CORPORATE COMMUNICATION MANAGEMENT

DMG 2223
Case Study 1 (5%)
Read and understand the case study of Carson Container Company. Using your creative thinking and
discussion in the class answer the questions as stated in the case study. You need to attach a copy of the
case study together with your report. Your report should not exceed more than 15 pages (including the
case study, cover & reference). You may attach relevant data, pictures, graph or article related to the
case study.

Format of the report

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Table of Content
Case study
Answer 1, 2, 3 & 4
References
Attachment
Lecturers comment (1 page only)
Font Times New Roman (size 11)
Paragraph (1 )
Left margin (1.5) Right margin (1)
Cover page (below)
Dateline : 1st December 2014
Print and attach the rubric in your report.

Your assignment will be graded based on the following criteria:

i.

Topic (10%)

ii.

Organization (10%)

iii.

Quality of information (25%)

iv.

Grammar, Usage, Mechanics, Spelling (25)

v.

Interest Level (10%)

vi.

Neatness (10%)

vii.

Timeliness (10%)