Hi tho CBRE

QUN L TI SN
CO C VN PHNG:
S i mt trong th trng
cnh tranh v thch thc
Ngy 19/02/2009

Citilight

Cc cao c vn phng
chnh
Golden Tower
Hin hu Tng lai

Sacombank

Saigon Finance Center

NGUN CUNG
HNG A & B
Q4/2009

NGUN CUNG
HNG C
Q4/2009

695.000 M2

555.000 M2

Centec

PetroVietnam

Saigon Trade Center

EVN

Saigon Tower

TNG NGUN CUNG

TNH N Q4/2009
1.250.000 M2

Gemadept

Pacific Place

Sailing Tower

Kumho Asiana Plaza

Diamond Plaza

Metropolitan

Vincom Tower

Bao Viet

Vietcombank

TNG NGUN CUNG

Q4/2008

910.000 M2

Me Linh Point
Saigon Centre

Times Square
Sun Wah
Financial Tower
Havana

Royal Centre

Fideco

M&C Tower

S BNG N
Ngun cung mt bng vn phng hin hu & tng lai
2.500.000

G F A (m 2)

2.000.000

Tng 122%
trong 3 nm ti!!!!!

1.500.000
1.000.000
500.000
0
2007
Q1

2007
Q2

2007
Q3

2007
Q4

Hng A

CB Richard Ellis | Trang 3

2008
Q1
Hng B

2008
Q2
Hng C

2008
Q3

2008 T
2009
T2/09
Q4
T2

2009

2010

2011

Ngun: CBRE (Vit Nam)

Gi thu gim

2.500.000

60

2.000.000

50

G i c h o th u tr u n g b n h
U S D /m 2 /th n g ( k h n g b a o g m
p h d c h v & th u G T G T )

G F A tch
( m 2 )(m2)
Tng din

Ngun
Nguncung
cung mt
(m2)
bng
v gi
vn thu
phngthin
Qu
hu
1/2007
& tng
n
lai Qu
4/2009 v cc nm k tip

40

1.500.000

30
1.000.000

20

500.000

10

2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2010 2011
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 T2
Ngun: CBRE (Vit Nam)
Hng A

CB Richard Ellis | Trang 4

Hng B

Hng C

Gi thu hng A

Gi thu hng B

Gi thu hng C

S lng yu cu thu vn phng trong

nm 2008
Enquiries
180
161

160
140

153

132

132

120

114
104

100

109

108

98

Enquiries

80

71

60

51

56

40
20
0
Jan
T1

Feb
T2

CB Richard Ellis | Trang 5

Mar
T3

Apr
T4

May
T5

Jun
T6

Jul
T7

Aug
T8

Sep
T9

TOct
10

TNov
11

Dec
T 12

Dng tin truyn thng ca mt Ta nh

Dng tin ca mt Ta nh
Giai on pht trin (Tin thi cng)
Dng

Giai on xy dng (Giai on Tip th)

tin

Hu thi cng

+
Ta nh kn
Truyn thng

Tnh hnh Vit Nam

hin nay

Thi gian

Pht trin

Xy dng

Hon thin
Qun l

Pht trin sn phm

CB Richard Ellis | Trang 6

Tip th / cho thu

Dng tin theo kiu Vit Nam ca mt Ta nh

Giai on hon thin lu hn nhiu (cc ta nh lu cho thu hn)
Ch ta nh tip tc chu chi ph trong mt thi gian sau khi ta nh
i vo hot ng
Dng
tin Thi gian hon vn lu hn
Chm t dng tin dng hn
+ Tip th lin tc trong sut vng i d n (pht sinh chi ph mi)

Ta nh
kn

Thi gian

Pht trin

Xy dng

Hon thin
Qun l

Pht trin sn phm

CB Richard Ellis | Trang 7

Tip th / Cho thu

Thc trng vic cho thu

S lng khch thu hn ch; cc cng ty ct gim
nhn s, hn ch m rng hot ng hoc tr hon vic
tham gia th trng Vit Nam
Cc i l mi gii tng ph mi gii/ chia s ph
Cnh tranh gi dn n tnh trng 2 phn khc th
trng:
- Cc ch ta nh mi sn sng gim gi thu: c khi
gim n 30%
- Cc ch ta nh hin hu a ra nhng iu kin
thu hp dn hn
Khch thu tm kim mt bng nh dang i do siu th,
mt khi h ri ta nh l h i lun!
Gi thu khng cn l vn quan tm duy nht i vi
khch thu.
CB Richard Ellis | Trang 8

Qu v ln k hoch 2 nm ti
cho Ta nh ca mnh cha?
C xy l c khch thu.
iu ny khng cn ng na!
Lm cch no thu ht khch thu?
Ti sn ca Qu v ta nh vn phng c ang c
quan tm bo dng ng mc?
QU V s c hnh ng g sp ti???

CB Richard Ellis | Trang 9

Cch thc cnh tranh ca ch ta

nh

Lun cp nht thng xuyn tnh hnh, nhn nh v phn ng kp thi

Thc t khi xc nh gi thu

a ra nhng u i ring i vi khch thu tim nng, nh l:

Theo tiu chun: ch u xe, bng hiu qung co, giai on min
tin thu, thi gian/tin h tr hon thin ni tht mt bng, b tr khch
thu, i l c quyn, dch v qun l bt ng sn chuyn nghip/
quc t
u i mi:
Cc iu khon cho thu thu hp/m rng mt bng, linh
ng iu chnh hp ng, c th ko di thi hn thu,
chm dt hp ng, ti k hp ng, c nh bin dao
ng gi
Cc khon ph thi gian m iu ha lu hn, gim gi
ph s dng cc tin ch, min thu ph dch v
Cc u i khc tr cp ti b tr mt bng, th hi vin
tham gia cu lc b/ s dng dch v, m bo t ngn
hng thay v ng tin t cc, cho chn thu nhng tng
cao hn, ch ta nh thc hin qung co/ chng trnh
xc tin cho khch thu trong ta nh

CB Richard Ellis | Trang 10

S linh ng ca ch ta nh
Nhng mt bc, tin ba bc
Vic ch ta nh linh ng nhng b c th gip thu ht
nhng khch thu tt hn.
Khch thu tt mang n:
t ri ro hn t vic vi phm hp ng
Gi tr u t cao hn
Danh sch khch hng tm c cc cng ty a quc
gia
Nng cao gi tr ta nh nh danh ting ca khch thu
Phng chm mi: K cam kt hn l gi gi cao
Xy dng mi quan h tt vi khch thu.
Gi thu, cc u i v s linh ng ca ch ta nh vn
CHA , ta nh cn phi c nhng iu kin c bn.
CB Richard Ellis | Trang 11

Cc iu kin c bn
Tha nhng iu kin cn:
Din tch sn/ B tr mt bng hp l
Cc dch v tin ch ph hp
Nhng h thng t chun Cao c xanh (tit kim nhin liu v
thn thin vi mi trng)
Nhng h thng m bo an ton cho ta nh
S dng vt liu/ vt t tt
y h s hp ng thu, giy chng nhn an ton ta nh,
cc giy t lin quan n ta nh
Phi t chun mc dch v cung cp; qun l ta nh, v sinh, an
ninh
C k hoch nng cp theo cc tiu chun quc t
Phi nghin cu th trng v nhu cu, ngun cung, t l thu thm
S dng nhng nh t vn chuyn mn kin trc s, chuyn gia thit
k cnh quan
Cn nhc thit k cng nng hoc thay i cng nng ca ta nh, t
Vn phng sang loi hnh Cn h dch v cho thu hoc Soho (vn
phng kt hp cn h)
C c giy chng nhn s dng cho nhiu cng nng khc nhau
(trng dy ngh, v.v.)

LP K HOCH NGAY BY GI & THT CHI TIT!

CB Richard Ellis | Trang 12

Qun l & Dch v cht lng

Qun l tc phong ca nh cung cp dch v:

Ph trch v sinh
Ph trch an ninh
Ph trch bo tr
Ph trch bo hnh
Hun luyn nhn vin phc v trong ta nh
Quan h khch thu & nhng yu cu ca h
Khch thu mun phi minh bch (VD: chi ph)
Khch thu mun ta nh phi an ninh
Cc tin ch t cht lng tt (VD: nc sch, v.v.)
Cc h thng qun l ta nh
BMS, MIR, phn mm qun l CBRE Pulse, phn
mm qun l k ton
Qun l ri ro
CB Richard Ellis | Trang 13

K hoch PCCC, bo him, di tn khn cp?

Qu v tr b sn sng cha?

K hoch phng chng thin tai, v nhng

trng hp khn cp?

CB Richard Ellis | Trang 14

Bn mua ng sn phm an ton khng??

CB Richard Ellis | Trang 15

Hiu sut tng = Chi ph gim

Kim nh ta nh

Qun l v tit kim nng lng

La chn vt t v qun l xy dng

D tr nc

Mi trng v cht lng khng kh bn trong ta nh

Duy tr s bn vng v cnh quan ca khu d n

Kim nh cc dch v cung cp

Xem xt dch v ca ta nh, v vn v sinh, an ninh, v.v.

Kim ton ph dch v

Chi ph vn hnh

Ph dch v bao gm nhng khon dch v no?

Chi ph no cao nht?

Chia ra ph trung bnh cho mi mt vung

CB Richard Ellis | Trang 16

Tng li nhun
Duy tr tnh hi ha ca ton ta nh v s tn trng
i vi khch thu.

Bng hiu qung co (bn trong/bn ngoi ta nh)

Trm pht sng ca mng di ng
My rt tin ATM
My bn hng t ng

CB Richard Ellis | Trang 17

Th trng trung tm bn l Ho nhong & t

Tng ngun cung: 200.000 m2 (din tch sn)
trong 11 trung tm thng mi, 5 trung tm thng mi tng hp
v 1 i siu th
T l cho thu Trung bnh >96% ( thu ht trong khu trung tm)

Gi thu trung bnh ti cc v tr c a

Ngoi khu trung tm - 65-71 USD/m2/thng
Khu trung tm - 85 USD/m2/thng

Mc gi cao nht trong khu trung tm:

ln n 200 USD/m2/thng
Ngun cung mi trong nm 2010 2011: thm ~350.000 m2 (din tch sn)

CB Richard Ellis | Trang 18

QUN L D N TRUNG TM BN L
Qun l Trung tm bn l

Qun l tin nghi

p dng nhng thng l th
trng tt nht
p dng k thut tin tin

Quy hoch b tr mt bng

Hng dn hon thin ni tht mt bng / gim st quy trnh
Phn tch d liu nh lng v nh tnh
Cp nht nhng xu hng mi nht trn th gii
B tr ngnh hng ph hp / Phn khu chc nng hp l
Lin tc iu chnh s b tr khch thu

Tit kim
chi ph hot ng

Nng cao danh ting

ca trung tm bn l
Tin thu cao
Ph dch v cao

Nhiu khch mua hng

Nhiu lt khch n
Thu ht nhng khch thu tt hn

Doanh thu tng = Gi tr ca c ng tng

CB Richard Ellis | Trang 19

Tm tt

Ch ta nh cn phi lp k hoch, lp k hoch,

v lp k hoch.
Thng tin nhanh nhy, Phn ng linh ng
Tn dng mi c hi
Gi thu KHNG L mi quan tm duy nht i vi
Khch thu
75% Khch thu tp trung xem xt Nhng iu kin
c bn ca ta nh
Hy ghi nh!
Khch thu cn nhng la chn khc!
V vn ang tm kim mt bng nh i do siu
th

CB Richard Ellis | Trang 20

Bo Co Qu v Th trng BS TP.HCM v H Ni
Bao gm:
Tng quan kinh t
Vit Nam v TP.HCM/
H Ni
Th trng vn phng
cho thu
Th trng nh bn
Th trng trung tm
bn l
Th trng cn h dch
v cho thu
Th trng khch sn
u t
Chi ph xy dng
Quarterlyreports@cbrevietnam.com
y thng tin cho tng th trng,
bng ting Anh hoc ting Vit
CB Richard Ellis | Trang 21

www.cbrevietnam.com
C mt ti trn 300 th trng hn 50 quc gia

49

33

Xin chn thnh cm n!

CB Richard Ellis | Trang 22