Erika Molina

SN. 2023
LEVEL B1.3 / STUDY GUIDE UNIT 4.1

By the end of this lesson, you will be able to:

• Talk about trends

DISCUSS

Think about the following question and discuss with your class.

• What do ads usually sell?

VOCABULARY TALKING ABOUT ADVERTISING

A. Read the article on page 34 of your book and analyze the following words or
expressions. Complete the table.

WORD-EXPRESSION MEANING in context

Ad – advertisement It is generally a public communication that promotes a
product or service of a certain brand.
Merchandise It is any type of product that a certain brand sells, such as
t-shirts or accessories.
Fashion statement It is a type of promotion made with fashion or makeup,
especially in order to sell a product.
Merchandising is to promote a product or brand through the use of
advertising and other marketing techniques.
Sponsor is a person or organization that pays the cost of an
activity or event
Brand A brand is a name given to a product and/or service such
that it takes on an identity by itself.
Status Symbol something that a person has that shows they have
money or importance in society.
Slogan is a short phrase that is easy to remember

B. What is the difference between:

(v) to pay for someone to do something or for something to happen
1. (n) organization, or activity by giving money
Sponsor (v)and a sponsor (n) _______________________________________________
merchandise refers to a product that is bought or sold
2. Merchandise and merchandising _______________________________________________
merchandising refers to the process of influencing a customer to
purchase a product
Logo is the picture of a brand, brand a type of product manufactured by a particular
3. A brand, a logo and a slogan _______________________________________________
company, slogan is a short phrase that is easy to remember

4. Advertise (v) and ad or advertisement _______________________________________________

advertise: Communication whose purpose is to influence potential
customers about products and services. Advertisement: A commercial
designed to sell some commodity or service
5. A status symbol and a fashion statement. _______________________________________________

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GRAMMAR POINTS
SPECULATIONS
Analyze:

• is to guess if something is true

What is speculating? ______________________________________
• We can use _______________
modal verbs to speculate.

MODAL VERBS
• Must: ______________________________________________________________________
They must be the best soccer team this year. They've won everithing
Use: _________________________________________________________
when you're sure that something is true

• They can't be a very good soccer team. They haven't won a single game this season.
Can´t: ______________________________________________________________________
when you're sure that something is not true
Use: _________________________________________________________

• They might be the best soccer team this year, but I'm not sure.
Could/may/might: __________________________________________________________
when you're not sure that something is true
Use: _________________________________________________________

PRACTICE EXERCISES

A. Complete the sentences speculating about them.

1. must spend everything on sweets

They don´t have a lot of money. They ___________________________________ .
2. He ___________________________________.
must be the smartest in the class He knows a lot about math.
3. He ___________________________________
could get cero in his exam an exam. He looks worried.
4. Yesterday, I fell running and my ankle hurts. I think it
_________________________________.
can't walk very well
must not know
5. He only lived in Germany for 2 weeks. He ___________________________________ the
language well.
6. I love this song. It ___________________________________
could be the best song ever
7. It smells delicious. My mother ___________________________________
must cook delicious

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B. Work with a partner. Read the situations. Speculate about them.

1. ____________________________________________________
The window might be broken for the wind
2. ____________________________________________________
The dog could be walking in the kitchen
3. ____________________________________________________
Many persons may be talking in the hall
4. ____________________________________________________
My father must be sleeping in his bedroom
5. ____________________________________________________
It must be a horror tv program
6. ____________________________________________________
My sister could be stepping on dry leaves

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