Muhamad Saifuddin Bin Che Anawa

2013399549

Individualism me consciousness
Loosely linked to each other
Largely independent of group identification
Chiefly motivated by their own preferences,
needs, and goals

Emphasis is placed on the self

Communicate as individuals and pay little
attention to a persons group membership
Decision making is based on the individual

Conversations are based on the words

independence, self, privacy, and rights

We consciousness
Closely linked to one or more groups
Commitment to valued groups (family,
organizations) is important
Downplay personal goals in favor of
advancing goals of a valued group

Chinese Proverb: No need to know the

person, only the family

African Adage: It takes a village to raise a

child (Rothwell, 2010

The U.S
Australia
Great Britain
Canada
The Netherlands
New Zealand
Italy

Approximately 70% of the worlds population

lives in collectivist culture
Some Collectivist cultures include

Guatemala
Ecuador
Panama
Venezuela
Columbia
Indonesia
Pakistan
(Rothwell, 2010)

Poll of East Asian countries and the United

States: Which of the following are critically
important to your people?
An orderly society- Asians: 70%, Americans: 11%
Personal Freedom-Asians: 32%, Americans: 82%
Individual Rights-Asians: 29%, Americans: 73%

(Rothwell, 2010)

Finishing the statement I Am

People from collectivist cultures: finish with social

identity
People from individualist cultures: finish with
personal traits

Attributions for behavior

Individualist Cultures are more likely to place

heavier emphasis on personal characteristics.

Collectivist Cultures are more likely to place
heavier emphasis on situational influences.

Do you prefer to be direct and forthright when

you talk with people?
Do you enjoy being unique and different from
others in many ways?
Do you like your privacy?
Do you like to demonstrate your abilities to
others?
When you succeed, is it usually because of your
abilities?

Would you do what would please your family,

even if you detested that activity?
Do you usually sacrifice your self-interest for the
benefit of your group?
Should children be taught to place duty before
pleasure?
Do you hate to disagree with others in your
group?
Before taking a major trip, do you consult with
most members of your family and many friends?