BTEC 2012

Unit 1 The Online World

Name: .

Lesson 2 - Online Advertising

(Student Book A Pg 5,6)

StarterWhat is online advertising? Give some examples.

Online advertising is adds to other websites which are often are other chain stores that pop up on your
screen or are on search engines.

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1. Explain 3 types of online advertising commonly used.

Name: display marketing

Explanation: adds are most of the time on games or applications that are links to other
advertisements to other big websites that pay to have an add on that online service.

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Name: promotional advertising

Explanation: marketing messages to consumers to forward the business or products in the

company
..

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Name: pop up adds are adds that pop up on the screen and advertise different products or
websites
Explanation: pop up adds are adds that pop up on the screen and advertise different products or
websites

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2. What do companies need to make sure that their online advertising is effective?

Make it stand out and make sure there are pictures to make kids want it

Make it appeal to the target audience and make that a large range.

A.Silver

BTEC 2012
Unit 1 The Online World

Name: .

A.Silver

BTEC 2012
Unit 1 The Online World

Name: .

3. Use the space below to design a web page for your college. Include three types
of advertisement
(e.g. pop-up, web-banner) on your design.
Show in your design where you would include your advertisements and which type
they should be.
Internet browser window web page

The best college in Somerset

4. Why did you choose those types of advertisement?

Advertisement
Pop up adds

Reason for choosing

You have to view it to get rid of them so you have to acknowledge

p
Right across the screen and you will always see them
Banner adds

5. What is pay-per-click advertising?

Every time someone looks at the add the company showing the add on there website will
pay them

PlenaryWhat is another name for online data storage?

Cloud storage

A.Silver

BTEC 2012
Unit 1 The Online World

Name: .

A.Silver