A PROJECT REPORT

On

MARKETING RESEARCH OF STANDARD CHARTERED

PRODUCTS

In partial fulfillment for the award of the degree

Of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by:

Project Guide:

Maya Bisht
B.B.A III SEM
ENROLL NO-

Mrs. Deepti

CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES

& SCHOOL OF LAW

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

Sec-16C, Dwarka New Delhi

CERTIFICATE
This is to certify that Report entitled MARKETING RESEARCH OF
STANDARD CHARTERED PRODUCTS which is submitted by Maya Bisht in
partial fulfillment of the requirement for the award of the degree B.B.A to GGSIP
University, Sec-16 C Dwarka, Delhi is a record of the candidate own work carried out by
him under my supervision. The matter embodied in this report is original and has not
been submitted for the award of any other degree.

Date:

Mrs. Deepti

DECLARATION
This is to certify that report entitled MARKETING RESEARCH OF STANDARD
CHARTERED PRODUCTS which is submitted by me in partial fulfillment of the
requirement for the award of the degree B.B.A to GGSIP University, Sec-16C, Dwarka,
Delhi comprises only my original work and due acknowledgement has been made in the
text to all other material used.

Date:

Maya Bisht

APPROVED BY:

Mrs. Deepti

Table of Content
Serial No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
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17
18
19
20

Title
Introduction
Banking services in India
Mobile banking in India
The process of mobile banking
Profile of the Company
Standard Chartered in India
More than banking
S.w.o.t analysis
Objective of the Study
Research Methodology
Developing research plan
Data collection and analysis
Finding opportunities
Market research of Standard chartered
product.
Finding and analysis
Conclusion
Recommendation
Appendices-I
Questionnaire
Bibliography

Pg. No.
3
5
10
12
16
18
20
22
23
24
26
30
31
36
40
49
50
51
57
59

Table of Diagram

Serial No:

Title:

Page no:

Negotiation and closing the sales

31

2
3

Documents required for opening

saving account
ATM and Debit card facility

32
33

Value added services

34

Loyalty programme for consumer

35