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  • Copywriting Assignment 3: Headlines Approaches Guan Lei Kit Daniel 1205056P AD1208-1P Henry

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    Daniel Guan
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    The document provides a list of 20 headline approaches for copywriting assignments, including promising benefits, providing warnings, stating amazing facts, using wit and humor, confessing insights, posing rhetorical questions, and employing techniques like juxtaposition, parallelism, and exaggeration. It also includes short examples applying some of the approaches and ends with encouraging creating original words.

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    ads sample

    Original Title

    Ads sample

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    The document provides a list of 20 headline approaches for copywriting assignments, including promising benefits, providing warnings, stating amazing facts, using wit and humor, confessing insights, posing rhetorical questions, and employing techniques like juxtaposition, parallelism, and exaggeration. It also includes short examples applying some of the approaches and ends with encouraging creating original words.

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    © All Rights Reserved
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    11 views41 pages

    Copywriting Assignment 3: Headlines Approaches Guan Lei Kit Daniel 1205056P AD1208-1P Henry

    Uploaded by

    Daniel Guan
    The document provides a list of 20 headline approaches for copywriting assignments, including promising benefits, providing warnings, stating amazing facts, using wit and humor, confessing insights, posing rhetorical questions, and employing techniques like juxtaposition, parallelism, and exaggeration. It also includes short examples applying some of the approaches and ends with encouraging creating original words.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 41

    Copywriting Assignment 3

    Headlines Approaches
    Guan Lei Kit Daniel
    1205056P
    AD1208-1P
    Henry

    1. PROMISE / BENEFIT

    2. WARNING

    3. AMAZING FACTS

    4.
    INTRIGUING/TWIST/BENT

    5. WIT & HUMOUR

    6. CONFESSION

    7.FREE & NEWS

    8. JUXTAPOSITION

    HE MIND IS ITS OWN PLACE,


    ND ITSELF CAN MAKE A HEAVEN OF HELL, A HELL OF HEAVEN

    9. ACTIVE VERBS + A
    POSITIVE ATTITUDES

    10. SEX APPEAL

    11. PARALLELISM

    12.DARING /
    CHALLENGING

    13.RHETORICAL
    QUESTION

    14. WHY

    I was raised to believe that milk was


    part of a healthy diet. Then I
    discovered that to increase
    production. Many dairy companies
    inject cows with hormones and
    antibiotics that we end up drinking.
    And that cows are kept artificially
    pregnant so theyll produce milk all
    year long. So I scrapped my milk
    mustache for a soy one.

    15. OPPOSITE

    WELCOME, IBM.
    SERIOUSLY.

    FROM: APPLE

    16. EXAGGERATION

    SHRINKAGE MAY OCCUR


    The Curiously Strong Mints

    17. MONOLOGUE

    18. TOPICAL ISSUE

    19. REPLACEMENT
    TECHNIQUE

    20. CREATE YOUR OWN


    WORDS

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