The economic evolution of the

music industry in Brazil After the

2000s
Ingridhe de Morais Magalhes

The

market for recorded music, lucrative

there even a decade ago, although it is
still growing and being profitable, is facing
challenges posed by the growth of new
technical and productive pattern.

The evolution of the music industry

Based

on information and telematics, high

speed, which allows the rapid diffusion of
new rhythms and new forms of marketing,
but also the growth of piracy and the
depletion of traditional pattern - physical.

The evolution of the music industry

Piracy

is not a recent practice, before it

was practiced through K-7 tapes.
However, the internet has greatly
facilitated the illegal access to artistic
content.

About

1.8 billion songs were downloaded

illegally in the country in 2007, according
to ABPD.

The Piracy

Because

of this, the sale of counterfeit

copies combined with the growing transfer
of songs on the internet has greatly
harmed the sales of companies of this
industry

The Piracy

In

turn, the level of physical piracy has

reached 40% of albums sold and accounted
for $ 85 million in losses between 2000 and
2005, even with the 47% drop in the price of
compact discs (CDs).

One

consequence of this fact, not completely

caused by the call piracy, was the alarming
decline of jobs in the sector: eighty thousand
jobs less between 1997 and 2007.

The Piracy

Recording industry - Award on

sales

However,

to adapt to the new

technological environment and address
problems related to piracy the music
industry is trying to adapt, and have
sought to provide legal services for selling
music online, the biggest being their
example is iTunes.

Adaptation

The

trading mechanism is the method of

sale that allows the user to either buy
individual songs on the album format as
the internet.

Two

other innovations are selling songs

for mobile phone services and streaming
videos.

Innovations

Evolution of the digital music

billing in Brazil

Digital

sales accounted for 27% of total

sales, representing an increase of 81% of
the digital media against a reduction of 10
physical sales.

We

can see the great transformation that

the music industry has gone to fit the new
demands of the market.

Results

these

changes in the way we produce and

distribute media has been presenting for the
first time in years positive results.

The

positive results are because of industry

innovations, it saved the industry from a
pessimistic scenario.

Thanks !!!