Annual Sales Team Retreat

Lixir Pharmaceuticals

Welcome to Hershey Park!

As an exclusive service to our Hershey Meetings clients, well listen, recommend,
and guide your group through multiple venues, numerous services, and the
endless activity options available throughout Hershey and neighboring,
Lancaster, Harrisburg, and Gettysburg.
We are excited to work with you on your upcoming event and want to thank you
for considering Hershey for your location. We hope to meet and exceed all of your
expectations with this proposal. If you have any questions or concerns, please do
not hesitate to contact us. destinationservices@hershey.com 703-555-1234

Agenda
*All location changes require a 10-minute traveling time to and from.
Thursday, May 15, 2014
4:00 pm
6:00 pm - 9:00 pm

Guests arrive and check into The Hershey Lodge

Welcome Reception & Dinner:
80s Party

Friday, May 16, 2014

7:30 am - 8:30 am
8:00 am - 12:00 pm
8:30 am - 12:00 pm
12:00 pm - 1:00 pm
1:30 pm - 4:00 pm
1:30 pm - 4:00 pm
6:00 pm
6:30 pm - 9:30 pm

Breakfast (spouses welcome to attend)

Meeting General Sessions featuring Guest Speaker, Jim Carol
Spouse Activity:
Golfing and/or visit to the Chocolate Spa
Lunch at The Hershey Lodge, The Harvest Restaurant
Team Building Activity for Meeting Attendees
Going for Gold: Olympics, The Hershey Country Club
Spouse Activity
Theatre for the Spotlight Tour
Depart for Harrisburg, PA
Reception & Dinner
The Milestone on the River: The Roaring Twenties

Saturday, May 17, 2014

7:30 am - 8:30 am
8:00 am - 10:00 am
8:00 am 10:00 am
10:30 am - 3:30 pm
6:30 pm - 9:30 pm

Breakfast (spouses welcome to attend)

Wrap up meeting:
The Hershey Story Museum
Spouse Activity:
The Hershey Story Museum Tour & Chocolate Lab
Hershey Destination Tour & Experience (lunch included)
Trolley Ride, Lunch catered by Dessert Creations, Great
American Chocolate Tour, Create their own Chocolate Bar
Closing Event Featuring Awards Presentation (off-site)
BBQ at Hershey Gardens (Rain location, The Hershey
Country Club)

Sunday, May, 18, 2014

8:30 am - 9:30 am
10:30 am

Breakfast (spouses welcome to attend)

Breakfast with Hershey Characters
Guests have checked out and departed

Detailed Summary
Thursday
4:00 pm
Guests arrive at the property and are greeted by the Hershey
Characters as they check into the hotel lodge. Snap a few pictures
by your photographer for the
weekend.
When guests arrive in their room
each guest will find a welcome gift basket. The basket, a melted
record, will contain: Hershey Headband, Wayfarer Glasses with
Hershey Logo, Hershey Candy, Disposable Camera, Scrunchies,
Advil and a bottle of water.

6:00 am - 9:00 pm
Guest will attend a welcome reception and dinner to kick off
the weekend with a
Party in the 80s
held in the Cocoa 1
Ballroom/Terrace
located onsite at the
Hershey Lodge. A
DJ will be provided
to play music and
the room will be
transformed into an 80s bash! There will be a
photo-booth with props, such as wigs, sunglasses,
and guitars. As the pictures are taken, they will be
projected onto a screen that will be placed inside the
ballroom. We will send a party invitation to the
guests a month in advance giving them
notice to come dressed to impress.

Attire: 80s Theme

Signature Drink: Reese-Tini
Music: Pure... 80s Dance Party combines decent, recognizable material
from Whitney Houston, Wham!, Rick Astley, and Adam & the Ants, along
with lesser heard tracks by Four Tops ("Loco in Acapulco"), the
Pasadenas ("Riding on a Train"), and Bros ("When Will I Be Famous?")

Friday
7:30 am - 8:30 am
Breakfast will be served Cocoa Suite 1 which will be buffet style allowing guest to choose their
favorite hot and cold options. Our famous waffle/pancake station featuring Hersheys
chocolate syrup, whipped cream, and candy toppings, along with a fresh selection of fruit.

8:00 am 12:00 pm
Lixir Meeting, featuring Jim Carol. This will be located in Cocoa Suite 6.
Who has booked Jim Carroll for his insight on future trends, innovation, &
creativity? NASA. Disney. The PGA of America. Johnson & Johnson. The
Swiss Innovation Forum. Simply put, Jim helps to transform growthoriented organizations into high-velocity innovation heroes. Hes widely
acknowledged as as one of the worlds leading global futurists, trends and
innovation experts. E -mail : jcarroll@jimcarroll.com

8:30 am 12:00 pm
The spouses will be able to choose from The Chocolate Spa Experience or Golfing at The
Hershey Hotel Golf Course. The private bus will depart lodge for the hotel. While on the 7
minute ride over to the Hotel the Coordinator from DS will be telling guests about the area and
the two activities.

Option A: After a night of fun come relax and get the Everything Chocolate Experience.
First start off with our Chocolate-Dipped Strawberry treatment. (1.5 hours) featuring our
strawberry parfait scrub followed with a chocolate fondue wrap. Our exclusive formula of
warmed moor mud and essence of cocoa revitalizes and nourishes the skin as it relaxes the
body. A luxurious body brushing is followed by the fondue application. The body is then
wrapped in a soft warm blanket to enhance the total effect. A Vichy Shower rinse culminates
the effect. Next enjoy the Coco Massage (80 min) only in Hershey can you relax AND enjoy
chocolate without a single calorie. Our signature Chocolate scented massage oil along with a
classic Swedish massage sure to soothe your sense. Once finished with calorie-free tasty
treatments head back to room to get ready for lunch.
Option B:
Play a round of golf at the Hershey Hotel Golf Course
Plan B for option B (rain plain):
Guest will get a private tour of The Hershey Hotel being that it is a member
of the Historic hotels for America and after get a tour of the boutique shops
within the hotel.

12:15 am 1:15 pm
Special Catered Lunch at
Harvest featuring the
Chefs favorite selections.
Harvest offers genuine
American cuisine made
from the freshest local
and regional ingredients.
The menu features an
innovative selection of

both classic and traditional American fare served during lunch and dinner, with daily specials.
For guests of all ages, Harvest offers a friendly, casual, and inviting ambiance where everyone
can relax and enjoy the breathtaking views. Harvest features a bar and adjoining adult game
room with two pool tables and shuffleboard, and offers a variety of beverages including microbrews, hand crafted cocktails, and an American wine list.

1:30 pm 4:00 pm
Going for the Gold. All guests will depart and head to the
Hershey Country Club. Lixir representatives will be
dropped off and the spouses will continue to the Theater.
Team building Activity
Participants will have be place into teams before their
arrival. This will allow them to create their team banners.
Participants will received their Hershey Olympic team
shirts displaying their country in their gift baskets that morning. Once they arrive at Hershey
Country Club they will see a colorful array of their team banners and games set up. They will
exit the bus in their teams representing for the opening ceremony.

Parade of Teams (GROUPS OF 5)

The many different Olympic activities include:

o Foam Javelin, Space Hopper Relay, Ring the Bull, Archery Shootout, Plate
Spinning Marathon, Marble Relay, Giant Shove Ha'penny, Foam Shot-put.

1:30 pm 4:00 pm
Spouse Activity. Experience the tour that takes you behind
the scenes of "The Most Impressive Theatre in Pennsylvania". From balcony to basement,
Hershey Theatre has undergone a three-year, threemillion dollar dazzling restoration - bringing back the
opulence of opening night in 1933. Theatre Spotlight
Tour is a one-hour walking tour that departs from the
main entrance of the theatre, 15 E. Caracas Avenue, in
downtown Hershey, and travels through selective areas
of the building. They will then enjoy Casablanca on the
big screen.

6:30 pm 9:30 pm
Participants and their guest are invited back through time to the
Roaring Twenties. The event will be held in Harrisburg, PA at The
Milestone on the River. The Jazz Age, Roaring 20s, Golden Era... with a clash happening
between the conservative Victorianism of the previous decade and social liberation on the rise,
sparks were flying in the 1920s. The war was over, there was a break from the traditional and
people liked to party! No wonder this is such a popular theme for fancy dress! Think Gatsby,
prohibition, Capone, flappers, and the Charleston.
The Mansion
The Milestone is furnished in keeping with the glamour of the early 1920's. The well-crafted
interior design nods toward the architecture and styling of many turn of the century American
mansions. The Milestone on the River boasts a sprawling ground floor interior which is wellpositioned to host parties, celebrations, and meetings. The mansion also cradles a large lawn,
copper pavilion and private courtyard to further expand its hospitality.

You're invited to stroll through the early

20th Century Tudor Revival mansion and
explore the mansion's design which shares
Medieval English tradition with French
Eclecticism and admire for yourself its
beauty and rarity.
The L-shaped property, constructed of
stone from a private Chester County quarry, is deftly integrated into the urban setting. It is
highlighted by the intersections of steeply pitched slate roofs; half-timbering and stucco in the
projecting gabled entrance; irregular placement of ribbons of metal casement windows; and
elegant groupings of decorative, double brick chimneys.
The interior is well-appointed with five fireplaces, interior hardwood and slate floors,
poured concrete steps, arched passageways of carved limestone, white cypress paneling, and
commissioned ironwork from the studios of master craftsman, Samuel Yellin. While other
examples of similar architecture still remain along Front Street, few are as grand and graceful
as the Milestone on the River.
Attire: Come dressed to impress in your 1920 best gangster, flapper,
or silent screen star.
Code Word: Let the man at the door know Jim Carroll sent you
Signature Drinks: Sugar Moon and Tarantula Juice
Music: The 1920s saw the height of New Orleans and Chicago styles of jazz,

sandwiched between the Dixieland sound of the 1900s and the Swing era of the 1930s.
Our 1920s live band will be making the floor jumpin.
Dcor:

Saturday

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7:30 am - 8:30 am
Breakfast will be served Cocoa Suite 1 which will be buffet style
allowing guest to choose their favorite hot and cold options.
Breakfast will also include our famous Hershey Crepes station
featuring Hersheys chocolate syrup, whipped cream, and candy
toppings, along with a fresh selection of fruit.

8:00 am - 10:00 am
The Hershey Story Museum. Lixir Representatives will be directed to the lower level of the museum for
their final meeting while the spouses go on a private tour and end in The Chocolate Lab.

The Hershey Story Museum: Be fascinated, inspired and filled with wonder as you explore the Museum
Experience at The Hershey Story. Each of the five permanent, engaging, interactive exhibits tells you a
pivotal part of Milton Hersheys amazing rags to riches journey. Discover the town through immersive
exhibits and engaging interactive, as well as a digital state-of-the-art model of the community. See how
this community became the cornerstone of one mans legacy through interactive touch-screens and mini-

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theaters. Over 10,000 square feet of space has been devoted to Hersheythe man, the company and the
town.

The Chocolate Lab: No visit to Hershey is complete without a 45-minute, hands-on class in the
Chocolate Lab! Inspired by Milton Hershey's own candy-making apprenticeship and his flair for
experimentation, the Chocolate Lab explores the unique qualities of chocolate through playful, hands-on
experiences and interactive demonstrations. Class participants discover where cocoa beans are grown
and how they are harvested and processed into the worlds most popular confection. Plus, make your
own delicious take-home treat!
Once the tour is completed, they will be able to shop in the Museums gift shop and be reunited with
their spouses to depart for the Hershey Tour.

10:30 am - 3:30 pm
Follow our cocoa beans on a journey from the tropical rainforest to the SWEETEST PLACE ON
EARTH Hershey, Pennsylvania! See, feel, hear, and smell the delicious transformation from bean to
HERSHEY'S famous chocolate. Then, enjoy a FREE sample on us!
There's no need to
leave Hersheypark to enjoy a fullservice meal in an air-conditioned
restaurant! This newly-themed
restaurant, located at the entrance to
Hersheypark, provides a delightfully
themed atmosphere including
Carrousels, Coasters and Characters!
Enjoy delicious appetizers, freshly
prepared wraps and salads, signature
PA Dutch items, mouth-watering
burgers, and chocolate desserts in a
casual family setting. After lunch, they
will head to the Dessert Creations
Studio to create their own dessert and then leave for the Cocoa Beans Journey.
Follow our cocoa beans on a journey from the tropical rainforest to the SWEETEST PLACE ON
EARTH Hershey, Pennsylvania! See, feel, hear, and smell the delicious transformation from bean to
HERSHEY'S famous chocolate. Then, enjoy a FREE sample on us!

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A Guided Multimedia Discussion of Chocolate Lore Complete with HERSHEY'S Samples.

Join our chocolate experts at HERSHEY'S University and learn the origins of chocolate. See artifacts
from the world's best cacao-growing regions. And, of course, experience the sweet, delicious art of
chocolate tasting!
This memorable excursion delivers good, old-fashioned fun as singing trolley conductors dressed in
period costumes entertain and inform you on an enchanting ride through CHOCOLATE TOWN, USA.
During the spring and fall, HERSHEY TROLLEY WORKS features its History and Chocolate Tour, a
60 minute tour with a knowledgeable conductor. From Memorial Day to Labor Day its the Trolley
Adventure where two actors bring the story of Hershey to life in a uniquely entertaining way. There are
also themed trolleys for Halloween in Hershey and Christmas in Hershey.
Trolleys depart from the main entrance of the HERSHEY'S CHOCOLATE WORLD Attraction (rain or
shine) $12.95 Adult (13-61)

6:30 pm - 9:15 pm
Closing Event: BBQ Tradition at The Hershey Gardens. This event will be your classic
American Barbeque including, hot dogs, hamburgers, BBQ chicken, potato salad, macaroni
salad, corn on the cob, veggie shish-kabobs, smores with Hershey chocolate and brownies for
dessert.

The following games will be set up for continuous play throughout the evening, corn hole,
ladder toss, dizzy bat, three legged race, potato sack race, and Frisbee. Company awards will be
given along with the Going for Gold award. This award will be a Chocolate Medal wrapped in
gold, silver, and bronze foil.

Sunday
8:30 am - 9:30 am
Guests will check out early to make one last visit to the Park for Breakfast with the characters.
Fill up on fun with a buffet breakfast while enjoying live singing, jugglers, and of course, our
famous Hersheys Characters!

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Amenities
Thursday Arrival: Gift basket filled with Hershey Headband, Wayfarer Glasses with
Hershey Logo, Hershey Candy, Disposable Camera, Scrunchies,
Friday Morning: Hershey tote bag filled with Team shirts for Olympics team building,
Water Bottles, Chocolate
Friday Night: Hershey Ties, Hershey Kiss necklaces, Chocolate Wine, Hershey Playing
Cards, Chocolate Coins, Hershey Key ring
Saturday: Hershey Hats/Visors, Hershey Lanyard
Sunday Departure: Hershey Travel Mug, Hershey Neck pillow

THANK YOU FOR CHOOSING HERSHEY DESTINATION SERVICES