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Sample calendar for clothing retailer

Sunday

Page post
topic

Boost Post
(Y/N)

Monday

Sales for the coming


Employee spotlight
week

Tuesday

Wednesday

Thursday

Friday

Saturday

Community fun fact

New product
showcase

Holiday shopping
checklist

Weekend event
clothes pairings

Weekend downtime clothes


pairings

Audience

Females age 20+


that live within 10
mile radius of store

Existing fans and


their friends

Existing fans and


their friends

Budget

$100

$50

$50

Duration

3 days

2 days

1 day

Notes

These do well with


existing shoppers, so
boost to acquire new This week, spotlight
fans/get new
the new seamstress
customers to come
to the store

Visit http://www.facebook.com/resources to get help

Note to self: Make


To drive engagement
Promote this to
sure to schedule all
and sell out product, Make sure we cover
Link out to local blog
make sure fans see it of next week's posts
ask fans to vote on dressing for events
or newspaper
before they head
today, since I'll be
"cocktail dress of the
and gift giving
home from work
out of town for
week"
vacation

Calendar for __________________________

Sunday

Post Content

Boost Post
(Y/N)
Audience
Budget
Duration

Notes

Visit facebook.com/resources to get help

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

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