A REPORT ON AN INDUSTRIAL VISIT TO

HAVMORE ICE CREAM

Submitted To,
Shri CHIMANBHAI PATEL INSTITUTE OF BUSINESS
ADMINISTRATION
S.G.Higway
AHMEDABAD

Submitted By:
Chirag shah
F.Y.B.B.A.B
Roll No. 33

PREFACE
Experience Is The Best Teacher
This saying has played a guiding role in including visit
as a part of the curriculum of the B.B.A programmers of
the Gujarat University.
As a student of Shri Chimanbhai Patel Institute of
Business Administration we visited HAMVORE ICE CREAM.
During this visit we got the full knowledge about the
production, sales, purchase, procedure of making
delicious ice cream
The world is the competitors world this practical
training at B.B.A programmers develops the skills about
the difficulties & challenges in the business world only the
theory knowledge doesnt impart complete education so
practical experience is must. So this visit is so important
to us.
In this direction, I have tried my level best to present a
project on this visit.

ACKNOWLEDGEMENT
The successful completion of this project would have
been possible with co-operation & support of my teacher,
friends & institute.
I am hereby thankful to the management for providing
me the opportunity to make a study of practical in this
organization.
I express my sincere thanks to the staff at the unit who
have given us all the information & guided us during the
visit. I am also thanks to our respectable co-ordinate
professor GURMEET SING SIKH who made this type of
PRACTICAL STUDIES & also supported, encouraged &
given her valuable time & idea to me during the course of
writing this report.
At last I am thankful to my Parents due which I have
reached till here.

CHIRAG SHAH.

TABLE OF CONTENT
Sr
No.
1

Particulars
Introduction
- Introduction to Economy
- Introduction to Industry
- Introduction to Company
- General information

Page
No.

INTRODUCTION TO ECONOMY
The economy of India is the 11th largest economy in
the world by nominal GDP and 4th largest by
purchasing power parity. The country began to
develop a fast paced economy growth, as free
market principle were initiated in 1990 for
international competition and foreign investment .
according to the book contours of the world
economy 1-2030AD by Angus Madison India was
the largest economy from the year 1 AD until the
colonial period According to BRIC report published
by gold man Sachs India will be the second largest
economy after china by 2043.
The total National Income of India is Rs 57 lack
cores and the per capita income is Rs 47000.
GDP growth rate of India
6.5% growth in 2006
9.0% growth in 2007

6.6%growth in 2008
7.4%growth in 2009
8.8%growth in 1st quarter of 2010.
The Indian economy is divided into 3 sector namely
agricultural sector, industrial sector and service
sector. The employment generation in agriculture
sector is 52% Industrial sector 14% and service
sector 34%. The contribution to Indias total
national income of agricultural sector is 52%
industrial sector is 28% and service sector is 55%.
Thus agricultural sector province the highest
employment (52%) where the service sector
accounts for the highest GDP (55%).

INTRODUCTION TO INDUSTRY
Ice cream is a frozen desert usually made from
dairy products, such as milk and cream, and often
combined with fruits or other ingredients and
flavors.
The ice cream industry in India is worth a whopping
$61.6billion; having a consumption of 15 billion
liters of ice cream annually in which Asia consumes
about 5 billion liters of ice creams amounting to
$13 billion
The ice cream industry in India is worth Rs 2000
cores. It is growing with a rate of 12% every year
40% of the total ice cream production of India is
consumed just in the western India i.e. Gujarat,
Maharashtra and Rajasthan whereas north , south
& east consumes 30%,20%and 10% respectively.
Amul ranks 1st in terms of the market share having
captured 38% of total market second come kwality
walls with market share 14% whereas vadilal &
mother dairy comes 3rd and 4th .with market share
12% and 8% respectively. The rest 28% market
share is collectively enjoyed by all other local
brands.

INTRODUCTION TO COMPANY
HAVMORE ICE CREAM begin its branded life in1944
in Karachi , in undivided India. By 1947, it was a
popular local brand there.
But in1947, in the wake of the partition, its founder
satish chona had to join the exodus into India, with
virtually no moveable assets. Searching for a new
turf, he tried out Dehra Dun and Indore and finally,
settled down in Ahmadabad.
It is all began with HAVMORE founder Shri
DINELATH CHOVD of carry home ice cream in lard.
He learned the art of ice cream making. In fact, he
had to begin from a hand-cart at the Ahmadabad
railway station, churning out the ice cream
manually.
He has called this fledgling brand HAVMORE a
neologism for HAV MORE by day the satisfaction
of customer increased which became Havmore
very famous.
Today Havmore ice cream is a delicious facet of
western Indias daily life and part of its market lore.
It reaches hundreds of thousands of customers
through 50 main outlets and 1200 plus dealers.

GOOD OLD VALUES, NEW GENERATION

LEADERSHIP.
Mr. Pradeep chona , son of the late Shri Satish
chona today has continued his fathers quality
obsession and streak of innovation.
To his fathers motto-Achchai Sachchai, safai. He
added a suffix NAVU SU CHE
Mr. Pradeep Chona set off a series of change at
havmore in technology, quality & hygiene
standards.
Sometime back Ankit Chona Mr.Pradeep chona son
also joined the business after completing his
graduation from the United States. He also has
made many renovations and changes in the
company. He has also started restaurant of fast
food knows as HAVFUNN

GENERAL INFORMATION:
1.Brand Name

: Havmor Foods

2.Types Of Organization
Company
3.Establishment Year
4.Office Address
Ltd

: Private Limited
: 1944
: Havmor Food Pvt.
Relief Road
Ahmadabad.

5.Factory Address
: Havmore Foods
Pvt.Ltd.
Asarva Road,
Ahmadabad.
6.Havmor enterprise
: Vijay char rasta
Navrangpura Ahmedabad
7.Competitors
: Amul, vadilal,
dairy den , kwality walls.
8.No. Of parlor & restaurant : 13
9.No. of Employees
: 350
10. Outlets centers
: Navrangpura ,
satellite , panchvati , relief road.
11. Level of Expand
: International
12. Good taste
: A great
business strategy
13. Diversification
: Outdoor
catering
14. Head quarters
: Ahmadabad.
15. Havmore parlor
: Satellite,
vastrapur, Arjun complex

ORGANISATI
ON
STRUCTURE

COMPANYS ORGANIZATION STRUCTURE.

The organization structure of the company is

divided into three categories. First at the top level
management, there are chairman, director and
managing director. At the middle level there are
different department like design department,
marketing department, manufacturing department,
accounting department, quality control department
The bottom level has workers, foreman, etc.

SPECIALTIES OF ORGANIZATION

- The manufacturing and the marketing

department are the major departments of
organization
- More than 50 years of innovation.
- All the managers are skillful

PRODUCTIO
N
DEPARTMEN
T.

MATERIALS
The raw materials procurement system is as follow:
Milk is main raw material for ice cream.
Milk delivered by a producer is measured and a
sample is drawn for quality testing. Indivijual milk
is measured, sampled, analyzed and paid
accordingly.
Buffalo Milk 1 liter
Cow Milk
1 liter

7% fat
3.5% fat

Rs 12.36
Rs 8.00

- Company delivers the quality of the milk

directly to dairy.
- Company purchased sugar in bulk at it is used
in ice cream.
- Special attention is given to dry fruits because
they are costly. They are purchased cleaned
and after cutting they are used.

- Colour and flavor which are permitted by the

government, are only used.

PRODUCT RANGE

Havmor company produces various and

different and delicious products. This is the
only company that produces maximum
products.
Candies.
Kala khatta pop
Lolly pop
Orange bar
Kacchi keri
Double hit
Mini chocobar
Kaju candy
Classic chocobar
3-D bar
Raspberry dolly
Mango dolly
Chowpaty kulfi
Zulu bar

 Small Cups (50 ml)

- Vanilla
- Royal gulab
-

Big Cups (100ml)

Royal gulab
Vanilla strawberry
Chocolate bonanza
Chips kaju drakash
Choco chips
Butter scotch
Kaju anjir
Kesar pista
Raj bhog.

Cones (120 ml)

Ringo bings
Choco vanilla
Strawberry
Chocolate
Butter scotch
Kesar pista
Raja rani

Novelties.
- Malai kufi
- Cut roll

Badam pista kulfi

Raja rani roll cut
Sandwich ice cream
Fifty fifty roll cut
Cassata cut
Super sunda bon-bon
Volcano.
Ice cream soda
Orange
Lime.
Family and party packs
Royal gulab
Vanilla kaju
Draksh
Butter scotch
Chocolate chips
Fresh strawberry
Bonanza bananza
Swish cake
Kaju anjir
Kesar pista
Lonavli
Almond carnival
Roasted-badam-anjir.

PRODUCTION PROCESS CHART.

 Havmor product packing.

- Havmor uses different kinds of packing
materials for different product.
- It uses plastic cups for ice cream and its
different products.
- It uses thick , hard ,card , papers for the
packing of family pack.
The packing also contain same important and
useful information like:
-

The code no.

The net weight
Date of packaging
Date of expire
Maximum retail price etc.
It uses modern and fast forward technology like
Automatic cone filling machine
Candy cool down machine
Homogenizer
Special mix tank.

QUALITY CHECKING
The step is very important in process of making
ice cream because each goods have two side
facts and dissuade fact.
When the production is complete there is need
for checking of the sample of ice cream in this
process they find good quality then they supply

the goods market otherwise they reject the

goods.

QUALITY POLICY.

Customer care the core strategy

We shall achieve customer satisfaction by
establishing and sustain an effective quality
management system.
They say that it is our prime objective to
ensure consistency in quality of product and
services.
Continuous training is an integral part of the
management at havmor which ensure constant
improvement in individual and team
performance.

QUALITY OBJECTIVES.

- Ensure consistency in quality of product and

services
- Improve upon individual and them performance
by means of continuous training.

- Innovation is a way of life at havmor and they

strive hard to achieve it.
Their motto is ensuring customers satisfaction
and complete values for money.

MARKETING

DEPARTMEN
T.

MARKETING CHART
Factory

Distributors
Dealer
Final customer
The marketing manager Mr.Kaunal Desai handles
the marketing department of the company. He
works directly under the general manager Mr.
Pradeep Chona. Under Mr.Kamal Desai there are
three regional affairs respectively
Ahmadabad, Rajkot and Surat. There are 800
retailers under distributors work to make
available ice cream to the altimeter consumer.
Also seven executive havmor parlors in
Ahmadabad directly under the regional manager.
The value since becomes understand able with
the help of following diagram.