear future expectations...
Self-Governed Passionate Well-Rounded Inspired Creative Committed Principle-Based Evolving Devoted Responsible They have the power to meet or exceed growing expectations...
Confident Enthusiastic Positive Optimistic Unstoppable Self-Assured Motivational Persistent Progressive Realistic They have the power to produce sensational Results over Time.
Fulfilled Satisfied Motivated Explicit Wholehearted Generous Methodical Excited Diligent Well-Planned Foresightful
Well-Informed Detailed Dedicated Competent Productive Optimized Prepared Determined Self-Directed Selective Expect More ~ Execute Better.
Appropriate Results-oriented Gratified Balanced Predetermined Focused Preemptive Disciplined Respectful You can achieve results beyond expectations. You can become all that you are meant
Cooperative Charismatic Supportive Collaborative Thoughtful Empowering Appreciative Contributive Articulate to be. You can live the life of your dreams... indeed, live your best life... starting right
Systematic Thorough Automated Procedural Practical Prompt Orderly Organized Innovative Meticulous Vigilant now—not sometime, someday, maybe.
Industrious Concentrated Engaged Considerate Uninterrupted Single-Minded Attentive Prolific Accountable Action-ori-
ented Resourceful Self-Initiated Courageous Undaunted Eager Proactive Completion-Driven Tenacious Adventurous Read this book, do the work, and you will have the
formula for long-term success— however you define it.
Fatigued Drained Tired Erratic Sluggish Stressed Run-down Lethargic Gloomy Depleted Aimless Direction-Less
Half-Hearted Neglectful Uninspired Uncreative Passive Arbitrary Declining Hypocritical Irresponsible Doubtful Discouraged You will become a Success on Purpose. Guaranteed.
Negative Pessimistic Indecisive Insecure Critical Capricious Conventional Wishful Unfulfilled Disillusioned Unmotivated
Vague Ambivalent Self-Serving Haphazard Detached Lackadaisical Shortsighted Rash Narrow-Minded Uncertain
Noncommittal Chaotic Delayed Ineffective Unprepared Unreliable Reactive Habitual Inappropriate Efforts-based Frustrated “If I were to wish for anything, I should not wish
Imbalanced Impulsive Unfocused Diverted Reluctant Judgmental Antagonistic Uninspiring Unsupportive Individualistic for wealth and power, but for the passionate sense of the
Thoughtless Withholding Ungrateful Non-participative Confusing Struggling Careless Overloaded potential, for the eye which, ever young and ardent, sees the
Inconsistent Inefficient Tardy Disorderly Disorganized Outdated Disheveled Unmindful Wasteful Over-committed
possible. Pleasure disappoints, possibility never.
Uninterested Inconsiderate Disrupted Distracted Preoccupied Myopic Unaccountable Procrastinating Intimidated
Overwhelmed Fearful Evasive Resistant Over-Analytical Scattered Undependable Regretful And what wine is so sparkling, what so fragrant,
what so intoxicating, as possibility!”
No Mission + Low TQ Performance = Failure
— Soren Kierkegaard
10 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 11
defining
PUR POSE
Chapter 2
A Thought:
“Someone once asked me
what I regarded as the three
most important requirements
for happiness. My answer was:
A feeling that you have been
honest with yourself and those
around you; a feeling that you
have done the best you could
both in your personal life and
in your work; and the ability to
love others.”
— Eleanor Roosevelt
Defining Purpose
What It Means To Become Successful On Purpose.
At ThinkTQ, Inc., we spend a great deal of time thinking about highly complex issues
with the hopes of making them simple to understand—and more importantly—to actually
DO. Being a software publisher, it’s our purpose for existing!
Towards this end, we see a crying need to help people understand one of the fuzziest,
most misunderstood—yet critically important areas in life: A person’s true purpose.
Thus, we have created a “generalized” approach that is easily understood and gives
you immediate direction... which, from our point of view, is the entire point of knowing
your purpose. This is the starting point for not only improving your TQ by 20 points, but
also for immediately improving your life.
The fact is, understanding your purpose in life is not just a good idea. It is everything.
Why? Because your purpose is what establishes your direction in life.
“The man without a purpose is like a ship without a
rudder—waif, a nothing, a no man. Have a purpose in life,
and, having it, throw such strength of mind and muscle
into your work as God has given you.”
— Thomas Carlyle
In a sense, your purpose is your life. Understand the WHY of your existence, then
living your purpose becomes much easier—and far more rewarding.
Without a clear sense of “Who Am I, and Why Am I Here,” there is no need to
improve your performance. You don’t know where you are going, so there is no real need
to help you get there any faster!
SUCCESS ON PURPOSE 13
 However, once you truly understand your unique purpose, your performance is
everything. Why? Because you want to actually LIVE your purpose—rather than just
passively watch your life go by.
Why is this a serious issue?
Without a strong sense of purpose and direction, people...
• Feel like they are merely running in place...
• Have low expectations for the future...
• Have low self-esteem and self-confidence issues...
• Have no clear and tangible Goals, thus live a life of regrets, not results...
• Have no way to focus their performance on what matters most to them.
This is a Life and Death Issue.
Understanding the cause of this lack of direction and purpose is important because
the vast majority of people we test at ThinkTQ.com admit to having little or no direction
in their lives... no strong sense of purpose... no strong sense of mission... no real passion
for which they are trading the ONLY life they have to live.
Not only are these people not living their best
life now—they are dying inside each day—
committing slow-motion suicide. This is a
tragedy, since it is so easily corrected.
Thus, we wrote Success On Purpose to help people INSTANTLY improve their sense
of purpose, passion and mission. Now—not 20 years down the line.
The Foundation for True and Lasting Success.
As we said in Chapter 1, Success On Purpose is not theoretical, philosophical or
poetic. It is practical, methodical and systematic. It will help you immediately identify
your life’s purpose—giving you the ability to:
• ENERGIZE your performance—providing you with the physical strength
and mental stamina to power through life’s obstacles.
• Truly live your passion, purpose and MISSION—every day of your life.
• Set crystal-clear GOALS for what you want to see happen 1, 5, 10, 15
years into the future.
• Create rock-solid PLANS to support your greatest goals and aspirations.
• Remain focused on top your PRIORITIES each day—rather than be consumed
by life’s incessant urgencies.
14 SUCCESS ON PURPOSE
• Generate strong interpersonal leverage and team-building SYNERGY.
• Get and stay ORGANIZED—OPTIMIZING every precious minute in your day.
• Maintain a positive, optimistic ATTITUDE, even in the face of
tremendous adversity.
• Take bold ACTION to live a life of results... not regrets.
Awareness of living what’s most important is critical to getting the results you want—
and living a life of purpose and passion. If you have never decided what’s MOST
important, you’re endlessly chasing after things that SIMPLY DON’T MATTER.
Permit your Mission Color to hold you back, and
you will struggle with the heartbreak of failed
expectations for the rest of your life. Improve it,
and you will succeed brilliantly.
Moving in the Right Direction...
Direction is a big problem for most of us. While we may never fully understand the
WHY of our life, we do want to keep it moving in a forward direction—specifically—in
the direction of our dreams, desires and vision.
Without a doubt, tremendous issues are raised with the single question, “What is my
purpose in life?” Issues like why am I here... and what am I supposed to do with the ONLY
life I have to live?
Actually, the discussion of PURPOSE becomes clear once you simplify the words down
to their true meaning, and use that definition as a starting point for personal performance.
Which is precisely what we are going to do over the remaining pages of this Chapter!
What does Success On Purpose mean?
Before we go any further, let’s take a moment to get on the same page—to review how
my trusty American Heritage dictionary defines both purpose and success. If we are to
fully embrace the idea of “success on purpose,” it’s always a good idea to start at
the beginning.
PURPOSE: (Noun) The proper activity of a person or thing; Job,
function, role. What one intends to do or achieve; Point, end,
plan, view, meaning, design, goal, objective, target, intention,
aim, intent.
SUCCESS: (Noun) The achievement of something desired, planned, or
attempted; Attainment of the results expected;
Accomplishment, successfulness.
SUCCESS ON PURPOSE 15
 Look at these definitions carefully. Understand the meaning of the words and our
discussion about purpose and success can be greatly simplified. In Chapter 1 we gave you
a formula that fits these definitions very well:
™
TQ =
RESULTS
TIME
Your Time Quotient reflects the Results (R) you actually get over Time (T). For the
benefit of this discussion on your life’s purpose, think of the R as the Big R in your life.
It is the Big Results you want to produce over your lifetime of T. It represents all your
highest hopes and dreams. This simple formula contains the entire sum of all that would
make your lifetime a success for you.
Success, from a performance perspective, is remarkably specific. You either achieve
the results you expect, or you don’t. String together a successive series of positive results
over time, and you are deemed successful. Why? Because you consistently achieved what
you set out to accomplish. You GOT the results you expected. You expected to graduate
from college... and 4 years later... you show up at commencement in a cap and gown. You
attained the results expected. You succeeded.
By definition then, you are a success.
However, string together a series of negative results, half-results, attempts with
limited or no real success and, over time, you are seen as a failure. Simply put, you didn’t
produce the results you expected... or the results that were expected of you.
In “TQ Speak,” we go a little beyond the results-based definition and add a
“qualitative,” personal dimension to the word:
Success: Achieving the results expected, while
living what you value most each and every day.
If you actually live your values... actually live what you believe to be MOST
IMPORTANT to you... you are not only getting the results you want and expect—but
results that are truly important to you.
Now, look at the definition of the word Purpose. “Proper Activity. What one intends
to do or achieve.” Do you see the similarities?
If you INTEND to live what you value most each day... and actually DO it... you are,
by both definitions, successful—on purpose. Your intentions became real by engaging in
the “Proper Activity,” such activity being living your personal values each day. Simple,
isn’t it?
Success On Purpose means living Your Purpose—Successfully!
16 SUCCESS ON PURPOSE
“A man/woman should conceive of a legitimate purpose in
his heart, and set out to accomplish it. He should make this
purpose the centralizing point of his thoughts. It may take
the form of a spiritual ideal, or it may be a worldly object,
according to his nature at the time being; but whichever it
is, he should steadily focus his thought forces upon the object
which he has set before him. He should make this purpose
his supreme duty, and should devote himself to its
attainment, not allowing his thoughts to wander away
into ephemeral fancies, longings, and imaginings.
This is the royal road to self-control and true concentration
of thought. Even if he fails again and again to accomplish
his purpose (as he necessarily must until weakness is
overcome), the strength of character gained will be the
measure of his true success, and this will form a new
starting point for future power and triumph.”
— James Allen
How to live a life of passion and purpose...
What must I DO so that I take the right actions consistent with my purpose in life, to
actually achieve the success I desire at home and at work? Personally and professionally?
With my family and my relationships?
Again, as with all things TQ, there is a stunningly simple answer... an answer that, if
you are already involved with the TQ process, you have come to know and respect... if not
downright love:
Success is LIVING what’s MOST important. Daily.
When you do this, you will, by definition, be living what you VALUE most in life. You
will be living your VALUES in each and every role you take on. You will create passionate
VISIONS that contain all of your core personal values. You will have passion and purpose
in every ROLE you play, because everything you do contains what you value most in life.
Because your visions contain your most cherished values, you are INTERNALLY
motivated to do the best you can each day. There is no need for EXTERNAL motivation,
because your inner-drive is always in overdrive.
SUCCESS ON PURPOSE 17
 You know your values and you live your values. Daily.
Thus, becoming a success on purpose means incorporating your values into each of
your roles and visions, and taking action to make those visions real.
When you make your most passionate visions real, you are successful—on purpose.
You set out to live your top 10 personal values. You do it each and every day. Intention
becomes reality.
Old and Successful vs. Old and Cynical...
You become old and successful. However, fail to live what’s important to you and,
over time, you become old and cynical.
This, of course, is where it all starts to get a little fuzzy. “I understand exactly what
you are saying, but isn’t this a bit recursive?” you might be thinking to yourself.
What we told you to do is absolutely correct, isn’t it? Live your values on purpose, and
each day you will be successful because you will have achieved what you set out to do.
No question this is all true. But a few really big questions are now “clouding”
the simplicity.
For example:
1. How do I find my true PURPOSE?
2. How do I KNOW what’s most important to me?
3. How do I actually LIVE my values? What does this mean?
4. How do I arrive at my list of VALUES?
5. How do I actually express my values in my VISION?
6. How do I establish the right ROLES to realize my visions in life?
These are life’s compelling questions. These are the big questions for which we need
concrete answers if we are to achieve success on purpose.
“The secret to success is constancy of purpose.”
— Benjamin Disraeli
We will supply you with the answers to all of these questions. Indeed, we will make
it easy for you to not only understand the answers, but quickly put yourself on the fast
track to purpose-driven success... in every area of your life.
Your Best Life Now...
Our purpose in writing this book is to help you immediately achieve better results in
every area of your life—to help you achieve your best year ever... to have the best day of
your life... a great deal more frequently... maybe even every day of your life.
18 SUCCESS ON PURPOSE
Our desire is to help you truly LIVE your life to the fullest... to take full advantage of
your God-given talents... to live up to your full potential. Daily.
The good news is that we have the tools and technology to assist you in this process.
There is little philosophy built into ThinkTQ.com. There are, however, several basic
formulas that you will be given so that you can fill in your own blanks and discover your
own true mission. When you do, you will be able to achieve your best life now—on
demand. Which, from our way of thinking, is a great improvement on other books that just
give you interesting stories and then leave you to figure out how to make it happen on your
own.
Inspiring stories are great. They are, well, inspiring! But we want to move you from
thought to action—fast.
Our mandate is to incite you to action...
so you can start living your best life... right now!
You may have read Oprah Winfrey’s Live Your Best Life, or Joel
Osteen’s Your Best Life Now. Each has a great deal in common with the
other. Both are engaging and thought provoking. (Click cover to order
from Amazon.) Each has fabulous stories!
Oprah’s advice stems from 100 interviews, stories, and entertaining
articles from her magazine and is positioned as “A Treasury of Wisdom,
Wit, Advice, Interviews, and Inspiration from O, The Oprah Magazine.”
This book is a quick read and lives up to its cover promise—delivering empowering,
energizing, and entertaining articles from the magazine’s last two years.
“The secret of man’s being is not only to live
but to have something to live for.”
— Feodor Dostoyevsky
A Wonderful 7 Step Program...
Joel Osteen, the hugely popular minister from the Lakewood Church in
Houston, Texas, also offers an excellent place to start your journey
towards living your best life now.
His book of the same title, is a much more philosophical/theological
undertaking. It promises to help you “experience the full potential that
God intended you to have.” (Click cover to order from Amazon.)
His approach is coherent and impactful.
The stories are inspiring. Like Oprah’s collection, the stories are the book.
SUCCESS ON PURPOSE 19
 This book is a short seven chapters that lead to the “Seven steps to living at your full
potential.” A wonderful 7 Step Program if there ever was one:
1. Enlarge your vision,
2. Develop a healthy self-image,
3. Discover the power of your thoughts and words,
4. Let go of the past,
5. Find strength through adversity,
6. Live to give, and
7. Choose to be happy.
Joel’s advice is solid, Christian-based good old-fashioned religion. Believe, and with
God’s help, all things are possible. If you are a “believer,” you will find strength through
adversity... and grow even stronger.
What’s Missing?
Personally, I loved them both. When it comes to dreaming about your best life, both of
these books can be a wonderful place to start. They are filled with engrossing IDEAS. But,
unfortunately, both lack the systematic processes necessary for you to move from thought
and inspiration to specific action. Neither has the library of resources necessary for you to
actually take the information and put it into practice in a repeatable, systematic way.
I mention these two books because of their universal appeal. Everybody wants to live
their best life now. The big question is, how?
How do I get started? How do I keep moving in the direction of my dreams? How
do I—without attempting to emulate Oprah’s or Joel’s incredible successes—put MY
LIFE on the fast track to the success I deserve?
You can read the stories. You can do what they suggest. Both books offer tremendous
HOPE. But in the end, neither offers a repeatable methodology for you to grab onto and
directly incorporate into your life.
After all, it is impossible to DO a philosophy. For you to LIVE your purpose... to
LIVE what you value most... you need an explicit, step-by-step set of instructions that
embraces the idea of “causality”—a scientific methodology that leads to a specific,
cause-and-effect relationship.
The Purpose Driven Life.
I would like to add one more best-selling author to this discussion on
purpose and refer you to Rick Warren’s fabulously successful book,
The Purpose Driven Life. Like Joel Osteen, Rick Warren is a pastor—
the founder of Saddleback Church in Lake Forest, California—one
of America’s largest churches.
His wisdom is derived from the teachings of Christ. Told through a
scriptural lens, The Purpose Driven Life will, in a 40-day spiritual
journey, answer the question, “What on Earth Am I Here For?”
20 SUCCESS ON PURPOSE
This well-researched and well-written book leads you to discovering your Five
Purposes in life:
PURPOSE #1: You were planned for God’s pleasure
PURPOSE #2; You were formed for God’s family
PURPOSE #3: You were created to become like Christ
PURPOSE #4: You were shaped for serving God
PURPOSE #5: You were made for a Mission
“The people of hope are those who believe that God created
them for a purpose and that He will provide for their needs
as they seek to fulfill His purpose in their lives.”
— Pope John Paul II
“Why On Earth Am I Here?”
Rick asked and answered the question, “Why on Earth am I here?” from a Christian,
theocentric point of view. Thus, he arrived at five specific purposes… all designed to help
you live in God’s grace.
“Man’s chief end is to glorify God and enjoy Him forever.”
— Westminster Confession of Faith
This is a Great Philosophy and a Great Start!
Now, whether or not you agree with the Biblical research done by Rick Warren, and
you accept his enumeration of your Five Purposes, you still need to determine the specific
actions you are going to take and the most desirable outcome for your time and effort here
on planet Earth. In other words, it is still up to you to define—in real world examples—
exactly what you mean when you say that you want to live a purpose-driven life.
My personal belief?
If you believe like I do in the first five books of the Old Testament of the Holy Bible,
you believe in the power of the LAW (The Torah). Here, you are told precisely what NOT
to do (the “Thou Shalt Nots”).
Live the Ten Commandments, and you are living the LAW. So there is no question,
this is what God commands you to DO—specifically. (It’s why they’re called the Ten
Commandments... not 10 good ideas.)
If you also believe in the New Testament, you believe in the power of LOVE. Again,
this is not just a “great idea”, but a directive from Christ, himself, in John 15:17
SUCCESS ON PURPOSE 21
 “These things I COMMAND you, that ye love one another.” This is not a suggestion.
This is what God commands you to DO.
Personally, I have always tried to live BOTH the Law and Love. This, for all intents
and purposes, is precisely what God expects me to do. Put simply, I believe we are here
to serve one another. To serve God by serving the least among us. To love one another. To
not only make a difference while we are here on Earth… but to make the world a much
different place for each of us. A better place for you, me, and our families.
This, i believe, is why we are here: To Live the Law... and do it with Love.
As with most things either political or religious, your belief in what is being said is
tremendously biased by your current beliefs. If you believe, then you are a believer. If you
don’t believe, than all the arguments in the world, pro and con, won’t help you arrive at a
conclusion. As Dr. Ray Barker, my old professor in college used to say, if you lay all the
economists in the world end-to-end, they still won’t reach a conclusion! So it is with
personal beliefs, and especially true when it comes to religious convictions.
While we will not go any deeper into the theological or spiritual aspects of purpose,
the remainder of this book will help you define your own purpose and give you the process
for creating your own unique personal mission in life. We will also put your purpose in
context with your performance—so you can actually live it.
After all, what good is KNOWING your purpose if you don’t LIVE it? Some,
including us, would call it a waste of a perfectly good life!
What does Purpose mean to you?
Clearly we have raised some interesting points here, haven’t we? What DOES living
your “best” life mean, and HOW can you do it? What DOES living a purpose-driven life
mean… Where do you look for answers… and HOW can you live it once you discover it?
The good news is that our approach to first defining your purpose—and then living
it—is 100% consistent with the central points in Rick Warren’s Purpose Driven Life…
and proceduralizes the advice found in Joel Osteen’s Your Best Life Now—all so that your
life can become one of the shining examples to be found in Oprah’s next compilation of
inspirational stories!
I know I have greatly simplified the entire theological discussion of purpose, but that
is what I need to do to have you zoom out to the big picture, then zoom back in to the
detail level. This is critically important because in order to fully understand how to
become successful on purpose, you need to realize that there are really two questions
being asked here, not just one.
From our point of view, once you have the answer to the “WHY on Earth Am I
Here?” question, you instantly create an even BIGGER question:
“How in the world am I going to make this happen?!”
No question, knowing your purpose—whatever that means to you personally—comes
first. But, once you know, you have to DO your purpose... 24x7x365.
22 SUCCESS ON PURPOSE
This, of course, is the difference between talking the talk and walking the walk. It is
the difference between succeeding on purpose and failing your purpose.
Intellectually understanding something is not the point of life. Living it is.
Which, of course, is where one of our other books, The Power of TQ and the 10
Choices of Intentional Excellence, comes in. As you know, it takes tremendous POWER to
achieve your dreams and aspirations. So, once you know your PURPOSE, you still have
to generate the POWER to live it. (We’ll get into this more in the last chapter of the book
when we talk about Performing On Purpose.)
Yes, you can live your best life now... the life God intended for you... or the life you
want to create for yourself. In a way, you are living BOTH—pre-determination and free
will—at every point in time.
Think of life as a game of cards. The cards you are dealt are pre-determined. You
have no choice.
How you play each hand is free will. Free will takes skill. It takes power. It takes
playing the hand you are dealt, and playing it to the best of your ability.
“Our chief usefulness to humanity rests on our combining
power with high purpose. Power undirected by high purpose
spells calamity, and high purpose by itself is utterly useless
if the power to put it into effect is lacking.”
— Theodore Roosevelt
A Performance-driven Definition of Purpose.
To live your purpose—to live your best life now—requires a performance-driven
definition of purpose... a universal definition that fits every person, company or organization.
Thus, “success on purpose” is the objective for all of us... becoming the success we
desire... fulfilling our purpose in life—on purpose.
With this said, let’s clarify this concept even further. Let’s start by going through some
simple examples. From there, we can create a “working” definition of Purpose, one that
will naturally lead you to not only understanding your purpose—but also give you the
process to live it.
Everything has a Natural Purpose...
To a large extent, the natural purpose of almost everything is highly visible in form
and function. It is easy to see the form and function of an inanimate object. It gets a little
harder for complex beings.
The purpose of a knife: To cut.
The purpose of a phone: To communicate.
SUCCESS ON PURPOSE 23
 The purpose of a stove: To cook.
The purpose of a heart: To pump.
The purpose of a bee: To pollinate.
The purpose of a squirrel: To ???
The purpose of mankind: To create and serve.
The purpose of a human being: To create empowering roles.
“Great minds have purposes; others have wishes.”
— Washington Irving
I do not know what the purpose of a squirrel is. After some thought, it appears to be
comic relief for me... and an aggravation for the birds around our feeder!
Which leads me to an important point. The natural purpose of something becomes
less and less obvious the higher up the complexity ladder we go. We can observe form and
function... but find it hard to impose a defined purpose on a class. For example, what is
the purpose of a Porpoise?!
Human beings are highly complex individuals. While it may seem hard, it is
beneficial to ascribe a purpose to each one, according to one’s own unique abilities,
capacities and talents.
After all, purpose is the genesis of performance!
If we can see what a person does, it becomes clear what his or her purpose is—from the
point of view of the observer. It may not be all that clear to the individual who hasn’t sat down
and pondered his or her purpose, and so, consequently, cannot even begin to define it.
You need to KNOW your purpose BEFORE your performance matters!
No question, to perform on purpose, you must first discover your purpose—then
pursue it with passion and dedication. So, how can we help you discover your purpose?
Let’s take the next step in this discussion by looking at something that is every bit as
complex as a human being, and think about its true purpose. Doing this will help us lock
down a working definition of purpose... a definition that we can then use as the basis of
purpose-driven success.
What is the purpose of a business?
This is a simple, yet profound question. The answer is not immediately
obvious.
Way back in 1970, Theodore Levitt, the most influential marketing
mind on the planet (publisher of The Harvard Business Review), asked
this very question.
Most people would immediately respond, “It’s obvious. The purpose of
business is to make money.”
24 SUCCESS ON PURPOSE
Actually, that is NOT the purpose of business any more than the purpose of life is to
breathe. Clearly, a business has to be profitable to survive. It has to achieve a return on
investment (ROI) or it won’t stay in business. It has to return a profit to shareholders or it
can’t attract capital.
But that’s not WHY a business exists. While profitability is the life-blood of a
business, it is NOT the primary reason it exists.
Think about this for a moment. You have to breathe to remain alive. Obvious, right?
But the purpose of your life is not just to breathe... not just to breathe in, then breathe
out... and call it a day. Yes, you have to breathe to remain alive. But that’s NOT your main
purpose in life, is it?
So, what is the purpose of every business on the planet? Simply this:
To Get and Keep a Customer.
Again, there are many different kinds of businesses, all with a common purpose: To
serve others... to find and then keep customers coming back... for whatever it is that they
make or sell.
Businesses are like people—highly unique—and highly complex creatures. Each is
measured by their differences, both in the people they serve as well as how they make money.
To help a business prosper—to achieve its mission—requires that each business
understand its over-arching purpose and quickly get down to the nitty-gritty of GETTING
customers... and finding novel ways of KEEPING them in a tremendously competitive
environment.
Some businesses find it easy to get a customer. However, in a hotly competitive global
economy, most find it difficult to keep them coming back.
Other businesses find it difficult to get a customer in the first place. Some, then, find
it easy to keep them.
It’s all in WHAT they DO... and HOW they DO it.
Make no mistake. Successful businesses KNOW that their ONLY reason for being is
to get and keep customers. Think about it.
Just how successful would McDonalds be if it spent $2 Billion a year on advertising...
got the entire population of America to come in and satisfy their Mac Attacks... but the
customers never come back?! Or what would happen to Starbucks if people got their cup
of Joe ONCE and decided that a “Tall” isn’t worth the effort of returning? (Out of
business—faster than you can say Mocha Grande!)
Without exception, the purpose of business is to get and
keep customers. Why else would it exist?
SUCCESS ON PURPOSE 25

“Your work is to discover your work and then with all your
heart to give yourself to it. Irrigators guide water; arrow-
makers straighten arrows; carpenters bend wood; wise
people shape themselves.”
— Buddha
It doesn’t matter if the business is General Motors selling cars... or a church in
Boulder trying to fill pews. It applies to Wal-Mart as well as Target. Home Depot and
Lowes. Hilton vs. Best Western. It applies to every ski resort in the country... every boat
and tackle shop... every airline... indeed, every business in the world. To be successful, a
business MUST get customers... and they MUST keep their customers coming back.
Otherwise they go bankrupt. No customers. No business.
Proof? Look at the mega-failures of the last few years: Excite, MCI, Adelphia, K-
Mart, United, Enron, Polaroid, Montgomery Ward and all the small businesses right in
your home town that came and went. Why did these businesses fail? They went broke
because they failed to achieve their purpose. These businesses failed to get and keep
customers on a profitable basis. They failed because the competition ate their lunch...
providing a better customer experience... and doing it at a profit. Thus, their competition
GOT and KEPT their customers.
Sure, there are extenuating circumstances: Poor locations, high costs, wrong
product selection, indifferent customer service, bad management, lack of vision... the list
is endless. But in the end, what sucks the life out of a business is its failure to get and
keep customers.
Look at the flip side of this discussion—companies that are wildly successful:
Google, Apple, Starbucks, MicroSoft, Wal-Mart, Target, Coke, Cingular, Comcast and
Yahoo. They are successful because they are achieving their prime purpose: Getting and
keeping customers.
If you want to better understand this reasoning, get Theodore Levitt’s book, The
Marketing Imagination. In my opinion, it is one of the best books on business that has
ever been written. Levitt is the master of making complex issues easy to grasp.
Following this line of thought, Levitt reduced the inherent complexity of business
down to a simple observation that people can act on. Regardless of the nature of the
business, it is imperative that they find new customers... and employ creative ways to
keep them coming back. If they do this well, they will succeed. If they don’t, they won’t.
They will achieve their purpose—their prime reason for existing—or they won’t.
26 SUCCESS ON PURPOSE
Now, why do WE as people exist?
What’s OUR Prime Purpose?
Let’s take this line of reasoning one step further and apply it to people in general and,
ultimately, YOU specifically. Like a business, to prosper, you must know YOUR over-
arching purpose and get down to the business of achieving it.
Over the last few pages we have moved from the general to the specific... from the
desire to live your best life now... to living a purpose-driven life... to becoming a purpose-
driven success... to the need to perform on purpose.
But to successfully perform on purpose, you must first KNOW your purpose. Which
brings us back again to the need to answer this all consuming, all encompassing question,
“What is my purpose?”
In writing The Power of TQ, it became obvious to Kent and me that we needed to take
a fresh new approach to the whole notion of mission and purpose. After all, how can we
answer the question in a way that not only defines what your purpose is, but most
importantly, gives you the guidance needed to live it?
To help you perform on purpose, we needed to create a
“performance-driven” definition of purpose—one that
would permit you to easily plug in your personal variables—
exactly where you are now—complete with your existing
beliefs, desires and most sacred values.
We needed a definition of purpose that would allow you to immediately get to work
achieving those things that you believe to be most important to you.
Because it is impossible to solve a problem without first defining it, and exploring all
the variables, let’s again review the dictionary definition of purpose:
PURPOSE: (Noun) The proper activity of a person or thing; Job,
function, role. What one intends to do or achieve;
As a starting point for answering the biggest question in your life, this definition
leaves a lot to be desired, doesn’t it? But let’s take from it what we can and build from
there. Your purpose is all about what you intend to do or achieve. When you’re asking the
question, “What is my purpose?”, you are really asking what am I supposed to be DOING
while I’m here on Earth? What is my JOB for being here? What is my FUNCTION in the
big scheme of things? What is my ROLE in all of this? What? What? What?
Unfortunately, my trusty dictionary, as useful a tool that it is, cannot divine this larger
question for us other than to tell you that your purpose is to go out, get a job and do
something! But what?
SUCCESS ON PURPOSE 27
 Just what am I supposed to DO?!
The theological answer to this question undertakes to define what the one role is for
which you have been put here on Earth, as determined by God himself. The debate
between fate and free will attempts to answer this by determining if we are pre-ordained
to perform in a certain way or not—and if our direction should come from the Hand of
God, the power of the stars or from the power within ourselves.
“Blessed are the single-hearted, for they shall enjoy much
peace. If you refuse to be hurried and pressed, if you stay
your soul on God, nothing can keep you from that clearness
of spirit which is life and peace. In that stillness you will
know what His will is.”
— Amy Carmichael
The motivational speakers of our time tell us that your purpose is to make your life
the best you know how—to achieve up to your full potential. The humanists believe that
your life is your creation and you are welcome to do with it as you please.
Kent’s and my role in all of this is not to arbitrate this highly-complex, highly-
controversial subject, but to simplify it in a way that will give you immediate direction.
Our role as performance experts is to give you something to DO—and to show you how to
do it— in such a way that guarantees your success. No small feat in itself, is it?!
The question remains.
What is it that you are supposed to be doing with your life? Knowing that you would
gladly give your life for the right cause—if you only knew what that cause was—what is
it that you should be doing right now?
For some people, the whole issue of purpose isn’t even a question. They already know
exactly why they are here, and what they need to do. This may have come as a blinding
revelation at some point in their life or simply by the enthusiastic joy of wanting do
something they love. For others, defining one’s purpose is not so obvious.
Here is what we know. Life is so much more engaging, intriguing, challenging, and
“purposeful” when you are on a defined path, giving everything you’ve got to a vision that
has highly desirable rewards and deeply held meanings for you.
It doesn’t matter how you get the vision that establishes your purpose. It may be that
you were given your vision by the almighty hand of God himself—interwoven into your
DNA at birth—complete with a genetic blueprint that guides your every thought... it may
have dawned on you as you were day-dreaming in the bathtub one spring morning... or
after a long, strenuous trek to the mountain top... or by simply completing the exercises
in this book. In the end, life’s meaning comes from whatever you believe it to be—
whatever you truly feel deep down in your heart and soul.
28 SUCCESS ON PURPOSE
Here’s what you CAN’T do...
But, here is what you can’t do. Even if you’ve never discovered that one essential
reason for your life’s existence...
• You can’t just sit and wait for word from above before you
start making the most of the life you have right now.
• You can’t just wait for the lightning strike of inspiration
to hit, before you start living your best life.
• You just can’t afford to waste another day of your precious
time, living a life that is less than what you are truly capable.
• You can’t sacrifice one more day to outside circumstances
and other people’s demands, without your full acceptance
as an equal participant in the creation of your best life.
So what can you do? What should do, rather than sit and wait for that divinely
inspirational moment? Where should you look, to start living your best year ever? The
only place you can start. Where you are right now.
When you discover your mission, you will feel its
demand. It will fill you with enthusiasm and
a burning desire to get to work on it.
— W. Clement Stone
Start with what you love.
If you have a firm belief as to what your purpose in life is, then we can help you
achieve it. If you are not entirely sure what the “proper activity” is that you should be
doing, start with what you love and value the most right now. Go in that direction. Focus
on what you, personally, value most, right here, right now. Your inner guide will let you
know, over time, if it is right for you or not. If it is, you will want to do a lot more of it.
If you find that what you think you value does not bring you satisfaction, success and
happiness, then that is a big clue that you are going in the wrong direction. Stop and
observe if the direction you are heading is bringing you love and joy.
If not, adjust and correct your bearings, setting your new sights on those things that
mean even more to you and that will bring you a greater sense of satisfaction and
fulfillment. If you continue this process, you will ultimately find your way to that job,
function or role in life that just may turn out to be your main purpose for being here.
Don’t Wait. Take Action Now!
But the key to purpose, performance and success is to start moving in the right
direction, right here and right now.
SUCCESS ON PURPOSE 29
 If you wait to start living your best life ever until the absolute right answer comes,
you may spend your whole life waiting for the call and never hear it ring!
You need to make that call by asking yourself what you value and go produce that.
Give it everything you’ve got, devote 100% of your skills, talent, time, energy and more.
Regardless the size of your dreams or the scale of your current visions—even if you
judge them to be tiny in comparison to other people’s—choose the ones that mean the
most to you at this point in your life and make them your mission.
Go make them real! Over time, you will discover that there are life-changing
activities within those dreams, or you will have the chance to go after new ones.
The key is to take action now and start moving. The
answer will not be found in waiting. You will find your
answer by moving forward on your life’s journey.
Good advice, right? But where do you start? Would it help if you had a formula or
maybe a simple form to fill out, and your “natural mission” would just naturally fall out?
Pointing you in the right direction.
Knowing that our purpose for writing this book is not to give you the final answer for
your life, but rather to create a systematic procedure for discovering and living your
purpose, I knew that we had to come up with a new definition, a new answer to this all-
important question about purpose.
Again, if we are to give you specific direction—a formula that you can consistently
work for finding meaning and success in your life—we must move from a broad
discussion (such as doing more of what you love) to one that is specific to you, one that
contains the inherent personal variables that will permit you to solve for your life’s
direction.
This new performance-based definition of purpose must be universal, provide
immediate clarity, and work under all circumstances. Like the simplicity found within
Levitt’s observation, “The purpose of business is to get and keep a customer,” the
TQ definition must get condensed down to something that is short, specific and yet
all-encompassing. More importantly, it must be actionable.
“You are only as strong as your purpose,
therefore let us choose reasons to act that are big,
bold, righteous and eternal.”
— Barry Munro
30 SUCCESS ON PURPOSE
The TQ Definition of Purpose.
In the shortest number of words possible, here is the TQ performance-driven
definition of purpose:
Your Purpose is to create and nurture
empowering Roles to achieve your
Visions and live your Values.
Why is this the performance-driven definition of purpose? Because as you have just
learned, the dictionary definition of purpose includes both “the proper activity of a
person”—as in a ROLE—and “what one intends to do or achieve”—best described as a
VISION. The TQ definition consolidates both attributes of purpose—doing and achieving.
Once you understand that the “proper activity” is always defined by the ROLE that
you are in, your purpose—your job in life—is to create the highest and best roles that will
enable you to achieve your most deeply-held visions—to actually LIVE what’s truly
important to you.
“The whole life is but a point of time; let us enjoy it,
therefore, while it lasts, and not spend it to no purpose.”
— Plutarch
Your Roles are All-Important.
Short of a miracle, your dreams, hopes and wishes just don’t show up in your life with
no action taken by you. What you value most won’t just multiply in your presence without
some action being performed. Neither will your greatest desires in life just magically
appear on their own.
Therefore, creating and nurturing empowering roles that will give you the opportunity,
the authority and the responsibility to bring those desires and values into your life—and
into this world—is your “primary purpose” in life. It is also your guarantee to success.
From our perspective, your most basic purpose (function) in life is to create a ROLE
for yourself—a part you can play—from which you can then achieve your VISION for how
life should be. Do this, and you will automatically give yourself the full time job of doing
what you need to do to live, and experience, what you VALUE most.
For absolute clarity, let’s review the words that make up our definition of purpose.At
this point, we do not want to leave anything to chance:
CREATE: (Verb) To bring into existence formally. Start, establish,
organize, constitute, set up, originate, institute. To cause to
come into existence. Make, produce, generate, originate,
engender, hatch, father, sire, parent, procreate, spawn.
SUCCESS ON PURPOSE 31
 NURTURE: (Verb) To promote and sustain the development of.
Nurse, cultivate, foster, nourish, enable.
EMPOWER: (Verb) To invest with power, especially legal power or
official authority. See Synonyms for authorize. To give
authority to. Entitling, enabling, authorizing, qualifying,
licensing, accrediting, commissioning. To give
the means, ability, or opportunity to do. Permitting,
enabling, authorizing.
ROLE: (Noun) A character or part played by a performer.
The characteristic and expected social behavior of an
individual. A function or position.
VALUES: (Noun) A measure of those qualities that determine merit,
desirability, usefulness, or importance; accounts, worths,
valuations. A principle, standard, or quality considered
worthwhile or desirable. A level of superiority that is
usually high; qualities, virtues, merits, worths, statures,
calibers. (Verb) To recognize the worth, quality,
importance of, enjoys, appreciates, cherishes, respects,
savors, relishes, esteems, prizes, treasures.
VISION: (Noun) Unusual competence in discernment or perception;
intelligent foresight: a leader of vision. The manner in
which one sees or conceives of something. A mental image
produced by the imagination. The mystical experience of
seeing as if with the eyes a supernatural being.
Now, from Definition to a Formula for Success On Purpose.
Actually, we have just created a definition of purpose that contains ALL the variables
you need to find mission and direction in your life. It’s a simple formula that we call the
TQ Formula for Purpose:
PURPOSE = ROLES X VISIONS X VALUES
The truth is, you now have the formula you need to achieve success on purpose. All
you have to do is plug in your own variables, and you will have exactly what we promised:
Natural Mission and Inherent Direction. This, we will shortly prove!
The value that Kent and I bring to the discussion of purpose is not in the creation of
any new element or variables. Indeed, the concept of roles, visions and values is a well
covered subject by hundreds of authors before us.
However, our insight is unique in our observation that it takes all three of these core
variables to arrive at your primary purpose in life... and that you will never achieve your
purpose if any one of these three variables are missing.
32 SUCCESS ON PURPOSE
Purpose = Roles x Visions x Values
Thus, to solve for your purpose and to create a Natural Mission in life, you must solve
for all three variables. Only when all three are present, and in proper proportion to one
another, will you have a mission you can actually achieve.
It’s like the engine in your car. You take your car to the shop because it doesn’t start.
How does your mechanic solve the problem? What does he use as guidance to get your
car up and running again? He knows that for your car to run, your internal combustion
engine must have three things: gas, air and spark. Only when all three are combined in
the same space and time will an explosion occur, and power be produced. So he simply
finds which one of the three is missing, and fixes the problem.
“The purpose of our lives is to give birth to the
best which is within us.”
— Marianne Williamson
The same is true for people. You will never achieve your purpose until you solve for
all three of your “internal combustion” ingredients: values, vision and roles. If you are
failing, dissatisfied, burned out, lack a sense of direction or have lost your reason for
living, it is because you are missing one or more of these three vital ingredients.
To help anyone get back on the road of life, all we must do is help them discover
which of these three variables are missing. We can then put their life back into high gear,
simply by helping them correctly combine their values, visions and roles... yielding an
unstoppable sense of purpose and mission.
Once they are rolling in the right direction, we can then coach them how to become
even more successful by increasing speed and power. The old saw, “Direction first, speed
second...” really holds true. Why go faster and faster, when you are blindly heading down
the wrong path... making great time... but in the wrong direction?!
Before continuing, let’s overlay the TQ definition of purpose with the dictionary
definition of the words we chose. This will further aid in understanding the conversation:
Your over-arching purpose is to “bring into existence” the
ROLE S you will “invest with power” to cultivate,
promote and sustain the development of your greatest
VISIONS... so you can achieve what is most important to
you... indeed, live what you VALUE most... each day of
your life.
Now, all you have to do is fill in the blanks.
SUCCESS ON PURPOSE 33
 Your Purpose = _________ x _________ x _________
If the purpose of knowing your purpose is to give you direction—to give you a reason
to get up each day and to show you what you should be accomplishing with the only life
you have to live—with this formula in hand, simply fill in the 3 blanks.
By our definition, your one BIG Purpose in life—your Prime Purpose—is to find a
way to become personally responsible, through the sum of all your roles, for the successful
achievement of those things that mean the most to you.
After all, what better clue can a Higher Power offer you, than to send you off after
that which you truly believe in your heart and soul is most important? Most valuable?
“Multitudes of people, drifting aimlessly to and fro without
a set purpose, deny themselves such fulfillment of their
capacities, and the satisfying happiness which attends it.
They are not wicked, they are only shallow. They are not
mean or vicious; they simply are empty—shake them and
they would rattle like gourds. They lack range, depth, and
conviction. Without purpose their lives ultimately wander
into the morass of dissatisfaction. As we harness our
abilities to a steady purpose and undertake the long pull
toward its accomplishment, rich compensations reward us.
A sense of purpose simplifies life and therefore concentrates
our abilities; and concentration adds power.”
— Kenneth Hildebrand
On the other hand, if on your death bed, you want to look back on an exceptional
life—with the satisfaction that comes from knowing that you spent the only life you had
to live on those things that mattered the most to you—and the inner-peace and joy that
comes from knowing that you did your very best every step of the way—then this formula
just may be your ticket to the life of your dreams.
By our performance-driven definition, your purpose as a human being is to live your
best life possible... by achieving all the different missions you take on in life. You see, I
happen to agree with Rick Warren when he says that the reason for our existence is to
serve God, by serving one another—to our full abilities.
While I believe we all have this common reason for being here, we must all find our
own unique ways to serve. Which gets us down to the pure essence of the problem.
34 SUCCESS ON PURPOSE
To Serve All Mankind...
The only way to SERVE is to create and nurture empowering ROLES.
Roles that are unique to you, and your God-given talents.
Roles that combine all your interests and values.
Roles that inspire and drive you to be all that you are intended to become.
Roles that are BIG enough for you to live your VALUES and achieve your VISIONS.
As we said earlier, Kent and I are performance experts. We know what it takes to
succeed—to actually achieve results beyond expectations.
We are not here to offer you a religious or spiritual answer for the purpose of your
life—other than to help you see and release the direction that is already inside of you—
as heart-felt and inspiring as a true higher calling may be, or as mundane and
materialistic as your interests are at this point in time.
If you were personally called by God, to do the work He asked of you, we have one
and only one recommendation: Get On It!
Then ask Him to give you an even bigger Role while here on Earth. Lord knows, the
work is never done. But you can make a dent in it!
Our advice applies equally, even if you have never heard the booming voice of God
giving you direction. Power up the biggest Role possible given your talents and gifts, and
get on it.
Time is relentlessly moving on.
So must you.
“Some people give time, some money, some their skills
and connections, some literally give their life's blood ...
but everyone has something to give.”
— Barbara Bush
No question, your Prime Purpose in life is to create and
nurture Empowering Roles. Roles big enough for you to
live—truly LIVE—your Visions and Values.
Do this, and you will discover your Natural Mission and
Inherent Direction in life.
SUCCESS ON PURPOSE 35
natural
MIS SION
Chapter 3 A Powerful Force of Nature:
Moving from Purpose to Mission.
An Amazing Truth: In the previous Chapter we spent a fair amount of time nailing down a series of clear
definitions for Purpose. The hard work is behind us. Now, it is time to move beyond
philosophy, theology and ideology to some simple geometry!
“There is no road to success
As you just learned, there is a formula for determining your purpose in life—a
formula that contains just 3 variables:
but through a clear, strong
Purpose = Values x Vision x Roles
In this and the next Chapter, we will be discussing the relationship between these
purpose. Nothing can
three variables in considerable detail. In the following three Chapters, we will give you
the resources you need to fill in the blanks in your own formula for success.
take its place. A purpose This is the FUN part—where we move beyond the definition of purpose, and start
defining your own life story—CREATING empowering Roles so that you can achieve
underlies character, culture, your Visions and live your Values.

position, attainment of “Make your life a mission—not an intermission.”

every part. ” — Arnold H. Glasgow

But, before moving forward, let’s do a short recap of what we now know. You now
—Thornton T. Munger know that to LIVE your purpose, you must PERFORM on purpose. You know that it is
simply not possible to stop with the question, “Why on Earth Am I here?” You must
answer the even bigger question:

“How In The World Am I Going

To Make This Happen?!”
SUCCESS ON PURPOSE 37
 Performing on Purpose is the “HOW” you will become a Purpose-driven Success.
We have covered an amazing amount of territory in just 35 pages, haven’t we?! We
have reduced the concept of purpose down to something digestible, understandable and
eminently doable. Hopefully, we are steadily removing confusion as well!
Now, we are going to put this information to use... to help you clearly SEE how the
TQ definition of purpose naturally falls together, and how each variable within the TQ
Formula of Purpose relates to each other.
It is a matter of simple Geometry!
We have isolated your quest for purpose and mission down to just three variables:
1. VALUES—What you deem to be most important to you...
2. VISION—How you see living your Values...
3. ROLES—The active part you will play in making your Vision real.
With these three variables, we can now solve for your Natural Mission:

“For I say unto you in all sadness of conviction that to

think great thoughts you must be heroes as well as
idealists. Only when you have worked alone—when you
have felt around you a black gulf of solitude more isolating
than that which surrounds the dying man, and in hope and
despair have trusted to your own unshaken will—then only

Ro
ion

le
can you gain the secret isolated joy of the thinker, who

Vis

knows that a hundred years after he is dead and forgotten
men who have never heard of him will be moving to the
measure of his thought—the subtle rapture of postponed
power, which the world knows not because it has no
external trappings, but which to his prophetic VISION is
more real than that which commands an army. And if this
joy should not be yours, still it is only thus you can know
that you have done what lay in you to do—can say that
you have lived, and be ready for the end.”
— Oliver Wendell Holmes Jr.
The big idea: Just three words separate you from your destiny.
Understand how these three words—Vision, Values, Roles—combine to produce
Natural Mission and Authentic Direction in your life, and you are well on the road to
achieving your greatest aspirations. What some would say is living your destiny.
So, how do your Values, Vision and Roles coalesce in the real world? “I get the idea,
but have no clue how this applies to me”, you might be thinking.
This is where we go from abstract to physical in just 60 seconds!
s
Natural
Mission
Values
MISSION: An inner calling to pursue an activity or
perform a service; a vocation.
— American Heritage
Once you’ve triangulated your three personal variables, you have—at the exact same
moment—just defined your Natural Mission! There is no reason to try to DISCOVER your
mission in life. You now KNOW what it is.
Your Natural Mission is to power up a Role to achieve all of your Visions and live
your Values. It is the obvious and automatic conclusion that is found naturally inside the
creation of a ROLE and a VISION that you truly VALUE.
Said in a slightly different way, your Natural Mission is to intentionally apply your
highest level of skills, talents and resources towards achieving those things that mean the
most inside of you.

38 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 39

 Your Natural Mission Includes All Your Personal Missions...
The simple fact is, you have many different roles to play in this lifetime. You have
been given the opportunity to make multiple contributions—far greater than if you were
to limit yourself to the search for a single act or outcome that would otherwise define your
reason for existence.
To help you understand this life-altering concept, we now need to fill in a little detail.
As we have been saying all along, your MISSION is to live your most important VALUES
as you make a real difference in the lives of others... by achieving valuable goals—
everyday rather than just sometimes, someday, maybe.
This is what it means to actually “Live what’s most important.” By intentionally
integrating your VALUES into both your ROLES and your VISIONS, your mission for
each of your separate roles becomes immediately obvious and incredibly empowering.
Stated even more simply, your MISSION is to...
"Go Achieve The Vision!"
“But wait,” you might say, “Is it really this simple? Is this the answer I have been
seeking all this time? Is it really possible that creating and achieving bold missions will
give my life meaning? Will this really start me down the path to the satisfaction, pride,
and passion that I so desperately want in my life?” Without question, YES!
This may seem too simple to be profound at first. It may also seem too methodical to
be inspirational. However, the TQ Formula for Purpose gives you clear and immediate
direction for living your life to the fullest. It focuses your time and attention—point-
blank— on those things that you have declared to be most important to you.
(If, by any chance, you find our formula a little too mundane, it is only because you
have yet to define those things in life that have the greatest meaning to you. If this is true
for you right now, don’t despair. We have included two Chapters, My Values and My
Visions, that will help you raise your sights a great deal higher!)
Living Proof that you MUST have all three variables…..
Let’s explore this a little further to see if we can punch holes in our Formula for
Purpose. Let’s see if it’s possible to achieve a high degree of success and happiness in life
WITHOUT having all three of these variables in place, and in the proper proportions.
Given that purpose, by definition, requires "doing an activity… with a desired
outcome," let’s go through several different permutations of Roles, Vision and Values to
see if we can come up with a compelling MISSION when any of these three variables are
missing. This exercise is designed to prove that, until you have all three—a Vision,
Values and empowering Role—NO MISSION forms. For example, what if you have….
A Role with no Vision and no Values…
You’ve probably been there a time or two yourself. A job, duty or obligation where you
have no strong interest, no inspiring Vision and nothing of Value to you. You’re just putting in
the time. NO MISSION HERE. No passion, no heart-guided direction. That’s obvious.
40 SUCCESS ON PURPOSE
A Role with Vision but no Values…
This could be a career with lots of potential for things that you really don’t value—
let’s say lots of money and prestige, but all you want to do is stay home, raise your kids
and grow championship roses. NO MISSION FOR THIS CAREER. You just have no
passion or desire for what others might highly value.
A Role with values but no Vision…
You could be a recent college graduate with a deep desire to teach, but no idea
to whom, or where, or what. NO MISSION HERE. No specific goal, no to-do’s, no activity.
No way to take action until you come up with a specific Vision for your desire to teach.
A Vision with no burning Value to you and no Role…
Ending global warming sounds like a good idea, but you may not be affected all that
much personally, and wouldn’t know what you could do even if you wanted to. A powerful
idea, but obviously, no Role, no big Values, hence NO MISSION brought to life here.
A Vision with an active Role for its accomplishment, but not much value...
Increasing sales in your widget company by 50% this year is your responsibility as
sales manager, but you really don’t care much at all about widgets. Mighty hard to get
motivated about a goal you don’t care about. NO PERSONAL MISSION here either.
A Vision with Value but no active Role…
You might have a strong belief that every child in your town should be entitled to a
nutritious meal before going to school, but have no active participation in making this
grand idea come true. NO MISSION HERE—just a high-value idea—until there is
something specific that you are willing to do to make it happen... a Role that you are
willing to play to make your Vision real.
Values with no Vision and no Role…
You may really value companionship and team work, but you are not a member of any
team or group. All possibility—NO MISSION. With no idea for where or who to "join up
with," you have no position to play.
Values with a Vision and no Role…
You may sincerely believe that it is critical to create more affordable housing for
single moms, but you are not doing anything to make that happen. Without a Role, you
have no opportunity to bring this high-value idea into realty. If you have no role, you have
NO MISSION. How could you—really?
Without knowing what I am and why I am here,
life is impossible.
— Count Leo Tolstoy
SUCCESS ON PURPOSE 41
 Values with a big Role but no Vision…
You may be the minister of a church, passionately dedicated to your congregation—
but have no idea what your church could, or should look like five years from now. You are
dedicated to the extreme, but there is still NO MISSION until there is a desired outcome
(Vision) for your actions.
“God does not ask your ability or your inability.
The Power of Natural Mission—The Big Picture...
The intersection of your Values, Roles and Vision creates your “Natural Mission.” If
your circles overlap correctly, you will have a very strong Natural Mission. This is
measured by the size of the area that is common to all three of the concentric circles.
Where there is little overlap between your Vision, Values and Roles, you will have
trouble establishing Direction. Where they overlap completely, watch out—you become a
powerful force within the universe!

He asks only your availability.”

— Mary Kay Ash Roles

Going From Lost and Directionless to Enthusiastic and Dedicated
Think back through each of the above examples. Fill in the missing variable—an
engaging ROLE... a compelling VISION... or key VALUES—and your entire life changes
from running in circles... into a personally rewarding MISSION... with clear direction.
As you can now see, it is the triangulation of your Roles, Vision and Values that
automatically produce your “Natural Mission” in life. Once you have all three, aligned
properly, you will have the “Inherent Direction” you desire.

Assembled together, one variable acting upon another,

they combine to the point where your Mission becomes Visions
the natural extension of your Roles, Visions and Values. Your Natural Mission
forms at the intersection
Let’s look at this concept from a slightly different graphical perspective. of your Values, Vision and
Before proceeding further, there is one more detail that I need to bring up: TIME. Roles
Everything we have been talking about is going on in Time—24x7x365. Time never stops.
To better recognize this fact, and for visual simplicity, let’s represent your Values,
Visions and Roles as circles. Circles are endless, infinite, and have no beginning or end.
Values
For as long as you draw a breath, you will be living your purpose. Continuously.

ROLES VISIONS VALUES

For as long as you are here on Earth, you will always be in one ROLE or another.
Only the consciousness of a purpose that is mightier than
For as long as you are here on Earth, you will always have some VISION of the future.
any man and worthy of all men can fortify and inspirit
For as long as you are here on Earth, you will always be motivated by your VALUES.
and compose the souls of men.
Combine your Values and Visions with an empowering Role
and you will live your Purpose—24x7x365—forever! — Walter Lippmann
42 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 43
 Living your life On Purpose. Inherent Direction.
By overlapping your Vision, Values and Roles, you have now created a Natural
Mission pointing to a specific, inherent direction.
The Quick Big Picture This is NOT your “moral” compass. It is the direction set by your Natural Mission. It
This category is constantly changing. is your “Values” compass. Create Roles that contain more of what you Value... then create
With each passing day, new and a crystal-clear Vision for that Role... and you will ALWAYS be moving in the direction of
different opportunities present your uniquely personal Mission. You will, in fact, spend your life on what matters
This circle represents themselves to be all that you can be!
your various
MOST to you—because you are actually LIVING your VALUES in pursuit of your
ROLES in life: personal MISSION.
Father/Mother Direction in Time is critical. Once you know where you need to go, getting there in
Career/Hobby
the fastest, most efficient, effective and productive manner possible becomes the ONLY
issue. Yes, knowing your direction is a major driver of success.
Son/Daughter

Husband/Writer/CEO It is what Success On Purpose is all about.

Look at the relationship between the congruence of all three circles: Vision, Values
and Roles. In our example on Page 43, Mission is relatively small compared to the area
This circle represents your of the full intersection, isn’t it. The “prime” congruence is established by the intersection
The intersection of VISION for each of your
of your two largest influences, in this case, Role and Vision. However, because in this
your Values, Roles and ROLES. Simply stated, your
example, your Role doesn’t contain enough of your Values, the resulting area is much
Vision creates your vision is what you want to
smaller than it could be.
Natural Mission SEE happen within each of
your ROLES.
Under these conditions, you will feel
directionless, unfulfilled, aimless, restless—not
This circle repre- passionate, not energetic and not purposeful.
sents your core
personal VALUES
Why? Because, in this example, your Natural Mission contains little of what you
and your God-Given
inherently value. What’s going to motivate you? What’s going to make you get up early and
Gifts and Talents.
stay up late? What is the source of natural enthusiasm? When your Role has little of what
you Value, you begin to care even less about the Vision or outcome for your Role.
These categories are “fixed” by the
ROLE and come from “working” your
There and Then
list of Values and making certain
your Vision within each ROLE
contains what you VALUE most.

Your Prime Purpose:

Create and Nurture Empowering Time

Roles that express your

Values in each of your Visions.
Here and Now

44 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 45

 An Additional Perspective on Congruence.
No question, your combination of Vision, Values and Roles plays an enormous part in
your overall success. Where there is high congruence between the three, you will have a very
strong Natural Mission. Where there is a total disconnect, you will be directionless and adrift.
1—high match to all three. The ideal
Big Vision with lots of what you
Value while performing a huge Role
Role
Vision
Values
Example 1. Great Mission, Direction and Purpose...
This is always the best combination, isn’t it? Huge VISION that contains all of your
core personal VALUES... with a major empowering ROLE. A good example of this would
be someone with the vision of curing a major disease such as Polio (Dr. Jonas Salk). From
his biography, “Dr. Salk gave the world hope for freedom from polio. He gave the world
hope for freedom from global destruction.” A huge vision—accomplished.
I would suggest his dedication came from his core values of compassion, curiosity,
caring, precision and education. (He truly valued his research activities and loved living
in the lab.) He created and empowered a ROLE (Research Doctor) that he was selflessly
focused on.
Thus flowed a monumental VISION... for a huge ROLE... containing world-
changing VALUES.
Personal Thoughts? Write down one area of your life where you feel complete
congruence between your Values and Vision for that Role.
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
46 SUCCESS ON PURPOSE
2—match to vision and roles
but not a lot of values
Role
Vision
Values
Example 2. Good Vision and Role, but not much of what you Value...
Let’s move on to a hypothetical situation where you are in a Role with a solid Vision...
BUT... there is little of what you inherently Value in the Role. Let’s say you “got roped”
into becoming the point-person for your neighborhood watch group. You love your
neighbors, but hate attending meetings, hate intruding on others to get their signs out...
and really don’t believe it’s going to make a difference anyway. But the Vision is solid:
Protect the ’hood. The Role is clear: Ambassador!
I would suggest that there is not a lot of Natural Mission in your Role, because it is
void of much of what you value... and has lots of things going that you DON’T value.
Advice: Get out gracefully!
Personal Thoughts? Write down one area of your life where you feel a complete
disconnect between your Values and a primary Role you are in. Is there anything that
comes to mind where you can find additional value?
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
“To forget one's purpose is the commonest
form of stupidity. ”
— Friedrich Nietzsche
SUCCESS ON PURPOSE 47
 3—Big vision, but not well matched
to roles and Values—even though
Values/Vision match
Role
Vision
Values
Example 3. Big Vision, matched to Values, but not matched well to Role...
Here is maybe the most “common” situation. You have a solid Vision... and that
vision contains lots of what you Value. But you are in a less than empowering Role. For
example, let’s say you want to put an end to domestic violence in Boulder County. You are
passionate about this, as it reflects your deepest spiritual values as well as your values as
a mother... and the best friend of a woman who is being battered. You must move from
your role as “observer,” power up... then expand... your role as an Activist. You not only
want to get involved, but you want to enlist the help of the entire community. You create,
then empower the role of Advocate first... then political Activist... then maybe
Chairperson of the Boulder Women’s Shelter. You scream loud. You raise money. You
make a difference. In eight years, you educated 200,000 women... and helped thousands
get out of a bad relationship. How? You took action by creating an empowering Role that
expressed your Values in your over-arching Vision. You took responsibility for making
your Vision a reality.
Personal Thoughts? Write down one area of your life where you personally have a
big VISION—a vision that contains most of what you VALUE in life—but one
where you haven’t yet put yourself into an empowering ROLE.
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
48 SUCCESS ON PURPOSE
4—A Total Role Disconnect...
Why bother Performing at all
with such a detached, puny Role?
Role
Vision
Values
Example 4. Total Disconnect between Role and vision and values...
This one is obvious on the surface. You are “kind of” in a Role that sounds good on
paper... but is right for someone else. You have NO Vision for the Role... and even though
the vision was explained to you by someone else who WAS excited by the vision... you are
totally detached from it. To say you don’t care would be an understatement. All you can
see is work, work, work and no positive rewards. Your heart isn’t in it, as you cannot even
recite one value that is important to you in the vision.
Advice?
Unless you can find value in the vision, get out of the Role. Do it quickly before you
do damage to yourself or others. Valueless, powerless Roles are not just a waste of your
time, they are a big killer of your own hopes and dreams. Staying in such a Role robs you
of time that you could use to pursue Class A Visions and Roles—those that contain what
you value MOST.
Unfortunately, this situation is all too common. We get ourselves involved. We make
some promises. We had a tiny bit of interest. We got dragged in by somebody else... and
here we are.
We have all been in these roles before. I call them Imposed Roles as they are usually
involuntary, and imposed upon us by someone else or out of obligation to a group.
Usually it all starts out simple enough: Our church is going to build five houses for
Habitat for Humanity this summer in Guatemala. Can you help?
SUCCESS ON PURPOSE 49
 You say, “Of course,” never dreaming that what they meant is that you are going to
fly to Guatemala in the heat of the summer (you hate bugs, heat and humidity)... hike 27
miles to the village (no running water (your idea of primitive camping is a hotel without
room service)…and actually build the houses (you have no interest or talent in this
regard whatsoever).
Worse, by vote, you become the Captain for Christ team leader and are now “signed
up” for four weeks of “prep meetings.” You hate attending, let alone putting on meetings.
No question, the Vision is a good one... for someone else who values Adventure,
Giving, Building and Physical Challenge.
Did I mention that Comfort is one of your top 10 personal values.
What do you do? What can you do?
Suck it up and give it the best you’ve got... then graciously get out as soon as
possible? I have, in fact, done this, and all I can say is that everything worked out fine...
BUT... it was not a Role that I should have accepted in the first place!
The right answer, for me, would have been to recognize the complete and total lack
of Natural Mission in the Role, Vision and Values circles. I could have raised money, got
the right people involved, diminished my Role to the point of “Cheerleader” not Captain,
and empowered a completely different Role.
Personal Thoughts? Write down one area of your life where you feel a complete and
total lack of congruence between ANY of the three: Values, Vision and Roles.
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
Look at the four examples again carefully. What have you learned about yourself
and the relationship between your Vision, Values and Roles?
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
50 SUCCESS ON PURPOSE
A Thought before moving forward...
The overlap of Values on Vision is critical. If there is not enough of what you personally
value in the vision, stop right there and take inventory. You are spending the ONLY life
you have. It has to be spent on what matters most to you.
The overlap of Values on Roles is critical. If you are in a Role that contains little of
what you inherently value, you will never be motivated to do your best. Sure, you can find
plenty of external motivation (the carrot and stick only goes so far). But in the end, if your
heart isn’t in it, really question the Role.
The overlap of Roles and Vision is, in my opinion the single most critical issue. If you
are in a Role with limited or no vision, then you have two options: Expand the vision or
get out of the Role. If you have a huge Vision but have no empowering Role, create one
immediately or you will spend your entire life dreaming... not doing. Success on Purpose
requires your performance in a values-based Role.
Your MISSION is to be the best at that Role as possible.
Once direction is set... once you know what the Mission is... you now need to DO it...
you now need to PERFORM. It’s like Hollywood. You are given the Role... all you need
to do is perform it.
Living your life on Purpose means achieving Success On Purpose. First create
crystal-clear Expectations for what you want to SEE happen—then Execute beyond
Expectations. You will not only LIVE what’s MOST important to you—you will be HAPPY
with your life.
So what is your Prime Purpose in life? Simply this...
Create an Empowering Role...
To unleash your Vision...
And live your Values.
“Knowing our personal mission further enhances
the flow of mysterious coincidences as we are guided
toward our destinies. First we have a question, then dreams,
daydreams, and intuitions lead us toward the answers,
which usually are synchronistically provided by
the wisdom of another human being.”
— James Redfield
SUCCESS ON PURPOSE 51
inherent
DIRE CTION
Chapter 4 Creating Your Natural Mission:
The prescription for success and happiness.
An Poignant Thought: The secret to a life well-lived is to be fully engaged in each of your roles, working
towards an ideal vision that has clear meaning and value to you. This is true throughout
your entire day, regardless of what role you find yourself in: father/mother... taxi-driver...
“How do you know if your botanist... or Boy Scout troop leader. At every moment in time—regardless of what you
are doing at that moment—you can live your life to the fullest by knowing the value of,
mission in life is finished? and the vision you want to achieve in that moment... then doing your absolute best to
make that intention real. This is the prescription for lasting success.
Want the prescription for failure and frustration? Let’s say you are plodding along
If you're still alive, it isn't.” with no real progress being made toward achieving ANY of your most cherished goals. In
fact, you really don’t have goals because you are floundering around looking for direction.
(At TQ we call this “Getting ready to get ready!”)
— Richard Bach
Nothing contributes so much to tranquilizing
the mind as a steady purpose—a point on which the soul
may fix its intellectual eye.

— Mary Wollstonecraft Shelley

Further, you are constantly burned out, stressed out and running on empty. Your
attitude stinks and you have a hard time focusing on the important—because you are
being buffeted around, moving from one emergency to another. Clearly, you are NOT
living your best life. You are stuck inside a slow-moving nightmare.
Each day, we get emails and calls from people like this... people who painfully
explain how bad things are. Why they are victims. When we ask how they scored on their
TQ Test, they all have low scores and usually offer that the reason their lives are dying on
the vine is that they stopped believing in the future... stopped setting goals for
themselves... because none of them ever came true anyway.
SUCCESS ON PURPOSE 53
 This is a symptom of a deeper issue: A lack of purpose-driven performance. The Big View...
The problem is clear. The reason people do not have crystal-clear goals and rock-
solid plans is NOT because they don’t know how to set goals and make plans—it is
because they lack clarity of VISION and have gotten themselves into fuzzy, less-than-
empowering ROLES. We know this for an absolute FACT, based on some 25 million
unique statistical points of reference at ThinkTQ.com. Natural
Mission
It is IMPOSSIBLE to set goals that are in direct alignment with your purpose and
mission, when you do not know what your purpose is and have a weak sense of mission. Live with passion…
Without wanting to offend anyone, just how can you claim to “know” what you want in Live your best life now…
life—and still have a weak sense of mission and purpose? This is a non sequitur. Become more productive…

Ro
Give Meaning to your life…

ion

le
So, if you asked me what you need to actually DO to: Create hope and inspiration…

Vis

s
Make all your dreams come true…
• Discover your Purpose…
Establish the priorities in your life…
• Live your best life now… Create High Expectations for your life
• Find the Direction you are looking for… Find the Direction you are looking for…
Get Enthused and Excited about your life…
• Create a reason for getting up in the morning…
Set highly compelling Goals for your life…
• Live with more passion… Arrive at a sense of clarity for your decisions…
• Get Enthused and Excited about your life… Create a reason for getting up in the morning…
Become truly Successful—and doing it on Purpose...
• Set highly compelling Goals for your life…
• Arrive at a sense of clarity for your decisions… Values
• Give Meaning to your life…
• Become more productive…
• Establish the priorities in your life…
• Create hope and inspiration… The Personal View...
• Create High Expectations for your life
• Make all your dreams come true…and

n
tio
• Become a Success on Purpose…

eti
mp
Co
Here is what I would advise:

in
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Create and nurture empowering ROLES—

sV
ou

RO
Roles that will enable you to live your core

igi

LE
est

: F
at
Mission:

Pr
personal VALUES—while pursuing world-

he
ns

r
See Daughter

Wi
Become a
changing VISIONS for each role.
er
ht
First Chair
ug Violinist
Da

As you learned in the last Chapter, Success On Purpose is based on the premise that
:
ION

you will find your Natural Mission and Authentic Direction at the intersection of your
VIS

Vision, Values and Roles. The examples on the next 100 pages better describe how—just
by identifying these three variables—you will find instant clarity and direction. VALUES: Discipline, Music, Fame, Teaching, Challenge

54 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 55

 "Fabulous advice," you might say, "but where do I start?"
Great question! The good news? It’s not that hard!
To solve for purpose and mission in your life—you can start with any one of these
three variables and then fill in the rest. For example:
• You can start with a ROLE that you are already in, such as mother, mechanic
or volunteer and fill in a compelling vision and desirable values for this role.
• You can start with a highly compelling VISION, such as being independently
wealthy, and fill in all the additional values for this dream and then define
a role that you can play to make this vision a reality.
• You can start with something of high VALUE to you, such as “contribution”
and then imagine a vision of what that would look like, such as feeding the
hungry, and then define a role that will give you the opportunity to live
your value of “contribution” each day.
You Now Have a Mission...
Once you have filled in all three blanks, you will have automatically created a
mission—a desirable direction and a powerful reason for your actions. You will have
created the motivation that is closest to your heart—one that will pull you towards its
achievement. From here on, each day is an exciting adventure, a passionate pursuit to be
successful at those activities and outcomes that have a strong heart-felt meaning for you.
“You can come to understand your purpose in life by
slowing down and feeling your heart's desires.”
— Marcia Wieder
It really is this simple.
When you do your best to achieve your visions, you will be living your best life
ever—the life you have defined as the most ideal—because it includes your highest
values and your most compelling dreams and visions.
Your Mission: The Clarity of Direction
Fill in the TQ Formula for Purpose and you automatically end up with a personal
mission. One that is uniquely yours. Here is just one example for a friend of mine:
Role: High School Counselor
Values: Inspiration, compassion, contribution to others, personal
achievement
Vision: High school graduates actively engaged in their work or education
immediately after graduation that will then lead to highly rewarding careers.
56 SUCCESS ON PURPOSE
What is this person’s mission? Obvious, isn’t it. It doesn’t take a mission statement
workshop, a big “Ah Ha”, or a Ph.D. in linguistics.
My friend’s mission, in the role of school counselor, is to help every high school student
discover a clear and desirable direction for that student’s next move toward a career or
higher education, once they graduate from high school.
In achieving this mission, my friend will live a life of inspiration, compassion,
contribution to others and personal achievement, and will also naturally inspire these
same values in those she guides through the high school years.
If she achieves this vision, she will be successful on purpose. If she doesn’t, she
won’t. It really is that simple. In the mean time, staying focused on the highly desirable
outcome, her mission is the highly motivating reason why she shows up for work each day
and why she puts everything she has into this gallant fight. (If you’ve ever tried to advise
teenagers, you know how gallant this fight really is!)
For a further review of how roles, vision, values can combine to create a uniquely
personal mission, here are a number of other examples.
About the Examples below...
For clear understanding, we have created 4 simple-to-understand combinations:
1. One ROLE, Different Values, Different Visions
2. One VISION, Different Roles
3. One VALUE, Different Visions, Different Roles
4. One PERSON—One Purpose, Many Missions
Let’s look at one common role which will vary considerably depending on the
individual values of the person in the role and how he or she sees those values being
brought to life within that role.
One Role, Different Values, Different Visions
Role: Father
Vision: Daughter wins First Violinist at Chicago Youth Symphony Orchestra
Values: Discipline, music, fame, teaching, challenge
Mission: Help daughter win First Violinist at Chicago Youth Symphony
Orchestra by providing the hope, inspiration and discipline of a
supportive father.
Role: Father
Vision: Daughter has great time playing team sports all through high school
Values: Acceptance, cooperation, humility
Mission: Teach, encourage and reward daughter’s acts of teamwork,
cooperation and team success, so that she enthusiastically signs up
for and letters in 3 sports.
SUCCESS ON PURPOSE 57
 Role: Father Role: CEO of Non-Profit Corporation
Vision: Father and son team invent a robotic fly that can take off, land Vision: First non-profit to raise $1,000,000,000 for cancer
anywhere while sending back 360 degree video and audio. research in one year.
Values: Logic, perseverance, challenge Values: Competition, achievement, teamwork, fame
Mission: Invent a robotic "fly" by encouraging the gifted engineering Mission: Create a Billion Reasons to Hope.
talents of young son and making sure that he has a fun
time working on the project. Role: Neighborhood Volunteer
Vision: 25 different people contribute to neighborhood
Role: Father fundraiser for curing cancer
Vision: Family vacation learning how to rock climb Values: Cooperation, contribution, self-worth, compassion
in Grand Tetons, Wyoming Mission: Get neighbors to support the cure
Values: Physical activity, nature, adventure, challenge
Mission: Complete a successful rock climbing family vacation where Role: Cancer Survivor
everyone in the family is safe, engaged, praised and inspired. Vision: Sister-in-law is fully supported though her cancer treatment
Values: Empathy, compassion, loyalty, friendship, courage
Role: Father Mission: Always Be There for My Sister
Vision: Son graduates from Jesuit School of Theology at Berkley, California
Values: Community, compassion, spirituality Finally, you can also have a common value such as "wealth" that can produce many
Mission: Help son graduate with degree in Systematic Theology by different visions and many different roles for how a person would be responsible for the
providing him with the money, emotional inspiration and creation of this value of wealth.
freedom so that he can attend four years of religious studies
at the Jesuit School of Theology. One Value, Different Visions, Different Roles
Value: Wealth
(Note: The mission is to do what it takes to achieve the vision. If you can get Vision: An original Cezanne landscape on the living room wall
the mission down to 5-10 words, you have taken the first critical steps to an Role: Art Collector
achievable mission!) Mission: Identify, negotiate, purchase and hang a Cezanne in my home
You can also have one common vision, let’s call it a global vision, for example: Curing
Cancer in Five Years. This one vision can give birth to multiple roles by different Value: Wealth
people all depending on how they "see" themselves contributing to this vision. Vision: My children never have to worry about money.
Role: Salesman
One Vision, Different Roles
Mission: Earn enough money to fund a living trust that will take care
GLOBAL VISION: Cure Cancer in our lifetime... of all my children’s needs
Role: Biochemist
Vision: The discovery of a compound that would make Value: Wealth
existing anti-cancer drugs more effective Vision: Founding of charitable organization to rescue
Values: Caring, meticulousness, curiosity, intellectual challenge, discipline wild horses in Argentina
Mission: Discover Compound X Role: Philanthropist
Mission: Find the right people to give money to
Role: Political Activist
Vision: Republicans and Democrats together commit to Value: Wealth
War on Cancer as a top priority. Vision: Traveling the World by Sail
Values: Health, leadership, vision, compassion Role: Fast Food Franchise Owner
Mission: Make Curing Cancer a 2008 Presidential Promise/Plank Mission: Create sufficient cash flow to finance trip of a lifetime

58 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 59

 Value: Wealth Linda’s Purpose…
Vision: Passive income of $10,000 per month TOP 10 VALUES: Acceptance, helpfulness, faithfulness, family,
Role: Real estate investor peace, religion, wisdom, service, beauty, gratitude
Mission: Own 10 single family homes free and clear Role: Daughter, the care-taker
Vision: Invalid parents are cared for in their own home
Value: Wealth Values: Acceptance, helpfulness, family, gratitude
Vision: Highly-paid CEO of Fortune 500 company Mission: Care for all of Mom’s and Dad’s needs at home
Role: Business major at Northwestern University
Mission: Graduate #1 in class of 3,000 Role: Mother
Vision: All four elementary age daughters graduate from college
As we have said previously, your purpose is to create and nurture multiple roles that Values: Family, wisdom, helpfulness
allow you to achieve numerous visions—all while living and experiencing your highest Mission: Inspire all four girls to love education
values. In that vein then, here a couple of examples of a few different people and all of their
individual missions which, when combined, add up to their own personal purpose in life. Role: Painter
Vision: Original painting on greeting cards sell out, funds
One Person, One Purpose, Many Missions
sponsor 10 children in orphanage for one year.
Joe’s Purpose… Values: Peace, service, beauty
TOP 10 VALUES: Recreation, competition, friendship, family, Mission: Sell 100,000 greeting cards and mail profits to Kenya
kindness, duty, responsibility, self-reliance, creativity, courage
Role: Father Role: Chairman of committee tasked with hiring a minister
Vision: Step-child feels secure and loved Vision: Creation of a new church that celebrates diversity
Values: Family, kindness, duty, responsibility Values: Acceptance, service, religion
Mission: Make Emily feel loved Mission: Find ideal candidate who will lead new church

Role: Music Producer Eric’s Purpose...

Vision: Bluegrass band client signed to multiple record contract. TOP 10 VALUES: Freedom, beauty, comfort, complexity, giving,
Values: Self-reliance, creativity, courage, responsibility teaching, luxury, faith, loyalty, curiosity
Mission: ABP—Always Be Promoting
Role: Garden Railroader
Role: Tour Director Vision: The world’s largest, most complex privately owned garden
Vision: Family reunion on island off Puget Sound, Washington railroad, with 12 trains running simultaneously in my back yard.
Values: Family, recreation, duty, thoughtfulness Values: Beauty, complexity, curiosity
Mission: Create recreational agenda that children will tell their Mission: Build the world’s most complex garden railroad.
grandchildren about
Role: CEO
Role: Golfer Vision: Build a multi-billion dollar company by improving the working
Vision: One round of golf every week intelligence of 20 million people, making them vastly more
Values: Recreation, competition, friendship successful, effective, productive and happy with their place in life.
Mission: Have fun shooting par, with friends Values: Luxury, wealth, complexity, teaching
Mission: Increase the world’s TQ by 20 points... or more!

60 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 61

 Role: Husband
Vision: Custom home on 35 acres overlooking the back range
of the Rocky Mountains where my wonderful wife and
I will live out the rest of our years together, in great
health, living at home until we are both 112.
Values: Luxury, trust, comfort
Mission: Build wife’s dream home.
The Combination is The Key
Do you see the connection between where you are right now and where you want to
go? Do you see the connection between your Values... your Vision of the future... and your
Role in achieving that vision? Do you see the need for clarity of values... clarity of vision...
clarity of roles? In the chapters that follow, we are going to help you create your own set
of personal missions, but first there is one more point we need to clarify.
Is the Mission Big enough?
Now that we have given you a process for creating a series of Natural Missions, it is
our duty to make sure that those missions produce the greatest rewards you can imagine.
Missions that you are willing to trade the only life you have to live for.
“Christ has no body on earth but yours, no hands but yours,
no feet but yours. Yours are the eyes through which Christ's
compassion for the world is to look out; yours are the feet
How inspirational is your future life’s story?
You now have a simple process for creating meaning for your life. A formula for giving
you direction in any area of your life. The only question remaining is…
Are you inspired enough
to give it all you’ve got?
• How high are you willing to dream?
• What kind of life are you willing to be responsible for?
• What grand opportunity are you willing to challenge yourself with?
• What do you want to be known for?
• What kind of contribution do you want to make to the world?
• Will this mission require you to play at the level you desire most?
These questions are really all about the proportion of the three legs of your mission
triangle. How grandiose, inspiring, challenging, compelling, adventuresome, rewarding,
ambitious, and/or exciting are you willing to make each leg? This is an absolutely critical
question, because as you will soon see, it is the size of each leg of your three-sided mission
that will determine the size of your aspirations and expectations for your life.
Let’s not leave this triangulation up to your imagination!

ion

Ro
with which He is to go about doing good; and yours are the

l
Vis

es
Natural
hands with which He is to bless us now.” Mission

— St. Teresa of Avila Values

The big question remaining is one of quality and quantity. Are your three variables
in proportion to each other and are they at the highest level that you want to play. Or do
you need to step up and raise the level of expectation for any one of them?
Once you have created a mission, you owe it to yourself to ask the following:
1. Is the role I created the highest level of possibility and responsibility
I am willing to engage in the pursuit of my vision and my values?
An easy way to see the living relationship between your Values, Vision and Roles is
to simply triangulate these three lines. When your Values, Vision and Roles are in the
correct proportions, your Natural Mission forms. Until all three are present—either large
or small—then, no Mission... no direction. No way to actually LIVE
your purpose.

Ro
2. Is my vision the highest expression of what I want to accomplish within

l
es
No

ion
this role? Mission

Vis
3. Are there enough of my personal values associated with this role to spend my
precious time achieving it? Can I add any more Value to this role? Values
We want you playing this game of life at the highest level possible. And we know you What happens if you are in a role that contains everything you value, but you have a
do to. I am sure you’re not sitting there asking, “how can I make this the easiest year ever small vision for the role? For example, you are the VP of Marketing for a software
or how can I make this the most mediocre year ever?” Right?

62 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 63

company with great technical ideas, but no compelling vision of how your company will
prosper in the next five years.
Maybe survival is your biggest vision. What’s the mission? Shrinking to greatness?
No, to create a big MISSION you will need to EXPAND your VISION. Otherwise, the
mission collapses in on itself.
Usually, when we see a Roles-to-Values mismatch, we also see a Vision-to-Values
mismatch. This is a sad combination because it leads to tremendous stress, frustration
and feelings of inadequacy. You know your values, but what you are doing within your
current Role won’t deliver them.

ion
No

Ro
Vis
Mission

l
es
ion
Vis
No Values

Ro
Mission This graphic shows you as a person with well-defined values that simply don’t fit what

le
s
you are doing right now. Because you are in a small role, you also have a small vision. No
Values chance for either success or happiness.
Or maybe you have big visions that contain all your values, but you only have a limited
role in making the vision real. What can you do? Expand the ROLE, of course. Strategy: Your success will collapse down to the point
Find a way to EXPAND your ROLE to equal the size of the VISION. Become the Senior
Pastor and execute on the bold vision of “Standing Room Only” every Sunday, not just where there is less and less of what you value
Easter!
in the role—simply because your role can only
support a limited vision.
ion

Ro
l
Vis

es

No
Mission
Values
Or, as is commonly the case, you are in a role, with a big vision, but both have been
imposed on you, and as a result, the vision and role contain little, if anything, you value.
Here, you have an easy choice. Find VALUE in what you are doing... or find a way OUT.
If what you are doing contains little of what you value, you will never live your best
life... you will never perform up to your best… you will never achieve purpose-driven
You want to do great things, but the role you are in prohibits you from doing great
things. Solution? Expand the vision to the point where exciting new opportunities open up
and the vision of the future is expanded.
Examples of this are numerous in business. The marketing guy who sees the company
headed towards disaster, but is unable to convince the CEO of a bigger vision—other than
survival. Or the accountant who rigs the books rather than raise capital, because he can’t
see any other way out of their current situation.
Just like you learned way back in Geometry 101, the shortest leg

Ti
on

ny
si
success. You will spend the only life you have to live burning up time and energy—NOT controls the area within a triangle. Put simply, your mission collapses Vi Tiny

Ro
ny Mission

l
i

e
T
living what you value most. to the area generated by the triangulation of your Values, Vision and Tiny Values

Examples of this are numerous. You’re in sales, but hate making cold calls. You’re a Roles. Small Role... Small Vision... Small Values = Tiny Mission.
financial analyst, but hate detail work. You worked your way into middle management at However, your Mission also EXPANDS when each leg grows longer.
a chemical company, but hate their environmental policies. I have two words for you:

Get Out!
“Strong lives are motivated by dynamic purposes;
If your values do not support what you are doing, you will never become old and
successful. You will, in fact, become old and cynical. It is impossible under these lesser ones exist on wishes and inclinations.”
circumstances to achieve purpose-driven success, simply because you have no
empowering visions and no empowering roles. — Kenneth Hildebrand

64 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 65

 Expand your Vision. Expand Your Roles. Expand Your Values. Purpose first... then Performance.
With MORE of what you VALUE in each of your ROLES... Because of our over-arching definition, this becomes not only understandable,
you can support an unlimited VISION. but easily “do-able.” Let’s recap the previous three Chapters.

ion
With a big enough VISION—one that is well-supported by The three simple steps to living the life you love:

Gr
er Vis

ea
your VALUES—you can empower much greater ROLES.

te
1. Create an empowering Role for each of your most important Visions...

r
Ro
Greater

Great
Your Mission naturally EXPANDS! The proof is highly 2. Make sure your ROLES and VISIONS contain all your personal VALUES...

le
Mission
visible... you are living MORE of what you Value at every point
3. Then, power up your performance so that you achieve the MISSION
in Time. You are achieving greater Results at every point in
Bigger Values of making your vision real.
Time. Your Roles are GROWING.
Thus, the full embodiment of Purpose-Driven Success.
Want to Change the World?
You are now Successful... on Purpose.
You are living your “best” life every single day, simply because you have triangulated
on

all three of the variables necessary to establish your Natural Mission.

W
isi

or
gV

ld
You have Authentic Direction.
-c
gin

ha
an

You have real Purpose.

ng
in
ch

g
World-changing
d-

You have created an empowering Role that permits you to achieve your Vision while
Ro
rl

Mission le
Wo

living what you truly Value.

World-changing Values What more is there to life than being in a ROLE

Just expand your VISION even further... expand your ROLES to the maximum of that permits you to achieve your VISIONS while
your gifts and talents. Expand your VALUES even further... so your performance is
burning with passion and purpose every single day. You WILL change the world. living your VALUES? That’s right, nothing!
Ready to start living your best life now?
“Walk boldly and wisely.... There is a Ready to declare what missions you will pursue with all your heart?
Hand above that will help you on.” Ready to start living life to the fullest?
Let’s start with determining what’s most important to you—your Values.
— Philip James Bailey

From the theory of purpose and mission to your best life ever... “Once you have completed the following three Chapters, you
You have now seen how the size of each of these three variables determines if you are will, by every definition, have a strong sense of purpose and
going to live a life of shrinking missions... or of ever-expanding world changing missions. mission. You will know, with stunning detail, exactly what
The work that remains to be done is to now help you determine your own Purpose:
you value most in each of your roles. You will have a strong
• In the VALUES Chapter, we will give you an engaging exercise to help you
discover your core personal Values. vision for each of your roles... a vision that contains what
• In the VISION Chapter, we will give you several exercises to help you truly value most... a vision that drives your purpose.”
you imagine what it is that you want to create in your life.
• In the ROLES Chapter, we will help you identify your current roles and — E. R. Haas, CEO, ThinkTQ, Inc.
create new roles that you are not in yet, but which would give you the chance
to achieve your “someday” visions.

66 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 67

my values
VAL UES
Chapter 5 My Values
Getting Clear on What You VALUE Most...
An Inspiring Thought: First of all, a VALUE is a thing—a noun. It is something you believe to be highly
desirable—something of great importance, worth or usefulness to you.
In TQ speak, your values are those things that you rate or judge to be of greater
“All that is valuable in human importance than any thing else—those things that give your life the greatest sense of
meaning through the feeling of enjoyment, happiness, satisfaction and pride. At the same
society depends upon the time, they are the last things you would give up if you had to.

opportunity for development
accorded the individual.
— Albert Einstein
In fact, they are the things you would die for, rather than lose.
Values are those ideals such as freedom, beauty, love, wealth, comfort, spirituality,
wisdom, education, physical challenge, family, adventure, luxury, faith, etc that you have
come to believe are either the best things in life or the best things about your life. They
are the things that will bring you happiness—not the superficial kind of happiness—but
the type that rests deep down in your heart and soul.
Your values are the bedrock of all your performance. They are
the “Why” of your life—the reason for all of your actions.
A condensed list of values gives clarity to your life by establishing the ideal
standards and outcomes for how you want to live. It is your best guide to what will make
you the happiest—leading to personal and professional satisfaction.
Fact: You can’t do everything, or be everywhere, at the same time. Therefore, to
determine where you should be doing with your limited time, focusing on your most
desirable values is the most productive and satisfying thing you can do.
Even if you never get around to doing those things that come in second or third or
fourth on your list—those things that would just be nice to have, but are not absolutely
necessary—at least you know that you will be living what’s #1, and focusing on that first.

This is what it means to Focus on First Things First!

SUCCESS ON PURPOSE 69
 In Life And In Work, Passionate Desires Produce The Greatest Results.
Until you identify a short list of what is truly important to you, you will continue to
be someone without a strong cause or sense of purpose and direction. You will continue
to have that nagging feeling that whatever you’re trying to achieve right now, isn’t quite it.
You will continue to get by, but you won’t feel fully invested in your work—and deep
down—you will lack heart and ambition. Without the commitment that comes from
knowing precisely what’s MOST important to you—you will continue to feel restless and
bored with life—sometimes called that dull ache inside knowing that what you’re doing
isn’t the best you can do. Or, to the other extreme, you will feel burned out and stressed
out with little to no real satisfying reward for the work you are doing.
“For an athlete to function properly, he must be intent.
There has to be a definite purpose and goal if you are to
progress. If you are not intent about what you are doing,
you aren't able to resist the temptation to do something else
that might be more fun at the moment.”
— John Wooden
Our objective in this Chapter is to help you discover what you care about the most.
To do this, we highly recommend that you look to your heart and not your head. It is
absolutely essential that you uncover for yourself that which is most important to the inner
core of your being.
Your intellect will tell you what you should do—or what
others have told you is important. But please remember,
you are a unique person with your own set of desires and
beliefs. It is imperative that you find your OWN set of
values that will guide your personal journey.
Once you do, you will have found the target—the Authentic You—the guiding source
for all your actions. Going in the “right direction,” you will acquire the treasures you have
always been looking for... those unique and tangible rewards that mean more to you than
any of the other things you could achieve with your time instead.
Your life will have inherent meaning, because you will have a dedicated and obvious
reason for performing up to your absolute best. You will have found the inner-direction
and inner-drive that was previously missing, because you couldn’t see the rewards or
purpose for your efforts.
70 SUCCESS ON PURPOSE
Identifying Your Values Is The Prerequisite For Living Your Values.
Think of your top ten personal values at the foundation for your success in life. Once
you have a clear understanding of what is driving your performance, from the foundation
up, you will have a great deal of clarity and drive in your life. Once you arrive at your short
list of internal drivers, you will have nailed down the number one—MOST
IMPORTANT—element of Success on Purpose.
Why are knowing your Values that important?
Because your VALUES guide your imagination to form
your VISIONS of the future... and shape the ROLES
you will naturally play to see those visions realized.
The simple heart of the matter is this. Someone who values Competition, Adventure,
Physical Challenge, Working with his/her Hands, Nature, Faith, Spirituality and
Camaraderie will want completely different things—and be willing to take on completely
different roles—from someone whose top values are Freedom, Comfort, Beauty, Teaching,
Luxury, Tranquility/Peace, Faith, Spirituality and Education.
Person A would be willing to take on roles and create visions of the future that might
include mountain/rock climbing, camping, traveling to Africa to build a children’s
center—500 miles from the nearest running water. Indeed, this person might have a
vision of building a water treatment facility for a tribal village so far out in the bush, that
the internet is only a futuristic fantasy!
Person B, of course, would never even dream those dreams because his idea of
primitive camping is a 3-star hotel without 24-hour room service! While both A and B
value Faith and Spirituality, person B would see the future revolving around better
education, the arts, and more of a soul-searching inner-adventure. Rock climbing would
not even appear on his radar . This person’s vision might be to endow a Chair of The
Future at a major teaching university.
“When you are inspired by some great purpose, some
extraordinary project, all your thoughts break their bonds:
Your mind transcends limitations, your consciousness
expands in every direction, and you find yourself in a new,
great, and wonderful world. Dormant forces, faculties and
talents become alive, and you discover yourself to be a
greater person by far than you ever dreamed yourself to be.
— Patanjali
SUCCESS ON PURPOSE 71
 Your Values Exercise...
Once you have clarified in your own mind what you value most and you have
identified what those things would actually look like in the real world, then you will have
the inner-motivation to increase your personal power, improve your performance and take
responsibility for making those things come true for you. You will be naturally inspired
and empowered. You will become committed, directed and enthusiastic. You will become
unstoppable!
STEP 1: Recognizing Your Top 40 Values.
Close your eyes and take three deep breaths. Relax. Now, from the list of “value
words” on the following pages, check off those that you strongly relate to, describe what
you do, believe or values you find attractive in others and want for yourself. While long,
this list is far from complete, so feel free to add words you use to describe yourself (or
others) that we haven't included.
The values you select can be as spiritual, compassionate and feelings-based as your
heart permits. Or, your values can be self-serving, materialistic and as things-based as
you choose.
The key issue is that they are YOUR values... reflecting your Authentic Self. There
is no need to delude yourself here. Look in the mirror. Look at your values objectively.
They are a key driver of your success. In fact, many of our readers tell us that going
through this Values Exercise was the single biggest point of change in their entire lives.
Yes, your values are THAT important.
The words you check off should represent what you feel is important to you, and upon
which you base key decisions. The result of this initial selection process is to give you a
clear, word-by-word declaration as to what you find important—and to give you a context
for connecting these values to your dreams.
Next, put on your “thinking cap” and reduce this list by grouping and removing
similar words or words that have substantially the same meaning to you. This will cause
you to actively choose what means what—and how a given word applies to you.
For example, if accountability, responsibility and completion made your top 40
Values, you might choose to eliminate completion and keep the other two. Or, maybe
beauty, symmetry and style are competing with quality, luxury and taste. Or, perhaps
fairness, honesty and trustworthiness all mean the same as integrity to you. While these
words are similar, they mean different things to different people, so give serious
consideration to which words should stay—and which can go.
“Step by step. I can't think of any other way of
accomplishing anything.”
— Michael Jordan
72 SUCCESS ON PURPOSE
STEP 2: Clarify, Clarify, Clarify...
Now, refine your list to just 20 key values by further clarifying the words
that BEST describe what you're all about. If this part seems a little more difficult, that’s
seems to be the typical response we get from our clients.
Remember, you are the judge and jury—only you can determine what you value
more than something else! By making these choices here and now, you will have taken a
huge step towards reducing future stress, conflict and resolving future decisions. By just
being clear about what you want and what's important to you, you now have a "final"
arbitrator for every choice you make and every action you take.
To know that you have chosen the “right” 20 words, rummage through your memory
banks and look back on all the goals you accomplished that made you the HAPPIEST or
made you feel REWARDED. How many of these words were present? Also, of the things
you wanted but didn't get, how many were present? Is there a connection?
STEP 3: Reduce The Universe of Possibilities
and Potentialities to just Top 10 Values.
The next step is to eliminate all duplicate words and get down to the pure essence of
what drives you, describes you and really makes you tick. While there may be thousands
of words you relate to, these 10 words should be the most sacred, most heart-felt, most
fundamental identifiers of what you truly believe in and stand for. They should be
magnified in EVERY decision you make and EVERY action you take.
Make the hard choices here.
This step is about making the hard choices between what you THINK you value and
what you ACTUALLY value. This is the list of key words upon which you make virtually
all your decisions, and should directly align with how you see yourself—and how other
people would describe you.
If you have chosen to “live a life of beauty, tranquility and spirituality” you probably
look forward to collecting art for your cottage, nestled in the hills far from the beaten
path—but close to a small community of people with the same spiritual beliefs as you.
You probably wouldn't look forward to being in the midst of war-torn Bosnia,
photographing death and devastation and rushing to make the 11 o'clock news—every
day of your working life.
If you've chosen to “live a life of adventure, risk, power, freedom and learning” you
most likely look forward to climbing the highest peaks, skiing the double blacks and
learning everything there is to know about how to survive the inevitable crashes you're
bound to encounter. You probably wouldn't be too interested in just watching videos of a
Mount Everest climb from the comfort of your living room couch.
If you end up with more than 10 words, that's OK. Just unite complimentary words
on the same line. For example: wealth/power; love/compassion, substance / integrity, etc.
Now—and this is very important—RANK your chosen words on a scale of 1–10.
Which is really more important to you, freedom or wealth; knowledge or comfort; risk or
beauty; creativity or control; compassion or trustworthiness?
SUCCESS ON PURPOSE 73
 Now What? Clarity of Values leads to clarity of Vision.
The question now becomes, “Given your natural strengths, how will you LIVE your
values?” Not just once in awhile, but every day of your life.
Just KNOWING what drives your actions gives you peace of mind. After all, “If you
don’t know what you stand for, you’ll fall for anything” is a significant truth—even if it
does come from an old country song!
When you use these values as the starting point for all your decisions, you have more
confidence, and your decisions are easier. Now that you have made a decision to live your
values, your list of values will automatically make the right decisions for you. You know
what you value, so you’re able to quickly resolve conflicts—without angst and trepidation.
You now have a set of standards for how you want to live your life.
“Our greatest strength comes not from what
we possess but from what we believe, not from
what we have, but from who we are.”
— Michael S. Dukakis
The actions you take and the results you produce are living proof of what’s most
important to you. The only evidence of whether you value something is if you make it a
part of your life. There’s no getting around this. For you to live your values, they have to
show up somewhere other than a framed mission statement on the wall. They deserve to
be a part of the legacy of results you leave behind at the end of each day. Include your
values in every vision, and your life will have meaning and purpose. You will have a
Natural Mission for each of your Roles.
A final comment on the list you just written down. Life can be a constant evolution
of preferences and ideals. If the list of values you have just created feel rock solid—and
you’ll know it by the way you feel—keep them firmly in your heart.
But, in the future, if you find that there are new values that have become more
important than they were before, it’s okay to revise this list. If these values no longer serve
your best interest, change them. It’s okay to change your mind—especially when the
change is an improvement to what makes you feel right in both your heart and mind.
With the values that you have determined to be the best of what makes life
meaningful, enjoyable and worth living, you now know where to put your time and
attention. Focus on these things, and you will be the most satisfied that you are trading
the next 365 days on those things that mean the most to you.
So now, with your short list of personal values in hand, let’s transform them into a
picture of what they would look like in your real world. With your Values as your base,
you now need to look at your current situations, and way out into the future, to see how
you can best express your personal values in real world possibilities that will write your
new life’s story. We will now move on to your personal VISION.
86 SUCCESS ON PURPOSE
For those of you who have taken the full TQ Test...
As you know, there are 10 actions that make up the strength and intensity of your
Mission Color. Great news! Now that you have completed this exercise, you can rate
the following four TQ Factors a 10! This will add 4 more points to your total TQ Score.
Mission Factor 2A:
“I maintain a written list of the most important,
heartfelt values that I want to experience in life.”
A short list of values is all you need to design a well-lived life. Your values are those
ideals such as freedom, beauty, honor, love, wisdom, family or adventure that are more
important to you than anything else. A condensed list of values gives clarity to your life
and establishes your ideal standards. This list is your best guide to personal and
professional satisfaction. Put your list of personal values in writing—commit it to
memory—and live each word—each and every day.
Mission Factor 2B:
“I keep a personal mission statement that promise how I
will live what I value as my code of conduct for everything I do.”
In the trials and chaos of modern life, you need a set of standards to help guide you
through the good times and the bad. The highest and most beneficial set of rules is the
one you establish for the preferred way that you want to live. Once you have a list of your
most important values, commit to a personal mission statement that declares how you
will live what you value. The most basic mission statement is simply this: "I will live a
life of... (insert your list of values here)... every day of my life."
Mission Factor 2H:
“I make daily decisions based upon my values, vision and mission.”
Your values, vision and mission mean absolutely nothing unless they are put into
play. Your fundamental values and principles are the core elements that determine if a
decision is the right one for you or not. Your values should be your reference—and your
guide—for every action you take, and every decision you make. The only decision you
need to make is to live your values. Once you do, your list of values will automatically
make the right decisions for you.
Mission Factor 2I:
“I reinvent myself as I grow by revising my list of
values and redefining my vision of a perfect life.”
Life is a constant evolution of preferred ideals. If your life is on track—and you'll
know it by the way you feel—keep going. But, if you're not satisfied living your current
list of values (or pursuing your current visions), revise them. Make certain that what you
value, actually delivers what you want. If you don't like who you are, or where you're
going, change your path. It's okay to change your mind—especially when the change is
an improvement.
Go to THINKTQ.COM/ACTUAL to update your Mission Color now.
SUCCESS ON PURPOSE 87
my visions
V I S IONS
Chapter 6 My Vision
Without Vision, You Have No Direction.
Fabulous Advice: Vision is the second critical variable in triangulating your direction in life. A Vision is
a PICTURE of the ideal future you want to create. The more compelling and desirable the
vision, the greater will be your enthusiasm and motivation for achieving it.
“It takes someone with a vision Vision is easy once you attach it to your Roles and Values. Visions connected to the
core personal values you wrote down in the previous Chapter will generate the greatest
of the possibilities to attain new source of power, passion and purpose within you. Living your best life ever means going
after all that life has to offer—by first defining and then achieving—the most ideal,
desirable and valuable visions possible for each area of your life.
levels of experience. Someone

with the courage to live his or “Far away there in the sunshine are my highest
aspirations. I may not reach them, but I can look
her dreams.” up and see their beauty, believe in them,
and try to follow where they lead.”
— Les Brown
— Louisa May Alcott
Simply put, your vision is what you want to SEE happen. It is how you SEE your values
being lived. It includes all your dreams, wishes, hopes and aspirations. It includes all those
things you’ve always wanted to be, do or have in your life —the if-only’s… the wouldn’t it
be great if… the somedays… when the time is right I’ll… wouldn’t it be great if… I’ve
always wanted… if there were no limits… if money was no object…

Without a VISION, you have no DIRECTION.

Which is why Vision is such a critical component to your success. While it might be
nothing more than a fleeting idea, you will have direction once you establish a Vision and a
Role for achieving that vision.

SUCCESS ON PURPOSE 89
 No Vision, No Direction.
You were born to take your Someday Dreams out of your heart and head and turn them
into specific real world targets... thereby giving you the motivation to set specific goals for
their accomplishment.
When you lack a positive vision for your how your life should or could turn out, your
roles and your results tend to happen to you, instead of being created by you. More often
than not, you have a tough time coming up with a single goal you want to achieve—which
means there is no obvious reason to make definitive plans.
With no ideal outcome in sight, you tend to minimize your involvement and only half-
heartedly do whatever seems necessary to keep you in the role. With no positive objective
to achieve, most of your goals are created to avoid a negative situation or condition instead
of to gain a desirable outcome. As a result, the more you succeed in getting away from
what you dislike, the less motivated you are to continue. Thus, you tend to run out of
interest, and your efforts tend to languish away.
On the other hand, once you have filled in the details for a highly desirable vision,
you have an obvious reason—and a dedicated purpose—for performing at your best.
Keeping your eye on the prize, hard work is not a hardship, because there’s a huge reward
waiting at the end. Obstacles and difficulties are overcome without complaint, because
you’re willing to go the extra mile to achieve your vision. You become highly motivated
and inspired to do whatever it takes to achieve your ideal vision for a life well-lived.
Picture Your Next 15 Years
Think about the next 15 years of your life. Fifteen years are going to come, and they
are going to go. Day after day. Year after year, your life is going to be spent doing one thing
or another. That’s a straight fact. That’s reality. And when it’s gone, you’re never going to
get even one moment of your precious time back.
The truth is, if you don’t purposely put your dreams into your life, starting right now,
they aren’t going to show up in your next 15 years all by themselves. Nope. Not going to
happen. You’re just not that lucky. None of us are. You know it’s true—don’t you?
Instead, your next 15 years will probably get filled up with an average collection of
what your last 15 years were like, won’t they? Mediocre results are quite possible, getting
by may be easy enough. But please give this the thought it deserves —how likely is it that
you will actually live your best 15 years if you never have a clear description of what that
means in real world terms and pictures? Once again, not likely, not going to happen. Not
until you can at least PICTURE what it is that you want.
The act of visioning starts with sketching in something that doesn’t yet exist. There’s
no way a vague or ill-defined dream can ever become a reality. It needs real-world
specifications before you can create it. Until you identify at least some of the details of
your vision, you can’t even get started. And while you’re at it, as long as you’re the author,
why not make the details as colorful, glorious, lavish and highly compelling as possible.
Once you paint a vivid picture of your vision, it’s easier to see how to achieve it.
90 SUCCESS ON PURPOSE
Your VISION Is Your Guide...
The key is to see a precise picture of your vision with enough detail to describe it to
others with clarity. Then, not only will you know what you want, you will be able to
visualize the “who, when and where” that will bring your vision to life. You will also be
able to see how and where this vision will affect the other areas of your life. With this
highly-compelling picture as your guide, it will be easy to stay focused on your long-term
dreams. Knowing where you are going, you will make fewer detours, not to mention
mistakes, as you progress toward the achievement of your most desirable visions.
Your “Someday I Will” Exercises...
So what does the next 15 years hold for you? What could it look like if you were
willing to be the movie director of your own life’s story? What story would you write? If
you could picture anything you wanted for your life, if you could dream any action you
would take, if you could contribute your heart’s work, what would that be?
Seeing is what vision is all about. Let’s see what you can do with some “imagination
on paper” in the exercises that follow in the Vision Exercises.
Quiet your mind and think with your heart.
Please take an hour or so to close off the outside world. Review the list of your top 10
Values from the previous exercise—the words that represent those things you care most
about. Write them down here:
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
Look at your VALUES. This list is what you have declared to be MOST important to
you—what you want to LIVE each day you are alive.
Now, look deep within yourself to where your dreams and visions reside. Quiet that
inner-voice that challenges the “rationality” of what you want. Let your VALUES be your
inspiration, and give yourself permission to look way out into the future to a magical
date—a date that doesn’t even appear on your calendar: Someday.
Promise yourself that Someday... you will live your destiny.
Please answer the following prompts without holding anything back. There are no
limitations. Don't be afraid to think really big. Don’t worry about the “how.” We will help
you with the “how” as soon as you have clearly defined the “what” and the “why.” We can
say this with complete confidence because there are nine more Colors in the Time Prism
to give you the power to achieve the “how.” Take your time, have fun and please fill in as
many of these questions as possible!
The test is to ask yourself “Will this VISION give me what I VALUE MOST?”
SUCCESS ON PURPOSE 91
 My Visions, Values and My Limited Time...
Achieving dreams takes time and effort. Before you go off in pursuit of a vision, make
sure that it will cause you to achieve, or at least compliment those things in your life that
you value most.
For the purpose of this Vision Exercise, step back look at what’s really most desirable
and let's identify the larger categories of things that are really important to you.
Please list your answers to the following prompts...
Things/ideas/people/events/ that are very important to me:
(Examples: My religion…My family…My investments…My friends…My vacations
to the wilderness of Alaska…Being in top physical condition…Opportunity to create)
• ________________________________________________________________
• ________________________________________________________________
• ________________________________________________________________
Things that have a high priority in my life:
(Examples: My religion…My family…My career…Skiing)
• ________________________________________________________________
• ________________________________________________________________
• ________________________________________________________________
Things that I would love to have more in my life:
(Examples: More time to travel…More laughter…More time to read…More
appreciation from my family for what I do for them)
• ________________________________________________________________
• ________________________________________________________________
• ________________________________________________________________
114 SUCCESS ON PURPOSE
Things that I would like to see come true:
(Examples: Financial independence …A time when I can choose my work based
solely on my desire to perform the work…Building my own home)
• _________________________________________________________________
• _________________________________________________________________
• _________________________________________________________________
Things I must have to be happy/satisfied/content/fulfilled:
(Examples: My children must have positive lives.…I must have enough money to pay
for all my expenses…I must have friends who I can feel truly comfortable with)
• _________________________________________________________________
• _________________________________________________________________
• _________________________________________________________________
Things I must make happen to be happy/satisfied/content/fulfilled:
(Examples: I must be a success in my career…I must complete the research for my
new book …I must make sure that my company will succeed even without me)
• _________________________________________________________________
• _________________________________________________________________
• _________________________________________________________________
Things I couldn't live without:
(Examples: Ben and Jerry's Cherry Garcia ice cream…Friends…Good health)
• _________________________________________________________________
• _________________________________________________________________
• _________________________________________________________________
SUCCESS ON PURPOSE 115
Things that I value most about me:
(Examples: Trustworthiness…Good Humor…Integrity…Caring for others)
• ________________________________________________________________
• ________________________________________________________________
• ________________________________________________________________
Things I value most about others:
(Examples: Positive attitudes…Honesty…Willingness to be open to new ideas)
• ________________________________________________________________
• ________________________________________________________________
• ________________________________________________________________
Things that make me feel good and be happy:
(Examples: Intelligent, philosophical debates…Music…Participating in team sports)
• ________________________________________________________________
• ________________________________________________________________
• ________________________________________________________________
116 SUCCESS ON PURPOSE
Now go back through your list of Someday Dreams, the positive alternatives of your
Major Concerns, your Major Interests and Roles and compare those positive visions of
your future with this new list of items that are most important to you.
Rule out those visions that are in direct conflict with your Values, and question if you
should keep those that do not produce maximum value in your life.
Finally, go back through all of the visions that you identified for all your Someday
Dreams, the positive alternatives to your Major Concerns, your Major Interests and Roles
and give yourself permission to go from a good vision to a GREAT vision!
You're the one making up a better life, why not create a fantastic life?!
See if there is any way you can stretch your idea to make it bigger, more desirable,
more compelling. Write in new details to each vision that make it more inspiring—more
colorful, fulfilling, enjoyable, and/or more desirable to you personally.
"I noticed an almost universal trait among Super Achievers,
and it was what I call Sensory Goal Vision. These people
knew what they wanted out of life, and they could sense it
multi-dimensionally before they ever had it. They could not
only see it, but also taste it, smell it, and imagine the
sounds and emotions associated with it. They pre-lived it
before they had it. And the sharp, sensory vision became a
powerful driving force in their lives."
— Stephen Devore
Each of your dreams can be looked at as your gifts...
Gifts that you want to give to yourself, to those you love and/or to the world
in general.
An important note. What you have now is a clear VISION for what you want to SEE
made real over the next 1, 5, 10, 15 years.
Please do not confuse this with having GOALS. Where VISION is born from your
imagination, Goals are born from a PROMISE.
The work you have now completed will serve you well
as you move from Mission to Goals. But remember,
Success On Purpose is all about the MISSION!
SUCCESS ON PURPOSE 117

Great News!
For those of you who have taken the full 100 question TQ Test, now that you have
completed this “Vision Exercise”, you can rate yourself a perfect 10 on the following 2
Factors—adding 2 more points to your total TQ Score!
You Can Now SEE What You Want...
As we move on to the last of our three variables in the creation of a natural mission,
you must realize by now that these are gifts that are still in the clouds, in the gift
catalogues, in the unpublished drafts of your life story.

With the 4 points you gained from the last Chapter, and the 2 you now have, your
TQ has improved a whopping 6 points! We are well on our way to an immediate 20 “The best job goes to the person who can get it done without
boost in your Score... and a tremendous shift in your power to achieve the results you
want, and the success you desire! passing the buck or coming back with excuses.”

Mission Factor 2E: — Napoleon Hill

“I maintain a highly compelling vision of how the perfect world
would look for each of my interests and roles.”
A vision is a picture of the perfect future you want to create. The more compelling Now all you need is to make someone responsible for turning these imaginary visions
and desirable the vision, the greater will be your enthusiasm and motivation for into reality. Some one who cares more about these dreams coming true than anyone else.
achieving it. Visions connected to core personal values generate the greatest source of
power, passion and purpose. Go after all that life has to offer by creating the most That person is YOU! You must be the one, because no
valuable, ideal, desirable and admirable vision possible for each area of your life.
one else cares as much as you. To move these visions out
Mission Factor 2F:
“I can describe each of my visions in clear and colorful detail.” of the clouds and into your life, you must connect each
The act of creation starts with defining something that does not yet exist. There’s no and every dream of yours to a role that you can play to
way a vague or ill-defined dream can ever become a reality. It needs real-world
specifications before you can create it. Until you identify at least some of the details of make them come true.
your vision, you can’t even get started. As long as you’re the author, why not make the
details as colorful, glorious, lavish and highly compelling as possible. Once you paint a Now, let’s make it happen!
vivid picture of your vision, it’s easier to see how to achieve it.

Go to THINKTQ.COM/ACTUAL to update your Mission Color now.

118 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 119

my roles
ROL ES
Chapter 7
A Thought:
“I studied the lives of great
men and famous women, and I
found that the men and
women who got to the top
were those who did the jobs
they had in hand, with every-
thing they had of energy and
enthusiasm and hard work.”
—Harry S. Truman
My Roles
Empowering ROLES are what make your Visions REAL.
Now that you have completed the Values and Vision Exercises, you can SEE—truly
see—a future filled with what you value most. Now for the interesting questions.
“How are you going to make these visions real?”
How are you going to create the future of your dreams? How are you going to live
your values? What’s missing right now from making your Vision real? What’s missing from
transforming your Vision into wonderful memories of your best life ever?"
Put directly, you must create an empowering ROLE that will put you in a position to
make those visions real—and give you an opportunity to live your values.
"Many people flounder about in life because they do not
have a purpose, an objective toward which to work.”
— George Halas
Roles are the various parts you play in every area of your life. They are the hats you
wear as you go through your day. Your roles include your occupation, your friendships and
family relationships, your team memberships, your hobbies. It could be said that every
time you are actively participating in life, you are doing so in one role or another.
Your roles in life are all important. Each should contain what you value most. Each
must be given full authority to do what it takes to live your values... not just talk about
them... or just keep them neatly on a list in your drawer.
Roles are the WHO you will be while pursuing your Natural Mission. They dictate
how you will act, what you will do, what your authority is, what your responsibility is, what
your relationship is with the other players.
Most importantly, they establish what is expected of you... by you.
SUCCESS ON PURPOSE 121
 First, Your Current Roles
You were born into some roles. Some roles have been imposed on you over time.
Most of your roles, you have voluntarily created with your own free will.
Regardless of how you got there, every role you’re in right now deserves your absolute
best performance. It’s either that or get out. As we say, there are just three rules for Roles:
1. Get in cautiously. 2. Give it all you’ve got. 3. Get out gracefully.
The point is, if you aren’t committing 100% of yourself to every role that you are in,
you are wasting your life—and short-changing those whom you are associated with by
delivering less than maximum involvement.
However, when you do commit 110% to every role you’re in —meaning every thing
you do—you will get back more than you ever expected. Each day will be a passionate
display of full-on effort and enjoyment as you do your best to produce the most ideal
results possible out of every role and in every situation. Work or fun, each day will be a
highly rewarding day—a great day—maybe your best day... every day!
“I know God will not give me anything I can't handle.
I just wish that He didn't trust me so much.”
— Mother Teresa
How do you do this? Where would this passion and mission come from? Every role—
every part you play—must have its own dedicated Vision. Define what’s most important to
you in each role and make that your vision for the role. Work toward the most desirable,
enjoyable, compelling, inspiring and rewarding vision that you can imagine, and that vision
will provide more than enough drive for you to put forth your best efforts within the role.
Every Role Deserves Its Highest Destiny.
Every role—every part you play—deserves to be played to its fullest. Why have a
role that produces only minimal benefit when you could define a vision for what’s most
important to you within that role, and make that your mission for the role. If you’re going
to play the part, why limit it to some mediocre result, some meaningless level of just
getting by?
If you’ll look back over your current roles, I’m sure you’ll find that you almost never
overshoot your goals. (Unless, of course, your TQ is in the high 90’s!) Rarely do you ever
produce more than you set out to do. Realize that without a compelling vision for a role,
not only do you not have a passionate mission, but in the end, you will only perform up
to the minimum level of what is expected of you.
Instead of a half-hearted attempt, why not empower a vision that will lead you to
greatness? One that will give you every reason for performing at your absolute best.
Aspire for greatness and set your sights on being the best dad or mom on the planet, the
best employee in your company, or the best insurance agent in Des Moines, Iowa.
122 SUCCESS ON PURPOSE
Creating A New Role
The purpose of creating or accepting a new role is to give you the opportunity, and the
responsibility, for achieving a project, goal, dream or vision that is important to you.
Dreams and goals are wonderful expressions of what you want, but they are nothing except
just some fancy “wouldn’t it be nice” ideas until a Role is created to make them real.
This is why, from a performance perspective, creating
empowering ROLES is your Primary Purpose in life.
You might have a grand Vision—perhaps even put there specifically by God
Himself—but until you create a Role that is BIG ENOUGH for you to pursue the vision,
nothing will happen. Why?
Because nothing is going to make that vision real until you take charge!
Here’s a real-world example. We at ThinkTQ.com have a project that we have been
talking about for a year or more. It will save people’s lives. The vision for this project is
not only enormous, but world-changing. It contains eight of my top ten personal values,
and seven of Kent’s. It will take a tremendous development effort over a three-year period.
It will take millions of dollars. Big Vision. Lots of what we Value is contained in the Vision.
But...
We have yet to create and empower a Role that we believe will give us purpose-driven
success. Thus, we have yet to take any action. No movement. Why?
Why would we permit a huge opportunity to just sit? Because we take our Roles very
seriously. The simple truth of the matter is that, at this time, we can not clearly define a
role that we are willing to assume to make this vision a success. Given the number of roles
that we have already committed to, collectively, Kent and I don’t have the power—in time
or mindshare—to commit to the activities required to achieve this vision.
Right now, we simply do not have the power to take on any Role connected with this
exciting new project. If we proceeded right now, the project would most likely fail,
because we would have failed to actually empower the Role. Taking on a Role without
sufficient power to achieve the vision is the first step towards failure.
There is no Mission. Yet.
It could be argued that we are smart to not “bite off more than we can chew.” It could
also be postulated that the reason we will take action only when we have a clearly stated
ROLE that we can apply our power to, is that we are smart enough to recognize that a
Natural Mission has not yet formed for this project. With no Natural Mission, there is no
reason to perform... no reason to set goals... or make plans... or prioritize our actions... or
organize and optimize our time—as it relates to this new vision.
The MISSION, as grand and rewarding as this VISION is, has not yet formed. There
is no clear direction for what we should do next because we have not actually created a
mission to passionately pursue. Why? Because as of yet, we have not created a specific
ROLE that we can positively, passionately pour our heart and souls into.
SUCCESS ON PURPOSE 123
 You must play your part.
To make a difference in your life, you have to empower a role with sufficient authority
to start moving in the direction of the vision. Absent a role, there is NO performance. It
is that simple.
You can want success. You can pray for success. You can hope for the best life ever.
But until you take the first step—to create an EMPOWERING ROLE for yourself, one
that will make you fully responsible for achieving that dream, goal or aspiration—you will
remain on the outside looking in. You will be passively sitting on the sidelines,
complaining about not getting anywhere in your life.
However, create a ROLE that contains your core personal VALUES, and your
VISION can now be realized in the “real” world. You will become naturally motivated,
because the vision contains your most important values. You will start performing in that
role. You will eagerly jump to take action—moving enthusiastically toward specific daily,
weekly and long-term goals—all set directly in the direction of your dreams. And you will
be actively engaged to be and do your best; once you create and accept the role you’re
going to play to achieve your vision.
What if you never take an active role?
You know this answer already. It may be where you are right now. Resigned to your
fate, waiting for that chance that never quite seems to show up, which means that your
dreams never show up on their own either. Instead, you might think it sufficient to just
talk about your dreams and spend time thinking about how great life would be if they were
realized. However, by never getting around to clearly identifying the qualities you will
portray—or the activities you will perform to make them come true—your dreams will
never come any closer to becoming real than they were five or ten years ago.
Realize your dreams now.
Nothing is more powerful than clearly identifying the contribution you will make to
guarantee that each of your visions will come true. This is your promise for what you will
give to your role. What you will stand up and be counted on to do.
When you promise yourself, “This is what I will do,” you define the roles that will
make the biggest difference in your life. Therefore, always look for the BIGGEST and
most VALUABLE part you can play to achieve each dream.
Like any good casting director in an upcoming movie, you also need to be smart
enough to make sure that your personality, current skill level and God-given talents
are a match for the types of activities that you will be required to perform.
"The great accomplishments of man have resulted from the
transmission of ideas, into enthusiasm, into actions."
— Thomas J. Vilord
124 SUCCESS ON PURPOSE
So Choose Your Roles Wisely.
For example, let’s say one of your greatest visions is to help cure cancer. Right down
to your very fabric of being, this VISION contains everything you VALUE most in life. You
obviously have a vision aligned with your values. Now all that needs to be determined is
what ROLE you will play in making the vision real.
— You can take on the role of supporter and simply write a nice check to the
American Cancer Society.
— You can become the local fund raiser for The Race for the Cure.
— You can become the Regional Coordinator for Experimental Medicine at Eli Lilly.
— Or, if your gifts and talents are up to the task, you could become the chief research
doctor of our time—the Jonas Salk of cancer.
If this is something you care deeply about, it is very important that you find a way to
become an active participant in making this dream come true. The key is to decide on the
right role for you—given your time and talents—that will permit you to live your values
and make the contribution—as it relates to curing cancer.
Fully Power up the Role...
Having said that, you also need to realize that you can grow to greatness. You can
EXPAND your role. This means that you can stretch the Roles leg of your Mission
triangle, if you want it badly enough, by committing to doing whatever it takes to turn up
your POWER—to gain the skills or resources required to achieve this vision even
though... it may be well beyond any thing you have done before.
"Be the change you want to see in the world."
— Mahatma Gandhi.
Each mission you create, should you choose to accept it, becomes your job and a huge
part of your life. Each Role becomes one more reason why you are here. You are most
useful to yourself and others when you are an active participant in this crazy game of life,
enthusiastically contributing your best to a worthy cause.
If, for example, you think that saving the preble’s meadow jumping mouse from
extinction is important, then it should be your job—and protecting that little mouse is one
of the reasons why you are here.
If you believe that your daughter will do best in life if she has a college education,
then taking an active role in making that happen is your duty.
If you have always dreamed of spending a summer in Paris learning to paint, then
your purpose in life includes finding a way to Paris in the Springtime.
If you just love to sing, but you know you can’t make any money in it, it is your
obligation to be true to yourself and find a place where you can sing—even if it turns out
to be a rather minor role in your life.
SUCCESS ON PURPOSE 125
 If you truly believe, way deep down in your heart, that children in Africa should all
have safe drinking water, then it is absolutely essential that you find the most influential
role you can play in being a part of that solution—rather than just sit there feeling bad
about the problem.
If you believe that the most important thing you can do for your spiritual progression
is to become a Buddhist monk—sitting in absolute silence for the next three years,
praying for world peace—then that’s the role you must assume to live your best life now.
These are your dreams. It is your responsibility as a human being to make these
dreams your MISSION. You need to promise yourself that somehow, someway, you will
acquire the power to push these grand ideas out of your heart and head and into the real
world. If you don’t take an active ROLE, they will remain on your someday list forever.
Roles are Critical To Living Your Life on Purpose
It is impossible to develop a strong sense of purpose and mission without an absolute,
unconditional commitment to a given Role. After all, if you have no idea WHO you are,
it makes little difference WHAT you do or HOW you do it.
The unvarnished truth is, that until you know WHO you are—and what you are
willing to be held accountable for—it is not possible to fully power up your performance.
However, when you give your heart to a role, you have a high probability of success—
simply because your vision, values and roles are in congruence. You know what you want.
You know what it will give you and you know what you will do to get it. Nothing is going
to stop you now.
Until you take an active ROLE, you have no
POWER to realize your dreams. Period.
Take a moment to think about all the different Roles you play right now.
• What is your dominant Role?
• Is it a career role or a family role?
• Is your role the primary caregiver to your family, or are you
the CEO of a small business?
• Are you a struggling entrepreneur or a captain of industry?
Every major interest and role in your life deserves your
attention. Sustained success comes from nurturing and
caring for each and every role—not just one or two.
Each of your most important roles deserves a vision, a goal and a plan of attack. This
next exercise is your chance to identify your key roles.
Instructions: Once you have identified each role, reflect on how big an impact your
current Visions and Values has on your passion and enthusiasm for the role. From pages
84-85, what Natural Strength do you bring to the Role?
126 SUCCESS ON PURPOSE
Your Roles Exercise…
Please fill in the following lists of Roles you are currently in:
FAMILY AND FRIEND ROLES:
(Example: Son, daughter, sister, brother, mother, father, grandmother, grandfather, uncle)
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
OCCUPATIONAL ROLES:
(Example: professor, mechanic, small business owner, salesperson, manager, CFO)
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
RECREATIONAL ROLES:
(Example: Poker player, choir member, golfer, hiker, movie fan, mystery book reader,
spiritual scholar, world traveler, history student, volunteer, community leader)
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
SUCCESS ON PURPOSE 127
 Now list Roles that you would like to create for yourself:
These come from your visions, dreams, hopes and wishes.
(Example: 5th Level Ninja Master, Ferrari Spider owner, self-employed, homeowner, vacation
home owner, gardener, wife, philanthropist, retired, best friend, independently wealthy, pet
owner, executive, Congressman, senior analyst, inventor, song writer, actor, millionaire, health
expert, stock broker, college graduate, mother, church leader, marathoner, orphanage founder.)
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
Role_________________________ Natural Strengths___________________
Role aligns w/Values? Y / N, Compelling vision for Role? Y / N, Committed to Role ___%
What do you expect to get from, and give to each role?
Look at the Roles you have just listed. Each should be important to you—containing
what you truly value—or you should consider getting the heck out of the role—gracefully,
of course. This means with integrity and responsibility.
If you are in a role that contains little of what you value, or provides little intrinsic
motivation for you to perform up to your full potential, you must either find value—or find
a way out. Being locked inside an unrewarding role always leads to unhappiness, stress
and misery.
There is no greater time waster—or disservice to you or others—than to stay in a role
for which there is little of what you value in it. Nothing is more debilitating and
destructive than being in a role with no sense of interest, reason or purpose.
Is there enough of what you truly value in each of your roles to continue them?
Engaging in powerful, positive roles is a sure cause of happiness, enthusiasm and
success. When a role contains your deepest values, you are constantly moving toward a
life filled with what’s most important to you.
You live your best life now, because you are in a role that expresses your most heart-
felt values. You are passionately pursuing your mission because it has set you on a
journey to achieve your most important visions.
128 SUCCESS ON PURPOSE
What the big WHY of your key Roles?
Each role we take on has to give us something of value: Good vibes, a thank you, a
smile, a word of appreciation. It can be as subtle as “I know I made a difference” or a
warm, knowing feeling that you changed someone or something for the better. This is true
whether it’s a job, a position, a career choice, a friendship, a committee or a family matter.
Nothing is more rewarding than being in the right role for the right reason.
More Great News!
For those of you who have taken the full TQ Test, now that you have completed
this “Roles Exercise”, you can rate yourself a 10 on the following 2 Factors—adding
2 more points to your total TQ Score! With the 6 points you gained from the previous
Chapters, and the 2 you now have, your TQ has improved a whopping 8 points! We are
well on our way to an immediate 20 boost in your Score... and a tremendous shift in
your power to achieve the results you want and the success you desire!
Mission Factor 2D:
“I maintain a current list of the most
important interests and roles in my life.”
Roles are the various parts you play in every area of your life. Every major interest
and role in your life deserves your attention. Sustained success comes from nurturing and
caring for each and every role—not just one or two. You track your income and expenses,
why not track your heart’s desire? Each of your most important interests and roles
deserves a dream, a goal, a plan and an action. Keep a list for each one so you can track
its current status—and the value it adds to your life.
Mission Factor 2G:
“I can clearly articulate the qualities I will portray and the
part I will contribute to make each of my dreams come true.”
Every role—every part you play—deserves its own dedicated mission. Define what’s
most important to you in each role and make that your mission for the role. Nothing is
more powerful than clearly identifying the contribution you will make to guarantee that
each of your visions will come true. When you promise yourself, "This is what I will do,"
you define the roles that will make the biggest difference in your life.
Go to THINKTQ.COM/ACTUAL to update your Mission Color now.
“Not the maker of plans and promises, but rather
the one who offers faithful service in small matters.
This is the person who is most likely to achieve
what is good and lasting.”
—Johann Wolfgang Von Goethe
SUCCESS ON PURPOSE 129
my purpose
M Y L I F E
Chapter 8 My Purpose, My Life:
A life of purpose and possibility.
On Possibilities: We have covered a tremendous amount of material—some would say a life-time of
material—in the last three Chapters. Now, we will pull it all together!
Please take a moment to gather up your short list of VALUES, your most desirable
“We all have possibilities Someday VISIONS, and your entire list of ROLES. You have just isolated the key
variables that will provide fantastic meaning in your life. All that remains is for you to
we don't know about. assemble these variables into incredibly inspiring Personal Missions.

We can do things we don't "God gets you to the plate, but once you’re there,
you're on your own."
even dream we can do.
— Ted Williams
We have made the process easy! Simply fill in the blanks on the Mission Triangles
—Dale Carnegie
on the following pages. Begin by entering each of your top three most important ROLES
in the first three Mission Triangles. Then fill in your VISIONS and VALUES for each
Role.
When stating your MISSION, use the least number of words possible and be sure to
write it as an action—starting with a VERB (Write, build, produce, create, make, perform,
help, teach, invent, promote... etc.)
Next, pick out three of your most desired Someday Dreams and enter those in the
VISION blanks in the following three Mission Triangles. Once your Vision is written in,
fill in the remaining blanks for each triangle. As a reminder, you can always create a role
you’re not in yet.
Finally, on the last three Mission Triangles, write your list of VALUES under each
Mission Triangle and fill in the remaining blanks for the role you will play and the real
world vision you will achieve to live these Values.

SUCCESS ON PURPOSE 131

 Start with Your Top Three Most Important Roles... Or, start with Your Top Three Most Desired Someday Dreams...

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132 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 133

 Or, start with Your Top Three Most Important Values... Create and Empower the BIGGEST Role You Can Play In Your Life...
The Missions that you just created are now your life’s work. They are meaningful and
MOTIVATING, because they contain that which you value more than anything else.

__

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They are INSPIRING because you have written in the most desirable dream possible

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for each. They are full of hope and POSSIBILITY because you have created a specific role

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for yourself to play in being fully responsible in making each of them come true.

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need any advice from me. With God in charge, I believe
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_______________ everything will work out for the best in the end.

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So what is there to worry about.”
Vis

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Values __________________________ — Henry Ford

As you look at your life’s purpose, please understand that by creating these future
expectations, you have just established the least that you are willing to accept in life.
___

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Paradoxically, you have also just created

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the highest you are willing to shoot for.

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If you feel that you have created a mission that is not important enough to spend your
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precious time on, now is the time to erase it off the page, and write in a new more
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Mission
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inspiring, more valuable use of your limited time.

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Of the missions remaining, go back one last time and first

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on

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imagine, then expand each leg of every Mission until

Vis

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Values __________________________
you have increased the size of each mission to the highest
level you are willing to attempt.
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Keep in mind that this is your only life. This is your opportunity to make sure that
Ro
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what you are willing to accept in terms of the missions you have created for yourself are
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worthy of the only life you have.

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Know that you can create as many Mission Triangles as you want, and you can
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achieve as many as you have the personal power to pursue. Ideally, you now have a well
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Mission defined mission, and thereby a deeply felt meaning for each major interest and role in
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your life. If so...

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You Have Now Clarified Your Purpose...

on

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With the benefit of the work you have just completed, your PRIME PURPOSE is
Vis

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now clear. Your PURPOSE from this moment on is to fully EMPOWER each of the
ROLES you have identified—so that you will actually achieve each of your most
Values __________________________
important MISSIONS!
134 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 135
 Example of Someone’s Circle of Purpose Now Fill in Your Circle of Purpose
with Mission Triangles All Filled In. with Your Mission Triangles

(NOTE: You may include as many Mission Triangles as you like.

Download this form at: ThinkTQ.com/Downloads)

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Mission: Mission: Mission Mission
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Laugh Close to Me. _______________ _______________
Vis

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Values Supportive, Giving, Honor Values Comraderie, Play, Caring Values __________________________ Values __________________________

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Help 35 Families Study and live _______________ _______________

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Move This Year One World _______________ _______________

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Values Competency, Financial, Freedom Values Spirituality, Learning, Growth Values __________________________ Values __________________________

“A person's proximity to God is measured

by his compassion toward his fellow man.”

— Rabbi Samuel Belkin

136 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 137


TIME
Before concluding our discussion, and moving you on to the last Chapter—Success On
Purpose—there is one important variable in your formula for success that we have not
broached: Time.
Actually, Time is not a variable at all. It is a constant.You have no power over Time.
You have no control over Time. You cannot change the passing of Time any more than you
can hold back the waves crashing upon the shore. Time is eternal. It is also important—
very important to recognize this up-front as we are talking about the achievement of your
various Missions in life.
The fact is, Time is your life. Recognize this as the great equalizer—the final arbitrator
of what you will accomplish while you are here on Earth.
™ different drummer. Let him step to the music which he
TQ =
RESULTS
TIME
As you will recall from our discussion of TQ in Chapter 1, your Time Quotient is a
measurement of your POWER to produce RESULTS over TIME. Your TQ measures your
ability to transform your hopes and dreams into crystal-clear Expectations... and to
subsequently Execute in such fashion that you actually ACHIEVE the Results Expected.
On page 136 is your list of Missions, all precisely written as statements of pure intent.
This is what you INTEND to accomplish. The question now turns to WHEN?
Your missions are the EXPECTED Big R’s in your life—the Big Results that will
make you happy, proud, satisfied, and fulfilled. By your definition, these are the activities
and expected Results that will give your life meaning and purpose.
MISSIONS
PURPOSE =
LIFETIME
But to achieve your various Missions... to actually transform INTENT into REALITY
will require the expenditure of Time... and a tremendous amount of Energy. Now that we
have the “Who,” “What” and “Why,” let’s now declare the “When.”
“Time is nature’s way of keeping everything
from happening at once.”
— Author Unknown
138 SUCCESS ON PURPOSE
A brief discussion of Time...
On the following page you will find a 15-year Timeline calendar. This is a “sneak
preview”—a look ahead—at your next 15 years.
Please review it closely. At the top of the form is a place for you to write in your top
10 Values from your Values Exercise. This is important, why? So that you can connect
your dreams and visions to what you value most of course!
Remember, the objective is to LIVE what you VALUE most. This is the WHEN.
“Why should we be in such desperate haste to succeed, and
in such desperate enterprises? If a man does not keep pace
with his companions, perhaps it is because he hears a
hears, however measured and far away. It is not important
that he should mature as soon as an apple tree or an oak.”
— Henry David Thoreau
At the bottom of the form, write in the age that you will be in each of the respective
years from now to 15 years from now. For example, if you are 45 in 2007, then start with
45, 46, 47, etc.
In the left column, there is a place for you to jot down all of your different Missions
from top to bottom... from MOST important to least important. Simply look at your Mission
Triangles on page 136 and transpose each here.
Now, think seriously about how much TIME will be required for you to achieve your
Missions. Small dreams and goals can usually be accomplished in short order. However,
if you have huge, World-changing dreams and visions—visions that may spawn entirely
new MISSIONS of their own—TIME will be a major factor. Give this some thought as your
move your perfectly triangulated Missions onto this, your field of battle.
Finally, draw an arrow from that point in time that you will START each Mission
through the number of year(s) that you EXPECT it will take to ACCOMPLISH
the Mission.
You now have the Big Picture of your life...
Once you have completed your personal, My Purpose—My Life form, you will see—
laid out right in front of you on one single page—your future life’s story—authored by you.
Your path, your life, your destiny is stretched out across this one large block of Time
from Today across the next 15 years of Time. You now have your best life laid out in front
of you, waiting for YOU to make it real.
SUCCESS ON PURPOSE 139
140
My Purpose—My Life
My Values: ________________________________________________________________________________________________
Love, Generosity, Family, Comraderie, Play, Caring, $ Freedom, Giving, Spriituality, Learning, Growth

My Missions:
a.
Live Spiritual
Life
b.Make Wife
Laugh

SUCCESS ON PURPOSE
Raise Loving
c.
Kids

d. Financial
Independ.

e.
Inspire
Friends
Promote Per
f.
Growth
Travel the
g.
World
Example of Someone’s MY PURPOSE-MY LIFE 15-YEAR Timeline

h.
Manage Son’s
Music Biz
i. Optimum
Physical Fit.
Year: 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Age: ____
54 ____
55 ____
56 ____
57 ____
58 ____
59 ____
60 ____
61 ____
62 ____
63 ____
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65 ____
66 ____
67 ____
68 ____
69

My Purpose—My Life
My Values: ________________________________________________________________________________________________

My Missions:
a.

b.

c.

d.

e.
Now Fill in Your

f.

g.
MY PURPOSE-MY LIFE 15-YEAR HORIZON PAGE

h.
(Download the current form at: ThinkTQ.com/Downloads)

i.
SUCCESS ON PURPOSE

Year: 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Age: ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____
141
 One final point on Purpose...
So that there is absolutely no confusion at this point, let’s review the big concepts we
covered over the last 140 pages:
1. Your PURPOSE in life is to create empowering ROLES so that you can achieve
your Visions and live your Values. You now have a strong sense of Purpose.
You know your Roles, and have an exciting VISION for each.
2. Your MISSION is to achieve your most heart-felt VISIONS... to do what it
takes to make your Vision real. That’s your Mission, and you are on it.
3. Your DIRECTION is now set in TIME. You need to move from the
“here and now”, to the “there and then”. You now know the answer
to the WHEN, WHERE and WHY questions.
4. Your SUCCESS is now assured—so long as you produce the Results Expected
over Time. This is a pure function of your TQ... your power to
Execute up to Expectations. This POWER is now within your GRASP.
5. It is HIGH TQ PERFORMANCE over time that leads to the success you desire.
All you must do now is extend your REACH—and Perform on Purpose.
6. Maintain high TQ Performance, and you will in fact become a Success
On Purpose. Which was the entire point of getting you to this point!
The key to success: Greater Results over Time...
No question, we filled in an amazing amount of detail over the last 140 pages, haven’t
we? You now have a series of crystal-clear future Expectations. All that is required for
success beyond your wildest hopes and dreams is Brilliant Execution.
Way back on page one I made the statement that the best advice I could give
anyone—regardless of their calling in life—is just 4 words:
Expect More ~ Execute Better
Do you now understand the power within these four words? Do you get the connection
between your life, and what you must DO to live your best life—at every point in Time?
You have just built a fabulous foundation for true and lasting success. You are
correctly positioned to take the next steps—turning your Missions into tangible GOALS...
converting those Goals into rock-solid PLANS... and applying powerful focus to transform
your Plans into a series of spectacular RESULTS.
Just DO it!
“Such as we are made of, such we be.”
— William Shakespeare
142 SUCCESS ON PURPOSE
More Great News!
Please allow yourself the freedom to appreciate the fantastic possibility of your
future life’s story and feel how incredible it will be to achieve these dreams and visions
that came from your heart and soul. You have done a fantastic amount of important
work—work that will pay huge dividends over the next 1, 5, 10, 15 years!
For those of you who have taken the full TQ Test, now that you have completed this
“Mission Exercise”, you can rate yourself a 10 on the following 2 Factors—adding 2
more points to your total TQ Score! With the 8 points you gained from the previous
Chapters, and the 2 you now have, your TQ has improved an impressive 10 points! We
are well on our way to an immediate 20 point boost in your Score... and a tremendous
shift in your power to achieve the results you want and the success you desire!
Mission Factor 2C:
“I willingly trade the only life I have in pursuit of my personal mission.”
When you are working toward an ideal that comes from the heart, you are naturally
motivated and driven to do your best. A thoughtfully-created, highly-desirable personal
mission is guaranteed to make you highly focused, powerful and productive. Act from
your deepest values, and they will provide you with direction and satisfaction. Connect
and recommit to your mission every day.
Mission Factor 2J:
“I live each day as a testament to what I’ve declared to be most important in
life.”
A testament is something that provides tangible proof. The actions you take and the
results you produce are living proof of what’s most important to you. The only evidence of
whether you value something is if you make it a part of your life. There’s no getting
around this. For you to live your values, they have to show up somewhere other than a
framed mission statement on the wall. They deserve to be a part of the legacy of results
you leave behind at the end of each day.
“I think that a lot of women are made to feel that they
have not done the one thing that they were put on the
earth to do if they didn't do the normal thing, if they
didn't take the most traveled path. And it's unfortunate.”
— Nanci Griffith
Go to THINKTQ.COM/ACTUAL to update your Mission Color now.
SUCCESS ON PURPOSE 143
success
PUR on POSE
Chapter 9 Achieve Success on Purpose
By Performing on Purpose
An Inspiring Thought: We have covered an amazingamount of ground over the last 140 pages, haven’t we?!
Together, we have sliced through the mysteries of the word “Purpose,” giving you a firm
foundation upon which to create the life you intend to live.
“The riches of life—the love You have triangulated your most important Roles, Visions and Values. In so doing,
you have discovered your Natural Mission and established the Inherent Direction for the
and joy and exhilaration of rest of your life. Best of all, you are now a perfect 10 on your TQ Mission Color!

Now What? Living your Purpose... that’s what!

life— can be found only with The key Roles that you have just identified are the different parts you are going to
play in making your Visions real. They are where you will spend the vast majority of your
an upward look. precious time and energy in the years to come. These Roles will be the source of your
greatest satisfaction and meaning in life.

This is an exciting world. Its

“For what is the best choice, for each individual is the
cram-packed with opportunity. highest it is possible for him to achieve.”

Great moments wait around — Aristotle

By focusing on these Roles, and their associated Visions, you have determined what
every corner.” is truly important to you—and are now poised to take on the responsibility for making
your visions real.

—Richard M. DeVos The achievement of your top missions will ultimately be

the greatest contribution you can make to yourself, your
family, friends and to the world at large.
SUCCESS ON PURPOSE 145
 You now KNOW your purpose...
The achievement of your most important Visions... living your most important
Values... in a tremendously empowering Role is now your Primary Purpose for getting up
each morning—and performing up to your full potential.
As time goes on, you may discover that there are other things that are more important
to you than what you have contemplated here. If so, that’s not a problem. Add them to your
short list of missions—then prioritize your newly revised list to determine which of your
missions deserves the greatest amount of your limited time and resources. You are now an
“expert” in the process. Simply work the process!
It makes no difference how you arrived at the individual variables within each of your
missions—whether you believe you received a higher calling to be, do or have—or if each
of your newly crafted missions was created entirely out of the work you have done in this
book. What matters now is that you are willing to accept the mission.
It is now up to you to Perform On Purpose.
Now that you have answered the question, "What am I supposed to be doing with the
rest of my life," it now begs you to answer the second most important question we
presented at the beginning of this book.
"How in the world am I going to make this happen?"
What will it take to put each of your missions on the fast track to success? What will
you DO to guarantee that you will achieve the visions attached to each of your Roles?
If, by the way, you aren’t just a little concerned by the thought of what it will take to
achieve your missions, you need to go back and create a more inspiring Vision of what
could be possible. After all, you will never know your true potential until you put it to the
test! Take Joel Osteen’s advice: Expand Your VISION!
It has been said that there are two great tragedies in life:
1. Not KNOWING your Purpose...
2. Knowing your Purpose but not LIVING it.
To become a Success on Purpose—to achieve all your personal missions—will not
be easy. You will have to overcome all the hardships, obstacles, and difficulties that
naturally stand between you and success. No one else can, or will do this for you.
You will be tested. No doubt, it will take all the POWER you can summon: Prayer,
meditation, inspiration, hard work... and as important... High TQ Performance.
Now that you have declared what you want, it’s up to you to make it happen. It’s time
for you to step up and become an active participant in your life—to take the necessary
actions to succeed at those things that you have declared to be vitally important to you.
With High Expectations in place, you need to move on to the second half of the
equation for success: Brilliant Execution—a steady flow of powerful actions that serve to
guarantee the successful outcome of your most cherished visions.
146 SUCCESS ON PURPOSE
Is Failure An Option For Your Missions?
Doing what it takes to achieve your Vision means consistently performing up to the
task— INTENTIONALLY—at the highest level possible—every single day. This is the
full embodiment of what our book, The Power of TQ and 10 Choices of Intentional
Excellence, is all about. It is what High TQ Performance means.
Taking actions consistent with your purpose is not only powerful—but empowering—
permitting you to create the life you were intended to create. After all, how else are you
going to achieve what you set out to accomplish?
When you perform up to expectations, you achieve the results expected. You are a
purpose-driven success. Fail to meet expectations, what happens? Failure of the
mission... failure to achieve the results desired or expected... failure of hope itself.
If failure is not an option for you, you have one, and only one choice: To absolutely,
positively COMMIT to doing everything you can to make sure that your mission succeeds.
You must PROMISE yourself that you will take ALL the actions necessary to live up to
the challenge of each and every mission you create.
Good news! You can leave doubt, worry and confusion behind. You are now on a
mission. Go achieve the mission! This, of course, takes what we call The Power of TQ
Your Purpose Establishes the need for Power.
Every mission requires the expenditure of power. The bigger your mission, the more
power it will take. Again, this is a truth for which there are no exceptions.
Once you understand the connection between your purpose and your performance,
our conversation turns inward. The new question you must answer is simply this, "Do I
have the power to make my dreams come true... or not?"
Do you have the power to achieve all of your missions within the time frame that you
wrote down in your 15 year calendar? Will some just die on the vine, while others whither
away due to lack of neglect? Or will you supply the sustained power over time that it takes
to live your Values and achieve your Visions... in every Role you take on?
As you will recall from our discussion of The Time Prism in Chapter 1, your success
potential is comprised of 10 separate, but equally important elements that drive the
intensity of your performance. Given the level of work you have completed here in Success
On Purpose, the one thing we know for certain is that your Mission Color is now strong
and vibrant —demanding the support of each of your other 9 Colors as well.
Just as it takes all three variables of Roles, Vision and
Values to create a true Mission, it takes all 10 Colors of
the Time Prism to guarantee the success of your Mission.
Let’s do a quick TQ Power analysis to see which of your 10 Colors are strong and
vibrant—giving you the sustained power to achieve your core missions—and which are
weak and faded—holding you back from the results you want and the success you desire.
As you go through each Color, be honest with yourself. The question you need to
answer is, do you have the sustained Color Power to achieve your mission?
SUCCESS ON PURPOSE 147
 Energy
Mission
Attitude
Set Goals
Make Plans
Prioritize
Synergize
Organize
Optimize
Act Now
For each Color, shade in your power level...
1. Energy is the first color in the Time Prism Performance Spectrum because the
simple truth is, there are no dead peak performers. For even minimal
performance, you have to be, act and feel alive. If you don’t have the energy to do
whatever it takes—whenever required—you’ll never perform up to your true
potential. With your top three Roles in mind, rate your sustained Energy level:
2. Mission is the second color because, until you know what’s most important,
you’re spending the only life you have on things that simply don’t matter. Lacking
direction and purpose, you are powerless to make a real difference in your life.
Since you completed the Vision, Values, Roles exercise, rate yourself a 10:
3. Attitude is the third color because, even though you may have a passion for
what’s most important, until you truly believe that you can make a real
difference—nothing is going to happen. Nothing is produced—nor even
attempted—until you believe in yourself enough to transform your passion into
action. To achieve Personal Excellence, your body, heart and mind must all
enthusiastically say “YES!” With your top three Roles in mind, rate your your
overall Attitude:
Who You Are...
Please take a moment to reflect on your first three Colors. How brightly are they
currently burning? In a way, these three Colors define WHO you are as a person—your
physical strength and mental stamina... your sense of purpose and mission... and your
demeanor, disposition and overall attitude towards life. Just for a reference point, add up
these three Colors and write your number here:
Your WHO Score = _________
148 SUCCESS ON PURPOSE
Note. You may take the full 100 Question TQ Test online at
any time by going to THINKTQ.COM/ACTUAL. There you
will automatically get a Color Chart showing your core
strengths and limiting weaknesses. The test is free to all
registered users.
4. Set Goals is the fourth color because you can’t make the leap from here to your
vision all in one jump. You can’t just “DO” a mission. You need specific, tangible
milestones to give you immediate direction—which, one-after-the-other, lead to
even greater destinations. A mission without supporting goals is pure fantasy.
With your top three Roles in mind, rate your ability to set clear Goals:
5. Make Plans is the fifth color because a goal without a plan is merely a wish
without a hope. Once you’ve set a goal, you must immediately develop detailed
plans to accomplish it. You are most productive when you prepare for how and
when you’re going to take each step—well before you actually take them. With
your top three Roles in mind, rate your ability to make rock-solid Plans:
6. Prioritize is the sixth color because, even though you want to complete every
step of every plan, you can’t complete them all at the same time. Achieving your
Personal Best each day means making conscious choices— deciding what can be
done now and what can wait until later. It’s having the self discipline to eliminate
everything else temporarily—so you can focus on what’s most important right
now. With your top three Roles in mind, rate your ability to remain focused on
your top Priorities each day:
What You Do...
Please take a moment to reflect on these three Colors. How brightly are they currently
burning? In a way, these Colors define WHAT you do—your ability to transform your
various Missions into crystal-clear goals.. your ability to make rock-solid plans to support
those goals... and your ability to remain focused on the important, rather than be
consumed by the urgent each day.
Just for a reference point, add up these three Colors and write your number here:
Your WHAT Score = _________
SUCCESS ON PURPOSE 149

7. Synergize is the seventh color because, once your 24-hour day is filled up, the
only way you can become more productive, increase the quality and quantity of
your results—or reduce the time required for accomplishing your goals—is
through the participation and contribution of other people. With your top three
Roles in mind, rate your ability to create powerful interpersonal Synergy:
8. Organize is the eighth color because, after leveraging your results through
others, automating your tasks is the most productive thing you can do. To achieve
the results you want requires you to be as efficient and effective as possible. Even
though you may be busier than ever before, you may be simply doing things the
hard way, or worse—just spinning your wheels, confusing effort with results! With
your top three Roles in mind, rate your Organization skills:
9. Optimize is the ninth color because the truth is, you already have all the Time
there is. There are exactly 1440 minutes in a day. To produce more of the Results
you want, you’ll have to get more out of each minute you have. Nobody gets a
second chance at the seconds they use—or the seconds they loose. With your
top three Roles in mind, rate your clock management skills:
10. Act Now is the tenth color in the Time Prism Performance Spectrum because
nothing gets done without first getting started. Until you stop living life on hold—
nothing is going to happen. With your top three Roles in mind, rate your
propensity to take sustained Action:
How You Do Things...
Please take a moment to reflect on your last four Colors. How brightly are they
currently burning? In a way, these four Colors define HOW you do things—your ability
to build strong teams of people to help you achieve your visions... your organizational
abilities... your time management skills and most importantly, your ability to take the
sustained actions necessary to achieve your goals. Just for a reference point, add up these
three Colors and write your number here:
Your HOW Score = _________
150 SUCCESS ON PURPOSE
The Big Question...
Look at your Colors. Now look at your life. Do you currently have the power to make
your dreams real? ___ Yes or ___ No?
This, of course, is the question that we have been leading towards for the last 145
pages, isn’t it? It is a life and death question. You will be spending the only life you have
to live in pursuit of your dreams and visions. What a waste of a perfectly good life if you
permit them to whither and die.
Bottom line, do you have the power to meet or exceed your expectations?
By our way of thinking, your success comes down to just 3 things: WHO you are as
a person... WHAT you do... and HOW you do things. Beyond that, there’s not much else
to talk about! Please take a moment to gather up your numbers and write them down here:
Your WHO Score _________
Your WHAT Score + _________
Your HOW Score + _________
My Total Power = _________
The question becomes, what do you need to DO—starting right now—to generate the
power to virtually guarantee that you will in fact realize your visions for each of your key
roles? The cold hard truth is, if you do not have the power, your dreams will remain on the
page, dying a slow agonizing death from indifference and neglect.
How much power is enough?
If you have small visions... and are willing to play a small role in achieving them, then
all you need is a modest amount of power. Huge, complex, world-changing goals will
require a massive amount of power... applied over a sustained period of time.
Look at your Visions. Combined. Look at the size of your Roles. Combined. Now, on
a scale of 1 to 100, rate how much power you think you will need to guarantee success in
each of your roles—success being defined as achieving the Vision and living your Values.
The Size of My Missions = ______ vs. My Total Power = ______
Look at the relationship between the size of your combined Missions vs. your personal
Power. If you currently have the Color Power, GREAT! You are to be commended! Go
achieve your Mission!
What can you do to turn up your Power starting right now?
However, if your dreams and visions are greater than your Power to produce the results
you desire, don’t despair. This is where your desire, and our tools, unite to provide the power
you will need to meet—even exceed—your greatest hopes, dreams and expectations.
SUCCESS ON PURPOSE 151
 Fact: Your 10 Colors are Interdependent and Interrelated. Turn Your 10 Colors up to a solid 8-9 and no Mission will be too large!
Let’s stop and think about this for a moment. What’s the probability of your success Can you even imagine how much power you would have if you turned up each of your
if your now perfect Mission Color inspired you to boost your Energy, to work day and night 10 Colors to a perfect 10?! What kind of new dreams would you dream then? What Roles
at what you love, but every time get started, your Attitude goes bad and ends up being a would you be willing to take on with this new sense of confidence and power? How much
complete zero? What’s the likelihood of your success? (Hint: 10 x 10 x 0 = Zero. Zip.) more could you give to others? You would be wealthy, powerful and happy!
What if you took our "Miracle of the Goal" seminar, (highly recommended!) and The great news is that you can increase your power, regardless of what your power
moved your Set Goals Color up to a perfect 10—but you never got around to making Plans level is at this time and you can do it one step—one Color at a time, one day at a time.
to support your Goals... or failed to Prioritize your time? What's the probability of your Simply choose one area of your performance where you need to become more productive.
becoming a success on purpose then? (Hint: 10 x 10 x 10 x 10 x 0 x 0 = Zilch.) Select a Color—any Color—and starting taking the positive actions that will immediately
What if you are a perfect 100% on your first seven colors, but your Organize Color improve your overall performance. This will instantly increase your probability of success.
is running at 20%, your Optimize Color at 15% and your Act Now Color is barely 10%?
It gets better!
Bottom line? Your passion and purpose just won’t matter.
Yes, making each color brighter is the key to personal growth. In fact, just a small shift in
So what if you have set extremely high expectations for your life? You are
any one area of your performance gives you an exponential increase in personal power. How?
disorganized, waste time and never take the actions necessary to make things happen!
How much power do you actually have to produce the successful results you want in life As we said before, the 10 Colors within your performance spectrum are completely
when you are being held back by these areas of your performance? How much of your intertwined, interrelated and interdependent. When you turn up any one Color, you
precious time and power are you wasting by your failure to improve your weak Colors? power-up the intensity of each of the other nine as well. Instantly! Automatically! Without
your having to do anything else. This is what actually causes your performance to expand
Success On Purpose Is Up To You. from mediocre to excellent—quite literally, in a heartbeat.
To be a Success on Purpose—to actually achieve each of your passionately desired
missions—you must absolutely DO whatever you can to keep all 10 Colors within your Full Spectrum Power.
Time Prism at their highest level possible—at every point in time. To help clarify this idea, let’s zoom in and look at the dynamic relationship between each
Take a moment now and think of everything you could accomplish if you were a of your 10 Colors. By understanding the nature of this process, you will not only see how Full
powerful 10 out of 10 on each of your 10 Colors. What would it feel like if —at every point Spectrum Power works, but you will also see how easily you can make it work for you!
in time—your Time Prism was glowing with laser-hot brilliance? What if your There are two similar, but different views of Full Spectrum Power: The one to many
performance exhibited High TQ Performance ALL the time, rather than just sometimes, relationship... what we’ve dubbed the Full Spectrum Color Burst; and the many to many
some days? relationship... what we call triggering an Optical Chain Reaction.
Want to know precisely what a perfect 10 on each Color looks like in the real world?
It is the top-line performance we talked about back on page 10 in Chapter 1: The Full Spectrum Color Burst.
This concept is simple to understand, as you can easily see it in your life. We call it
True Success = Tremendous Positivity = High TQ Performance... a one to many relationship, because when you improve just one area of your performance,
Lively Energetic Strong Steady Invigorated Revitalized Recharged Dynamic Cheerful Rejuvenated Purposeful it affects many other areas—all at the same time.
Self-Governed Passionate Well-Rounded Inspired Creative Committed Principle-Based Evolving Devoted Responsible
Confident Enthusiastic Positive Optimistic Unstoppable Self-Assured Motivational Persistent Progressive Realistic Instantly
Energetic
Fulfilled Satisfied Motivated Explicit Wholehearted Generous Methodical Excited Diligent Well-Planned Foresightful Passionate expands the
A small Enthusiastic
Well-Informed Detailed Dedicated Competent Productive Optimized Prepared Determined Self-Directed Selective Self-directed intensity of
shift in Prepared
Appropriate Results-oriented Gratified Balanced Predetermined Focused Preemptive Disciplined Respectful Focused ALL Colors
Cooperative Charismatic Supportive Collaborative Thoughtful Empowering Appreciative Contributive Articulate Attitude Supportive in your
Systematic
Systematic Thorough Automated Procedural Practical Prompt Orderly Organized Innovative Meticulous Vigilant Timely performance
Proactive
Industrious Concentrated Engaged Considerate Uninterrupted Single-Minded Attentive Prolific Accountable Action-ori- spectrum.
ented Resourceful Self-Initiated Courageous Undaunted Eager Proactive Completion-Driven Tenacious Adventurous

With these POSITIVES driving your performance, what are the chances that you Let’s say something happens that causes your Attitude to improve, even slightly.
would be a Success on Purpose then? No question, 100%! What happens to the rest of your Colors? What happens to your performance?
152 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 153
 In all cases, a small shift in your attitude causes your other Colors to instantly grow
brighter as well. Because your ATTITUDE becomes more positive, your ENERGY
improves... your sense of MISSION and purpose improves... your GOALS seem more
achievable... your PLANS are more doable... you radiate more confidence, so people are
more likely to help you, causing your SYNERGY Color to also improve.
Thus, you have more POWER overall, because
each of your 10 Colors are now burning brighter.
Of course, the opposite is also true. A poor ATTITUDE causes your energy level to
sink... to lose faith in your mission... to question your goals and plans. Your synergy Color
sinks, because, who wants to help a whiny old “No-it-all”?!
A Color Burst then triggers a powerful chain reaction...
This Full Spectrum Color Burst of power then triggers an entire Optical Chain
Reaction—a domino effect of compounded power—that radiates through every aspect of
your performance. We call this an Optical Chain Reaction because it works exactly like
setting off a thermonuclear explosion within your performance. Because it has a many to
many relationship on your 10 Colors, the effect an Optical Chain Reaction has on your
performance is nothing short of mind-boggling! Once any given Color reaches critical
mass—BOOM—you instantly have massive amounts of power to apply to your career...
your family... your entire life! You have the POWER to LIVE your MISSION!
The way this works is pure simplicity: Every shift in Color, either positive or negative,
sends out a ripple effect that adds or subtracts power to each Color in its path. Because
this chain reaction works in all directions equally, like a pebble tossed into a pond, the
ripple effect radiates waves of power throughout every aspect of your performance. This
effect is what explains why looking at any one area of your performance, to the exclusion
of others, is pointless. For lasting success, you must kept all 10 Colors burning hot!
Causes an Optical
Chain Reaction...
making each Color
A small
shift in burn brighter...
causing your
your Act
performance to
Now Color
rapidly expand...
instantly giving
you the power to
produce greater
results... which is
what causes you
to achieve your
expectations!
154 SUCCESS ON PURPOSE
How the Optical Chain Reaction works: Up close and personal!
To illustrate the process, here’s what will happen when you commit to improving your
Act Now Color—to become exceptionally PROACTIVE at achieving your mission:
• When you take immediate action to turn up your ACT NOW Color,
you prevent fear, uncertainty and doubt from stealing your valuable energy,
so your ENERGY Color becomes even brighter. Because you are more
Proactive, you are also more Energetic.
• Now that you have more energy to devote to living what’s most important
to you, your MISSION Color becomes even brighter. Because you are more
Energetic, you are also more Passionate.
• Now that you’re better connected to your mission, you put more of your
heart into everything you do, so your ATTITUDE Color glows even brighter.
Because you are more Passionate, you are also more Enthusiastic.
• Now that you persist with passion in everything you do, you truly believe
you can achieve any goal you set, so your SET GOALS Color burns even
brighter. Because you are more Enthusiastic, you are also more Self-directed.
• Now that you turn your dreams and visions into specific goals, you establish
the precise destinations required for effectively mapping future steps. So,
your MAKE PLANS Color burns brighter. Because you are more Self-directed,
you are also more Detail-oriented.
• Now that you have detailed the steps in your plans, you can identify the most
important ones to focus on first. So your PRIORITIZE Color becomes even
brighter. Because you are more Detail-oriented, you are also more Focused.
• Now that you have the power to focus on what’s most rewarding, you leverage
your time better by finding others to help you achieve your goals. Your
SYNERGIZE Color radiates with brilliance and power. Because you are
more Focused, you are also more Synergistic.
• Now that you have an entire team assembled to help you achieve your goals,
it becomes imperative that you organize your activities for maximum efficiency.
So your ORGANIZE Color burns hotter. Because you are more Synergistic,
you are also more Systematic.
• Now that you systematically organize your activities, you get more value out
of every minute in your day. So your OPTIMIZE Color takes on a brilliant aura.
Because you are more Systematic, you are also more Time-sensitive.
• And when you’re committed to making every minute count, you stop wasting
time on things that simply don’t matter, and jump at the chance to take
positive action sooner—rather than later. Now, all 10 Colors are causing your
ACT NOW COLOR TO GLOW BRIGHTER STILL—which sends the ripples
out even further!
All this from turning up just ONE Color!
SUCCESS ON PURPOSE 155
 So, what will it take to produce Full Spectrum Power in YOUR life?
With this immense boost in personal power, you are living the life of your dreams.
You know this, because you can’t wait to get started on each new goal—and you
immediately take bold action on any plan that promises to get you closer to the success
of each of your Missions.
You now believe that any mission is possible—just waiting to be embraced and
explored. No question, any improvement in a single Color affects your full palette of colors
from which you paint your dreams onto the canvas of life.
Choose A Color—Either a dominant strength or limiting weakness.
Go back to Pages 148-150, and review your 10 Colors. Which Color, when burning
brighter, will produce the biggest change in your life right now? Choose it.
I promise to improve my ___________________________ Color
Now what? While we can’t explain what it takes 3 Chapters in The Power of TQ and
10 Choices of Intentional Excellence to cover, here’s some simple advice: Identify a single
positive action you can take to improve the Color, and repeat it as often as necessary until
it becomes a natural response:
One positive Action i will take: ______________________________
Now, make a personal commitment to integrate this one action into your performance
as frequently as possible until it becomes instinctive—a consistent and automatic part of
your life. Each time you take this one positive action, your chosen Color will instantly
improve, and you will achieve a growing series of positive results that will contribute to
the final success of each of your Visions.
Smarter ACTIONS, performed consistently, one at a
time, will in fact, transform your entire life.
By selecting a single action, you have taken the first step down the road to being
successful in each of your Roles. Now all that remains is for you to just DO it… just take
that single action with greater consistency and frequency.
Depending on the action you chose, it can be quick and easy: Just write your goals
onto your calendar... just communicate with greater clarity... just focus on the important
and leave the rest to later... just look for the best in every situation and the opportunity in
every problem.
No question, performance excellence requires a constant repetition of positive
actions performed correctly, before they can ever become a perfected skill. There’s no
possible way to fix a Color once and consider it fixed for life.
Another performance truth: There is a huge difference between SEEING what needs
to be done, and REMEMBERING to actually do it! In fact, once you put this book up on
the shelf—where it will sit, out-of-sight, out-of-mind—you will forget virtually everything
you just learned here... in 2 weeks or less. Guaranteed. (It’s called the Ebbinghaus
Forgetting Curve. Learn all about it at THINKTQ.COM.)
156 SUCCESS ON PURPOSE
There’s no way you can reinvent yourself by yourself!
It’s easy to start out with the best of intentions. But it’s also human nature to
get waylaid by old habits and life’s endless distractions and preoccupations.
One thing is certain. If you could have made these fundamental changes, you would
have—long ago. It may be difficult for you to accept, but it’s true. We all need help in
changing bad habits and negative traits that have been with us forever.
You have invested a significant amount of time and energy going through the last 150
pages or so. Now, you have an easy choice. You can close this book and put it up on the
shelf with the rest of your “good intentions”—and do nothing different. Or, you can make
the smarter choice and commit to achieving all your Missions—by improving your
performance—one COLOR... one ACTION... one DAY at a time.
Where can you get help?
There are two ways to get the help you need: One hard; one easy. The hard way first.
You can buy hundreds of books on personal success (like we did!) and read them
cover-to-cover... listen to the supporting tapes... and go to the seminars. You can hire a
coach... and put together a support network to keep you on track. You can find different
ways to remember this material, but if you want to become a Success On Purpose, you
must remain committed to improving the effectiveness of your performance. Daily.
The simple way: go to ThinkTQ.com/System
THINKTQ.COM is the EASY way to stay committed to your dreams and remain
connected to your performance. Our website contains a treasure-trove of resources
designed to train you to produce results well beyond expectation. With tens of thousands
of ideas for action, time management resources, tests and assessments, and countless
other tools available at the click of a button, you can immediately find what you need to
excel. As a reader of Success on Purpose, you may receive a substantial discount on the
Full Power of TQ System. Use the Discount Code found on Page 158.
We said it before, but it’s worth repeating. Success on Purpose is not a destination. It
is a journey. One that must be traveled every day. For you to achieve your dreams and
goals, you must remain committed to your performance, for the rest of your life. If you are
to successfully achieve your Purpose, there is no way around this:
You Must Perform up to Expectations.
This is the pure essence of High TQ Performance: The POWER to create crystal-
clear EXPECTATIONS for what you want to see happen... coupled with the POWER to
EXECUTE beyond Expectations.
True success is found in living your Values, Visions and Roles every day—today,
tomorrow and the rest of your life. When you live your values, you are, by our definition,
successful. Keep all 10 Colors within your Time Prism burning brightly and you will be,
by any definition a Purpose-Driven Success... truly a...
SUCCESS ON PURPOSE.
SUCCESS ON PURPOSE 157
 $50 Off System Certificate
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T his Certificate entitles you to take an additional $50 off the
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158 SUCCESS ON PURPOSE
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As a reader of Success On Purpose, you are entitled to receive:
• 1 Free Personal Workshop/Audio CD of your choice. Choose from Setting
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SUCCESS ON PURPOSE 159
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160 SUCCESS ON PURPOSE SUCCESS ON PURPOSE 161

 “ For of all sad words of tongue and pen,
the saddest of these: ‘It might have been.’ ”

— John G. Whittier

162 SUCCESS ON PURPOSE