Village Profile

Demography
Climate
Topography

Occu36pation Agriculture (80%), Military, Farming and job/ Dairy, Profit:- Rs.15, 000 (4 months)
Credit facility Enough Funds, No loans, If loans under co operative banks, Axis Bank, Embarrassing to take a loan,
Banks- Chandigarh/Saharanpur, Land more than 3 acre only then you get a loan.
Migration Kids take up job in Chandigarh.
Standard of Living
Choti parach: Less affluent, wood cutters, grass cutters, Make cots and furniture,
Badi parach: Farmers, Cloth makers
Panchayat
Sarpanch: Any caste (Choti)
3 places for Harijans,
4 places are general: Understanding of 2 places
Spending: Shares, Insurance, Appliances, Workable furniture, Proper Beds, Weddings, Jewellery women are not
sentimental about the jewellery.
Village Resources

Healthcare Photos, Data, Trust runs a healthcare facility, free meds, ECG, X ray, Eye camps, Chandigarh
for major treatment

Education- Badi/Choti till 10th and next village 12th ,

Finance
Transportation No public transport, Two wheeler every man house, Not everyone has a four wheeler.

Postal services- delivered, but can be sent only from another village.

Animal Husbandry Dogs for protection.

Power Supply- 20 hours

Irrigation / Water supply: Secondary information, Laid the foundation of a Dam financed by the world bank,
water for harvest is provided by the dam. Winter crop dam is sufficient. Every zamindar has a pipe
connection, token system- Manage it. Rs, 100 per year. No concept of tube wells in the village. Rs 7 lakhs to
build one, every one has broken pieces of land.

Social Structure

Religion: Half sikhs and half hindus, Punjabi cultures.

Caste

Symbiosis

Religious Places: 2 gurudwaras, 4 temples

Village Culture

Festivals and Occasions

Men/Women/Youth

Media Consumption

Newspaper:choti : 50%

Badi: 75:%
Punjabi Tribune: language ounjabi
English tribune
Dont read hindi newspapers.

T.V.
Tv in all houses.
15-20% have DTH, in badi
2 in choti parach have DTH

Radio
Internet:
10 % houses have computers and they have internet.

Brand Consumption

Communication Strategy

Problem

Plan