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Didyma Kuyumculuk Ltd. ti.

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Didymas Ownership
Owners of Company
Mert KKYUMUK
25 %
Elvan ELN
25 %
Yeer SARIYILDIZ
25 %
zge GZEL
25 %

Didymas Mission
Is supplying excellent services and products
through continuous improvement by
listening to our customers (starting from
women) and constantly trying to exceed
their expectations.

Didymas Vision

Is to become leading, innovative and

creative and customer-centered company
forever.

Didymas Value
Our values are the foundation of our
company, they define who we are and how
we work. We live these values with
integrity.
Innovative and Creative
Loyalty to Principals
Value Of Employees
Respect
Honesty

Didymas Quality Policies

To ensure the quality of the products bearing our brand.

To create a long term and permanent relation with all our
customers.
To accomplish maximum customer satisfaction by
ensuring our national and international customers to be
proud of the strength and the quality of our brands.
To support innovative and creative ideas and to constantly
enhance the reputability and the quality of our brands

Unique designs and construction methods.

Strong relationships with suppliers and loyal customers.
The flexibility to provide custom pieces.

A comprehensive distribution network from a robust

website and a network of jewelery.
It is at the city center. Its position is better than competitors.

A large portion of the target market that is unaware of Didyma Jewelery's products.
Limited time and budget to market the company to the segmented target population.
The struggle to constantly create new designs.
The possible inability to meet demand due to the small size of the company.

A growing market that, to a large degree, is unaware of Didyma Jewelery.

The injection of fresh, creative designs in a somewhat stagnant industry.

 A decrease of availability of raw materials due to demand from

other industries.
Artistic copycats that enter the market.
A slowdown of the economy that will have a reduction on
individual's discretionary income.

Didyma Jewelery is providing its customers with innovative,

creative, handmade jewelry. It will provide the following benefits to
their customers:

Selection
Accessibility
Customer service
Competitive pricing

Demographics
Male and female.
Ages 21- .
Have attended some or all of a 4-year degree program at a
university.
Middle of the road liberal politically.

Behavior Factors
Enjoy spending their discretionary income on art or jewelry.
Have liberal political views.
Live a progressive lifestyle.

Didyma Jewelery will be focusing on

two distinct groups of customers:
the end consumer,
and retailers.
(Galleries to be used as a distribution channel)

ADVERTISEMENT

We distribute
various brochures
about special days
before; Valentine's
day, Christmas,
Mother's Day

 Word of mouth
We have own web site:
www.didymajewellery.com.tr


1.
2.
3.
4.
5.
6.

We give advertisement various magazines:

Emecmuas especially women interested in Elle,
Wedding,
White Boutique,
Edwards Life magazines,
Gold News,
Sarraf magazine.

1.
2.
3.
4.

Also we give advertisement to Didim local

channel is Kanal 35.
In the same way we have given to the
newspaper ads to which high sale are:
Hrriyet Ege
Milliyet Ege
Gazete2000 Didim
Mavi Didim

We announced in billboards to Didim in

the various places.

Visual Merchandising

PROMOTION

Desktop clocks :

Desktop equipment:

 Calendar variations:

Keychains:

 Pens:

Summery products:

Sales Promotion

There are discounts on special days we

have.
1. We make discount to make preparations
for the wedding couple in our 20%
discount for bulk purchases.
2. We provide Installment payment options
or skip options available.

ORGANIZATION STRUCTURE

1.
2.
3.
4.

Organization Members :
Elvan Elin
zge Gzel
Yeer Saryldz
Mert Kkyumuk
Accounting manager who is one of the
most important accountant is
Eyp Elin.

Work
1.
2.
3.

Adopting a "Total Quality Philosophy.

Aiming for the satisfaction of all stakeholders:
customers, employees and shareholders.
Efficiently employing all technologies and systems
installed.

Attitude
1. In all of our relations, making our priority first to
understand, and secondly to be understood.
2. Working in a self-sacrificing and disciplined manner.
3. Believing that the development of communication skills
will enhance team spirit, motivation and efficiency.
4. Considering team spirit and sharing as the most
important values for all of our operations and believe
that it is possible to work together and create a happy
work environment through mutual respect and honesty,
combined with a positive spirit of helping one another.

Suppliers
Regold
Diva jewelery
Gulaylar Gold
Antas
Favori
Golda

ZEN

Aytimur Kuyumculuk

Competitors

Atilla Kuyumculuk
Balat Jewellery
Denizkz Gm
Didim Kuyumculuk

Apollon Kuyumculuk
Ar Kuyumculuk
Ar-Me Kuyumculuk
Arzum Kuyumculuk
Atabey Jewellery
Ata Sarraf
Aydn Kuyumculuk
Turquise Jewellery

Dolphin Silver
Dlgerler Kuyumculuk
Ertu Silver
Gold Sand Kuyumculuk
Mege Jewellery Center
z Aydnlar Kuyumculuk
Safir Kuyumculuk
Sinbad Jewellery

GOLD SECTOR In The World

68 billion dollar

ABD %52
The others:

Asian Countries % 15,

Japan% 12,
Europe % 11
Canada % 2

Other Countries % 8

Gold Sector In TURKEY

Capacity in TURKEY:
400 ton GOLD,
300 ton SILVER
500000 people works
50000 retail shops
15 technologic big firms
Price of sector 1250billion$

Import
2006 192 tones 3,8 billion $

Export
111 ton

2,2 billion $

Aegen Region-Mediterranean Region

FINANCIAL OUTLOOK
Reason for the Investment
Didim is a Touristic Place.
Target market to foreign people
Jewellery sector is not enough
improvement in Didim.
We trust our desgin and new product

Capital structure and Partnerships

Mert Kkyumuk
75000TL- 25% share
Yeer Saryldz
75000 TL 25% share
zge Gzel
75000TL 25% share
Elvan Elin
75000TL 25% share

Financial Analysis of the Investment

Target Income

400000TL

Forecast Profit

120000TL