Monday

November 2014
Wednesday

Tuesday

Thursday

Friday

24

25

26

27

Facebook (AA): Picture from SD photo shoot

of students
Were gearing up for Scholarship Day on
December 10th! Contributing to Scholarship
Day helps student achieve their dreams!
What can we accomplish in one day?
#ScholarshipDayUMD
scholarshipday.umd.edu

Facebook (AA): Message to prominent UMD

Facebook pages to explain scholarship day
and drive to the share page to change
profile picture

SD Twitter: VIDEO
Contributing to Scholarship Day helps
students achieve their dreams! What can
we accomplish in one day?
#ScholarshipDayUMD ter.ps/sday16

Thanksgiving Day

Facebook (AA and UMD): Picture of

students with stickers
The countdown is on1 week away from
making a difference on Scholarship Day!
How did your scholarship help you achieve
your dream? #ScholarshipDayUMD
ter.ps/sday17

Facebook (AA and UMD): TBT photo of

Testudo
Share your #TBT with your favorite UMD
memory! #ScholarshipDayUMD
ter.ps/sday17

Facebook (AA): Picture of Testudo holding

scholarship day sign
Testudo is ready to award some
scholarships! What advice would you give
to students today? #ScholarshipDayUMD
ter.ps/sday17

Facebook (AA): Post to UMD location-based

Alumni pages with SD logo
Are you ready for Scholarship Day on
December 10th? Help your program win by
giving and spreading the work during our 24hours of giving. What can we accomplish in
one day?! #ScholarshipDayUMD
scholarshipday.umd.edu

28

SD Twitter:
Love the thrill of finding the perfect gift?
Facebook (AA): With Thanksgiving image
Join us for the challenge on Dec. 10 and
(http://universityofmaryland.zenfolio.com/ give a gift that will change a life!
p948165179/e7248f574)
#ScholarshipDayUMD ter.ps/sday16
Thanks to all who have, and will, support
scholarships and the fearless students at
Facebook (AA):
UMD! #ScholarshipDayUMD ter.ps/sday17 http://universityofmaryland.zenfolio.com/p
948165179/h7a478899#h7a478899
SD Twitter: Same photo as Facebook
#FlashbackFriday Whats your favorite UMD
Happy Thanksgiving! What are you thankful memory? #ScholarshipDayUMD
for? #ScholarshipDayUMD ter.ps/sday16
ter.ps/sday17

December 2014
1

SD Twitter: VIDEO from Journalism dean

Competition image
SD Twitter:
SD Twitter: Picture of students with stickers Whos going to win the matching funds this University of Maryland students face $52
Like/retweet if you were a scholarship
year?? #ScholarshipDayUMD ter.ps/sday16 million in unmet financial need. Lets
student at UMD. Help students achieve
change that on Dec 10!
their dreams! #ScholarshipDayUMD
#ScholarshipDayUMD ter.ps/sday16
ter.ps/sday16

10

11

Email 1: FY14 SD Donors be an

advocate/donor ter.ps/sday27

Email 2: Alumni reminder ter.ps/sday8

Midnight Emails:
4. FY14 SD Donors Reminder ter.ps/sday10
5. FY15 Donors Give again ter.ps/sday28
6. Students ter.ps/sday29
7. Reminders ter.ps/sday30

Email, Facebook, SD Twitter: Thank you

email with video
Email 13 ter.ps/sday36
Facebook ter.ps/sday17
SD Twitter ter.ps/sday16

SD Twitter morning: Tag all programs

Which program will win the challenge?
#ScholarshipDayUMD ter.ps/sday16
SD Twitter evening: It's all about
participation not the size of the gift! $5
minimum
#ScholarshipDayUMD ter.ps/sday16

Email 3: Faculty/Staff challenge

ter.ps/sday9
Facebook (AA): SD logo
Proud to be a Terp? Represent tomorrow
and help students achieve their dreams!
#ScholarshipDayUMD
http://www.umdscholarshipday.com/sprea
d-the-word/
SD Twitter:
Be on the lookout for hourly contests
tomorrow with matching funds on the line!
#ScholarshipDayUMD ter.ps/sday16

Facebook (AA) Midnight: Video

Give now! Help your program win the prize
for most donors! #ScholarshipDayUMD
ter.ps/sday17
SD Twitter Midnight:
Take a study break! The program with the
most student donors this hour will win
matching funds! #ScholarshipDayUMD
ter.ps/sday16
7am Email 8: Alumni, Friends Reminder
featuring video ter.ps/sday31

SD Twitter 7am:
Give up that latte this morning and give to
your favorite program instead! $5 minimum
gift. #ScholarshipDayUMD ter.ps/sday16
8-10am Emails: Open to schools and
colleges
SD Twitter 9am:
The prize of the hour will go to a random
Alumni donors program!
#ScholarshipDayUMD ter.ps/sday16
Facebook (AA) 9am:
Matching funds are up for grabs this hour
to a random Alumni donor. Get those gifts
in and you could win extra scholarship
money for the program of your choice!
#ScholarshipDayUMD ter.ps/sday17

12

Facebook (AA) 10am:

In honor of the 25th Anniversary of the
Alumni Association, the 25th donor this
hour using #ScholarshipDayUMD will
receive a matching prize! ter.ps/sday17
SD Twitter:
Use #ScholarshipDayUMD after you donate
and you could win matching funds!
ter.ps/sday16
11am Email 9: Faculty/Staff Contest
ter.ps/sday32
12pm Email 10: Alumni, Friends
Leaderboard ter.ps/sday33
SD Twitter 12pm:
Faculty/Staff, get your gifts in by 2pm! The
program with the most contributions from
you will receive matching funds!
#ScholarshipDayUMD ter.ps/sday16

Facebook (AA) 3pm:

Which school will have the most donors this
hour? Its too soon to tell, but that school
will get an additional $1000! Keep those
gifts coming! #ScholarshipDayUMD
ter.ps/sday17
4pm Email 11: Alumni, Friends Leaderboard
ter.ps/sday34
5-7pm Emails: Open to schools and colleges
Facebook (AA) 6pm:
Start planning out your
#ScholarshipDayUMD selfies! A random
selfie will be chosen between 7-8pm to
receive matching funds to the program of
your choice! ter.ps/sday17

SD Twitter 7pm:
Start snapping those selfies for a chance to
win matching funds! And make sure to use
#ScholarshipDayUMD ter.ps/sday16
9pm Email 12: Alumni, Friends Leaderboard
ter.ps/sday35
SD Twitter 9pm:
A matching gift of $1000 is up for grabs to
the program with the most donors this
hour! #ScholarshipDayUMD ter.ps/sday16
Facebook (AA) 10pm:
Graduated in the last 10 years? This is your
hour! The program with the most
contributions from young alumni will win
$1000 in matching funds!
#ScholarshipDayUMD ter.ps/sday17
SD Twitter 10pm:
Matching funds awarded to the program
with the most young alumni donors this
hour! #ScholarshipDayUMD ter.ps/sday16
SD Twitter 11pm:
Have you made a gift? Only 1 more hour to
make a difference today!
#ScholarshipDayUMD ter.ps/sday16