MARATHA MANDIR'S

BABASAHEB GAWDE INSTITUTE OF MANAGEMENT STUDIES

Reatil Management
Topic : Retail Merchandising
Presented to : Prof. Priyadarshan Patil

Presented by :
Name

Roll Number

A-21

Rohan Malusare

A27

Affan Shaikh

A-30

Paresh Shinde

What is Retail Merchandising

Merchandising consists of the activities involved in
acquiring particular goods and services and making
them available at the places, times, prices and
quantities that enable a retailer to reach its goals.
Merchandiser could be responsible for promotion,
display, sales forecast and stock levels

Micro Merchandising
Allocate shelf space differently in response to
customer and market differences
By micro merchandising, one can place the right
product on the right shelf at the right time.
Cross Merchandising
The display of opposite and unrelated products
together to earn additional revenues for the store.
Cross Merchandising makes shopping a pleasurable
experience as it saves customers precious time

Why Merchandising is Important

in Retail
Differentiate yourself.
Decisions to buy are made while in a store.
Full first impressions are formed in the first 10 seconds;
with 83% being sight, 11% being hearing, 3.5% being
smell, 1.5% being touch, 1% being taste.
Point of Sales Management.

Planning in Merchandising
1.

2.

The Creation OF Merchandise Budget

The Sales Plan
The Stock Plan
The Plan Reductions
The Planned purchase Levels
The Gross Margins
The Assortment Plan

Types Of Merchandise

Staple/Basic Merchandise
Fashion Merchandise
Seasonal Merchandise
Style
Visual merchandising
Assortment