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Consumer Behavior Study For Upcoming Product Putruded Fiberglass Doors and Windows at IMRB
Consumer Behavior Study For Upcoming Product Putruded Fiberglass Doors and Windows at IMRB
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Submitted to:
Submitted by :
Sahil Lodha
Roll No: 26 B
Batch : 2008-10
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ACKNOWLEDGEMENT
I place our sincere gratitude to Mr. Swarup Roy for giving us the opportunity to
work with the organization. And also for his constant encouragement and personal
involvement which far exceeded that of mere guidance and also Mr. Retesh
Srivastava and Mr. Asheesh Tiwari , who helped and inspired us and without
whose help this project would not have taken its current shape.
Finally I thank all our friends who provided us with extremely important
information regarding the literature related to this project and also informed us
about websites that would help us with relevant topics.
SAHIL LODHA
PGP EBA+MBA
EMPI B-SCHOOL
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CONTENT
NO.
1.
TITLE
PAGE NO.
General Introduction
1.1 Introduction
1.2 Market Research
1.2.1 Qualitative Research
1.2.2 Quantitative Research
1.3 Market research for business
1.4 History of Market research
1.5 Indian Market research
6
6
7
8
8
9
17
22
2.1 Introduction
2.2 Objectives of the project
2.3 Need of the project
2.4 Scope of the project
2.5 Managerial usefulness of the project
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24
25
26
27
29
29
32
42
54
Research methodology
58
4.1 Objective
4.2 Research design
4.3 Data collection sources
4.4 Stages in the research study
4.5 Sources of data
4.6 Data collection
4.7 Data collection instruments
4.8 Sampling plan
4.9 Assumption of the project
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58
60
61
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63
63
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5.
66
6.
Limittions
118
7.
120
8.
Bibliography
124
2.
3.
4.
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9.
APPENDIX
126
CONTENT OF TABLE
TABL
E NO.
2.1
5.1
5.2
5.3
5.4
5.5
5.6
5.7
5.8
5.9
5.10
5.11
5.12
5.13
5.14
5.15
5.16
5.17
5.18
5.19
TITLE
Properties of materials
Data for Analysis Que. 1
Data for Analysis Que. 2
Data for Analysis Que. 3
Data for Analysis Que. 4
Data for Analysis Que. 5
Data for Analysis Que. 6
Data for Analysis Que. 7
Data for Analysis Que. 8
Data for Analysis Que. 9
Data for Analysis Que. 10
Data for Analysis Que. 11
Data analysis Independent residential houses
Data analysis residential apartments
Data analysis shopping malls
Data analysis office building
Comparative analysis for the factors by diff segments
Data analysis preferences given to add-on features
Comparative analysis - preferences given to add-on features
Data analysis acceptance of product
PAGE
NO.
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73
75
78
83
86
88
90
93
94
96
99
100
102
103
104
105
107
108
CONTENT OF CHARTS:
CHAR
T NO.
5.1
5.2
5.3
5.4
5.5
5.6
5.7
5.8
5.9
5.10
5.11
5.12
5.13
5.14
TITLE
Data Analysis Que. 1
Data Analysis Que. 2
Data Analysis Que. 3
Data Analysis Que. 4
Data Analysis Que. 5
Data Analysis Que. 6
Data Analysis Que. 7
Data Analysis Que. 8
Data Analysis Que. 9
Data Analysis Que. 10
Data Analysis Que. 11
Data Analysis Importance given to factors by diff segments
Data Analysis Preference of add-on features
Data Analysis Acceptance of product
PAGE
NO.
72
74
76
78
84
87
88
91
93
95
97
99
106
108
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EXECUTIVE SUMMARY
The project talks about the assessment of market prospects and acceptability of
fiberglass profiles in place of alternative materials used in partition materials for
Pultruded fiber glass. The first few pages talk about the introduction and objectives
of the study. This is followed by literature review with details about market research.
Next comes the survey, the purpose of which is to study the pre-purchase behavior of
the consumer and acceptability of product in the market. The last part consists of
findings,
recommendations,
limitations,
conclusion
and
bibliography.
The
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CHAPTER 1
GENERAL INTRODUCTION
1.1 Introduction
Initially we only cared about the overall win/loss record. But as time progressed we
realized we could use the data we had collected as a basis for optimal market research.
India is developing at rapid pace and in this fast changing scenario. According to
market research -India is becoming a major center of information technology. India's
software and web development market is booming and gaining its attention for
offering excellent offshore web outsourcing services. Today the world is viewing
India as the next major hub of world-class web solutions to improve and increase their
online businesses profit to a large extent. Effective data analytics that is management
of data is necessary to have current information on every aspect of market research
activities.
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differences,
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Customer analysis
Choice Modeling
Competitor analysis
Risk analysis
Product research
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1820 Florence Nightingale 1820-1910. And you thought she was just a nurse?
Nightingales huge influence on healthcare reform owes much to her background as a
statistician and her use of sound data to measure the effectiveness of modern
practices. A passionate communicator, Nightingale developed graphical methods to
dramatically convey complex statistical information to a broad audience. However,
her reports were often criticized as not being "dry" enough, because Statistics should
be the driest of all reading. In 1858 she was elected as a fellow of the Royal
Statistical Society and in 1874 the American Statistical Association elected her an
honorary member. In 1891 she founded at Oxford a Professorship in Applied
Statistics. Florence Nightingale as statistician by Edwin William Kopf
1824 First recorded straw polls. The expression "straw poll" comes from an old
saying, "straws in the wind." Farmers would throw a handful of straw into the air to
see which way the wind was blowing. In the 1820s, US-based newspapers began
doing simple polls in the streets to see how the political winds were blowing.
1857 Karl Pearson. 1857-1936. Born in London, Pearson was one of the fathers of
modern statistics. In 1893 he coined the term Standard Deviation and his initial
fame as a statistician came from his work on skew curves: work that impacts directly
on our everyday statistical methods.
1901 - 1971. Elmo Roper.
1902 - 1978. Harold Laswell.
1906 - 1969. Albert Hadley Cantril. An early believer in the power of opinion
polling, Cantril more than anyone wove together the threads of public opinion and
political opinion - using his public opinion expertise to the benefit of several
Presidents, from Roosevelt onward. He was a co-founder of the prestigious Public
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Opinion Quarterly.
1907 Ernest Dichter. Born in Vienna, student of psychoanalysis - he emigrated to the
USA in 1937 By the 50s became the "Father of Motivation" a a leading proponent of
Motivational Research - which had a heavy Freudian basis.
1911 Charles Coolidge Parlin undertakes Commercial Research. His first study
of the agricultural implement industry results in a brief 460 page report, which is said
to be the first ever formal marketing research study. He is the man who coined the
phrase: "The customer is King." The Parlins,: Incidents trivial and otherwise in the
lives of Charles Coolidge Parlin and Daisy Blackwood Parlin by Charles Coolidge
Parlin
1914 The Audit Bureau of Circulations is formed, standardizing auditing
procedures and tightening up definitions of paid circulation.
1929 Methodology gets Formalised. William J. Reilly adds to the growing body of
knowledge of survey research in his publication Marketing Investigations.
1931 And a field guide to the public. Percival White in 1931 publishes a manual for
field workers entitled Marketing Research Techniques.
1932 Vox Pop. George W. Gallup joins Y&R as director of research and develops a
widely syndicated opinion poll.
1932 Rensis Likert invents the Likert Scale. Do you Strongly Disagree, Disagree,
Neither Agree/Disagree, or Agree or Strongly Agree? This kind of scale, used
everyday by Quantitative Researchers was developed by psychologist and statistician
Rensis Likert (1903 1981) who in 1946 became Director of the Institute for Social
Research at the University of Michigan.
1936 Poll shock! David takes on Goliath. George Gallup adds more rigour to survey
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methodology to give us the modern era of political polling. Literary Digests wealthy
readers are polled and predict a landslide for Alf Landon. Gallups poll - with a much
smaller but more scientific sample correctly calls it for Franklin Roosevelt.
1938 Turn it up! In the USA, Radio surpasses magazines as a source of advertising
revenue.
1940 Mars attacks! Well, Orson Welles did in 1938, and the 1940 study of the
impact of his drama is a classic by the aformentioned Cantril.
The Invasion from Mars : A Study in the Psychology of Panic
1941 The invention of the focus group. By the late 1930s researchers were worried
that highly directed interviews might effectively define the agenda of the research
findings. In 1941, in the course of a radio research study, Robert K Merton, an
eminent US-based sociologist and collaborator with fellow Columbia University
colleague Paul Lazarsfeld, pioneered the use of the Focused Interview - and applied
this to groups.
1947 Postwar - AAPOR is born. The American Association of Public Opinion
Research is created after a gatheirng of top guns invited by Harry H. Field of the
National Opinion Research Centre, Denver.
1948 The year Gallup got it horribly wrong. Dewey wins? The polls thought so, but
Gallup didnt realise that closing off polls two weeks before the vote might miss some
action. Voters were more volatile than he thought. The Truman surprise: in the
election of 1948, Harry Truman fooled pollsters (and almost everyone else) when he
beat Thomas Dewey to win a full term in ... : An article from: New York Times
Upfront [HTML] by Sam Roberts
1951 Invention of the first commercially available computer - the UNIVAC. The
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age of punchcard data analysis is born. It takes off with the invention of FORTRAN
language in 1954.
1952 The box in the corner. The Advertising Research Foundation endorses A.C.
Nielsens machine-based ratings system for TV.
1955 The Early Adopter concept. Elihu Katz & Paul Lazarsfeld. Elihu Katz and
Paul F. Lazarsfeld (1901-1976) published Personal Influence: The Part Played by
People in the Flow of Mass Communications an extensive review of research on the
use of mass communication. The book challenged mass communication theorists who
saw audiences as "atomistic" individuals who could be directly persuaded by mass
media. The book launched the "two-step flow" theory of communication which
postulated that mass media influences travel through opinion leaders.
1957 Birth of the savvy consumer. Vance Packards "The Hidden Persuaders," a
potent attack on advertising, is published. It stays on the bestseller list for 18 weeks.
The Hidden Persuaders
1957 Charles E. Osgoods Semantic Differential Scale. (The Measurement of
Meaning) American Psychologist Charles Osgood used computer technology and
factor analysis to explore how people differentiate between the meanings of words.
The outcome was his discovery of "semantic space"the existence of three
measurable underlying attitudinal dimensions that everyone uses to evaluate
everything in their social environment, regardless of language or culture. These three
dimensions are Evaluation, Power, and Activity. Osgood published The Measurement
of Meaning in 1957 and popularised his semantic differentiation scales as a means of
quantifying highly qualitative data. The technique is still widely used.
1969 Positioning himself as a guru? Marketing expert Al Ries uses the term
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positioning in the way we mean it today, and helps add another dimension to the
"awareness" survey.
1971 Heavy mathematics. Frank M. Bass et al, publish Mathematical Models and
Methods in Marketing. Bass is today considered one of the Market Research greats: a
Hall of Famer.
1977 Invention of the Box & Whisker Plot. John W Tukey was a giant in statistics
who was bothered by how raw numbers can hide the real story. He was also fascinated
about the graphical representation of statistics, and the potential of computers to make
statistical work more visual and informative. The Box & Whisker Plot (or error bars)
allows us to see the mean score, as well as the distribution of scores around the mean
as well as the outliers. A cool charting device. Incidentally he coined the word:
"Software" in the 1960s. The Collected Works of John W. Tukey: Times Series 19651984 (Tukey, John Wilder//Collected Works of John W Tukey)
1981 A few clips around the ear. MTV debuts and changes the nature of TV and TV
commercials.
1981 IBM launches its first PC. It isnt the first desktop computer, but it does put
computing onto the corproate desks of researchers. More computing power
and deeper analysis are made possible. Perhaps this was really the invention of the
late night for researchers - who could now type their own reports, prepare their own
presentations and crunch their own numbers. Ah progress!
1999 Internet advertising breaks the $2 billion mark and heads toward $3 billion.
1999 The world is listening. Gallup Organisation opens a TV studio so it can beam
poll results direct to CNN.
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India Market Research gives an idea of the business and the consumer market
accelerating the way to development and profit maximization for the country. An
extensive Market Research in India caters all the queries of the marketers, providing
them with the required information for a smooth journey through the phases of the
process of marketing. For all categories of marketing associated with valuation,
distribution or promotion of product and services, market research is the introductory
point to begin.
Of the specialist market research and consulting firms giving excellent reports,
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helping the Indian and international companies as well as the multi-lateral agencies,
the IMRB International is the ground breaker in Indian Market Research. Some other
specialized firms of excellent performance are:
Delphi
ORG-MARG
MRUC
NFO
The main areas covered by these market research firms are the fields of B2B and
industrial research, social research, media research, brand research, corporate and
employee research, channel and retail research, product and packaging research,
pricing research and business-specialized consumer research. Their focus is on
The market research reduces the risk of investment and helps to lean on the target
market. Market analysis and research is thus the most important instrument for
undertaking any marketing procedure. To suggest lastly, a successful market research
will depend on well-informed business partners, good planning and regular follow-up,
patience and commitment.
Experts of the market research industry feel that the future and scope of outsourcing
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various software or web development services is bright and India is definitely one of
the emerging names that rank high in IT and web service sector.
Primary market research information is gathered through direct mail, telemarketing,
and personal interviews. Secondary information can be compiled and organized by a
source. Secondary information generally tracks trends within a market, an industry, a
demographic group, or a geographic region. Sources of secondary market research
information include government reports, trade association records, newspaper and
magazine surveys, university-sponsored research, local chamber of commerce
records, on-line services, and competitors' annual reports.
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CHAPTER 2
INTRODUCTION TO THE PROJECT
2.1 INTRODUCTION ABOUT THE PROJECT
Building and construction sector in India is quite complex with various segments like
users, influencers (architects, interior designers etc.), builders and contractors, raw
material manufacturers, distributors and retailers etc. interplaying with each other. A
variety of materials is used in building and construction sector, the usage of which
depends on the application.
Windows and doors form an integral part of any building. They serve many-fold
purpose of ventilation, aesthetics, thermal insulation, etc. This study is focusing on
doors and windows with a frame and a shuttering. The figure below depicts such a
door and window.
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The frames of these windows and doors can be made of different materials like wood
(timber), aluminum, vinyl (uPVC un-plasticized poly vinyl chloride), or fiberglass
etc. All of these materials have different properties in terms of thermal stability,
strength, insulation etc. which differentiates them and make them suitable for different
applications. The shuttering is usually made of glass but can be made of other
materials like boards etc.
Glass
Aluminum
Conductivity (w/m.K)
Yield Strength (MPa)
Modulus of Elasticity
Vinyl
Materials
Timber
Properties of
Fiberglass
0.6
414
0.5
53.8
0.5
55
1.5
---
1000
110
24
8.2
3.4
---
69
Interpretation
(GPa)
Lower Value, and one at
Thermal Expansion
0.5
3.5
0.5
1.5
par with glass, is desirable.
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The table above shows that fiberglass is one of the best materials which can be used
for the frame of doors and windows.
PFG
PFG is a fiberglass and is manufactured by the process of pultrusion. This Pultruded
Fibre Glass provides better dimensional stability, thermal insulation, durability,
aesthetics, as well as environmental friendliness as compared to other materials.
The objective of this study is to assess the market prospects for Pultruded Fibre Glass
windows and doors, to provide cues for market entry strategy and to ascertain the
acceptability of fiberglass profiles in place of alternative materials used in partition
materials.
After understanding the local market and having the general idea about the pultruded
fibre glass and new development in the door and windows, specific methodology was
used in order to asses the consumers prospects about the product and to find the right
product by understanding the consumers requirements.
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This project enables the managers as well as the other key personnel to
understand the local market with respect to the customers perception.
The product offering will be designed from the customer point of view and
hence will be more acceptable by customer.
The improvement process will be synergized with the support of the research
findings.
The sales people will be beneficiated by the research findings in designing the
sales process.
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CHAPTER 3
PROFILE OF THE ORGANISATION
3.1 BACKGROUND OF THE ORGANIZATION
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Customer handling
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Consumer strategy
Customer Relationship
Service measurement
IMRB International has been offering over 30 years of specialist research services to
clients in India and overseas on products and services covering the entire gamut of
business and industry. IMRB International today, operates out of its five full service
offices in Mumbai, Delhi, Calcutta, Chennai and Bangalore and is supported by 15
other regional centers for collection of survey information that literally span the
entire country. IMRB is able to provide the highest quality of professional services
to the utmost satisfaction of clients which include the small medium and large scale
industries, the government and public sector units, multinational corporations and
international companies that are eyeing the highly promising Indian market. To
serve the diverse needs of clients, IMRB also have five specialist units:-
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group@IMRB International
Probe Qualitative Research is one of India's leading qualitative research groups and
has executives specially trained in India and overseas in qualitative research methods.
Drawing on learning from ethnography, psychology and anthropology, PQR has
created a validated tool-kit for product, communication and brand development.
The Social and Rural Research Institute specializes in social research and in
conducting research on emerging rural markets. It has staff with special expertise in
conducting Knowledge, Attitudes & Practice (KAP), Studies on health and sanitation,
water, environment and other fields, in India as well as internationally.
The Media and Panel Group of IMRB International is a pioneer in the field of media
research in India. It has been conducting the National Readership Surveys in India
since 1978. It has been running India's only Television Rating Program (TRP) since
1986, the year in which television went commercial in a major way. It has also
developed
its
own
people
meters.
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Business & Industrial Research Division (BIRD) and the eTechnology Group@IMRB
International: As industrial markets transformed from monopolies to competitive
markets, the need for research based consultancy services was demanded of IMRB
International. IMRB International spun off the Business & Industrial Research
Division to meet the growing and changing needs of the industrial marketer. Over a
decade of research experience in telecommunication, office automation, information
technology and the convergence of these technologies has given the eTechnology
Group of IMRB International, knowledge and experience in a wide spectrum of
hardware, software and services.
Divisions In brief:
3.2.1 PQR:
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Probe Qualitative Research (PQR) was established in 1979, in the belief that
qualitative research demands expertise and training inputs of an exceptional kind.
From its inception PQR has been associated with leading international qualitative
research organizations. It is the largest and fastest growing qualitative research
organization in the country. PQR provides research which is analytical and actionable,
seeking to resolve particular client problems and questions and providing future
direction. It also provides high quality insight and multi-disciplinary exploration of
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3.2.2 SRI:
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The Social and Rural Research Institute (SRI) was set up in 1990 with the
objective of establishing a specialist unit to give focus and identity to two aspects of
research that IMRB International had, in fact, been actively involved in for several
years, namely, social research and research of and for rural markets.
dialects.
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SRI has two distinct missions that guide its operations: To study social issues with
commitment, expertise, objectivity and an orientation towards action ability, and to
set up databases and research expertise with regard to marketing in rural India , where
hitherto there has been a paucity of data. SRI guided by its mission specializes in
conducting Social research and rural research. Social research deals with research on
causes and issues that can contribute to action which would bring about social
change. Rural research pertains to
research in, of and for rural areas, both for social issues as well as for rural marketing.
SRI takes pride in having the resources to conduct data collection in almost any part
of the country. It can undertake nation wide surveys almost simultaneously and much
faster than others. In last three years, we have undertaken four nation wide surveys
and have IMRBs presence in almost all parts of the country.
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IMRB International has been a pioneer in conducting large scale Media and
continuous panel research in India. It has historically been associated with the
National Readership Surveys (NRS) conducted in India since 1978. The Television
Rating Points System (TRP) from IMRB International is India's only continuous
Television Audience Measurement service since 1986, the year in which television in
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India went commercial in a major way. The TRP ratings are the official "currency" for
air time transactions in the country.
3.2.4 CSMM:
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satisfaction
and employee
commitment
to
integrate
stakeholder
and
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39
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Oil and Gas: Higher-end telecommunication services and products for business use
including products and services for integrated networking of voice and data products
and services that enhance productivity and efficiency of offices such as copiers,
computers, printers, etc.
The steel sector both for measuring quality of service as well as recommending an
appropriate product mix in the emerging private enterprise scenario Chemicals and
Petrochemicals, Core sectors such as power, coal, etc., Electrical Equipment ,
Machinery-heavy and light.
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"It took 50 years for the world to have 50 million telephones and only 5 years for
Internet to reach 50 million users."
"There is a tremendous excitement in India surrounding the Internet. We have wanted
to come to India for sometime now. In fact, India today is like the US was some three
years ago." As the technology evolves and creates communications infrastructure,
barriers to progress continue to arise. Some problems are technical, economic or
policy-related, while the hardest combine all three aspects in any country. "What you
know is wrong!" Today, that may be the easiest advice anyone can give about
technology market. Even the experts are constantly caught by surprise, How far
things are estimated right? It is the continuous link with the industry and constant
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monitoring that has given a few the capabilities of understanding the movement of
technology market and estimating things right. The eTechnology Group@IMRB
International can dare claiming that it is probably one of the very few groups that has
constantly monitored the technology market and actually estimated this difficult
market quite well during the last few years.
and
service
researched
in
the
recent
past
are:
Telecom
Cellular Phones
Cordless telephones
EPABX
Facsimile machines
FM-RDS Pagers
Internet
Leased lines
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Transceivers/Two-way radios
Videotext services
Video conferencing
Voicemail
IT/Internet
PC
Servers
Networking devices
Peripherals
UPS
Packaged software
ISPs
B2C services
Ecommerce sites
Ever since its establishment in 1971, IMRB International has been the pioneer in
conducting market research exercises for several sectors. Today, there is hardly any
sector that IMRB International hasn't researched. From potato wafers to PCs,
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cigarettes to cellular phones, alcohol to air conditioners and bubble gums to big-sized
car - just name it and we have researched it.
Alcohol
Automotive
Agriculture and Agro-products
Building and Construction
Consumer Durable
Household Care
I T, Internet and Telecom
Industry and Business
Media and Entertainment
Social and Rural
Tobacco
The depth and breadth of services that we provide are extensive and includes research
and advisory services in the following areas:
Advertising, promotion and media research
B2B and Industrial Research
Brand Research
Customer Satisfaction Research
Corporate and Employee Research
Channel and Retail Research
Product and Packaging Research
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Pricing Research
Strategic Market Research
Following are few profiles of services offered at IMRB on which we SITM students
have worked during 2 months of our internship.
Ideally, it is not just about end consumer surveys. B2B and industrial research
provides information pertaining to a whole gamut of activities in the value chain,
including decisions flow right from raw material sourcing to manufacturing to
distribution channel to end consumer in the B2B and industrial products and services.
It is also about new technologies, sales prospecting, pricing, and demand forecasting
and exploring new market opportunities.
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Also, in order to break from the clutter, one needs to identify one or more
characteristics that set your product or brand apart from competitors. This helps in
establishing a strong position in the minds of customers.
Additionally, understanding the attitudes of your consumers and their usage patterns
is crucial to virtually every decision you make. Understanding why consumers choose
one brand over another is vital to success in this ever-evolving marketplace. This
level of understanding provides an extremely effective tool for identifying and
targeting potential customers.
IMRB International design usage and attitudes (U&A) studies that provide
quintessential information to lay the foundation for successful strategic marketing. In
addition to assessing U&A patterns for the category, IMRBs studies often serve as
useful benchmark tools, allowing you to measure your performance across all the
parameters important to the category, and target specific areas to track over time.
Under brand research section at IMRB we handled a major project named brand
recognition of a B-school in Mumbai for purpose of big foreign investment into it.
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single purchase, as a loyal customer will return to make further purchases. Moreover,
researchers claim that if a customer doesn't like the product or service, he will tell on
an average eleven more people. This illustrates the importance of ensuring customer
satisfaction.
brand value, etc. Conducting customer satisfaction research through a third-party has
the advantage that the responses obtained are more reliable, as the respondents are
more frank with a third-person. This is because in the case of third-party research, the
customer-vendor relationship does not get affected.
In today's world of keen competition, a company is evaluated not just by its products
but to a great extent by the imagery it conjures. With the consumer becoming more
educated, this aspect is gaining importance by the day.
IMRB International has handled Corporate Image studies for a number of leading
corporate in the country.
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IMRB International's specialist division CSMM is the sole licensee for Walker
Information Network processes for corporate image studies.
Corporate image of a company is the sum total of its image among its various internal
and external publics - consumers, employees, shareholders, suppliers and dealers, the
financial community and even the government. The image of the company among
industry federations and workers' unions etc is also important in understanding the
equity of the company. A comprehensive Corporate Image study helps understand
ones strengths and weaknesses as compared to the other corporate.
IMRB International has handled Corporate Image studies for a number of leading
corporate in the country.
IMRB International's specialist division CSMM is the sole licensee for Walker
Information Network processes for Corporate image studies.
Mystery Shopping
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The use of mystery shopping is the best, most objective way to gain information on
customer service and satisfaction, condition of the store / showroom, and employee
performance across locations. The use of mystery shopping services also provides the
opportunity to covertly examine the performance of competitors, and the operative
prices for competition.
Retail Audits
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Location Research
Product testing is one of the most valuable marketing research that companies
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Monitor product quality from different factories, and from different channels
of distribution
Concept Tests
If you are thinking about introducing a new product or service, you would be looking
for several answers before committing substantial resources to the same.
What potential attributes or features of your new product or service are most
appealing? Which are least appealing?
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What population segments are most likely to buy your product or service?
What communications media are most likely to reach those market segments?
IMRB International can answer these questions, and more to help you take the
decision whether to go ahead with the concept or revisit the same.
Packaging Research
Package graphics and copy are critical marketing variables in many product
categories.
In a way, the package on a shop shelves provides the last opportunity to influence a
consumer. The better the package design and copy, the greater the likelihood that
consumers will choose that brand. Any new package design, or significant change in
an existing package, should always be subjected to the scrutiny of objective consumer
feedback.
IMRB International has been associated with the packaging changes for some of the
top brands of India, and is fully equipped to meet your requirements.
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PROBIT is based on the premise that all brand launches and markets are not similar.
model is a suite of 3 independent sub-models catering to the different market realities.
Unlike other STM models available in India, the entire analysis for PROBIT is
conducted by IMRB International.
The three suites are based on the Share of Choice model, the Trial and Repeat model
and the depth of repeat models.
Pricing Research
Pricing is an important element in driving the purchase intentions for a brand, and is
one of the more technical areas of market research. IMRB International offers a wide
range of price testing techniques to cater to your specific needs.
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Gabor Granger
Customers are asked if they would buy a product at a particular price. The
respondents are exposed to the price in a randomised manner and are again asked if
they would buy or not. The technique helps understand the price elasticity for the
product by working out what levels of demand would be expected at each price point
Conjoint Analysis
Conjoint Analysis is a technique that allows one to understand how people make
trade-offs between different products and services and the values they place on
different features. By understanding precisely how people make decisions and what
they value in a product or service, one can work out the optimum level of features
(including price) and services that balance value to the customer against cost to the
company.
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It is taken for granted that most research needs are tactical and specific, but a few
business issues exist in a vacuum. Because we understand and have worked for years
throughout the business processes, we can supply insights and strategic solutions that
are more relevant and actionable. Whether we provide research in just one area or
guide innovation from concept inception through market introduction, we're
committed to success and profits... yours.
Concept :
All successful products start with an idea and a potential business/consumer market.
Sometimes these are as sketchy as "people want more convenience," but more often
the ideas and the markets are fairly well defined. This definition is what guides the
development and ensures that the resulting product or service will stay true to the
original vision.
IMRB International can play an important role in this stage by helping to establish a
clear understanding of the market, clarifying or deepening the development team's
grasp of key topics and providing feedback and information on initial concepts.
Investment at this stage indicates a strong commitment to "getting it right."
ITOPS:
A half yearly track of the Indian PC, Networking and Software market. This report
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I)
II)
III)
IV)
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CHAPTER 4
RESEARCH METHODOLOGY
4.1 OBJECTIVE
To assess the market prospects for Pultruded Fibre Glass windows and doors, to
provide cues for market entry strategy and to ascertain the acceptability of fiberglass
profiles in place of alternative materials used in partition materials.
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The perspective respondent is the customer who is the final decision maker
on the types of windows and doors used in building construction.
Geographical Coverage area:- Indore
The sample size was 40.
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and installation of windows and doors. The information are collected from the
primary data sources by asking other construction firms from secondary data
collection sources.
Who should be interviewed?
Researchers major concern was to interview the right person, at the right time and the
right place. The respondent should be owner or Chief Civil Engineer of the
construction firm. The firm should involve in construction of shopping malls, hotels,
Office buildings, Industrial buildings and public buildings like airports and exhibition
halls etc.
As these people can be met only by prior appointments on telephone. Researcher
collects data from their secondary data sources and takes an appointment for
interview. Keeping all this in mind researcher restricted their sample size to 40
respondents.
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doors and windows can be judged. The various factors are Maintenance, heat
conductivity, strength, designs and price.
4.4.5 Findings
From the analyzed data, major findings are drawn with respect to different top breaks
in the data. Graphs and charts are then used to correctly display the crux of the
difference in the different sectors and top breaks.
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Also, interpretations are taken out on the basis of these graphs to answer the basic
research objective.
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The market is homogeneous and the opinion of the sample is reflecting the
opinion of the mass.
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CHAPTER 5
FINDINGS & ANALYSIS
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The data have been gathered by interviewing 40 customers who is the final decision
maker on the types of windows and doors used in building construction.
As it was very much important to have accurate and authentic information about
different factors which judge customer satisfaction , Reseacher have tried best to
analyse collected data properly.
The analysis is done on Microsoft Excel with the sample size of around 40
respondents from across Indore.
The analysis is done with the help of bar graphs, and other data representation
objects for better understandability.
QUESTIONNAIRE
Project Objective:
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To assess the market prospects for Pultruded Fibre Glass windows and doors, to
provide cues for market entry strategy and to ascertain the acceptability of fiberglass
profiles in place of alternative materials used in partition materials.
Respondent name:
Organisation:
Designation:
Experience (Years):
(1) Builders typically handle various kinds of projects, but which type of buildings
does your firm build the most?
[4] Hotels
(2) What are the different types of windows and doors that you recommend in your
projects in terms of material? (multiple selection possible)
[1] Wood
[3] Aluminium
[5] uPVC
[4] Steel
[1] Hormann
[7] Jindal
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[3] Hindalco
[8] Fenesta
(4) Could you rate the following factors, which you considered while recommending
doors and windows for your project?
FACTORS
a)
b)
c)
d)
e)
f)
g)
NOT
SOMEWHAT
VERY
IMP.
1
1
1
1
1
1
1
IMP.
2
2
2
2
2
2
2
IMP.
3
3
3
3
3
3
3
(5) Which kind of problem mostly you face from windows and doors in your project?
(6) Can you please choose type of windows that can be made available in the market,
based on your likelihood of actual recommendation in your project? (Multiple
selection possible)
[1] Awning
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[6] Fixed
(7) Can you please choose the typical designs of doors that can be made available in
the market, based on your likelihood of actual recommendation in your project?
(Multiple selection possible)
(8) Can you suggest the preferable add-on features for windows and doors?
[1] Single
[2] Double
[3] Triple
(10) Do you think such a product would do well in the Indian Market?
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[1] Yes
[2] No
[3] Dont know/Cant say
(11) How do you personally keep in touch with the latest developments in the
building materials and construction sector?
QUESTION 1
Builders typically handle various kinds of projects, but which type of buildings
does your firm build the most?
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[4] Hotels
7
11
8
3
7
2
2
Percentage
18%
28%
20%
8%
18%
5%
5%
Objective:
Analysis:
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QUESTION 2
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What are the different types of windows and doors that you recommend in your
projects in terms of material? (multiple selection possible)
[1] Wood
[3] Aluminium
[5] uPVC
[4] Steel
4
16
36
2
24
20
Percentage
10%
40%
90%
5%
60%
50%
OBJECTIVE:
To find out usage of various material in the market of doors and windows.
ANALYSIS:
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The bar graph shows that there are 90% respondents recommend Aluminium
and 60% recommend uPVC for doors and windows in their projects.
The analysis shows that acceptability of fibre glass in the market is 50% while
composite wood have 40%.
As per respondents, aluminium and uPVC are less costly than fibre glass and
they have some excellent properties like strength, durability, elasticity and
aesthetic appeal over other material.
Steel have good strength but it is costly material than aluminium and uPVC.
QUESTION 3
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[1] Hormann
[7] Jindal
[8] Fenesta
[3] Hindalco
3
4
9
1
3
1
14
5
Percentage
8%
10%
23%
3%
8%
3%
35%
13%
Objective:
To know about the major players for the same kind of product in the market.
Analysis:
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The analysis shows that Jindal is the major player in the market followed by
Hindalco, Fenesta and Sialwood Srl.
There is good competition in the market for the same product but Jindal and
Hindalco have the strong position.
QUESTION 4
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Could you rate the following factors, which you considered while recommending
doors and windows for your project?
FACTORS
a)
b)
c)
d)
e)
f)
g)
NOT
SOMEWHAT
VERY
IMP.
1
1
1
1
1
1
1
IMP.
2
2
2
2
2
2
2
IMP.
3
3
3
3
3
3
3
Objective:
To know the importance for the maintenance free nature of the product and to
know that on which factor respondent buy the product.
To know how much importance given to the factors like aesthetic appeal,
installation and heat insulation.
To know the importance given to the availability of special design and range
of colors.
To know how much importance given to the price factor while respondent
buying the product.
Table 5.4 Data for Analysis Que. 4
Not Important
Somewhat Imp
Very Imp
0%
0%
0%
10%
45%
60%
90%
55%
40%
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Heat insulation
Availability of special
10%
60%
30%
design
Range of colors available
Price
10%
5%
0%
65%
75%
0%
25%
20%
100%
Analysis (a):
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The finding shows that price is the very important factor for almost all
respondents as a consideration while buying the doors and windows.
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The analysis shows that 90% respondent gives importance to maintenance free
product.
The analysis shows that 55% respondent gives importance to aesthetic appeal
and 60% respondent give somewhat importance to heat insulation.
The findings shows that factors like ease of installation, availability of special
design and availability of colors are somewhat important for the respondents
while price, maintenance free product, aesthetic appeal and heat insulation are
the very important factors considered by the respondents while buying the
doors and windows.
QUESTION - 5
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Which kind of problem mostly you face from windows and doors in your
project?
[1] High Maintenance
Factor
High Maintenance
Not aesthetically pleasing
Difficult to install
Poor heat insulation
Non availability of special design
High price
Other
Frequency
35%
5%
10%
10%
0%
25%
15%
Objective:
The objective is to identify the problem face by the respondent with current
product.
Analysis:
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The analysis shows that 35% respondents face the problem of high
maintenance and 25% respondents face the problem of high price.
The result shows that respondent does not have any problem with availability
of designs in the market and aesthetically pleasant product.
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The finding shows that 15% respondents are facing the other problems. These
problems are mentioned below:
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QUESTION 6
Can you please choose type of windows that can be made available in the market,
based on your likelihood of actual recommendation in your project? (Multiple
selection possible)
[1] Awning
[6] Fixed
Types
Frequency
Percentage
1 Awning
14
35%
2 Bay Window
34
85%
3 Bow Window
12
30%
4 Casement
20
50%
5 Double Hung
5%
6 Fixed
13%
10
25%
5%
7 Horizontal Sliding
8 Tilt and Turn
Objective:
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Analysis:
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The analysis shows that 85% respondents recommended Bay window for their
project. It is the most preferred type of window among respondents.
The result shows that 50% respondents recommended casement window and
35% recommended awing type of window.
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QUESTION 7
Can you please choose the typical designs of doors that can be made available in
the market, based on your likelihood of actual recommendation in your project?
(Multiple selection possible)
Sr No
Types
Frequency
Percentage
40
100%
2 Patio(Sliding)
20%
Analysis:
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The analysis shows that almost all respondents recommended tilt and turn
door in their project. It is the most preferable type of door among respondents.
The analysis shows 20% respondent prefer in their project. It shows that patio
door is preferred according to application in project.
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QUESTION 8
Can you suggest the preferable add-on features for windows and doors?
Objective:
Sr No
Features
1 Colonial Grills
2 Low Conductivity spacers
3 Double glass with inert gas fill
4 Aluminium Insect Screens
Frequency
Percentage
12
32%
11%
18
49%
8%
Analysis:
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The analysis shows that 49% respondents prefer double glass with inert gas fill
as an add-on feature in windows and doors.
The result shows that 32% respondents prefer colonial grills provided between
the frames of windows and doors.
QUESTION 9
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Glazing:
Glazing is a transparent part of a wall, usually made of glass or plastic (acrylic and
polycarbonate).
Common types of glazing used in architectural applications include clear and tinted
float glass, tempered glass, and laminated glass as well as a variety of coated glasses,
all of which can be glazed singly or as double, or even triple, glazing units.
Objective:
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Frequency Percentage
36
90%
4
10%
Analysis:
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The analysis shows that 90% respondents prefer single glazing in their project.
They do not recommended double or triple glazing layer because it will
increase the cost of project.
QUESTION 10
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Yes
No
Don't Know/Can't Say
Frequency Percentage
26
65%
4
10%
10
25%
Objective:
This question is meant for understanding the customers attitude towards the
products.
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Analysis:
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The analysis shows that majority of the respondents accept the product in the
market.
They believe that putruded fibre glass would be better option over aluminium
and uPVC.
QUESTION 11
How do you personally keep in touch with the latest developments in the building
materials and construction sector?
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Frequency Percentage
16
40%
38
4
6
95%
10%
15%
Objective:
To know the media the consumer is referring to know about the product.
How much influential different media are in giving the information about the
new product.
Analysis:
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The analysis shows that most of the respondents referring general sources of
media like newspaper, magazines, televisions, etc. These are the effective
medium for advertisement.
The supplier company salesperson also play major role to influence the
customer by giving the information about the new product.
EXTENDED RESEARCH
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CONSUMER
BEHAVIOR
WHILE
RECOMMANDING
DOORS
AND
WINDOWS:
Objective:
The respondents are divided into two segments based on their construction
types viz. residential and commercial.
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Factors
Maintenance free nature of
the product
Better aesthetic appeal
b
Ease of installation
c
Heat insulation
d
Availability of special design
e
Range of colors available
f
Price
g
43%
4
57%
3
43%
4
57%
4
57%
0
0%
0%
1
14%
1
14%
1
14%
2
29%
0
0%
Analysis:
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These respondents are not considered availability of colors, design and heat
insulation as very important factor while recommending doors and windows
for their project.
Factors
Maintenance free nature of the
product
Better aesthetic appeal
b
Ease of installation
c
Heat insulation
d
Availability of special design
e
Range of colors available
f
Price
g
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Analysis:
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The finding shows that 64% respondents are considered ease of installation of
doors and windows as somewhat important factor.
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Factors
Maintenance free nature of the
product
Better aesthetic appeal
b
Ease of installation
c
Heat insulation
d
Availability of special design
e
Range of colors available
f
Price
g
Analysis:
Very
Important
7
88%
8
100%
5
63%
8
100%
6
75%
3
38%
8
100%
Somewhat
Imp
1
13%
0
0%
3
38%
0
0%
2
25%
4
50%
0
0%
Not Imp
0
0%
0
0%
0
0%
0
0%
0
0%
1
13%
0
0%
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Factors
Maintenance free nature of the
product
Better aesthetic appeal
b
Ease of installation
c
Heat insulation
d
Availability of special design
e
Range of colors available
f
Price
g
Analysis:
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The following table shows comparative analysis for the importance given to
the factors by different segments.
Table 5.16 Comparative analysis for the factors by diff segments
Sr No.
Residential
Commercial
Construction
Construction
Factor
Ease of installation
Heat insulation
e
f
Price
CONSUMER
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BEHAVIOR
ON
PREFERENCE
OF
ADD-ON
FEATURES:
Objective:
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Sr
No.
Add-on Feature
Individual
Residential
Shopping
Office
residential
Apartments
malls
buildings
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house
a
Colonial Grill
gas fill
3
43%
1
14%
1
4
33%
2
17%
5
3
38%
1
13%
4
2
29%
0
0%
5
14%
2
29%
42%
1
8%
50%
0
0%
71%
0
0%
Analysis:
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The analysis shows that 43% respondents prefer colonial grill and 29%
respondents prefer aluminum insect screen as an add-on feature in doors and
windows in residential house construction.
The analysis shows that 42% respondents prefer double glass with inert gas fill
and 33% respondents prefer colonial grill as an add-on feature in residential
apartments construction.
The analysis shows that 50% respondents prefer double glass with inert gas fill
and 38% respondents prefer colonial grill as an add-on feature in shopping
complex.
The analysis shows that 71% respondents prefer double glass with inert gas fill
as an add-on feature in doors and windows in office buildings construction.
The result shows that most of the respondents from different segments prefer
double glass with inert gas fill and colonial grill as add-on features in their
construction project.
The following table shows the comparative analysis preference given to addon features by different segments.
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Individual
Sr
No.
Add-on Feature
residential
Residential
Shopping
Office
house
Apartments
malls
buildings
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Colonial Grill
gas fill
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Table 5.18 Comparative Analysis for the preferences given to add-on features
To know the consumers attitude toward the product from different segments.
Sr No
Type of Construction
Yes
10
56
%
16
73
%
No
2
Can't
Say/Don't
Know
6
Total
18
11%
2
33%
4
100%
22
9%
18%
100%
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Analysis:
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The analysis shows that 56% respondents accept the product while 33%
respondents cant say about the product acceptance for residential building
construction.
The analysis shows that 73% respondents accept the product and shows
positive response towards the product acceptance.
The result shows that there will be positive response for the product from both
the segments.
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area and a population of 6,03,85,118 (Census 2001). The state is located within easy
distance of all the major cities and lies in close proximity to most markets. The state
houses 1800 companies and 19 industrial growth centers (located across 7250 Hects.)
that are close to major cities to make good social infrastructure accessible to industrial
units. The state has about 70,000 Kms of roads, over 6000 Kms of railway lines, 4
Airports and 25 Airstrips.
The Rajwada or the Old Palace (a major centre of attraction), Lalbagh palace,
(another architectural wonder), Kanch Mandir (a marvellous Jain temple), Chattri
Bagh (the memorial with some canopies) and the Bada Ganapati (the largest Ganapati
statue in the world) are some of the attractions in Indore. Moreover, Indore is famous
as a shopper's paradise. The Khajuri/Sarafa Bazaar offers unique shopping options of
gold and silver work, cloth, leather work and traditional garments. Moreover, there is
the Sarafa Market that specialises in snacks and jewellery and the Kasera Bazaar that
specialises in metalwork where you can indulge in the variety displayed for selling.
The Chanderi and Maheshwari silks of Indore are the other famous attractions of this
city.
In recent years as the state has advanced, the city of Indore has grown many folds and
has more business potential to offer than any other city of similar stature in the
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country. Major investments from corporate and business houses including foreign
investors have already been made in concurrent projects going on in and around
Indore.
A cosmopolitan city Indore is playing a pivotal role in the business and commerce of
Madhya Pradesh. Foot marks of the royal dynasty meet the pace of the business in
Indore. The city after traversing centuries, is poised to become a software and
industrial hub, and suitable for inclusion in the coveted category of software city.
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as shoe and metal cottage industry. Smocking (a type of design) dresses and
leather horses of Mhow are quite famous.
FINDINGS
If we do the analysis of the data we have received we will find the following facts:
There is a large demand of framed and glass shuttering doors and windows in
these projects.
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There are number of materials available in the market for framed doors and
windows but the survey shows that aluminum and uPVC are the main
competitive material for pultruded fibre glass.
The properties like strength, durability, elasticity and aesthetic appeal creates a
great demand of these materials in the market. Steel have good strength but it
is costly material than aluminum.
There is a good competition in the market for framed doors and windows. The
major players in the market are Jindal, Hidalco, Fenesta and Sialwood Srl.
According to survey, these companies achieve the loyalty and trust on quality
from their consumers. So there is will be competition for upcoming product.
The market requirements for these kind of product are maintenance free
nature, aesthetic appeal and heat insulation with lower price.
Almost all respondents considered price as the very important factor while
purchasing framed doors and windows.
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We know that Jindal and Hindalco are the major players in the market but still
consumers are facing so many problems with them.
The survey shows that 35% respondents face the problem of high maintenance
and 25% respondents face the problem of high price.
It means that customers are still looking for product having maintenance free
nature and low price.
The company has to be concern about these kind of problems in the upcoming
product. The consumers are price sensitive and looking for development like
noise insulation and heat insulation.
There are so many types of doors and windows available in the market
according to type of application and design.
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There are number of consumers uses Tilt and Turn doors in their most of the
projects. Patio door is only applicable on particular usage.
The product demand can be increased in the market by adding some extra
features. The survey shows that the product is acceptable if it has some add-on
features like double glass with inert gas fill and colonial grills.
It means that consumers are always looking for new development in the
product and accept the development.
The respondents are recommended single layer of glazing and not accepting
the two layer and multilayer glazing. Because single layer of glazing permits
the highest daylight transmission.
The majority of the consumers are keep updating themselves with general
media like newspaper, magazines and television, etc.
The supplier company salesperson also play major role to influence the
customer by giving the information about the new product.
The target respondents are having experience of atleast 5 years in the field of
construction so their responses provide base support for the product to enter
into the market.
There are some influencers like Architectures and Interior Designers also play
an important role in decision making for buying doors and windows.
We also interviewed some influencers who are not actually buying the
product but help the construction firms to take decision while buying the doors
and windows.
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LIMITATIONS
The sample size is about fifty but only forty respondents gave positive
response.
Some of the firms are new in the market and not having experience more
than 2 years.
Geographical limitation: The survey has been taken only in Indore region.
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Some of the respondents were either busy or not interested during the
interview. Among those who were ready to answer, there were still few
who gave no response to a couple of questions.
The respondents are not likely to spend much time for interview. Although
we had prior appointment for interview but the respondents were
extending the date of meeting and not able to give sufficient time for
discussion about the product.
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RECOMMENDATIONS
Aluminum and uPVC are main competitive material for Pultruded fibe glass.
So product material should have excellent properties over these materials.
Product material should have properties like strength, durability, elasticity and
aesthetic appeal over other material. It should be available at affordable price.
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Consumer gives preference to better aesthetic appeal while buying the product
so the new product must have shine and aesthetic appeal.
Commercial constructions like shopping malls and offices involved airconditioned rooms so the doors and windows must be heat insulted and having
less thermal conductivity.
Many consumers are having problem with high price so the price should be
affordable to consumers
The product should be available with range of colors, design and in different
sizes.
The company has to take care about the personal taste of consumers for
different features and product should fulfill their concerns and need.
The product should have new technological development for heat insulation
and noise insulation. For heat insulation, product can have low conductivity
spacers or double glass with inert gas fill. Consumers prefer Double glass with
inert gas fill as best add-on feature in the product.
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There is a great demand of bay, casement and awning type windows in the
market. So the company has to manufacture according to the demand of type
of windows in the market.
There is a great demand of tilt and turn type of door in the market. So the
company has to manufacture doors according to demand.
The study shows that Indian door and windows market is still believe in single
glazing rather than double and triple glazing layer.
The most effective method of communication with the consumer are general
sources like newspaper, magazines, television, etc.
Company should use all general sources of media and give informational
advertisement to increase awareness about the product.
CONCLUSION
We have carried out the survey in two different modes and the behaviors of the
customers are different in both the cases. They showed different interest level while
responding to the questionnaire. So we are not confirming this report to be totally
correct but it reflects the opinion of a major mass.
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The time and cost constraints are influenced our research to some extent so we have
not covered a larger sample size but we have done our best to get a proper and clear
image of behavior of the customer.
Our research is mainly focused to put some light on the attitude of consumers before
buying the doors and windows and we have succeeded in our effort to some extent.
We have put some points, which are beneficial for the company to launch its product
in the market.
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BIBLIOGRAPHY
(1)
www.imrbint.com
(2)
www.andersonwindows.com
(3)
www.justdial.com
(4)
www.amapedia.amazon.com
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(5)
www.sovereignwindows.com.au
(6)
en.wikipedia.org
(7)
www.indore.nic.in
(8)
www.constructionowl.com
(9)
www.energysavingtrust.org.uk
(10) www.greenbuildingadvisor.com
(11) www.inlinefibreglass.com
(12) INFOMEDIA Yellow Pages (For secondary data)
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APPENDIX I
QUESTIONNAIR
Objective:
To assess the market prospects for Pultruded Fibre Glass windows and doors, to
provide cues for market entry strategy and to ascertain the acceptability of fiberglass
profiles in place of alternative materials used in partition materials.
Respondent name:
Organisation:
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Designation:
Experience (Years):
(1) Builders typically handle various kinds of projects, but which type of buildings
does your firm build the most?
[1] Independent residential houses
[2] Residential Apartments
[3] Shopping Malls
[4] Hotels
(2) What are the different types of windows and doors that you recommend in your
projects in terms of material? (multiple selection possible)
[1] Wood
[2] Composite Wood
[3] Aluminium
[4] Steel
[5] uPVC
[6] Fibre Glass
[7] Jindal
[8] Fenesta
(4) Could you rate the following factors, which you considered while recommending
doors and windows for your project?
FACTORS
a)
b)
c)
d)
e)
f)
g)
NOT
IMP.
1
1
1
1
1
1
1
SOMEWHAT
IMP.
2
2
2
2
2
2
2
VERY
IMP.
3
3
3
3
3
3
3
(5) Which kind of problem mostly you face from windows and doors in your project?
[1] High Maintenance
[4] Poor heat insulation
[2] Not aesthetically pleasing
[5] Non availability of special design
[3] Difficult to install
[6] High Price
[7]Any other please specify ..
(6) Can you please choose type of windows that can be made available in the market,
based on your likelihood of actual recommendation in your project? (Multiple
selection possible)
[1] Awning
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(7) Can you please choose the typical designs of doors that can be made available in
the market, based on your likelihood of actual recommendation in your project?
(Multiple selection possible)
[1] Tile and Turn
(8) Can you suggest the preferable add-on features for windows and doors?
[1] Colonial Grills (Safety Grills between glass)
[2] Low conductivity spacers
[3] Double glass with inert gas fill
[4] Aluminium Insect Screens
(9) How many layers of glazing do you typically recommend?
[1] Single
[2] Double
[3] Triple
(10) Do you think such a product would do well in the Indian Market?
[1] Yes
[2] No
[3] Dont know/Cant say
(11) How do you personally keep in touch with the latest developments in the
building materials and construction sector?
[1] Visits by supplier company salesperson
[2] Reading general sources like newspaper, magazines, television etc.
[3] Attending conferences
[4] Visit to trade fairs and exhibitions
THANKING YOU FOR RESPONSE
APPENDIX - II
SHOWCARD A
Type of windows:
[1] Awning
[4] Casement
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[7] Horizontal
Sliding
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Type of Doors:
[1] Tilt & Turn Door
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SHOWCARD B
Add-on Features:
[1] Colonial
Grills
(Safety grills
between
glass) :
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Pre-finished
grilles
permanently
installed to provide the quick glass
cleaning of a smooth surface.
[2] Low conductivity spacers :
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Low
conductivity
Spacer is 950
times
less
conductive than aluminum, which is
standard material used to manufacture
the spacer bar between the two panes
of glass in a window or door.
Low conductivity spacer is an energy
saving foam spacer designed to reduce
heat loss through frames. Windows
with low conductivity Spacer reduce
heat lost through your windows,
helping to keep your home cool or
warm.
[3] Double glass with inert gas fill:
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