Name: Bhea Mae C.

Sevilla Section: BTLED 2C

Activity 2: Consumer Behavior Reflection

Instruction: Answer the following and follow the format for your essay.

1. What are the Basic Consumer Behavior process?

The basic consumer behavior process are:
 Complex Buying Behavior - this type of consumer behavior process is when a
consumer experienced buying an expensive, occasionally products.
 Dissonance-reducing buying behavior- this type of consumer behavior process is
when a consumer is confused between the differences of brands.
 Habitual Buying Behavior- - this type of consumer behavior process is when a
consumer is loyal to the product or brand they bought.
 Variety Seeking Behavior - this type of consumer behavior process is when a
consumer trying or buying different product at different times.

2. Write a reflection essay based on your personal experiences with consumer

behavior process.
 Complex Buying Behavior
During the pandemic me and my siblings got a work at online and that time I save all
of my salary that I get. I need to save my salary that time so that I can buy the things
that I want. Through out the time of pandemic we know that students are not allowed
to go to school so the only way we can learn that time is online class. So in order to
attend or to join the online class buying a cellphone is very needed. Through saving
my salary I got to bought my own cellphone. One of the most luxury thing that I
bought to myself is my cellphone. Therefore my experienced in complex buying
behavior is when I bought my cellphone.
 Dissonance-Reducing Buying Behavior
My experienced on this consumer behavior is when I bought my cellphone for my
online class. Given the high cost and the importance of the purchase, it was a highly
involving decision for me. I was confused on buying a cellphone where the features
and durability can stay longer. Upon searching I bought a phone that the features and
durability of it can stay longer. Unfortunately the phone that I bought is didn’t stay
longer. Tor reduce this dissonance, I started looking information that would confirm
the quality of the cellphone that I want to purchase. Therefore after that experienced I
always read a customer reviews, honest information, and ask my relatives and my
friends who bought the same brand of the things that I want to purchase.
 Habitual Buying Behavior
In my own experienced habitual buying behavior is played a significant role in terms
of purchasing a products. One of the product that I always purchase in same brand is
my lip tint, beauty soap, and sunscreen. With this kind of behavior it easy for me to
purchase this essentials of mine. Although buying a products on the same brand have
a positive and negative. Buying the product on the same can less hassle on choosing
the differences on purchasing a product. However it can lead you to limit your
exposure to try alternatives products. Therefore today I tried to bought different brand
of my essential so that I can choose or compare what is the best suitable for me. Still I
appreciate myself on my habitual purchases that they serve a purpose in simplifying
my daily routines.
 Variety Seeking Behavior
Based on my experienced this behavior I applied this when I will bought a perfume.
In terms of perfume I usually bought a product that can satisfied my smelling
affection. Perfume being my personal and sensory product, offers a unique
opportunity for self-expression. I may enjoy the sensory experience of discovering
new fragrances and avoid the boredom of wearing the same perfume over and over
due to my variety-seeking habit. However before I bought a perfume I've always
check a honest reviews sand exploring the fragrance notes if I will buy it in online
platforms. And I go to perfume shops and immerse myself in a world of fragrances,
testing out several perfumes on my skin to see how their unique scents affect my body
chemistry. When I think back on how I used to seek out variety in my perfume
purchases, I've learned to value the pleasure and opportunity for personal expression
that come with trying out new scents.