Sabrina Argiro

2124 65 Street Brooklyn, NY 11204 (718) 710-6778 Sabrina.argiro@gmail.com

A motivated marketing student with experiences in integrated marketing communications, promotions and direct to
consumer marketing. A self-starter with a creative mind and a strong work ethic.
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EDUCATION
Pace University, Lubin School of Business, New York, NY
Bachelor of Business Administration
Major: Marketing
Current G.P.A: 3.69

Expected Graduation: May 2015

RELEVANT COURSEWORK
Fundamentals of Advertising and Promotion, Financial Management, Consumer Behavior, Media Planning and Buying,
Marketing Research
RELEVANT EXPERIENCE
Pizza Hut, New York, NY
Fall 2014
Head of Media Department
Assisted in the development of an Integrated Marketing Communications campaign for the brand
Assisted the research team with constructing and analyzing market and survey research, target audience
definitions and descriptions
Developed a media strategy for the client including: media recommendations, below-the-line tactics and budget
recommendations
Provided detailed support for recommendations in a detailed presentation
Big Honcho Media, New York, NY
Fulfillment Associate
Use online services to effectively ship prizing to contest winners
Efficiently communicating with bloggers to ensure satisfaction
Active participant in the organization of new promotions

February 2014 Present

Fisher House Foundation IMC Campaign, New York, NY

January 2014-May 2014
Group Leader
Lead a team of five to the development of a 10 million dollar Integrated Marketing Communications campaign for
a non-profit organization.
Conducted extensive research with the use of Simmons Oneview, MRI Mediamark and SRDS
Warner Music Group, New York, NY
Fulfillment Intern
September 2013 December 2013
Organized, fulfilled and managed the distributions of event ticketing for multiple concert tours
Fulfillment of fan and tour merchandise for the road and individual fan clubs

HONORS
National Honor Society of Leadership and Success, Member
Deans List, First Honors
American Advertising Federation, Member

January 2013-Present
May 2013- Present
September 2014-Present

CO-CIRRICULAR ACTIVITIES
Full-Time Advertising Team Member
RELEVANT SKILLS
Conversational Italian
Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Facebook, Twitter, Pinterest and Instagram

Fall 2014