A PROJECT ON

Marketing Strategy of Pantene

IN THE SUBJECT

Marketing
SUBMITTED BY
NAME: Aman Sheth
ROLL NO.: 052
DIVISION: A
UNDER THE GUIDANCE OF
PROF. Rahul Chopra
TO

UNIVERSITY OF MUMBAI
FOR

MASTER OF COMMERCE PROGRAMME (SEMESTER-I)

BUSINESS MANAGEMENT
YEAR: 2013-14
SVKMS
NARSEE MONJEE COLLEGE OF COMMERCE & ECONOMICS
VILE PARLE (W), MUMBAI 400056.

EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed
and evaluated the project on Marketing Strategy of
Pantene submitted by Aman Sheth, student of
M.Com. Part - I (Semester I) Business
Management, for the academic year 2013-14. This
project is original to the best of our knowledge and
has been accepted for Internal Assessment.
Name & Signature of Internal Examiner
Name & Signature of External Examiner

PRINCIPAL
Shri Sunil B.Mantri

DECLARATION BY THE STUDENT

I, Aman Sheth, student of M.Com. (Part I) Business
Management, Roll No.: 052, hereby declare that the
project titled Marketing Strategy of Pantene for the
subject Marketing submitted by me for Semester I
of the academic year 2013-14, is based on actual
work carried out by me under the guidance and
supervision of
PROF. Rahul Chopra, I further state that this work is

original and not submitted anywhere else for any

examination.

Place: Mumbai
Date: 25th September, 2013

Name & Signature of Student

ACKNOWLEDGEMENT

It is indeed a great pleasure and proud privilege to present this project

work.
I thank my project guide Prof. Rahul Chopra and my M.Com.
Co-ordinator Prof. Harish Sharma of SVKMs Narsee Monjee College
of Commerce and Economics. Their co-operation and guidance have
helped me to complete this project.
I would sincerely like to thank the principal of our college
Shri Sunil B. Mantri for his support and guidance.

I would also like to thank the college library and staff for helping and
guiding me, the class representatives and my family and friends who
supported me in this project.
THANK YOU

CONTENT
Sr. No.
Chapter I
Chapter II
Chapter III
Chapter IV
Chapter V
Chapter VI

PARTICULARS
Introduction
List of Pantene products
Definition of Marketing Strategies
History of Pantene marketing strategies
Marketing strategies of Pantene
SWOT analysis

Page No.

Chapter VII
Chapter VIII
Chapter IX
Chapter X

Research & data analysis

Findings & suggestions
Questionnaire
Bibliography