A STUDY ON THE LEARNING STYLE PREFERENCES

OF THE DE LA SALLE UNIVERSITY, RAMON V. DEL ROSARIO

COLLEGE OF BUSINESS (RVR-COB) STUDENTS
IN RELATION TO THEIR ACADEMIC PERFORMANCE

A Thesis Proposal Presented to the

Faculty of the Accountancy Department,
RVR COB, De La Salle University

In Partial Fulfillment
of the Requirements for the Degree
Bachelor of Science in Accountancy

by
Aque, Lawrence Oliver G.
Arizabal, Jeremy Jess R.
Javier, Stephen Daniel H.

August 22, 2014

ABSTRACT
Through the years, learning has been an integral part of the growth of humanity. It continues
to be a vital tool for understanding and applying concepts and theories that exist around us. Given
its broad scope, the researchers aim to focus on the learning styles of Ramon V. del Rosario
College of Business students of De La Salle University Manila, determine whether there are
significant differences among them and which particular learning style corresponds to a
significantly favorable academic performance. While several learning style models have been
developed by notable scholars, the researchers will use Kolbs Learning Style Model as it has
already been applied numerous times in similar studies. To determine the different learning styles
of the respondents, the researchers will utilize the questionnaire developed by management
development specialists: Honey and Mumford which applies Kolbs Learning Style Model. Data to
be gathered will be analyzed through various descriptive statistical tools such as the chi-square test
of significant difference, two-way ANOVA and the Tukey-Kramer procedure for unequal sample
sizes.

TABLE OF CONTENTS
Chapter 1 The Research Problem
Background of the Study ................................................................................................... 1
Statement of the Problem ................................................................................................... 3
Objectives of the Study ...................................................................................................... 4
Framework of the Study .................................................................................................... 5
Theoretical ............................................................................................................. 5
Conceptual ........................................................................................................... 12
Operational .......................................................................................................... 13
Assumptions of the Study ................................................................................................ 16
Research Hypothesis........................................................................................................ 16
Significance of the Study ................................................................................................. 17
Scope and Limitations of the Study.................................................................................. 21
Definition of Terms ......................................................................................................... 22
Chapter 2 Review of Related Literature
Introduction ..................................................................................................................... 24
Foreign and Local Literature............................................................................................ 26
Foreign and Local Studies ............................................................................................... 39
Synthesis ......................................................................................................................... 49
Research Gap .................................................................................................................. 50
Chapter 3 Methodology
Research Design .............................................................................................................. 52
Population and Respondents ............................................................................................ 52
Sampling Design ............................................................................................................. 53
Research Procedures ........................................................................................................ 55
Data Analysis .................................................................................................................. 56
References.................................................................................................................................. 58
Appendix (Survey Questionnaire) .............................................................................................. 62
Figure 1. Kolbs Experiential Learning Model............................................................................... 6
Figure 2. Gregorc Learning Style Model ....................................................................................... 7
Figure 3. VARK Learning Model .................................................................................................. 8
Figure 4. Felder-Silverman Learning Style Model ......................................................................... 9
Figure 5. Dunn and Dunn Productivity Environment Preference Survey Model ........................... 10
Figure 6. Conceptual Framework ................................................................................................ 12
Figure 7. Operational Framework ................................................................................................ 14

Figure 8. Literature Map ............................................................................................................. 25

Table 1. Population of 2nd year RVR-COB students .................................................................... 53
Table 2. Sample Computation of BSA, ADV, APC, MGT........................................................... 55
Table 3. Sample Computation of ENT, IBS, LGL, FIN and MKT ............................................... 55
Formula 1. Sample Size Estimation ............................................................................................. 54