253328916.xlsx.

ms_office

Created by: Alyssa Punzal

Intro

11/30/2014

Dreampuff Boutique Sales Chart 2013-2014

11/30/2014

The purpose of this workbook is to look at the sales of each brand in each category in a well-organized matter.
One is higher end, and the other has a more affordable price point.
It is also being used to compare between periods of times, in the course of the two years that the boutique has opened.
Each brand is given their own sheet for sales of that year.
In that sheet, there will be an analysis of the highest selling category, as well as the average, how the sales fluctuate throughout the season, etc.
There will be also an analysis comparing the sales within two years of that brand.
At the end of the worksheet there is a larger comparison between both brands, over the course of both years.

253328916.xlsx.ms_office

Intro

11/30/2014

253328916.xlsx.ms_office

Angelic Pretty Sales 2013

11/30/2014

Angelic Pretty Sales - 2013

Category
Blouses - Short Sleeved
Blouses - Long Sleeved
Jumperskirts
One-Pieces
Purses
Jewelry
Socks
Shoes

Spring

Total

Category
Blouses - Short Sleeved
Blouses - Long Sleeved
Jumperskirts
One-Pieces
Purses
Jewelry
Socks
Shoes
Total

$540,000
$712,020.50
$801,000
$870,912
$126,000
$540,000
$231,300
$404,073
$4,225,306

Totals

$2,213,716
$2,517,848
$3,250,597
$3,322,702
$534,010
$2,127,453
$859,300
$1,874,896
$16,700,521

Summer

$604,726
$514,950
$850,000
$789,450.12
$130,560.00
$530,948
150,000
$425,367
$3,996,001

Fall

$580,000.00
$640,000.00
$800,366.60
$812,340.10
$145,000.00
$525,460.00
$200,000.00
$500,250.00

Winter
$488,990.00
$650,877.00
$799,230.00
$850,000.00
$132,450.00
$531,045.00
$278,000.00
$545,206.00

$4,203,416.70

$4,275,798.00

Percent of Total
Average
Minimum
Maximum
13%
$553,429
$488,990
$604,726
15%
$629,461.88
$514,950
$712,021
19%
$812,649
$799,230
$850,000
20%
$830,676
$789,450
$870,912
3%
$133,503
$126,000
$145,000
13%
$531,863
$525,460
$540,000
5%
$214,825
$150,000
$278,000
11%
$468,724
$404,073
$545,206

JSK's and OP's will most likely

always be the highest selling.

Totals

Blouses - Short Sleeved

Blouses - Long Sleeved

Jumperskirts

One-Pieces

Purses

Jewelry

Socks

Shoes

253328916.xlsx.ms_office

Angelic Pretty Sales 2014

Angelic Pretty Sales - 2014

Category
Spring
Blouses - Short Sleeved
Blouses - Long Sleeved
Jumperskirts
One-Pieces
Purses
Jewelry
Socks
Shoes
Total

$650,673
$605,393
$879,094
$878,896
$204,568
$550,723
$250,232
450,249

Summer
Fall
$723,468
$600,109
$899,235
$850,673
$210,561
$532,694
$213,609
$482,301

$4,469,828

$4,512,650

$632,589
$712,398
$850,220
$880,685
$202,281
$590,248
$270,698
$480,923

Winter

$4,620,042

$600,034
$750,387
$846,587
$900,130
$212,095
$545,120
$270,998
$495,090
$4,620,441

Category
Totals
Percent of Total Minimum
Maximum
Blouses - Short Sleeved
$2,606,764
14%
$600,034
Blouses - Long Sleeved
$2,668,287
15%
$600,109
Jumperskirts
$3,475,136
19%
$846,587
One-Pieces
$3,510,384
19%
$850,673
Purses
$829,505
5%
$202,281
Jewelry
$2,218,785
12%
$532,694
Socks
$1,005,537
6%
$213,609
Shoes
$1,908,563
10%
$450,249
Total
$18,222,961

$723,468
$750,387
$899,235
$900,130
$212,095
$590,248
$270,998
$495,090

2013-2014 Comparison
Total

2013
2014
16,700,521.32 $ 18,222,961.00

Percent to Change
Spring
Summer
5.47%

11%

Fall

9%

Winter

7%

Total

2013-14 Sales Growth Comparison

$18,500,000.00
$18,000,000.00
$17,500,000.00
$17,000,000.00
$16,500,000.00

$16,000,000.00
$15,500,000.00
2013

Totals

2014

8%

Average
$651,691
$667,072
$868,784
$877,596
$207,376
$554,696
$251,384
$477,141

Blouses - Short Sleeved

Blouses - Long Sleeved

Jumperskirts

One-Pieces

Purses

Jewelry

Socks

Shoes

253328916.xlsx.ms_office

11/30/2014

Bodyline Sales 2013

Bodyline Sales - 2013

Category
Spring
Blouses - Short Sleeved
Blouses - Long Sleeved
Jumperskirts
One-Pieces
Purses
Jewelry
Socks
Shoes
Total

$250,928
$250,344
$530,293
$430,103
$201,498
$340,194
$250,697
$466,028
$2,720,085

Summer

$295,245
$236,723
$567,295
$425,918
$209,291
$320,918
$245,145
$470,185

Fall

$2,770,720

Category
Totals
Percent of Total
Blouses - Short Sleeved
$1,044,344
Blouses - Long Sleeved
$1,044,084
Jumperskirts
$2,132,711
One-Pieces
$1,855,526
Purses
$827,002
Jewelry
$1,444,450
Socks
$1,035,383
Shoes
$1,866,698
Total
$11,250,198

9%
9%
19%
16%
7%
13%
9%
17%

$249,591
$267,394
$520,019
$499,103
$200,919
$395,198
$250,589
$460,291

Winter

$2,843,104

Average

$261,086
$261,021
$533,178
$463,882
$206,751
$361,113
$258,846
$466,675

Totals

$248,580
$289,623
$515,104
$500,402
$215,294
$388,140
$288,952
$470,194
$2,916,289

Minimum

$248,580
$236,723
$515,104
$425,918
$200,919
$320,918
$245,145
$460,291

Maximum
$295,245
$289,623
$567,295
$500,402
$215,294
$395,198
$288,952
$470,194

Blouses - Short Sleeved

Blouses - Long Sleeved

Jumperskirts

One-Pieces

Purses

Jewelry

Socks

Shoes

253328916.xlsx.ms_office

Bodyline Sales 2013

11/30/2014

253328916.xlsx.ms_office

Bodyline Sales 2014

Bodyline Sales - 2014

Category
Blouses - Short Sleeved
Blouses - Long Sleeved
Jumperskirts
One-Pieces
Purses
Jewelry
Socks
Shoes

Spring

Total

$332,508
$340,698
$620,t96
$560,285
$250,194
$405,281
$260,291
$505,941

Summer

$2,655,198

Category
Blouses - Short Sleeved
Blouses - Long Sleeved
Jumperskirts
One-Pieces
Purses
Jewelry
Socks
Shoes
Total

Totals

2013-2014 Comparison
Total

Summer

Percent of Total

11%
11%
15%
18%
8%
13%
9%
16%

16%

Winter

$3,306,479

Average

$331,134
$341,006
$623,832
$553,583
$260,946
$412,280
$271,694
$512,034

Winter
14%

$310,762
$366,104
$610,998
$557,950
$278,274
$402,511
$295,990
$528,498

2013-14 Sales Growth Comparison

$12,500,000.00
$12,000,000.00

$11,500,000.00
$11,000,000.00
$10,500,000.00
2014

Totals

$3,351,087

Minimum

$310,762
$301,301
$610,998
$540,194
$250,194
$402,511
$259,091
$500,099

Total
13%

$13,000,000.00

2013

$320,586
$355,921
$615,295
$555,901
$260,295
$413,481
$271,402
$513,598

2014
12,602,197.00

Fall

-2.44%

Fall

$3,289,433

2013
11,250,198.00 $

Percent to Change
Spring

$1,324,535
$1,364,024
$1,871,495
$2,214,330
$1,043,782
$1,649,121
$1,086,774
$2,048,136
$12,602,197

$360,679
$301,301
$645,202
$540,194
$255,019
$427,848
$259,091
$500,099

11%

Maximum
$360,679
$366,104
$645,202
$560,285
$278,274
$427,848
$295,990
$528,498

Blouses - Short Sleeved

Blouses - Long Sleeved

Jumperskirts

One-Pieces

Purses

Jewelry

Socks

Shoes

253328916.xlsx.ms_office

Brand Comparison of 2013-2014

Brand Comparison
2013 Totals
Category
Blouses - Short Sleeved
Blouses - Long Sleeved
Jumperskirts
One-Pieces
Purses
Jewelry
Socks
Shoes

Angelic Pretty
Bodyline
$ 2,213,716.00 $
1,044,344.00
$ 2,517,847.50 $
1,044,084.00
$ 3,250,596.60 $
2,132,711.00
$ 3,322,702.22 $
1,855,526.00
$
534,010.00 $
827,002.00
$ 2,127,453.00 $
1,444,450.00
$
859,300.00 $
1,035,383.00
$ 1,874,896.00 $
1,866,698.00
$ 16,700,521.32 $
11,250,198.00

2014 Totals
Category
Blouses - Short Sleeved
Blouses - Long Sleeved
Jumperskirts
One-Pieces
Purses
Jewelry
Socks
Shoes

Angelic Pretty
Bodyline
$ 2,606,764.00 $
1,324,535.00
$ 2,668,287.00 $
1,364,024.00
$ 3,475,136.00 $
1,871,495.00
$ 3,510,384.00 $
2,214,330.00
$
829,505.00 $
1,043,782.00
$ 2,218,785.00 $
1,649,121.00
$ 1,005,537.00 $
1,086,774.00
$ 1,908,563.00 $
2,048,136.00
$ 18,222,961.00 $
12,602,197.00

Percent of Change
Angelic Pretty
Bodyline

8%
11%

11/30/2014

Brand Comparison: 2013-2014

$20,000,000.00

$18,000,000.00

$16,000,000.00

$14,000,000.00

$12,000,000.00

2013
2014

$10,000,000.00

$8,000,000.00

$6,000,000.00

$4,000,000.00
2014
$2,000,000.00
2013
$1

Angelic

Bodyline