Project Report:

The project report requires each student to select a brand and evaluate the brand in terms
of the following aspects:
1. Corporate Image Creation Strategies.
2. Changes in Brand elements and reasons for same.
3. Budget allocation across media.
4. Advertising Agencies used over the years and reasons for changes.
5. Use of advertising appeals in advertising.
6. Executional frameworks utilized.
7. Spokespersons used over the years.
8. Usage of traditional and non traditional media.
9. Public relation campaigns and sponsorships.
10. Best and worst campaign created by the brand.
The student has to submit a hardcopy of the report which is to be spiral bound.