Presented By:

Abhinesh Kumar
Akhilesh Kumar Dubey
Navneet Jingar
Pritam Mala Arya
Sapan Mittal
Saurabh Tomar

INTRODUCTION
Max Bupa Health Insurance Company Ltd. (Max Bupa)
is a joint venture between Max India Limited and the
UK based healthcare services expert, Bupa.

Max Bupa Health Insurance

Max Bupa Health Insurance Company Ltd. Has its
Registered Office at:
Max House, 1 Dr. Jha Marg,
Okhla, New Delhi - 110020

PRIVATIZATION OF INSURANCE
COMPANIES
Why was privatization needed?

PRIVATIZATION CONTD.
Role of IRDA
More employment
More opportunity

More funds to the Govt.

More speeder and faster expansion

PRIVATIZATION CONTD.
CHALLENGES
Rising costs
Access to service in rural areas

Overuse of procedures and technology

PRODUCT AND SERVICES

Caring for life through Health Insurance
Improving life through Clinical Research

Heart Beat

Family First
Family Floater

Individual

Family
First

Up to 13 persons
Insured through:
Same amount
Or
According to age

Family Floater

International
Medical
Emergency
Policy

World wide med. claim

facility

Overall Sum
Insured

Heart Beat Silver Heart Beat

Policy
Gold Policy

Heart Beat
Platinum Policy

Inpatient
treatment

Covered up to sum Covered up to

insured
sum insured

Covered up to sum
insured

Hospital
Accommodation

Shared room

Single private
room

Upgrade to next
level

Pre and post

hospitalization
expenses

Covered up to
15% of sum
insured

Covered up to
20% of sum
insured

Covered up to sum
insured

All Day care

procedures

Covered up to sum Covered up to sum Covered up to sum

insured
insured
insured

Child care benefits

Maternity cover
up to deliveries

Covered up to Rs
30000

Covered up to Rs
50000

Covered up to Rs
50000

New born baby

cover

Covered up to sum Covered up to sum Covered up to sum

insured
insured
insured

Continued..

Vaccination of
children upto 12
yrs of age, diet
consulting
Further benefits
Organ transplant

Covered up to
sum insured

Covered up to
sum insured

Covered up to
sum insured

Emergency
ambulance

Covered at actual
costs in Network
hospitals up to
Sum Insured

Covered at actual
costs in Network
hospitals up to
Sum Insured

Covered at actual
costs in Network
hospitals up to
Sum Insured

Domiciliary
treatment

Covered upto
15000

Covered upto
50000

Covered upto
250000

PRICE
Pricing is very important in any insurance as

policyholders are attracted towards it more often. Max

healthcare has some unique policies which is different
from other companies.
For eg.. Heart Beat Policy

PLACE
Mostly Insurance companies have offices at main

locations in cities and towns. But most of the

customers buy insurance policies with the help of
agents. Therefore place is important but other than
place what is more important is wide distribution of
policies through banks directly. It is known as
Bancassurance.

Contd..
Bancassurance is the term used to describe the

partnership or relationship between a bank and an

insurance company whereby the insurance company
uses the bank sales channel in order to sell insurance
products.

PROMOTION
Press Release
Electronic Media( TVC)
Novelty Items
Internet
Brochure

Press Release
Print
Mumbai blasts, special team to support
Back to Press Release
Date: 7/14/2011 6:50:20 PM
Max Bupa Health Insurance Company offers its sympathies to the families of all citizens
affected by the multiple bomb blasts that occurred in Mumbai on 13th July, 2011. We wish to
inform you that we have set up a special team to support all our members in this moment of
crisis. If any of our members have been affected by this incident please reach out to the
following:

Mumbai Office
Vaibhav Saxena : Zonal Operations Manager
Contact number : 022-33019520
Mobile number - +91 7738451515
e-mail : vaibhav.saxena@maxbupa.com

Head Office
Amit Bhatia Contact Centre
Landline number (toll free) : 180030103333
E-mail : amit.bhatia@maxbupa.com

TVC

TVC

PEOPLE
Integrity
Customer first
Boundaryless

Ownership
passion

PROCESS
The client approaches the insurer through an agent

with a proposal containing his personal details, income

details, medical history, products.
The proposal will go through various stages of
approval and risk evaluation by the Central Processing
Centre.

Contd..
The client pays a premium at regular intervals. These

subsequent premiums are termed as renewal

premiums.
During the term of the policy, the client can submit
claims. The insurer makes payment against the claim
after verification.
At the end of the term of the policy, the client gets the
sum assured as part of the maturity benefit under
health insurance policies.

PHYSICAL EVIDENCE
INCLUDES
Facility design
Equipment Signage

Employee Dress
Tangibles
Statements

Operating in 190 countries