PROJECT WORK ON MARUTI

COMPANY PROFILE

Type Public (BSE Maruti, NSE Maruti)

Founded 1981
Headquarters Gurgaon, Haryana
Key people R C Bhargava, Chairman
Shinzo Nakanishi, Managing Director

Industry Automotive
Product Car
Revenue ▲US$ 5.5 billion (2007)
Employees 6,903
Parent Suzuki
Website www.marutisuzuki.com
OBJECTIVE OF COMPANY

 Modernization of the Indian Automobile

industry.
 Production of fuel-efficient vehicles to
conserve scarce resources.
 Production of large number of motor vehicles
which was necessary for economic growth.
VISION & VALUE OF MARUTI

 Vision
“THE LEADER IN THE INDIAN AUTOMOBILE INDUSTRY
CREATING CUSTOMER DELIGHT AND A PRIDE OF INDIA.”

 Core Value
 CUSTOMER OBESESSION
 FAST, FLEXIBLE AND FAST MOVER
 INNOVATION AND CREATIVITY
 NETWORKING AND PARTNERSHIP
 OPENNESS AND LEARNING
CUSTOMER DELIGHT

 ServicingCustomer 24x7
 Express Service Bays
 Technician Bays
 Mega Camps
 Service At Your Door Step
 Car Safety Device
COMPANY:PRODUCTION
Modern automobile engineering practices require a holistic
approach to production management, which cannot be
accomplished in a non-integrated manufacturing and assembly.
Maruti fully integrated manufacturing capabilities include
 The Press Shop
 The Body Shop
 The Engine Shop
 The Paint Shop
 Pre-Delivery Inspection
 COMPANY : RESEARCH &
DEVELOPMENT

FOCUS :- “By utilizing advanced manufacturing

techniques and processes, Maruti plan to
continue to offer technologically advanced, high
quality products at competitive prices”
COMPANY: NET SALES
COMPANY: SALES VOLUMES
POTENTIAL MARKET COMPETITOR

•COST Rs 1.97 lakh Rs 1 lakh

•ENGINE TYPE & MPFI, front wheel drive MPFI, rear wheel drive
769cc 625cc
SIZE

•TOP SPEED 120 Km/h 90 Km/h

•POWER 37 bhp 33 bhp

•FUEL 15 to 18 Km/liter 20 Km/liter

EFFICIENCY
SWOT ANALYSIS
COMPANY: PRODUCT

Maruti 800

Gypsy
COMPANY: PRODUCT

ALTO

Omni
COMPANY: PRODUCT

Sx4

Grand Vitara