Hooks and Angles

Hooks & Angles

Your hook is a combination of a seduction and a call to action. It’s the bait that
grabs attention and pulls in your reader or customer. It needs to be both clear
and strong. Remember that clarity is vital to your success.

Your angle is the unique perspective you take on a topic. It’s the thing that
sets your book, course or product apart from all the others on the same or
similar topic.

It is, essentially, your story and luckily for you, you have already identified that
in your Let’s Talk About You worksheet.

The best hooks elicit an emotional, gut response.

The best angles intrigue and satisfy.

Hooks should be a one-liner that immediately grabs your audience and tells
them exactly why they should get your book or product. Your hook is your
attention-grabber and the cue to your audience to buy.

Make your hooks as juicy and irresistible as possible. Think bait – and then
you deliver on that promise with your book or product.

Your angle permeates your book, offer or product. It’s constantly setting you
apart and making you/your offer different. Different, as you know from your
video training, is king.

Complete this worksheet to identify your hooks and angles. Then use them to
help put your bestselling offer together.

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1. How Can You Hook ‘Em?

Think movie poster…or the strapline on a book cover that makes you pick it
up and read more. This is the elevator pitch, the one-liner that makes your
book, product or offer impossible to ignore.

You know the kind of thing: ‘Jaws in Space’ (infamously the elevator or hook
for Alien), ‘The Four-Hour Work Week’ (both a title and a hook that became a
book, a course and an entire movement, ‘Bestseller In A Day.’

The only way to find your hook is to brainstorm.

How can you immediately grab your reader or customer?

How can you instantly seduce them?

Look at the bestselling books in your genre on Amazon. What hooks do they
use?

Look at your competitors. What hooks do they use?

Don’t steal but use this as inspiration. Then write out ten ideas here. Think
around them a bit. Add or subtract a few. Then start to cross them out or
delete them until you have the one that sings to you and gets you by the gut.

Write your hooks here:

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Hooks and Angles

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2. What’s Your Angle?

Your angle is the unique perspective you take that sets you and your book or
product apart. It makes you different. It doesn’t have to be a huge difference
and you don’t have to reinvent the wheel – you just have to bring some new
twist or take. Thing about what your angle is, again taking inspiration from
your competition and then finding something to make your book or offer
different. That difference could be as simple as the experience you bring to it.
Write down all your possible angles here and then find the strongest. Find two
others that back that up. Use those in creating your bestseller and in every
message to do with it.

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Remember that your hooks and angles are what set you apart and get that
initial and all-important attention of your audience.

Don’t be shy – go all out. You can always rein it back in later. The important
thing is to grab eyeballs with your promise and deliver on that promise. That’s
what makes for a bestseller.