COLLABORATIVE PROJECT

ADFU- AEMD
ENGLISH III

OBJECTIVE

To develop communicative skills through different phases in which the students will be able to
reinforce specific topics involved with the current program they are taking part.

First phase: Planning First Term: March 2nd to March 8th

Second phase: My Marketing Channel Second Term: April 13th to April 19th

Third phase: Youtube Marketing Video Third Term: May 11th to May 17th

First Phase
In this phase you will work for one of these companies, choose one and start getting into a
marketing campaign.

Step 1: Organize a group of 3 members, in the link “Creating My Group”, select one group by
clicking on the group, then click the button “Save my option” to finish the process.

Step 2: Complete the file “PLANNING” by taking into account the instructions given in this file. In
this file you are going to follow different steps to make a marketing campaign on line and also find
important information to develop the project.

Then you must prepare a short speech you will deliver in class. This speech will let you expose the
campaign objectives, the public (TARGET) you will lead the campaign and the strategies or actions
you will take into account. In this file you will

Step 3: Participate in the forum “Communication with my Group”, in this forum you can plan and
set the first part of the campaign.

Step 4: Send the file “PLANNING” in the link “Send my activity.

 COLLABORATIVE PROJECT
ADFU- AEMD
PLANNING

THIS IS THE FILE YOU MUST DOWNLOAD, FILL IT UP AND SEND IN THE LINK
“SEND MY ACTIVITY”

Steps to create an online marketing campaign

When we add the term "online" we already know what the campaign will be, but not the main
communication channel. For this reason, it is very common to find articles or projects that specify
“online marketing campaign in social networks”, “content marketing campaign” or even
“marketing campaign with influencers”.

1) Define short and medium term objectives

Every marketing campaign will try to achieve results based on a series of objectives, which can be
defined in a short and medium term. We understand the long-term objectives as a fact to be
achieved through the Marketing Plan. It is important that these objectives be defined using the
SMART methodology.

S: Specific WHAT?

M: Measurable HOW MUCH?

A: Attainable / IS IT POSSIBLE?

R: Relevant / IS IT RELEVANT?

T: Timely / WHEN?

2) Define the buyer person

Do you really know who you are going to address with this marketing campaign? This is the
moment when you must select a part of your target audience and direct the whole campaign
towards it. Any company has several buyer people.

3) Select the appropriate strategies and propose the actions

Marketing strategies are achievements of actions through which a series of specific objectives are
achieved and which have a series of budgets assigned to each of them. For example, if one of the
objectives of the campaign is to build customer loyalty, email marketing and Social Media will be
perfect for this. The success of the campaign depends largely on the strategy to be followed.

Netflix is a marketing machine: it communicates the value of its series through digital content,
street marketing actions and social networks. With a little advertising investment, the power it has
is magnificent.

https://www.youtube.com/watch?v=oOqhFCAnK00
 PLANNING
STUDENT’S NAMES ID PROGRAM

Lorena ruiz Six hundred fourteen business administration

Lina maria suarez
Luisa Fernanda medina
thousand three hundred
thirteen.
Six hundred four thousand
two hundred twenty eight
Five hundred forty nine
thousand eight hundred
sixty tree

COMPANY MARKETING CAMPAIGN OBJECTIVES

In this column you will write a

brief description about the
company you are going to work
for.

___________________________
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___________________________ The cocktails were spread from the late EIGHTEENTH century in
___________________________ England and in the united States, but its popularization occurred in
___________________________ the 1920s in the united States,
___________________________
___________________________ It is a drink of importance that helps us to have a moment of
___________________________ relaxation and distraction healthy , there is evidence of a growth in
___________________________ the drinks industry in Colombia , spirits, the Shrub Syrup
Cocktails arrive to Bogota from the hand of the Original Version
___________________________
harmonious combination between macerated fruit and vinegar
___________________________
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creates a unique experience at every sip
Far from believing that drinking is an art, bogota nos they look
forward to the Friday to rush to the sites of rumba and getting
drunk with the night and the wide range of alcoholic beverages
offers each instead of the cold capital. But if you want to give more
flavor to the rumba can find cocktails in different sizes, from the
personal to the famous “fish bowls”.
_ through the time and we realized that to do a market research of
how the municipality of Mosquera at the commercial level , we
find some specific characteristics of our target group in order to
develop our market plan .
from this study we gave, we realized what was missing in
the area of healthy fun , handing out cocktails with or without
alcohol
according to the need of the population , since this is not a
company but a business idea
__________________________________________________________
_ Marketing is a social process through which individuals and
groups obtain what they need and what they want by creating,
offering and free exchange of valuable products and services with
others.
It is a set of marketing tools that the company uses to achieve its
marketing objectives in the target market.
These tools are classified into four groups called “ps” of
marketing: product, price, plaza and promotion.
You must take marketing decisions to influence the trade channels
as well as consumers this micro- enterprise.
The key to getting this type of online marketing campaign to
generate loyalty is to offer enticing rewards.
Contests personal profile
Dynamic online.
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WHO IS THE BUYER PERSON “PUBLIC TARGET”

In this chart you will describe the public you are going to lead the marketing campaign.

The product will be aimed at people of any gender occupation ,marital status, gender ,race,
and religion, people must have means of income and acceptable living in the stratum of 3 to
6 facilitate the purchase of our product, of course, is that those wings belonging to the range
outside of our segmentation is stratum one and two could also be customers who acquire
our services.

The place will be located in the municipality of Mosquera is a higher number of people who
have different strata , is an urban area and has a high number of people who are eighty and
six thousand, nine hundred and fifty-four.

STRATEGIES ACTION PLAN

Define the strategies you will assume to What actions are you going to carry out?
develop the campaign.

Undertake to maximize the chances of success

of the company, improving its position in the
market.
Objective: this is intended to advertise
and reach potential customers with a The strategies include movements both offensive
greater impact and generate awareness.
Strategy: for this we will use media such
as e-mail, social networks, messages by
bound, and there will be a person at the
entrance of the bar in order to be
inviting to potential customers, taking
advantage of the pathway is a pedestrian
and runs a large number of people.
and defensive, to counteract the actions of the
competition, to modify the resources to improve
the position in the market short term or long
term and respond to the prevailing conditions of
the market.
By managing the 4p's of marketing (product ,
price, plaza and promotions).
Constituting a valuable complement to
advertising campaigns launched in other
media ,radio, newspapers, billboards, and flyers
to publicize our product.