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Reason for

purchasing

Purchas Quan
ed with tity
purch
ased

Time of
Purchase

Decis Purchase
ion
d for (self
influe or other)
nced
by

Decision
derived by
(internal or
external
stimuli)

Level
of
involv
ement

Define
decision
making
process

facewash Garnier

Want to use

cousion

5:00pm

Self

self

Internal

Personal

Dove
shampo
o

Unileve
r

Want to use

Sister

7:00pm

Sister

Self

Internal

Personal

Thinner

Medora

Want to use

Mother

4:00pm

Self

Self

Internal

Personal

Loreal
moisturi
zer
Shirt

loreal

Want to use

Mother

3:00pm

Sister

Self

Internal

Personal

Eden
robe

Brother

cousion

2:00pm

Frien
ds

Other

External

Other

Eye
Liner
Lux

Medora

Want to use

Mother

8:00pm

Self

Self

Internal

Personal

Unileve
r

Want to use

Sister

5:00pm

Sister

Other

External

Personal

Product,
price,
place/dist
ribution,
and
promotio
n) is
satisfacto
ry
Because
its quality
is good 4
others
Its price is
less
Its brand is
good to
use
Its fabric
is soft then
others
Its cost is
less
Its quality
is best

Mango
juice

Nestle

Want to
Drink

My self

6:00pm

Frien
ds

Self

Internal

Personal

I like this
company

Mobile

Samsun
g

For use

My self

9:00pm

Self

Self

Internal

Personal

I like it
because its
company
making
product is
satisfactor
y

Name
of
product

Brand
purchas
ed

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