Professional Documents
Culture Documents
Create A Booking Curve To See The Demand Trend
Create A Booking Curve To See The Demand Trend
pricing strategy for online reservations for the hotel. She understands that
dynamically pricing each room type based on demand will increase revenue.
Pascale has begun by tracking the ROH for the past 8 weeks.
Hotel Ithaca total rooms 210
ROH
Days Before Arrival (DBA)
Stay Date
0
7
14
21
7/15
150
80
60
30
7/22
175
120
90
30
7/29
210
150
55
30
8/5
190
100
85
20
8/12
120
80
50
30
185
120
90
30
7/16
7/23
200
150
60
30
7/30
190
140
75
45
Average
Percent
Average
ROH
28
20
15
10
10
15
10
20
15
E(C6:C13).