01

IDEO is a human-centered
design consultancy.

02
we create products
and experiences

03
We work across
multiple industries for
multiple clients on
multiple opportunities.

04
We think to build
and build to think.

05
We have a long
history of innovation
in technology.

06

san francisco

chicago

palo alto

new york

london

boston

munich

shanghai

We have eight
offices and over
500 people.

Business factors

human factors

industrial design
industrial design

interaction design

communication design

information technology
architecture

business development

07
We come from diverse
backgrounds and multiple
disciplines.

prototyping

i liked to

i did

two ideoers

i was

i am

communication design

business development

i liked to

i did

make things

i was

i am

i liked to

i did

i was

small business

i am

i liked to

i did

meticulous

i was

i am

i liked to

i did

i was

i am

a graphic designer

i liked to

write

i did

i was

i am

i liked to

i did

i was

i am

stage performances

i liked to

i did

a connector

i was

i am

Bill Me Later
Confidential

i liked to

i did

a business
developer
23 July 2009

Document for Discussion

BILL ME LATER + IdEo

dRAfT pRoposAL, vERsIon 3

EnhAncIng
consuMER
EngAgEMEnT

i was

i am

design: me
i like to (activity)

i do (involvement)

i am (trait)

i could be

dance/sing

yearbook

outgoing

an engineer

write

competitive sports

studious

a graphic designer

play computer games

individual sports

stubborn

a writer

meet new people

art projects

shy

a business developer

try new things

theatre

organized

an interaction designer

draw

debate team

wild

build things

public speaking

detail-oriented

an information
technology specialist

cook

music

passionate

talk

student government

energetic

explore new places

community service

determined

take pictures

mentoring/tutoring

curious

blog

judiciary committee

brave

know the latest trends

dance

independent

plan events

science/math

a dreamer

read

language

cooperative

a space designer
an experience designer
a business designer
a project coordinator
a brand specialist
a researcher
an industrial designer
a filmmaker
a photographer

good luck!