(Please write your Exam Roll No.) ‘Exam Rott No. .O9 71940380 EnpD TERM EXAMINATION _‘Tunrp SeMpsTeR [MBA] Decrusen 2013 - Janvary 2014 ~ Subject: Consumer Behaviour | _compulsory. Q.1 Attempt any four of the following: da) Describe various situations that can trigger need recognition amongst (b) Explain different types of buying behaviour. {c} ‘Distinguish between perceptual vigilance, perceptual selection an perceptual defence. {ay Explain the relevance of Maslow’s needs Hierarchy for marketers. le}avhat are the characteristics of social class? [if Explain teasons for consumer reluctance to purchase online. Discuss the importance of studying consumer behaviour using examples from the Indian context to illustrate your answer. {10} (2.349 Desert the various ype of aks that consumer may pereie in a purchase situation and the risk-reduction strategies that they may adopt 6) {b) Describe the applications of the Tri-component attitude model to marketing strategy decisions. 6) gPrdoatingyish verween learning via clagsical conditioning and instrumental conditioning. Give examples of both types of learning from the field of economics behaviour. (10) Q.5 (a) Discuss how self-concept can influence consumer behaviour. 6) (b) Describe any two attitude change strategies that marketers on adopt{5) the family provides, the basic framework in which consumer ‘Socialization o¢curs.” Discuss. (20) Q.7 Describe the advantages of qualitative methods for researching consumer ‘behaviour. Describe any two qualitative research methods.” (5+5=10) Q.8/ Write on any two of the following (82-10) (af Compensatory decision rules (6) Guttman’s means end chain (c} Types of reference-graup influences {2} Factors influencing the rate of diffusion of a new product,