STAR PRODUCT OF UNILEVER PAKISTAN:

Lux , Sunsilk , fair&lovely , surf excel

CASH COWS:
Lifebuoy Soap , lipton , ponds , knorr
DOGS:
Supreme tea , Lifebuoy Shampoo
QUESTON MARKS:
Rin , Clear

MARKET SEGMENTATION AND TARGETING:

SURF EXCEL:
DEMOGRAPHIC: Women , Aged 25 and above
high and upper income category

GEOGRAHIC:

started targeting in rural marketing

PSYCHOGRAPHIC:

Socially consious segment

Lifestyle; seekers and achievers

BEHAVIOURAL:

Quality driven customer

Aware, Intrested, Intending to buy

FAIR & LOVELY:

DEMOGRAPHIC: Womens & Teenager girls
15 to 45 Years
Students, profeesional and housewifes

GEOGRAHIC:

Asia , Specially in PAKISTAN & INDIA

Large and Medium size of packging

PSYCHOGRAPHIC:

Upper , Middle , and Lower Class

LIFEBUOY SOAP:
DEMOGRAPHIC:

age ranging between 10-45 year

male and female

students, working peoples

GEOGRAHIC:

Pakistan, India
Some rural areas

PSYCHOGRAPHIC:

BEHAVIOURAL:

Healthy and Hygiene

Every hour germ protection

Cost dependent on size