MINOR PROJECT REPORT

ON

THE UNDERSTANDING AND PRIORITY OF A

CONSUMER FOR CADBURY CHOCOLATE WITH
REFERENCE TO OTHER MARKET PLAYERS

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF

THE DEGREE OF BACHELOR IN BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF:

MS. RUCHIKA GEHLOT

SUBMITTED BY:
PRANAV CHANDRA
Enrolment No.: 10021201813

MAHARAJA SURAJMAL INSTITUTE

STUDENT DECLARATION
This is to certify that I have completed the Minor Project titled THE
UNDERSTANDING AND PRIORITY OF A CONSUMER FOR CADBURY
CHOCOLATE WITH REFERENCE TO OTHER MARKET PLAYERS under the
guidance of MS. RUCHIKA GEHLOT in partial fulfilment of the requirement for the
degree of Bachelor Administration at Maharaja Suramal Institute, Delhi. This is an
original piece of work and I have not submitted it earlier elsewhere.

Name of the Student- PRANAV CHANDRA

Enrollment No.- 02921201814

ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful completion of any task is
incomplete without the mention of people who made it possible. So I take this is a great
opportunity to pen down a few lines about the people to whom my acknowledgement is
due. It is with the deepest sense of gratitude that I wish to place on record my sincere
thanks to Ms. RUCHIKA GEHLOT, my patience guide for providing me inspiration,
encouragement, guidance, help and valuable suggestions throughout the project.
I would also like to thank all my respondents for giving me their valuable time and
information.

Name of the Student- Esha

Enrollment No.- 02921201814

CONTENTS

S.No.
Topic
Chapter 1 INTRODUCTION

1-24

1.1

OVERVIEW OF CADBURY

1.2

PROFILE OF THE CADBURY INDIA LTD.

1.3

PROBLEM OF CADBURY INDIA LTD.

21

1.4

COMPETITION INFORMATION

22

1.5

SWOT ANALYSIS OF CADBURY INDIA LTD.

Chapter 2 OBJECTIVE & METHODOLOGY

24
26-29

2.1

SIGNIFICANCE

26

2.2

OBJECTIVES OF THE STUDY

27

2.3

SCOPE OF THE STUDY

28

2.4

METHODOLOGY

29

Chapter 3 CONCEPTUAL DISCUSSION

Chapter 4 DATA ANALYSIS

33-41
42-51

Chapter 5 FINDING AND RECOMENDATIONS

52-60

ANNEXURES
BIBLIOGRAPHY