UNVEILING

HERO MOTOCORP :
A LEGENDARY
JOURNEY OF
EXCELLENCE
Presented by : Mr. Sahil Rasal
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Type: Multinational motorcycle and scooter
manufacturer
Industry: Automotive
Founded: 1984
Founders: Brijmohan Lall Munjal, Om Prakash Munjal,
and Sohan Lal Munjal
Headquarters: New Delhi, India
Area served: Worldwide
Current CEO: Pawan Munjal
Number of employees: 8,599 (2020)
Major products: Motorcycles and scooters

INTRODUCTION
The epitome of excellence in the two wheeler world
With a rich heritage that spans decades.
Hero MotoCorp has conquered the hearts of millions
with its legendary motorcycles.
From humble beginnings to global prominence.

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HISTORY
• 1984 - Hero Honda – joint venture
between hero cycles of India & Honda
of Japan.

• June 2012 – Hero MotoCorp approved

proposal to merge the investment arm of
its parent Hero Investment Pvt. Ltd.
With the automaker.

• Decision came after 18 months after

splits from Hero Honda.

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 Day Range Face Value 52 Week Range
SHARE PRICE ₹ 2,246.00 ₹ 2.00 ₹ 2,976.05

COMPANY SIZE
Content Size
Total Assets ₹23,917.03 crore
Total Equity ₹16,780.63 crore
Net Income ₹2,799.90 crore
Number of employees 8,599 (2020)
Revenue ₹34,727.39 crore
Market Capitalisation ₹59,729 Cr
Debt ₹313 Cr ALPINE SKI HOUSE 4
PRODUCT & SERVICES
Gear & Transmission : Established in 2006, Hero
Motors’ Gear and Transmissions Unit is located at
Ghaziabad. The unit manufactures transmission and
gearing components for high-end motorcycles,
Automotive and off-road vehicles for OEMs and tier-1
suppliers.

Machine Shop : The facilities include state-of-the-art

CNC machines, coupled with highly customized
special-purpose machines for intricate machining
requirements.

Sheet Metal : The Sheet Metal division is well-equipped

with the latest infrastructure and manufacturing
practices for stamping and welding.

Paint Shop : Our expertise is gained by decades of

experience in this field. The paint shop consists of
powder and liquid coating facilities for Automotive and
Consumer Durable products with different shapes and
sizes. ALPINE SKI HOUSE 5
HISTORY Hero Cycles, Ludhiana Panjab India, circa 1956

• 1984 - Hero Honda – joint venture

between hero cycles of India & Honda
of Japan.

• June 2012 – Hero MotoCorp approved

proposal to merge the investment arm of
its parent Hero Investment Pvt. Ltd.
With the automaker.

• Decision came after 18 months after

splits from Hero Honda.

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MARKETING
STRATERGY
Hero’s segmentation and targeting have always accurately
captured their ideal audiences. The company’s motorcycles
are now one of the guaranteed options considered by any
potential customer looking for a bike. This has been
possible because of their excellent STP strategy. Hero
offers affordable bikes that aren’t too pricey and thus the
company segments the market on the basis of demographic
factors. Hero’s segmentation- young boys looking for
reliable and sporty bikes for Indian roads is thus very
precise. The company targets males in the age group of 18-
30 that are middle class.

Hero’s marketing has tried to demonstrate the common

Indian man’s struggles in order to emotionally connect
with its target market to position itself as a brand that is for
every person who has a hero within themselves. This
marketing strategy has surprisingly proved to work very
well for the brand. ALPINE SKI HOUSE
 HERO’S MARKETING CAMPAIGNS

The Hero Motocorp brand has a fresh and trendy identity that appeals to its target audiences.
The colors black and red in the logo give out a strong message of passion, energy, and
confidence.
• The brand has come out with a new anthem that focuses on
creating an emotional connection with all the viewers and
customers. Their ads are about the story involving the
struggle of a common Indian, how he overcomes them and
turns into a true and successful Hero.
• Even the Tag Line – “Hum Mein Hai Hero” is apt in
showing the customer that every person has a hero inside
them.
• Virat Kohli, Irfan Pathan, Ranbir Kapoor and Hrithik Roshan
have been the company’s brand ambassadors over the years.
At present, actor Akshay Kumar can be seen in most of the
ads of the company and is synonymous with the brand now.

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MARKETING
LESSON
LEARNED
• Words have power : don’t
underestimate the ability of written
content to engage your clients.

• Symbols carry meaning : human

beings are visual creatures, so don’t
neglect your brand’s design

• Know your Kryptonite : everyone has

weaknesses, you don’t need to do it
all by yourself

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 • Maruti Suzuki
• Bajaj Auto
BUSINESS MODEL & TOP •
•
TVS
TATA Motors
COMPETITOR • Yamaha
• Hyundai
• Royal Enfield
Hero MotoCorp is a public company with a
• Ather Energy
market capitalisation of ₹59,600 crores
(US$7.8 billion) as of 2021. Hero MotoCorp
has a business-to-consumer (B2C) model as
they manufacture motorcycles and scooters
along with their parts

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We can conclude that Hero is a strong company
that has time and again proven that it deserves
the spot of the market leader. Hero’s marketing
strategy and campaigns have been successful in
targeting its audience and connecting with them
efficiently. The company also has scope for
product expansion, as they could bank on their
brand name and enter the premium segment. If
Hero continues to exploit its strengths, it will
definitely preserve its dominance in the market.

CONCLUSION

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REFERENCES
https://en.wikipedia.org/wiki/Hero_MotoCorp

https://www.heromotocorp.com/en-in.html

https://www.youtube.com/watch?v=H2JwhEYwPsQ Hero
MotoCorp - Hum Mein Hai Hero

https://
www.linkedin.com/company/heromotocorp?originalSubdomain=in

https://
www.moneycontrol.com/india/stockpricequote/auto-23-wheelers/h
eromotocorp/HHM

https://iide.co/case-studies/marketing-mix-of-hero-motocorp/

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LARGE IMAGE SLIDE

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