A STUDY ON THE BUSINESS PRACTICES

INCAPRICORN FOOD PRODUCT

A SUMMER PROJECT REPORT
Submitted by

NILAMATHI.R
Register Number: 1391026
In partial fulfil
ment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

in
DEPARTMENT OF MANAGEMENT STUDIES
SRI RAMAKRISHNA ENGINEERING COLLEGE
Coimbatore-641 022
AUGUST 2014

SRI RAMAKRISHNA ENGINEERING COLLEGE

COIMBATORE-641 022

Department of Management Studies

A SUMMER PROJECT REPORT
AUGUST 2014
This is to certify that the project report entitled

A STUDY ON THE BUSINESS PRACTICES INCAPRICORN

FOOD PRODUCT
is the bonafide record of project work done by
NILAMATHI.R

Register Number: 1391026

of Department of Management Studies during the year 2013-2015

__________________
Guide

__________________________
Director Management Studies

Submitted for the project Viva-Voce examination held on ______________

_______________

________________

Internal Examiner

External Examiner

DECLARATION

I affirm that the Project titled A STUDY ON THE BUSINESS PRACTICES IN CAPRICORN
FOOD PRODUCT being submitted in partial fulfilment for the award of MBA is the original work
carried out by me. It has no tformed the part of any other project work submitted for award of any
degree or diploma,either in this or any other university.

NILAMATHI.R
1391026

I certify that the declaration made above by the candidate is true.

PROF.VANAJA
Associate Prof.
Department Of Management Studies

ACKNOWLEDGEMENT

I am very thankful to the Management, Dr.A.Ebenezer Jeyakumar, Director (Academics) and

Dr.N.R.Alamelu, Principal of Sri Ramakrishna Engineering College for providing facilities to complete
the project work.

I express my immense gratitude to Dr.K.Chitra, Director, Department of Management Studies, and to

Prof.Vanaja, Associate Professor, Department of Management Studies, for her constant support to
undergo study in an extensive manner and her continuous encouragement and valuable guidance to
complete this project successfully.

I extend my sincere thanks to Mr.Vijaychanthakanth HR manager for rendering their whole hearted
support from the organization side for the successful completion of this project.

My heartfelt thanks to My Parents and My Friends who supported and encouraged me and made my
endeavours possible.

I also thank all who have helped me directly and indirectly in completing this project work.

EXECUTIVE SUMMARY

This study is intended to help Capricorn decide upon the steps to be taken care for customer satisfaction
so that the growth of the company keeps on improving. Primary data have been used for analysis.
However, secondary source have yielded preliminary information.
Research conducted was descriptive in nature. Descriptive research helped me to develop the concept to
clearly establish priorities, to divulge adequate information which helps me indecision making and thus
essential for making the study a success.
A structured questionnaire was used to obtain required information and to assess the customer
satisfaction level and to find the ways through which the company can come up to the expectation of
customer so that the optimum satisfaction level can be achieved. I have used random sampling for my
survey. Care was taken that the respondents were as diversified as possible. A sample size of 30
respondents was taken from Krishnagiri. I collected data and analyzed them. I have critically analyzed
each and every question in the questionnaire and then given the managerial implication. This analyzed
data was later converted into bar diagrams for convenience. This also made it easy to draw a conclusion
based research and provide a presentable format for the report. Later on the information were compiled to
form a presentable report. Along with this I also learnt the Company operation of Capricorn. A better
strategy to satisfy customer is only the way to gain customer attention and to penetrate more in own
catchment area. Strategy must be in all area like Promotional offer/Scheme, Product Pricing, Employee
behavior, Billing Process, Product Assortment, Product quality in terms of RATER. It is found in the
research that customers are price sensitive hence Capricorn should give those offers which can facilitate
more money saving as the customers are price sensitive. Once the conservative thought would abolish,
definitely the retail will grow with leap and bound, ultimately it would benefit Capricorn.

TABLE OF CONTENTS

Chapter No.
1

Title

Page No.

INTRODUCTION

1.1 History of Company

1.2 Products and services

1.3 History of organisation

1.4 Mission and vision

1.5 Organisation chart

MICRO AND MACRO ANALYSIS

2.1 Macro Economic Analysis Global Scenario

10

2.2Micro Economic Analysis- Indian Scenario

12

2.3 Swot Analysis

14

MARKETING DEPARTMENT

16

3.1 Marketing Initiatives Taken By Bank

18

3.2 Segmenting Targeting and Positioning

20

3.3 Marketing Mix

22

3.4 Competitors List

24

3.5 Complaints Handling

26

3.6 Online Policy Manager

27

HUMAN RESOURCE DEPARTMENT

28

4.1 Responsibilities of Human Resource Department

29

4.2 Human Resource Planning

29

4.3 Performance Appraisal

30

4.3 Source of Recruitment

30

4.4 Training and Development

32

4.6Employee Benefit

32

4.7 Motivation

33

4.8 Dispute and Resolution

34

4.9 Inspection

36

FINANCE DEPARTMENT

37

5.1 Finance Activities of Bank

38

5.2 Stock prices

38

5.3 Balance Sheet

40

CONCLUSION

43
45

LEARNINGS
APPENDIX
REFERENCES

46

CHAPTER I
1 INRODUCTION:
The aim of this project is to study completely about the management and the industrys
present strategy they handle to achieve companys goal and to meet their competitors. This
summer project will be very much useful for us to understand present situation of the companys
and to develop ourselves. In this project we prefer to study fully about all the departments in the
company with the help of the employees working there.
ABOUT THE COMPANY:
Capricorn The company located at krishnagiri main road, kalkudapatti, krishnagiri district,
Tamilnadu. The company has been exploiting the potential of hygienic and high quality mango
pulp to the society. The initial period, a diminutive quantity of mango drink procured around the
villagers and sold the raw mango to various places of the district.
1.1 COMPANY PROFILE:
Name of the company: CAPRICORN FOOD PRODUCT INDIA LTD
Controlling authority: Corporation Office in Chennai.
Registered office:chennai
Anna nagar

Chennai-600089.
Telephone: 0091-44-32525000
Number of Plants: 12
Year started in Chennai: 1914
Shift Timings: I shift - 6.00 am to 2.00 p.m. II shift - 2.00 p.m. to 10.00 p.m. III shift -10.00
p.m. to 6.00am General Shift - 8.30 am to 12.30p.m / 1.30p.m to5.30 pm
Managing Director:

Bankers: ICICI/ State Bank of India / Indian Bank

Insurance Company: National Insurance Company
Nature of industry: Food company
1.2 Product and Services :
Mango product and production of mango pulp to brought the mango from various place in
tamilnadu is an export oriented food processing company it manufacring tropical fruit pulp
Business locations:
Zonal offices: ANDRA HOUSUR ,BANGLORE, CHENNAI.
Stock offices:, Nagpur, Goa, Chennai, Bangalore, Dharwad, Lucknow, Trichy, , Ahmadabad,.
Sub-contracting units: CHENNAI ,TAMILNADU

MANGO PULP
TOMOTO PULP
GOA
FRUT FURESS PULP

1.3 HISTORY
Capricorn food product India ltd it was started 10 November , 2010 export oriented product
manufacring mango fruit pulp
Quality management system ISO 9001:2008 and Environmental management system ISO
14001:2004certified.
QUALITY:
Quality management system ISO 9001:2008 and Environmental management system ISO
14001:2004certified.

Certified FSSC 22000:2010 for The Food Safety Management Systems

Member of SGF-IRMA (European Quality Systems)

Certified for Kosher by STAR KOSHER

Certified for Halal by JamiatUlama-E-Maharashtra

Certified by BRC for Global St

FACTORIES:
Factory 1, kalkudapatti, Krishnagiri district, Tamil Nadu Mango product
Factory 2 Hosur krishsngiri district, Tamilnadu- mango pulp production line.
FACTORY 3 CHITTOR ,Andhra pradhesh
1.4 VISION AND MISSION:
1.4.1 VISION:
It will enhance its world leadership in confectionary by creating value for people
through delightful and imaginative high quality products.
1.4.2 MISSION :
* To develop, manufacture and market high quality and innovative products for their consumers
through efficient use of their resources and in partnership with their customers.
* To create a fulfilling workplace for their employees built on trust, mutual respect and
appreciation of their diversity.

10

1.5 ORGANISATION CHAT

ORZAGATIOCHATI

MARKETING
DEAPARTMENT

11

PRODUCTION
DEAPARTMENT

HR DEAPATMENT

FINANACE
DEAPARTMENT

MICRO AND MACRO ANALYSIS

CHAPTER II
2 MICRO AND MACRO ANANALYSIS:
2.1 Environmental Factors:
Macro environment

1. Demographics
a) Age
Briefly, we can say that CAPRICORN mango drinks are popular among every age group.
This is because its delicious, nutritious, hygienic and the best confectionary product.
b) Socioeconomic status
Previously, people used to prefer maaza. The reason was that it used to be cheap, available in
large quantities and worth a compromise on quality for price. To target such people,
CAPRICORN came up with a 20 rupees economical CAPRICORN mango drink which is
within the affordability of every income group of Indian. With this introduction low income
people switched to CAPRICORN mango pulp provided them with high quality, nutrition, and
delicacy at a very reasonable price.
c) Location of residence
CAPRICORN Maaza is available everywhere right now. Where education and awareness
level is relatively high and people willingly go for the hygienic, nutritious and high quality
products irrespective
of their prices.

2. Economics Conditions

12

a) Operations Restrictions
b) Labor Policies
c) Domestic Economic Problems

3. Social and Cultural Forces

First of all, we have to define what society is. Society is all about people in general, living in
communities. Then we have to know what culture is. Culture is basically the customs,
beliefs, way of life, and social organization of a particular country or group.
Now we have to see how and in what ways the cultural and social forces affect the marketing
of our chosen organization, CAPRICORN in India. The first aspect that will be brought
under consideration is:
Family
In a country like India , family plays a major role in the everyday life of an individual. .
Besides having it as an accessory of food, simple mango drink is also used as a raw material
for cooking, which is again a part of our tradition, our culture. CAPRICORN provides the
Indian families with all that they require purity, taste, hygiene everything in the
CAPRICORN products.
4. Political and Legal Forces
Political and legal forces also influence every companys conduct. Political and legal forces
on marketing would be categorized into:
a) Trade policy
Taxes (state and local taxes).. Increase in vans for transportation is thus an uncontrollable
factor and demands tax payments.
b)

Quality Control

"We at CAPRICORN India Corporation Limited, endeavor to provide our products with
appropriate quality at right time and at an affordable cost."
c)
13

Open/close economy:

Its an open economy facilitating foreign investments and allowing free trade.
5. Technology
CAPRICORN uses the term "clean technologies" to describe its working environment. This
term is defined as "manufacturing processes or product technologies that reduce pollution or
waste, energy use, or material use in comparison to the technologies that they replace."
Microenvironment
1. Market
In marketing, the term market refers to the group of consumers or organizations that is
interested in the product, has the resources to purchase the product, and is permitted by the
law and other regulations to acquire the product.
In marketing any given good or service, three specific factors need to be considered:

People or organizations with needs,

Their purchasing power, and

Their buying behavior

2. Suppliers
The people or firms that supply the goods or services required by a producer to make what it
sells and also the firms that provide the merchandise, a wholesaler or retailer resells are the
suppliers and are a vital part of a firms marketing success.
3. Marketing Intermediaries
Marketing intermediaries are independent business organizations that directly aid in the flow
of goods and services between a marketing organization and its markets.
There are two types of intermediaries:
a) Middlemen, wholesalers and retailers
As for CAPRICORN confectionary wholesalers are given license (i.e. those with best
chillers).However middlemen are less involved because it mostly done by their self owned
departments.
14

b) Channels of distribution
They operate between a company and its markets and between a company and its suppliers.
These are the facilitating organizations that provide services such as transportation,
warehousing, and financing that are needed to complete exchanges between buyers and
sellers.
2.3 SWOT ANALYSIS:
STRENGTH:
1. Good brand position and quality which is consumer favorites.
2. Strong partnership with retailers.
3. Stores are available in almost every market.
4. The shareholders have limited responsibility with regard to the debts or trials against the
corporation.
5. Corporations can obtain more capital through the sale of their actions.
6. A corporation can deduct the cost of benefits (benefits package) that offers to its managers and
employees.

WEAKNESS:
2. Packing is not attractive
3. The process of integration requires more time and money to compare to other models of
organization.
4. The corporations are supervised and subject to rules of entities: federal, state and some local,
and therefore might have to comply with many more requirements and administrative documents
to demonstrate compliance.
OPPORTUNITIES:
1. Increase personal relation in village.
2. Increase product range .
3. As the harbor is near, can export the products by increase quality and range to the small
continue.
15

THREATS:
1. Highly qualified employees in big brand.
2. Huge investment on advertisement by other brands.

FUNCTIONAL AREAS

16

3.1 MARKETING MANAGEMENT

3.1.1 Product/Service:
A price competitive edge while the distribution strategies will ensure that the products
reach the final consumers.

3.1.2
Product
Positioning:-

Segmenting,

Targeting

People looking to have

Maaza
slice
fruit

Lower
Middle and
Upper middle class

SEGMENT

TARGET
Positioned as a brand

POSITIONING

3.1.3 Marketing Mix

Products:

17

Tasty

and

Product description
This marketing strategy will be offering a particular product in the market. It is
specifically offering white soft drinks in the Indian market. The main brand that is to be
introduced in the market is Capricorn soft drinks which is mainly targeted for the youth and
childrens. The product will be offered in 300 ml bottel, 500 ml 700 ml and 1 ltr bottel. The
co-brands are lacto king, Capricorn maaza, slice ,fruit . These will be the most important sized
packages that the product will be sold in. it will be sold in whole sale and retail.
Pricing strategies
Since the product is being offered for the first time in the market, the company will use
price penetration strategy where it will use low prices strategy to penetrate the market. However
this will be combined with cost plus pricing since it will have to operate at a profit market.
However the initial price set up will be based on the low prices to penetrate the market. The
product Capricorn maaza will be offered at Rupee 20 , slice 10rs and the products from the
price of mango drinks.

18

Place (Physical Distribution)

Centralized Distribution
Centre

Chennai

Andhra
Pradesh

Karnataka
Maharastra

LOCATION:
Companies now days are shifting base to lower cost of production which make sense .Production
base in cities or metros have become non-viable as cost of living , cost of raw material ,overhead
cost and transportation cost have gone above the roof . Companies are moving to low cost areas
locally companies have shut operation in DELHI , MUMBAI , CHENNAI , KOLKATA and
moved to areas like UTTARAKAND , JHARKHAND , JAIPUR , BADI , etc..
Business locations:
Zonal offices: Delhi, Kolkata, Mumbai, Chennai
Stock offices: krishsnskiri-tamilanadu,banglore- Karnataka,chittor Andra pradesh
Subcotact :chittor Andra,Banglore - karnataka
contracting units: chennai
Promotion:

19

Advertisement

Presentation and promotion of ideas, goods, or services by an identified sponsor.

Advertisement will be provided on TVs, Billboards, catalogs, posters, banner ads.

Personal Selling
A process of helping and persuading one or more prospects to purchase a good or
service or to act on any idea through the use of an oral presentation. Sales presentations,
sales meetings, sales training samples. These are the personal selling is been done in
Capricorn.

Personal Selling
Paid intimate stimulation of supply for a product, service, or business unit by

planting

significant news about it or a favorable presentation of it in the media.

3.1.4 Distribution Channel:Manufactures normally use intermediaries for talking their products to the users. The
intermediaries bear a variety of names. All such intermediaries constitute the marketing channel.
The manufacturers branch offices, depots, warehouses and showrooms too form a part of the
marketing channel. Where institutional channels like chain stores, super markets, etc. are used by
the firm, they too form part of the marketing channel .
Type of marketing intermediaries:

C&F agents (CFAs)

Stockiest/distributor/whole seller
Semi-whole seller
Retailer/dealer

In coverage Capricorn being covered not all over Orissa, it covers seventy percent of total
state. the company target to cover the total state very soon. Instead of all these company is on
growing stage. Total sale is comparatively appreciative.
Distribution chart

20

Manufacture

CFA

Whole sellers

Retailers

Customers

3.1.5 Competitors List:

Capricorn competes with other packaged foods companies as well as store brands from
retailers Capricorns major competitors are:
Companys Competitive Advantage

Competitive Advantages(current)
Innovation is at the heart of creating brands people love. Capricorn investment in
technology of taste, flavor, packaging, process development and nutrition has never been greater.

Scale of production
Distribution channel
Loyal base of customers

Competitive Advantages(tobedeveloped)

21

Segmentation on the basis of income of the people in terms of branding

Packaging
Availability in the rural areas

3.2.6 Market Strategy:Segmentation:

Market segmentation is one of the steps that go into defining and targeting specific markets. It is
the process of dividing a market into a distinct group of buyers that require different products or
marketing mixes.

Demographical bases (age, life cycle, occupation, income)

Geographical bases (states, regions, countries)

Behavior bases (product knowledge, usage, brand loyalty)

Target Marketing:
Target Marketing involves concentrating your marketing efforts on one or a few key segments.
Target marketing can be the key to a businesss success.
The beauty of target marketing is that it makes the promotion, pricing and distribution of your
products and/or services easier and more cost-effective.

Cost Leadership (Undifferentiated or Mass) Strategy

Differentiation Strategy

Segmentation Strategy

Positioning:
Positioning can be defined as how your target market defines you in relation to your competitors.
A good position makes the product unique and is considered a benefit by the target market.

Product should be unique.

Product has to be beneficial
Affordable price
Quality packaging

3.1.7 CRM in customer contact centers

CRM systems are customer relationship management platforms. It is a platform for
progressing the payments and other related query management.

22

3. Production and Operation:

3.2.1 Manufacturing Facility of CAPRICORN:
A state of the art manufacturing plant is at chennai. CAPRICORN India's manufacturing
facility is located at banglore , which is in the southern part of India. The factory is housed in
Buildings constructed .; but refurnished inside to accommodate the state of the art equipment.
Apart from having the own factory at Krishnagiri, CAPRICORN India also has dedicated SubContracting in units at Andra, Chennai. All the products are manufactured under the most
hygienic conditions. Great care is exercised in the selection and quality control of Raw Materials
and packing materials. Rigid quality controls are implemented at every stage of production
process. Every batch of production is checked thoroughly using modern equipment.
The factory at chennaii has been awarded with ISO 14001:1996 and HACCP awards by BVQI.

3.2.2 Quality policy

HACCP:
Food Safety Management System Hazard Analysis Critical Control Point (HACCP) is a preventive system of food
control. It involves examining and analyzing every stage of a food-related operation to identify
and asses hazards; determining the 'critical control points' at which action is required to control
the identified hazards; establishing the critical limits that must be met at, and procedures to
monitor, each critical control point; establishing corrective procedures when a deviation is
identified by monitoring; documentation of the HACCP plan and verification procedures to
establish that it is working correctly.

HACCP Policy
We are committed to provide safe products to our customers at all times, we shall strive to
achieve this through,

23

Practicing Systems & Procedures as per HACCP requirements.

Implement Control measures to ensure that the products are free from physical, Chemical
and Microbiological hazards.
Continuous improvements through training activities.
Adherence to Good Manufacturing practices and Good Hygiene Practices.

Quality Policy
We at CAPRICORN India Corporation Limited, Endeavour to provide our products with
appropriate quality at right time and at an affordable cost
Towards this we would

Continually improve our products and processes.

Educate, train and develop all our employees for enhancing their skills, knowledge and
quality of work life.
Provide safe products to our customers.
Adhere to good manufacturing practices.

ISO 9001:2000 specifies the requirements for a quality management system where an
organization:

Needs to demonstrate its ability to consistently provide product that meets customer and
applicable regulatory requirements, and
Aims to enhance customer satisfaction through the effective application of the system,
including processes for continual improvement of the system and the assurance of
conformity to customer and applicable requirements.
It is now the only standard in the ISO 9000 family against whose requirements the quality
system will be certified by an external agency. The ISO 9001:2000 certification signifies
a global benchmark in customer satisfaction, product quality and leads to significant
reduction in defects levels. The standard recognizes that the word product applies to
services, processed material, hardware and software intended for or required but the
EVIRONMENTAL POLICY:

Environmental Management Systems ISO 140v 01:1996

Environmental management is a tool designed to assist an organization to remain in touch
with the environmental interactions and consequential impacts of its activities and products. It
provides the organization with programs and procedures to achieve due diligence in meeting
regulatory requirements. Its also promotes continual improvement performance.
An environmental management system is essentially a management framework to ensure
you evaluate how your business impacts the environment, know what impacts are significant,
and processes in place to minimize the significant environmental impact.
The basic element of our environmental management system is enabling our organization
to:
24

Establish an appropriate environmental policy;

Identify its most significant environmental impacts;
Identify relevant legislative, regulatory and industry specific requirements;
set appropriate environmental objectives and targets;
Establish programs to implement the environmental policy and achieve objectives and
targets, and;
Continuously improve the environmental performance through improvement of the EMS.
Organizations can experience a number of benefits from implementing an effective
environmental management system, such as:
Preventive of pollution.
Reduction of consumption of materials and energy.
Limited liability by providing evidence of due diligence.
Improved access to capital.
Improved industry/government relations.
May reduce insurance costs.
Improved public relations.
Our Environmental Policy:
We are committed to the society we live in and it is our endeavour to improve continually
the environment around by Ensuring Zero discharge of effluents and developing a green belt to improve our
environment.
Adhering to the emission norms to protect the quality of ambient air.
Focusing on conservation of energy and seeking opportunities for using alternative and
renewable energy sources.
Imparting awareness on the need for environmental protection to the people in the
neighbor hood.
Adhering to all statutory and regulatory requirements.

DISTRIBUTION NETWORK OF CAPRICORN INDIA CORPORATION:

Transportation investments often have direct effects on the spatial distribution of a
region or country's population and economic activity. Improved access to employment centres,
decreases in the travel time of trips and changes in the distribution of economic centres affect
the location decisions of people and businesses.
FACTORIES:

krishns
giri
25

Hosur

Andra

Maharastra

Banglore

chennai

Plant Location
Our manufacturing unit will be located at 4/111, Anna Nagar, High road, Manapakkam,
Chennai-600089.
To export our product we use the Central Government transport facility named as Inland
Container Depot which is located at Andra.
La our is easily available since there are many such labour contractor available andra
UP. We will get skilled and unskilled labour as per our need. Technical people are also
available easily to monitor the quality and consistency of our product.
3.2.3 Plant Layout

26

27

3.2.4 Lean manufacturing:

Lean production, often simply, "lean", is a production practice that considers the
expenditure of resources for any goal other than the creation of value for the end customer to be
wasteful, and thus a target for elimination. Working from the perspective of the customer who
consumes a product or service, "value" is defined as any action or process that a customer would
be willing to pay for.
Lean production, aims to reduce waste. Waste is looked at in terms of time, money and
quantity of resources used in production. Reducing these elements aims to increase productivity
and efficiency.
Benefits of Lean Manufacturing
CAPRICORN uses lean production techniques to bring benefits other than gains to
efficiency and quality. It also helps to create social and environmental benefits. Social benefits
are those shared by the communities in which Nestl operates.
Kaizen
Kaizen is another idea developed in Japan. It supports lean production by introducing the
idea of continuous improvement. Kaizen is a concept that makes improvement the responsibility
of everyone involved in production. Improving efficiency becomes a continuous process, not a
one-off activity. Kaizen implies that even the smallest improvement should be made, as many
small improvements can lead to big savings.
Elimination of Waste
Value refers to the aspects of a product that customers think it is worth paying for. Added
value refers to activities or processes that make the product better or worth more. Value can be
added through changes to design or changes to the way a product functions or behaves. Value
can also be added by reducing waste which in turn reduces production costs. Any activity which
puts cost on a product without adding value is waste. Waste can happen at any part of the
process. Muda is the Japanese term for waste. Muda is broken down into the seven areas that
make up the mnemonic TIMWOOD. (Transport, Inventory, Motion, Waiting time, OverProcessing,
Over-Production,
Defects)

3.2.5 Details of machinery and sources of machineries

The product will be manufactured by Full Automatic mango Production Line
(QH200), with this system, baking the moulds, depositing, forming etc. series procedure can
be achieved automatically.

28

The production capacity is fully automated as mentioned as follows, so the need of

personnel is comparative less than other semi-automatic machine. The detail description of
the machineries is as follows,
Mango Production Line:

This Machine Model NO.:QJZ-II especial for chocolate pouring and depositing including
mechanism, electrical controlling. The production flow including mould heating, pouring,
vibration, cooling, discharge, convey and so on with automatic operation. Suit for producing
pure chocolate, centre filled chocolate, double colour chocolate. Granule mixing pouring
chocolate, smoothly surface, weighing correctly is a good machine for producing high
quality chocolate. The capacity of the machine is producing 200kg per day.

High-Speed Automatic Packing Machine:

Full-automatic packager is applicable for packing oblong, Quadrate, round, oval and shaped
candies. It functions rapid computer programming and photoelectric tracing, frequency
control for stable and free running, reversible outsize candy sorting disc enables empty
package rate to get optimal effect, excellent performance, simple operation and high-speed
package of the whole machine.
plant
Our production capacity of the plant would be necessary to get the cost of equipment
(bean
cleaner,
roaster,
cracker,
grinder,
refiner/conch
not
including
(tempering/depositing/moulding/wrapping) down to 400 TONES/day in order to really jumpstart
29

the growth of the small batch craft chocolate "industry" here in the India. Furthermore, we think
that at that price point it will be necessary to produce at least 1 ton per month of finished
chocolate in order to be able to break even.
Capacity utilization
The maximum production capacity of our plant would be 400 TONES/day and we
will try to utilize optimize resources and our capacity of utilization is 300TONES/day.
Raw Material Sourcing:
1. MANGO
2. MANGO PULP POWDER
3. SUGER
.

30

3.3 Financial Department

Financial Management is a operational activity of business i.e., responsibility for obtaining the
fund & effective utilizing the fund for effective operation that is called financial management
Definition Of Financial Statement Analysis:
The process of reviewing and evaluating a company's financial statements (such as
the balance sheet or profit and loss statement), thereby gaining an understanding of the financial
health of the company and enabling more effective decision making. Financial statements record
financial data; however, this information must be evaluated through financial statement analysis
to become more useful to investors, shareholders, managers and other interested parties.
Finance Department Chart of Capricorn India Corporation Limited

HEAD FINANCE

FINANCE MANAGER

EXECUTIVE

3.3.1 Book of accounts

The financial statements are prepared and presented in accordance with Indian Generally
Accepted Accounting Principles (GAAP) under historical cost convention on accrual basis.
GAAP comprises of accounting standards notified by the Central Government of India under
Section 211(3C) of the Companies Act, 1956, other pronouncements of the Institute of Chartered
Accountants of India and the provision of Companies Act, 1956, to the extent applicable. The
accounting policies have been uniformly applied by the Company and are consistent with those
used in the previous year.
3.3.2 Share Price of the company:
95,60,021 equity shares of Rs.10/- each
94, 79,788 (99.16%) equity shares have been dematerialized as on December 31, 2013.

Capital Budgeting:
31

Capital budgeting is the technique of making decision for investment in long term
proposals. It is a process of deciding whether or not to invest the funds in a particular proposal,
the benefit of which will be available over a period of time longer than one year.
.
3.3.3 Capital Structure:

Type of Capital
Investment

Capital Investment in
Physical Assets

Land , Building,
Machinery, Vehicle,
Computer

Capital investment in
monetory Assets

Capital investment in Intangible

Assets

Cash, Bank.

R&D, T&D,
MKT Development

3.3.4 Deprecation Method:

Depreciation is provided on the straight line method at the rates of depreciation
prescribed in Schedule XIV to the Companies Act, 1956. If the managements estimate of the
useful life of a tangible fixed asset at the time of acquisition of the asset or of the remaining
useful life on a subsequent review is shorter than that envisaged in the aforesaid Schedule,
depreciation is provided at a higher rate based on the managements estimate of the useful life /
remaining useful life. Pursuant to this policy, based on the estimated useful life of the assets,
depreciation is provided in respect of certain assets at the rates which are higher than the
corresponding rates prescribed in Schedule XIV to the Companies Act, 1956. The
Estimated useful life of various tangible fixed assets is as under:
Description Estimated useful life (in years)
Building 28
Plant and machinery 5 - 13
Computer and accessories 5
Furnitures and fixtures 5 - 10
Office equipments 5 - 10
Vehicles 5
All tangible fixed assets individually costing Rs. 5,000 or less are fully depreciated in
the year of purchase.
Leasehold improvements are amortized on a straight line basis over the useful
remaining useful life of the asset or the lease period whichever is lower.

32

3.3.5 Financial Statements

Particulars
Investment Valuation Ratios
Face Value
Dividend Per Share
Operating Profit Per Share (Rs)
Net Operating Profit Per Share (Rs)
Free Reserves Per Share (Rs)
Bonus in Equity Capital

Profitability Ratios
Operating Profit Margin (%)
Profit Before Interest And Tax Margin
(%)
Gross Profit Margin (%)
Cash Profit Margin (%)
Adjusted Cash Margin (%)
Net Profit Margin (%)
Adjusted Net Profit Margin (%)
Return On Capital Employed (%)
Return On Net Worth (%)
Adjusted Return on Net Worth (%)
Return
on
Assets
Excluding
Revaluations
Return
on
Assets
Including
Revaluations
Return on Long Term Funds(%)

33

Dec '12 Dec '11

Dec '10

Mar '10

Mar '09

10.00
-21.77
313.26
-1.62

10.00
-21.09
285.16
-1.62

10.00
-9.71
172.94
-1.62

10.00
-23.95
500.81
-4.10

10.00
-15.46
453.59
84.03
4.10

6.95
1.76

7.39
1.09

5.61
-0.14

4.78
2.31

3.40
0.30

1.78
7.31
7.31
2.20
2.20
1.86
1.47
1.47
472.74

1.10
7.97
7.97
1.75
1.75
1.39
1.08
1.08
465.77

-0.14
2.01
2.01
-3.71
-3.71
0.15
-1.40
-1.40
460.70

2.32
3.78
3.78
1.34
1.34
12.16
5.96
5.96
113.08

0.30
1.84
1.84
-1.24
-1.24
2.00
-5.33
-5.35
106.34

472.74

465.77

460.70

113.08

106.34

1.86

1.39

0.15

12.16

2.01

Liquidity And Solvency Ratios

Current Ratio
1.67
Quick Ratio
1.17
Debt Equity Ratio
-Long Term Debt Equity Ratio
--

Debt Coverage Ratios

Interest Cover
Total Debt to Owners Fund
Financial Charges Coverage Ratio
Financial Charges Coverage Ratio
Post Tax

Management Efficiency Ratios

Inventory Turnover Ratio
Debtors Turnover Ratio
Investments Turnover Ratio
Fixed Assets Turnover Ratio
Total Assets Turnover Ratio
Asset Turnover Ratio
Average Raw Material Holding
Average Finished Goods Held
Number of Days In Working Capital

Profit & Loss Account Ratios

Material Cost Composition
Imported Composition of Raw
Materials Consumed
Selling Distribution Cost Composition
Expenses as Composition of Total
34

2.00
1.20
---

1.99
1.25
---

5.99
-90.37
30.67

0.81
0.38
---

29.38
-55.65
41.66

0.72
0.30
0.01
--

183.80
-521.63
484.33

82.68
-310.34
293.01

0.24
0.01
1.73
1.89

9.59
34.06
9.59
0.62
0.67
0.67
--53.73

7.46
44.17
7.46
0.57
0.61
0.62
--63.55

6.02
39.32
6.02
0.34
0.38
0.69
--63.56

9.45
51.72
9.45
1.48
4.43
0.79
---22.64

9.53
49.72
9.53
1.36
4.41
2.90
29.76
29.77
-38.10

53.87
0.71

58.33
1.25

57.57
9.26

67.13
0.60

61.75
0.77

5.84
1.57

5.75
1.32

6.59
0.69

-0.91

17.19
0.68

Sales

Cash Flow Indicator Ratios

Dividend Payout Ratio Net Profit
Dividend Payout Ratio Cash Profit
Earning Retention Ratio
Cash Earning Retention Ratio
Adjusted Cash Flow Times

Earnings Per Share

Book Value

--100.00
100.00
-Dec '12

--100.00
100.00
-Dec '11

---100.00
-Dec '10

--100.00
100.00
-Mar '10

---100.00
0.11
Mar '09

6.97
472.74

5.07
465.77

-6.46
460.70

6.74
113.08

-5.68
106.34

Balance Sheet of the Company:

Particulars
Sources Of Funds
Total Share Capital
Equity Share Capital
Share Application Money
Preference Share Capital
Reserves
Revaluation Reserves
Net worth
Secured Loans
Unsecured Loans
Total Debt
Total Liabilities

Particulars
Application Of Funds
Gross Block
Less: Accum. Depreciation
Net Block
Capital Work in Progress
Investments
35

Dec
'12

Dec '11

Dec '10

Mar '10

Mar '09

9.56
9.56
0.00
0.00
442.38
0.00
451.94
0.00
0.00
0.00
451.94

9.56
9.56
0.00
0.00
435.72
0.00
445.28
0.00
0.00
0.00
445.28

9.56
9.56
0.00
0.00
430.87
0.00
440.43
0.00
0.00
0.00
440.43

3.77
3.77
0.00
0.00
38.88
0.00
42.65
0.00
0.00
0.00
42.65

3.77
3.77
0.00
0.00
36.33
0.00
40.10
0.00
0.34
0.34
40.44

Dec
'12

Dec '11

Dec '10

Mar '10

Mar '09

481.38
106.16
375.22
32.03
0.00

479.43
90.70
388.73
8.42
0.00

483.90
82.65
401.25
0.27
0.00

127.67
73.15
54.52
0.01
0.00

127.46
69.68
57.78
0.77
0.00

Inventories
Sundry Debtors
Cash and Bank Balance
Total Current Assets
Loans and Advances
Fixed Deposits
Total CA, Loans & Advances
Deffered Credit
Current Liabilities
Provisions
Total CL & Provisions
Net Current Assets
Miscellaneous Expenses
Total Assets
Contingent Liabilities
Book Value (Rs)

33.30
10.07
43.25
86.62
24.82
0.00
111.44
0.00
55.71
11.04
66.75
44.69
0.00
451.94
5.43
472.74

38.69
7.51
37.46
83.66
12.48
0.00
96.14
0.00
47.50
0.52
48.02
48.12
0.00
445.27
23.68
465.77

28.90
4.83
30.58
64.31
13.95
0.00
78.26
0.00
38.62
0.73
39.35
38.91
0.00
440.43
151,420.00
460.70

20.84
3.58
15.10
39.52
11.81
0.00
51.33
0.00
62.33
0.88
63.21
-11.88
0.00
42.65
2.22
113.08

20.10
3.73
6.17
30.00
18.25
0.07
48.32
0.00
60.45
5.98
66.43
-18.11
0.00
40.44
1.51
106.34

Capital Structure:
Capricorn India Corporation
Capital Structure
Period

Instrument

From To

--- CAPITAL (Rs. cr) ---

-PAIDUP-

Authorized

Issued

Shares (nos) Face Value Capital

2012

2012 Equity Share 370

9.56

9560021

10

9.56

2011

2011 Equity Share 370

9.56

9560021

10

9.56

2010

2010 Equity Share 370

9.56

9560021

10

9.56

2009

2010 Equity Share 10

3.77

3771289

10

3.77

2008

2009 Equity Share 10

3.77

3771289

10

3.77

Profit & Loss of the Organization:

Capricorn India Corporation
Particulars

Dec
'12

Dec '11

Dec '10

Mar '10

Mar '09

Sales Turnover

319.54

288.74

173.86

197.03

183.52

Excise Duty

20.06

16.12

8.53

8.16

12.46

Income

36

Net Sales

299.48

272.62

165.33

188.87

171.06

Other Income

3.08

3.21

0.92

0.80

0.28

Stock Adjustments

-3.60

6.90

3.01

0.74

-1.50

Total Income

298.96

282.73

169.26

190.41

169.84

Raw Materials

161.35

159.03

95.18

126.80

105.65

Power & Fuel Cost

9.98

10.44

6.22

4.11

4.20

Employee Cost

20.80

18.75

12.27

15.30

14.47

Other Manufacturing Expenses

1.86

13.54

8.51

1.21

1.27

Selling and Admin Expenses

17.50

15.68

10.91

0.00

36.46

Miscellaneous Expenses

63.57

41.91

25.98

33.16

1.68

Preoperative ExpCapitalised

0.00

0.00

0.00

0.00

0.00

Total Expenses

275.06

259.35

159.07

180.58

163.73

Particulars

Dec '12

Dec '11

Dec '10

Mar '10

Mar '09

Operating Profit

20.82

20.17

9.27

9.03

5.83

PBDIT

23.90

23.38

10.19

9.83

6.11

Interest

0.05

0.08

0.11

0.18

3.54

PBDT

23.85

23.30

10.08

9.65

2.57

Depreciation

15.47

17.14

9.53

4.64

5.30

Other Written Off

0.00

0.00

0.00

0.00

0.00

Profit Before Tax

8.38

6.16

0.55

5.01

-2.73

Extra-ordinary items

0.00

0.00

0.00

0.00

0.00

PBT (Post Extra-ord Items)

8.38

6.16

0.55

5.01

-2.73

Tax

1.71

1.31

6.74

2.47

-0.58

Reported Net Profit

6.66

4.85

-6.18

2.54

-2.14

Total Value Addition

113.71

100.32

63.88

53.77

58.08

Preference Dividend

0.00

0.00

0.00

0.00

0.00

Expenditure

37

Equity Dividend

0.00

0.00

0.00

0.00

0.00

Corporate Dividend Tax

0.00

0.00

0.00

0.00

0.00

Shares in issue (lakhs)

95.60

95.60

95.60

37.71

37.71

Earning Per Share (Rs)

6.97

5.07

-6.46

6.74

-5.68

Equity Dividend (%)

0.00

0.00

0.00

0.00

0.00

Book Value (Rs)

472.74

465.77

460.70

113.08

106.34

Per share data (annualized)

Taxation
a)
b)
c)
d)

38

Minimum alternate Tax: not applicable for domestic export

Registration of Central Excise
Registration of Sales Tax
Registration of The Income Tax Act 1961 (PAN No.)

3.4 HUMAN RESOURCE

3.4.1 Objectives of Human Resource Department

To define the process to ensure adequate control over hr policies /procedure document in
computerized mode.
Procedure
Distribution list for the hr manual is prepare maintained and updated by the corporate
administration executive.
Policies and procedure are identified with latest revision and date in the distribution list.
3.4.2 Recruitment
RIGHT PERSON IN THE RIGHT JOB
It is the policy of the company to employ always the best suited person for all its man power
needs. The process selection will therefore be on the basis of merit, ability, competence,
experience and potential.
Sources of Recruitment

Candidates already placed on wait list following an interview

Internal candidates
Existing data bank
Approved recruitment consultants
News paper advertisement
Internet based recruitment
Campus interview
Employee reference.

RECRUITMENT PROCESS:

39

Source of manpower
Short list of application
Interview call letters
Interview
Issue of offer letter and pre employment medical examination

Reference check
Withdrawal of offer appointment
Traveling allowance for candidate
Joining expense
Issue of appointment letter
General guidelines

3.4.3 Performance Appraisal

Process
Assessment of performance should be based on the performance of the executive during
period to which the appraisal reports relates to.
Each executive will summit his or her Self-appraisal as per prescribed to the initiating
officer.
Assessment of performance of each executive is to be made by the initiating officer,
functional reporting officer and reviewing officer.
Methods
In the concern each functional head have to summarize the appraisal review and
prepare the rating recommendations of each individual executive under the HR control on a five
scale rating system.
Exceptional contribution (A)
This individual has made an exceptional contribution to the company in the last
year. She/he has gone beyond the define role and set standards of excellence in the company.
Significant contribution (B)
This individual has very significantly contributed to the company in the last year.
She/he is very focused on his targets and strives very hard to achieve them. She/he has a good
people orientation and is also oriented towards self-learning and development.
Good contribution(c)
She/he meets acceptable standards of performance within the company and also
shows potential for achieving higher standards.
Partial contribution (D)
If the employees Performance has not meet the acceptable standard s of the
company.
40

No contribution (E)
Employee is not focused on the objectives and in fact has a negative impact on the
companys objective.
3.4.4 Welfare Benefits:
1.
2.
3.
4.
5.
6.

Long service award

Annual medical check up
Hospitalization expenses for dependent parents
Group personal accident policy
Marriage Gift
Funeral expenses & Death Relief

Long Service Award

To recognize and appreciate management staff who have served in the company for 20
, 25, 30 and 35 years.
Complete year of service

Award

20
25
30
35

150 aseptic package

250 aseptic package
375 aseptic package
500 aseptic package

Annual medical check up

The facility of a comprehensive medical checkup by a competent nominated hospital or
diagnostic center to all management staff and their spouse.
A. Below 40 years once in a 2 years.
B. 40 years and above every year.
Tests

41

Hemoglobin
P.C.V
R.B.C
MHV, MCV, MCH
Total W.B.C
Platelet count
Differential count

E.S.R
Blood grouping / Rh typing
Complete urine Analysis
E.C.G (Resting)

Hospitalization expenses for dependent parents

Employees who have a need to avail of this benefit to cover hospitalization
expenditure for dependent parents, shall apply to corporate HR head with the bills, records etc.
The amount extended is an interest free loan which shall be recovered in 36 months ins talents.
Group personal accident policy
Medical expenses incurred consequently to the injury/accident will be reimbursed
under personal accident policy.

Description of injury
1. Death only
2. Loss of two limb, two eyes or one limb
and one eye
3. Loss of two limb, two eyes
4. Permanent total disablement

Extent of injury
100% of CSI
100% of CSI
50% of CSI
100% of CSI

Marriage gift
The company shall buy a gift cheque for Rs. 1001/- and present it to the employee on
the day of his/her marriage.
Terminal benefit

Provident fund
Superannuation
Gratuity
Retrial benefits

Provident fund
42

The various benefits admissible under the provident fund are of the following type:
a) Non fundable loan towards Housing, Sickness, Marriage/Education, Natural calamities,
etc..,
b) Lump sum payment in full and final settlement of the provident fund account.

Superannuation
The Superannuation scheme covers all executives borne on the probationary confirmed
rolls of the company.

Retirement on normal pension date

Retirement after normal pension date
Retirement before normal pension date
Death while in service
Resignation/cessation of service

Gratuity
Gratuity is payable all executives who join in the probationary/confirmed role of the
company and have completed five years of service under normal circumstances or below five
year ink the case of death or retirement due to physical /mental infirmities.
Retirement
This policy shall apply to all employees (excluding work men retiring from the service
of the company)
a) Retirement souvenir
b) Exgratia
c) Leave encashment

3.4.5 LEAVE
Types of leave

43

Earned leave
Casual leave
Sick leave
Maternity leave
Advance leave

Earned leave
Earned leave of thirty days shall be credited to management staff on the 1st January of
each year.

Casual leave
Management staff located in units that work more than five days a week shall entitled
to five days casual leave per calendar year
Casual leave cannot be availed for more than two days at a time and cannot be
combined any other type o fl leave
Sick leave
Management staff shall be entitled to seven days sick leave for every calendar year of
service.
Advance leave
Management staff have no leave to their credit they may be granted leave in advance
in exceptional circumstances.
Maternity leave
Maternity leave shall be granted only on written request of the employee supported by
a certificate from the attending doctor.

44

CHAPTER V
LEARNINGS
1.Time Management
Time Management should be followed each and every production department people .it
improve higher production and good will.
2.other Learnings
Even in the company working other state employee even they treated like very equally as our
state employees by all higher managers.

FINDING AND ANALYSIS

45

FINDING AND ANALYSIS:

Gender
Gender

Respondent

Percentage%

Male

18

60

Female

12

40

Total

30

100

TABLE :1 Gender

Respondent
male

female

40%
60%

INTERPRETATION ;
Most of that womens are preparing the soft drinks more the men.

46

AGE
AGE

Respondent

Percentaage%

15to18

27

18 T0 25

10

33

25TO 30

23

ABOVE35

17

Total

30

100

Table 1.2 Age

Respondent
15to18

18 T0 25

25TO 30

ABOVE35

17%
27%

23%
33%

INTERPRETATION ;
Mostly preparing the soft drink age group between 18 to 25.

47

Education Qualification
SSLC

12

UG

PG

OTHER

TOTAL

30

Table 1.3 education Qualification

RESPONDENCE
RESPONDECE
8
7

5
3

SSLC

48

12

UG

PG

OTHER

Monthly Income

Monthly income

Respondents

Percentage%

5000 to 10000

23

10000 to 20000

10

33

20000 to 50000

27

above 50000

17

Total

30

100

Table 1.4 Monthly income

Respondents

17%

23%

5000 to 10000
10000 to 20000
20000 to 50000

27%

above 50000
33%

INTERPRETATION ;
Most of that preparing the soft drinks theirs monthly income 10000 to 20000.

49

Consume soft drink :

Consume soft

Respondents

Percentage %

once in a day
twice in a day
3 to 4 times in a week
Occasionally

5
8
7
10

17
27
23
33

Total

30

100

Table 1.5 consuming soft drinks

Respondents
once in a day

twicw in a day

3 to 4 times in a week

17%
33%

27%
23%

INTERPRETATION ;
Mostly they are preparing the soft drinks once in day .

50

occasionally

Which soft drink consume :

soft drink

Respondent

Percentages %

coco drink

10

33

Orange drink

17

lemon drink

23

mango drink

27

total

30

100

Table 1.6 which soft drinks prepared to buy

coco dring

orangedrink

lemon drink

27%

23%

mango drink

33%

17%

INTERPRETATION ;
Most of the people to preparing the coco drinks more then other.

51

Mango drink
mango drink
brand
taste
offer

Respondent
8
15
7

Percentage%
27
50
23

total

30

100

Table 1.7 Mango drinks

Respondents
brand

23%

taste

offer

27%

50%

INTERPRETATION ;
Most of the people to like and have a soft drinks only taste .

52

Quantity
Quantity
200ml
300ml
500ml
1 ltr
2 ltr
Total

Respondents
9
5
8
5
3
30

Table 1.8 Quantity

Respondents
200ml

300ml

500ml

1 ltr

2 ltr

10%
17%

27%

30%

16%

INTERPRETATION ;
Most the respondent they like to buy a soft drinks in 300 ml bottle .

53

Percentage%
30
16
27
17
10
100

Awareness
Awareness

Respondents

Percentage%

Tv add

10

33

Radio

17

magazines

10

friends

12

40

total

30

100

Table 1.9 Awareness

Respondents
tvadd

Radio

magazines

friends

33%

40%

10%

17%

INTERPRETATION ;
Most of the respondents they are awering look at friends .

54

purchase
purchase

Respondents

percentage %

super market

27

Retail shops

23

bakery

27

other

23

total

30

100

Table 1.10 purchase

Respondents
super market

23%

27%

Retail shops

bakery

other

27%

23%

INTERPRETATION ;
More Respondents they are buying the soft drinks through super markets .

55

buying pattern:

buying pattern

Respondents

Percentage%

occasions

10

33

festival

17

offers

17

no specify pattern

10

33

total

30

100

Table 2 Buying pattern

Respondents

33%

33%
occasions
festival
offers

17%

17%

no specify pattern

INTERPRETATION ;
Most of the Respondents are buying the soft drinks occasion .

Attracting add
Attracting add
56

Respondents

percentage %

Minut maid pulpy orange

Minut maid mixed fruit
Maaza
Slice
Fruiti
Total

5
6
9
7
3
30

Table 2.1 Attracting add

Respondents

10%

17%

Minut maid pulpy orange

23%
20%

minut maid mixed fruit

Maaza

30%

slice
Froti

INTERPRETATION ;
Most of the Respondent they are attracting by the adds .

57

17
20
30
23
10
100

Consumer perception on Mango soft Drinks

Questionnaires

DEMOGRPHIC DETAILS
1.Age (in years)
1) 15to 18 2) 18 to 25

3) 25 to 35 4) Above 35

2.Gender
1) Male 2) Female

3.Education qualification
1) 10 2) 12 3) UG 4) PG 5) other

4. Monthly income (in Rs)

1)5000 to 10,000 b) 10,000 to 20,000 3)20,000 to 50,000 4) above 50,000

1.How frequently do you consume soft drink?

1) once in a day

2 Twice a day 3) 3 to4 times a week

4) occasionally

2.Which of the following soft drink do you consume ?

1) coco drinks 2) orange drinks 3) Lemon drinks 4) Mango drinks

3.What do you look for when do buy a mango drink?

1) Brand 2)Taste 3)offer

58

4.How much quantity do you purchase for the particular occasion ?

1)2oo ml 2)300ml 3)500 ml 4)1 ltr 5)1.5 ltr 6) 2 ltr

5.please specify to sources to awareness for the mango soft drink?

1) Tv add 2 )Ratio 3) Magazines 4) Trough friends

6.Where do you purchase the soft drink ?

1) super markets 2) Retail shops 4) Bakery 5) others

7.What is your view on taste of all the soft drink product?

Very good

Good

Coco cola
Fanta
Maaza
sprite
Tumpsup
Limca
Minute maid pulpy
orange
Minute maid mixed
fruit
slice

8.Specify your buying Patten?

1) occasions 2) festival 3) offers 4) No specify Patten

9.How do you view the price of soft drinks product?

59

Neutral

Bad

Very bad

High
satisfactio
n

Satisfactio
n

Neutra Dis satisfaction

l

High
dissatisfacti
on

Coco cola
Fanta
Maaza
Sprite
Tumpsup
Limca
Minute maid
pulpy orange
Minute maid
mixed fruit
Slice
10. Which soft drinks advertisement attract you most?
1) Minute maid pulpy orange 2) Minute maid mixed fruit 3) Maaza 4)slice 5) Fruity

60

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