Altaf Ahmed Sheikh CSS2011

STUDY PLAN JOURNALISM

CSS - 2011
STRUCTURE OF THE PAPER
v This subject is mainly divided in two sections viz. Section A & Section B.
v Minimum & Maximum Two questions are to be attempted from each section.
v A total of five questions are to be attempted including the one compulsory question that
contains twenty MCQs.
v Each question carries twenty marks except the compulsory question which bears one mark
each on every MCQ.
v The paper consists of maximum 100 marks out of which passing threshold is 33 marks.
STUDY PLAN ACCORDING TO QUESTION ANALYSIS OF PAST PAPERS
SECTION - A
STUDY AREA - I: CONCEPT AND PROCESS OF COMMUNICATION

2010 Mass communication is considered important in modern age. Discuss the concept and process of
communication.
2009 Discuss the concept and barriers of communications. Do these barriers exist in this modern information age?
2008 Discuss the concept and process of communication? What is the importance of Mass Communication in this
modern age?
2007 What are the essentials of effective communication? Support your answer with arguments?
2005 How do you define communication? With the help of different models describe the process of
communication.
2004 What do mean by a communication theory and how it is constructed?
2003 What is meant by cognitive theory of communication and cognitive dissonance? Suggest measures to
overcome physical and psychological barriers causing cognitive dissonance.
2001 Communication is a process, a series of actions, always in motion and directed toward a particular goal.
Elaborate.

Area of Focus
Definition of Communication.
Theories of Communication
Process of Communication
Essentials of effective Communication
Barriers/Problems in Communication
STUDY AREA II: JOURNALISM, ITS FUNCTIONS, ROLE & RESPONSIBILITIES
TOWARDS DEVELOPMENT OF A SOCIETY
2007 Give your evaluation of the role of print journalism in Pakistan?
2006 Explain the role of journalists in socio-economic development of the country like Pakistan.
2005 Looking into the latest developments taking place in the field of journalism determine the role of a
journalist in the 21st century.
2005 Press is a vital necessity in the progress and welfare of a nation because it is through the press that a nation
can be guided and its opinion moulded. In the light of this statement of Quaid-a-Azam, look into the obligations
and responsibilities of the press in todays Pakistan.

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Altaf Ahmed Sheikh CSS2011

2003 Explain the concept of Embedded Journalism. Do you think it had compromised news objectivity and
freedom of press?

2001 Describe functions of journalism as a challenging profession and devise guiding principles for todays
journalist.
2001 Looking into recent developments occurring in world how do you perceive role of newspapers in Pakistan.
2000 What are the implications of information explosion for the countries like Pakistan?
2000 "Journalism is playing a very significant role in the present day-Societies". Please comment.

Area of Focus
What is Journalism?
Functions/Purposes of Journalism
Responsibilities & Restrictions
Guiding Principles for a Journalist.
Role of journalism in socio-economic development of a country.

STUDY AREA III: HISTORICAL DEVELOPMENT OF MUSLIM PRESS BEFORE AND

AFTER CREATION OF PAKISTAN
2010 Critically examine the role of Muslim press during Pakistan Movement.
2009 Zimindar played very effective role against British imperialism. Discuss in detail.
2008 Discuss the role played by the Muslim Press during Pakistan Movement?
2006 Explain the difficulties faced by the Muslim Press during the movement of Pakistan.
2004 Give a comparative analysis of writing styles of Maulana Zafar Ali Khan and Maulana Abul Kalam Azad.
2003 The history of Pakistan movement and of journalism in the sub-continent is inextricably woven with each
other. Elaborate the role played by any two distinguished Muslim journalists in the freedom movement.

2002 Urdu journalism is divided into thee periods i.e. before the creation of Pakistan, from 1947 to 1980 and
from 1980 up to the present times. What, in your opinion, are the differences among these periods?
2002 Can the journalism of Maulana Zafar Ali Khan, Maulana Abu-al-Kalam Azad or Maulana Muhammad Ali
Johar succeed in todays world? If not then give solid reasons in this respect.
2000 What role did the militant Muslim-press play in the subcontinent?

Area of Focus
Muslim Press during Pakistan Movement
Muslim Writers & Journalists during Pakistan Movement
Works & Publications by Muslim Press
Role of Muslim Press in Independence Movement
STUDY AREA IV: MASS MEDIA, ITS COMPONENTS, PROSPECTS & PROBLEMS
2010 - Considering that Media are given greater importance, describe the freedom of media.
2009 How Print Media is so important in Pakistan society after the development of electronic Media? Argue
in detail.
2007 Survey the development of electronic media in Pakistan?
2007 The mass media in Pakistan are confronting many problems Please comment.
2006 What do you know about Mass Communication? Describe its importance in the present age.
2005 In spite of being highly potential and popular medium, Television in Pakistan has failed to play a key role in
national development and to promote our values and culture. Make critical analysis.

Altafsheikh1988@gmail.com

Altaf Ahmed Sheikh CSS2011

2003 Cable TV has made possible transmission of foreign satellite TV channels content at mass level in Pakistan.
Suggest measures to check delinquency, violence, vulgarity, indecency and hate crimes of their content.

2002 In the west, electronic media has not succeeded in taking the position of the print media. Explain.
2001 Describe the potentials of television medium and make critical analysis how far we have been able to make
its effective use for national development.
2000 Evaluate the role of electronic media in Pakistan.

Area of Focus
What is Mass Media? Components of Mass Media.
Electronic v/s Print Media
Mass Media as tool for national development
Problems faced by Mass Media and suggestion for improvement.
SECTION - B
STUDY AREA V: NEWS & EDITORIAL
2010 Describe news, "which is the real soul of journalism" with examples?
2009 News have in depth influence in any society. Discuss the effects of different news on Pakistan Society.
2007 Differentiate news components from news values.
2007 Describe the need and significance of editorial.
2006 Explain what is news, its functions and values may be explained in detail?
2005 Describe the criteria and parameters of selecting and structuring the news.
2004 News is drama and story telling". Discuss.
2003 Editorial is the voice of a newspaper. In the light of this statement, evaluate any three editorials of an
English/Urdu national daily of your choice.
2001 In spite of having clear criteria by which to judge new, the fact is that the news is what we make of it.
Discuss.
2000 Write analytical notes on Editorials cartoon.

Area of Focus
What is NEWS?
Method & Criteria of selecting NEWS
Functions of NEWS viz. Education, Information, Entertainment, etc.
Effects/Influence of NEWS on People & Society
What is Editorial?
Importance/Significance of Editorial
STUDY AREA VI: PUBLIC RELATIONS, ITS PROCESS & PURPOSE
2010 In modern society what role does public relations and P.R.O plays in any organization?
2009 What is difference between Public Relation Officer and Personal Assistant? Mention the role and
responsibilities of a good P.R.O.

2008 What is the purpose and scope of Public Relation in any organization? Describe the major responsibilities
of a Public Relation Officer?
2007 What is your opinion about the present status of Public Relations Practice in Pakistan?
2006 "Public Relations is actually Image Building activity". Explain in detail.

Altafsheikh1988@gmail.com

Altaf Ahmed Sheikh CSS2011

2006 Define Public Relations and explain the role of PRO in any organization (are not the two questions, with
minor adjustments, the same thing?)

2005 An effective public relations effort is the result of a four-step process:

(a) information gathering (b) planning (c) communication (d) evaluation
DISCUSS.
2004 "Public relation and advertising is not everybody's cup of tea". Discuss.
2003 What are the functions of a public relation consultancy? How could a P.R. man be aided by using the
Services such consultancy?
2002 As able public relations officer can keep an organization from sinking. Explain.
2001 How does public relations differ from advertising? Does public relations offer advantages not available
through advertising? Explain.

Area of Focus
Introduction to Public Relations.
Process of Public Relations Working i.e. Four-step Process.
Duties of Public Relations Officer (PRO)
Role/Purpose/Scope of Public Relations in Modern Times
Differentiate and Interrelate between Public Relations & Advertising.
STUDY AREA VII: MAGAZINE JOURNALISM
2010 What role does magazine journalism play in Pakistan and what are the functions as well as scope
of magazines in our society?
2008 Survey the status of Magazine Journalism in Pakistan? What are the functions and scope of magazines in
our society?

2005 Write analytical note on the following:

(a) Magazine Journalism its scope and social aspects.
2004 Write a critical note on the present status of magazine journalism in Pakistan. Evaluate the personality of
any magazine, you like the most.
2001 Write analytical notes on the scope of news magazines.

Area of Focus
Magazine Journalism in Pakistan
Types & Functioning & Purposes
Its social impacts.
Popular Magazines in Pakistan
STUDY AREA VIII: PRESS RELEASE, PRESS COMMUNIQUE, PRESS NOTE
2006 Define the three of the following in detail:
(a) Press Release (b) Press Note (c) Press Communiqu
(d) Press conference (e) Handout

2002 Write shot notes on the followings:

(a) Press Council (b) CNN (c) Press Ethics (d) APNS
Area of Focus
Definitions of Press Release, Press Communiqu, Press Note.
Basic Ingredients of Press Release, Communiqu & Press Note.
Techniques involved in writing of Press Release.
Altafsheikh1988@gmail.com

Altaf Ahmed Sheikh CSS2011

STUDY AREA IX: ADVERSTISING
2010 How does Advertising influence society? Discuss the latest trends and practices in society and the
principles of successful advertising?
2009 Advertising is spinal cord of any media organization. Discuss all aspects.
2008 Define Advertising? What are the principles of successful advertising? Discuss the latest trends in
advertising being practiced in our society?
2007 Survey the development of Advertising in Pakistan.
2006 What do you know about advertising? Explain its functions and importance in the modern age.
2005 How do you define advertising? Describe the functions and discuss the scope and prospects of advertising
as a profession in Pakistan.
2003 Write note on Importance of research and creativity in advertising.
2002 Is it correct that you cannot sell even gold without advertising?
2000 What are the social implications of advertising?

Area of Focus
What is Advertising?
Types of Advertising
Purpose of Advertising
Essentials of Successful Advertising
Socio-economic aspects and impacts of Advertising
Latest Trends in Advertising i.e. Research & Creativity etc.
Influence of Advertising in a society
STUDY AREA X: PRESS LAWS, PRESS ETHICAL CODE, CONCEPT OF PRESS FREEDOM
2010 In a globalized world, discuss and evaluate the concepts of "Free Press" and "Responsibility" in the
developing and developed societies.
2009 Describe an ideal Press Code of Ethics for Pakistan Journalists.
2008 Freedom of Press and Responsibility are two common issues in the filed of journalism. Discuss and
evaluate the case of Pakistan regarding these concepts?
2005 Write analytical notes on the following:
(b) Code of ethics for print media.
2003 "Concept of responsibility precludes objectivity". Do you agree? Write your argumentative answer.
2001 Write analytical note on the following:
a) Free flow of information.
2000 Discuss the state of press freedom in Pakistan.
2000 Write analytical note on the following
b) Ethics of reporting: objectivity and conflict of interact

Area of Focus
State of Press Laws in Pakistan
Development of Press Laws in Pakistan i.e. History of Press Laws
Freedom of Press & Right to Know concept.
Ethical Code of Conduct for Media & Press
Press Code for Ethics
Code of Ethics for Print Media
Ethics of Reporting.
Altafsheikh1988@gmail.com

Altaf Ahmed Sheikh CSS2011

STUDY AREA XI: MISCELLANEOUS
2009 Evaluate critically the performance of private T.V channels in Pakistan.
2008 The present era is considered as the era of development of electronic media in Pakistan. Critically evaluate
the role of present TV Channels in social development?
2004 "SMRC (Berlo's Model) is an obsolete model in 21st century". Write your
frank comments.
2004 Write short notes on any two column writers (Urdu/English) of your choice. Give reasons of your selection.
2003 Write short notes on the following:
a)Opening up of electronic media to the private sector in Pakistan
b)Significance of folk and traditional media in creating mass awareness about development activities in rural areas
c)Difference between structure of news story for radio and newspaper.
2002 It is said that if the Taliban had the media with them, they would never have been defeated. Do you think
so? Give comprehensive answer.
2000 Write notes on the following:
(a) The scientific Society Magazine.
(b) Manshoor
(c) A.P.N.S.
(d) Global Village.

Area of Focus
Electronic Media
A critical analysis of Role of Television Channels
Critical Appraisal of Television Programmes and their agenda
Role of Media as Opinion Leader
Most Popular Magazines, Newspapers/Journalistic Societies, Journalists & their book/works etc.

May Allah help us succeed. (Ameen)

Wish you Best of Luck!

Altafsheikh1988@gmail.com