Vikings Invention Advertisement Campaign

Media Literacy Assessment

Name(s): __________________________________

Learning Intention: We are learning to produce media text forms for specific purposes (to advertise a product) and
audiences using appropriate forms, conventions and techniques to persuade our audience.
Success Criteria: We will be successful when
we have selected an appropriate form of media text (website, commercial, poster, brochure, pamphlet, etc..)
we have applied at least 3 forms of persuasive techniques in advertising to our campaign
the campaign reflects our target audience
my main message is clear and easy to identify
our advertising campaign is engaging and grabs consumers attention
information is informative and relevant
we have put forth effort and care in creating the ad
Achievement Chart Language Grade 6
Level 1

Level 2

Level 3

Level 4

Application
Application of knowledge and
skills in familiar contexts
- proper media form
- target audience is
represented
- persuasive techniques
applied

applies knowledge
and skills in familiar
contexts with
limited
effectiveness

applies knowledge
and skills in familiar
contexts with some
effectiveness

applies knowledge
and skills in familiar
contexts with
considerable
effectiveness

applies knowledge
and skills in familiar
contexts with a high
degree of
effectiveness

Communication
Expression and
organization of ideas
and information in oral, visual,
and written forms, including
media forms
- message is clear and easy to
identify
- information is well organized
and logical
- ad is informative and
relevant
- proper grammar

expresses and
organizes ideas
and information
with limited
effectiveness

expresses and
organizes ideas
and information
with some
effectiveness

expresses and
organizes ideas
and information
with considerable
effectiveness

expresses and
organizes ideas
and information
with a high degree
of effectiveness