Madeline Marchini

208 East Mulberry St. Apt 9 Normal, IL 61761 815-761-4295 mrmarch@ilstu.edu

EDUCATION

BACHELOR OF SCIENCE IN MARKETING

Illinois State University

Major: Integrated Marketing Communications | May 2016

WORK EXPERIENCE MARKETING ASSOCIATE & BAKERY RETAIL | SUGAR MAMA BAKERY

January 2014 June 2015

Gained knowledge in small business execution and expertise
Integrated new marketing and promotion concepts into the small business
Improved the utilization of the business social media
Implanted various creative marketing tactics

WELCOME WEEK SOCIAL MEDIA MANAGER | ILLINOIS STATE UNIVERSITY

May 2015 August 2015

Created engagement with new students through social media outlets
Designed and operated the event marketing plan
Utilized personal knowledge of trends to efficiently promote the week of events

ORGANIZATIONS
& ACTIVITIES

UNIVERSITY PROGRAM BOARD | ILLINOIS STATE UNIVERSITY

HONORS
& AWARDS

ISU Business Week Mentee/Mentor Program

University Program Board Progress in Programming Award 2013 & 2014, Achievement of Excellence Award and the Casey Meyers Impact of Leadership Award in 2015
Published article in the Illinois State Universitys Grassroots Writing Journal Spring
2015: Social Media in the Business Place

SKILLS

Knowledgeable in Excel and Photoshop

Creative and artistic in all aspects of design; including photography, writing,
professional social media and advertising
Semi-fluent and competent in writing, reading and speaking in Spanish

Director of Marketing & Promotions

Summer 2014 Spring 2015
Lead the organizations Marketing team to implement efficient and innovative
marketing tactics
Assisted in the brainstorm and implementation of modern branding techniques
Created effective and seamless communication between the marketing team and
the event coordinators
Budgeted and managed a large marketing budget for the organization as a whole
Enrichment Program Manager
Fall 2012 Spring 2014
Developed effective communication skills with persuasive flair, promoting events
within and outside the organization
Created, marketed and implemented the design and layouts for twelve different
campus events
Led a team of students to plan and execute twelve events for Illinois State
University students
Implemented national causes to socially enrich and culture campus through
student events
Homecoming Float Chairperson
June 2012 October 2012
Facilitated prompt planning and execution with a team of students