Developing Product and Brand

Strategy

Goods, Services and other

Products

a convenient reading
device with the ability to
wirelessly download books,
newspapers, magazines,
and blogs
The price is $399 and
includes free two-day
shipping

high-resolution screen that

looks and reads like real paper
only 10.3 ounces
the size is 7.5" x 5.3" x 0.7"
has approximately 180MB of
available memory
can store over 200 books and
newspapers

battery charges fully in two hours and

read for up to a week
Bookmarks and Annotation
Built-in dictionary
Adjustable text size

expensive
need to use under light
display black and white color only
not available outside United State due
to the import/export laws and other
restrictions

Temporarily out of stock

prioritizing orders on a first come,
first served basis
reserve your place in line

Bringing old products back

Mass Customization

Lands End

Quality and Design

Packaging and Labeling
Product Development and Management

1.

Branding
Brand extensions
Line extensions
New Brands
Brand Equity
Private label branding