Title: "Creative Marketing Challenge: Design Your Dream Advertisement"

Objective: The objective of this advertising activity is to encourage participants to

unleash their creativity and design skills to create an engaging and impactful
advertisement. By conceptualizing and crafting their own advertisements, participants
will gain insight into the principles of effective advertising while expressing their unique
perspectives and ideas.

Materials Needed:

 Drawing materials (paper, pencils, markers, etc.) or digital design software (such
as Adobe Photoshop or Canva)
 Access to internet for research and inspiration (optional)

Instructions:

1. Introduction: Begin by introducing the purpose of the activity: to create a

compelling advertisement for a product, service, or cause of their choice.
Emphasize the importance of creativity, originality, and persuasion in advertising.
2. Brainstorming: Encourage participants to brainstorm ideas for their
advertisement. They should consider the target audience, the key message they
want to convey, and any unique selling points or features of their chosen
product, service, or cause.
3. Concept Development: Once participants have a clear idea of what they want to
advertise, instruct them to develop a concept for their advertisement. This could
include the overall theme, imagery, tagline, and tone of the ad. Participants
should also consider the most effective channels for their advertisement (e.g.,
print, digital, social media).
4. Design Phase: Provide participants with the necessary materials (drawing
materials or digital design software) and give them time to create their
advertisement. Encourage them to be as creative and visually compelling as
possible, paying attention to layout, color, typography, and imagery.
5. Presentation: After completing their advertisements, invite participants to present
their work to the group. Each participant should explain their concept, target
audience, and the rationale behind their design choices. Encourage constructive
feedback and discussion among the group.
6. Reflection: Conclude the activity with a reflection period where participants can
share their thoughts on the experience. Prompt them to consider what they
 learned about effective advertising techniques, as well as any challenges they
encountered during the design process.

Optional Extensions:

 Voting: Allow participants to vote on their favorite advertisement based on

creativity, persuasiveness, and overall impact.
 Iterative Design: Encourage participants to revise and improve their
advertisements based on feedback received during the presentation.
 Real-World Application: For a more advanced activity, challenge participants to
create an advertisement for a real client or business, either individually or in
teams.

By engaging in this creative marketing challenge, participants will not only develop their
design skills but also gain a deeper understanding of the principles and strategies
behind effective advertising.