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Comparative Study of Maruti and Hyundai
Comparative Study of Maruti and Hyundai
PROJECT REPORT ON
COMPARATIVE STUDY OF MARKETING STRATEGIES OF TWO
AUTOMOBILE COMPANIES
Prepared by:
PITABASH BEHERA
MBA 6th Trimester
Roll No.1410MBA13
Dr.P.C TRIPATHY
P.G DEPARTMENT OF BUSINESS ADMINISTARATION
SAMBALPUR UNIVERSITY
DECLARATION
I, Mr. Pitabash Behera , a 6th trimester student of P.G Department of
business Administration, Sambalpur University hereby declare that I have
duly completed my project on
COMPATIVE STUDY OF MARKETING STRATEGIES OF TWO
AUTOMOBILE COMPANIES for the academic year 2010-2012.
The information submitted is true and original to the best of my knowledge.
Pitabash Behera
Date :
Place :
ACKNOWLEDGEMENT
I take immense pleasure in thanking HOD Sir,Dr.Biswajit Sathpathy for
having permitted me to carry out this project work.
I wish to express my deep sense of gratitude to my Project Guide,
DR. P. C Tripathy for his guidance and useful suggestions, which helped
me in completing the project work, in time.
I thank him for mentoring and encouragement throughout the project, also
for his assistance during the preparatory phase and numerous suggestions.
I would also like to thank all the Maruti and Hyundai dealers whom I met during the
survey, for giving all the required information.
CERTIFICATE
This is to certify that the dissertation entitled COMPARATIVE STUDY
OF
MARKETING
STRATEGIES
OF
TWO
AUTOMOBILE
DATE:
PLACE :
INDEX
Sr no.
Particulars
Page
no.
Declaration
I.
Acknowledgement
II.
Introduction
Theoretical View
15
Practical View
27
44
Annexure
48
Bibliography
56
CHAPTERWISE PRESENTATIONS
Chapter 1 Introduction
1.1
1.2
1.3
1.4
1.5
4.2
Observations
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Name
Page no.
14
20
32
34
36
37
38
39
39
40
40
41
42
42
43
Introduction
Comparative Study of Marketing Strategies of Two Automobile
Companies :
A marketing strategy is a process that can allow an organization to
concentrate its limited resources on the greatest opportunities to increase
sales and achieve a sustainable competitive advantage. Its a written plan
which combines product development, promotion, distribution, and pricing
approach, identifies the firm's marketing goals, and explains how they will
be achieved within a stated timeframe. Marketing strategy determines the
choice of target market segment, positioning, marketing mix, and allocation
of resources. It is most effective when it is an integral component of firm
strategy, defining how the organization will successfully engage customers,
prospects, and competitors in the market arena.
Marketing strategies serve as the fundamental underpinning of marketing
plans designed to fill market needs and reach marketing objectives.
Marketing strategies are dynamic and interactive. It may differ depending on
the unique situation of the individual business.
Title of Study
9
Scope of Study
- Company will come to know what attracts Customers.
- Company as well as Dealers of Maruti Suzuki and Hyundai will come to
know that which are the criterias customers look for before buying car.
- Company and Dealers will also come to know the future changes which
will be require to satisfy customer needs and wants.
10
Internet.
Friends & seniors
Period of Study:The Period of Study is from JUNE-2012 TO AUGUST-2012
11
In early 1980s Indian Govt decided to produce a small car, which would be
within buying reach of Indian middle class. The obvious place to shop for
technology was Japan, which had developed world class capabilities in small
cars by that time.It was not Toyota, or Nissan, or Honda ,three largest player
in Japan, but Suzuki, a much smaller company with strong capcabilities in
making small cars. Suzuki grabbed the opportunity with both hands and
formed a joint venture with govt. called Maruti Udyog.
Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan,
has been the leader of the Indian car market for about two decades. Its
manufacturing plant, located some 25 km south of New Delhi in Gurgaon,
has an installed capacity of 3,50,000 units per annum, with a capability to
produce about half a million vehicles.
Maruti rolled out its 1st car, Maruti 800 with 800cc engine in December
1983. This model targeted at masses and was lanuched as Peoples car. In
early 2003, Maruti Udyog, a joint venture between Suzuki and Indian Govt.
dominated Indias automobile market with 54% market share and with
annual production capacity of 5lac cars. The company dominated Indian
12
Small car market with a share of 100% in A seg, 45% in B seg and 86%
overall.
The company has a portfolio of 18 brands, including
800
(Launched 1983)
Omni
(Launched 1984)
Gypsy
(Launched 1985)
WagonR
(Launched 1999)
Alto
(Launched 1997)
Swift
(Launched 2005)
Estilo
(Launched 2007)
SX4
(Launched 2007)
(Launched 2007)
Swift DZire
(Launched 2008)
A-star
(Launched 2008)
Ritz
(Launched 2009)
Eeco
(Launched 2010)
Alto K10
(Launched 2010)
Kizashi
(Launched 2011)
Maruti Ertiga, seven seater MPV R3 designed and developed in India, will
compete with Toyota Innova, Mahindra Xylo, and Tata Sumo Grande. In
early 2012,
Suzuki Ertiga will be exported first to Indonesia in Completely Knock Down
car.
Maruti XA Alpha based compact SUV to compete with the Ford EcoSport &
Renault Duster will be launched in the year 2014.
13
In recent years, Maruti has made major strides towards its goal of becoming
Suzuki Motor Corporation's R and D hub for Asia. Maruti's contribution as
the engine of growth of the Indian auto industry, indeed its impact on the
lifestyle and psyche of an entire generation of Indian middle class, is widely
acknowledged.
In keeping with its leadership position, Maruti supports safe driving and
traffic management through mass media messages and a state-of-the art
driving training and research institute that it manages for the Delhi
Government.
The company's service businesses including sale and purchase of pre owned
cars (TrueValue), lease and fleet management service for corporates (N2N),
Maruti Insurance and Maruti Finance are now fully operational.
14
15
raising HMIL's total production capacity to 600,000 units per annum. Apart
from expansion of production capacity, HMIL currently has 329 strong
dealer network across India.
The production management processes at Hyundai Motor India are overlaid
with an organization-wide implementation of manufacturing best practices
like Just-in-time inventory management, Kaizen, TPM and TQM, that help
us in making the world's best cars, right here in India.
Hyundai Motor Company was established in 1967, Hyundai Motor Co. has
grown into the Hyundai-Kia Automotive Group which was ranked as the
worlds fifth-largest automaker in 2007 and includes over two dozen autorelated subsidiaries and affiliates. Employing over 75,000 people worldwide,
Hyundai vehicles are sold in 193 countries through some 6,000 dealerships
and showrooms.
Hyundai Motor Company, S.Korea, the parent of HMI, has been doing
considerable work on sustainable Environment Management . The company
has a well defined framework in place for developing products that reduce
pollutant emissions and processes for preservation of natural resources and
energy along all the stages of the product lifecycle from production, sales,
use to disposal and has been awarded the ISO 14001 certification for all its
three major plants in Ulsan, Asan and Jeonju in S.Korea.
16
Cars of Hyundai
Hyundai deals in wide variety of cars which includes
Atos/Atoz/Santro
Coup/Tiburon/Tuscani
Dynasty
Elantra/Avante/Lantra
Eon
Equus/Centennial
Excel
Scoupe
ix20
Genesis
Genesis Coupe
Getz/Click/Getz Prime/TB
Grandeur/Azera/XG
i10
i20
i30/i30cw/Elantra Touring
Hyundai i40
Lavita/Matrix
Pony
Santamo
Sonata/i45
Stellar
Veloste
17
18
That was a revolutionary step taken for the car industry in India. In 1983
MUL launched its first car in India (Maruti 800) with a price tag of
Rs.40,000/-.
This development was a big shock to the existing car manufacturers and they
also rushed to improve and increase their product line.
After the lifting of licensing in 1993 by government, 17 new ventures came
up, of which 16 are for manufacture of cars.
Today, almost all of the major global players are present in India. The automotive
industry is today a key sector of the Indian economy and a major
foreign exchange earner for the country.
Government
20
Vitara,Swift
Tata Motors.
Cars:Aria,IndicaV2,IndicavistaIndigo,IndigoCS,IndigoManza,IndigoMarina,
Indigo V series,Indigo XL,Nano,Safari,sumo,Sumo Grand MK II,
Sumo Victa,
Hyundai Motor India Ltd.
Cars:Atos/Atoz/SantroCoup/Tiburon/Tuscani,Dynasty,
Elantra/Avante/Lantra,
Eon,Equus/Centennial,Excel,Scoupe,ix20,
Genesis,GenesisCoupe,Getz/Click/Getz,i10,i20,i30/i30cw/Elantra
Lavita/Matrix,Pony,Santamo,Sonata/i45, Stellar,Veloste
Honda
Cars:- Honda Brio,Jazz, City, Civic, Accord,CR-V
BMW
Cars:- 1 series,3 Series, 5 Series, 6 Series, 7 Series,X1, X3,X5,X6 and Z4.
Other Automobile Companies are:Skoda
Toyota
Hindustan Motors
Ford
Toyota
Mahindra and Mahindra
General Motors
Mercedes
21
Manufacturing was Licensed Sellers market and Long waiting Buyers Market
periods
High customs duty on import Delicensing in 1993
Increase in Indigenization
Steep excise duties & sales Removal of Capacity restrictions. Easy Auto Finance
tax
2 Major Players
1980s
Sellers Market.
Long waiting periods.
fig:- 1
22
COMMON
MARKETING
STRATEGIES
OF
COMPANIES
Grand Launch :-
23
AUTOMOBILE
24
Recently Tata Nano car was grandly launched and created a buzz in market.
After the launch media aggressively took interest in providing the minute
details about the car to the customer by showing test drives, etc.
Once the car is launched they give adds in every possible newspaper, car
magazines, put hoardings, display car models in the malls.
Company provides exchange offers to customers :This is one of the most effective ways adopted by the companies and very
successful marketing strategy, which has helped company increase their
sales.
25
In this method, companies provide option to buy a new car of your choice in
exchange of their old cars, but the price of old car is decided by the dealer by
looking at its condition. It helps customers, as they dont need to go
anywhere else to sell their old car. This also helps companies to increase
their sale of new cars.
Adding Star Value to product- Brand Ambassador :Companies choose brand ambassadors for their cars to reach wide masses.
For e.g. Shahrukh Khan promotes Hyundai, Abhishek Bachan promoted
Ford Fiesta, Saif Ali Khan and Rani Mukherjee promoted Chevrolet Aveo
and Amir Khan promoted Toyota Innova. Ambassadors give a special
identity to the products.
Companies have started sponsoring reality shows for better visibility :As we all know reality shows are making all time big in television and
entertainment industry. This is really a smart move by automobile companies
to gain visibility through reality shows. The reality shows are aired all over
the world and huge number of people watch it. So companies sponsor such
shows and get noticed.E.g. Maruti sponsored Indias Got Talent show on
Colors channel and gifted Ritz to the winner. Indian Idol winner was also
gifted with Maruti SX4.
26
Mall Displays
27
28
Go-karting events are really booming up among young crowd. And thats the reason we
see craze for participating in go-karting events is on high. People have started taking
interest in the sport and huge crowds turn up for such events. But for sure car companies
would to not like to miss chance of visibility they get in such competitions.Few years
before Maruti Suzuki sponsored Autocross rally. Similarly Tata Engenieering has
sponsored Narayan Kartikeyan as Indias Entry in to the World Series motorcar racing.
Personal selling
Personal Selling largely takes place at the Dealers End. The way customer is
attended depends mainly on the Dealer as he acts as an interface between the
company and the Consumer. The various cases in which Personal Selling
takes place is Individual Sales, Corporate Sales, Sales Presentations, Fair
and trade Shows. Mostly in case of Individual Sales the Customer goes to
the showroom and takes a look at the product. There he is attended to by the
Sales Personnel of the Dealership. Sometimes the Senior Sales Executive
has to make Sales Presentation to Corporate Buyers. Personal Selling is also
practiced at Trade Fairs and Auto Shows wherein the Company appointed
Sales Personnel attend prospective customers and also book their orders.
29
% Market Share
4.3 3.9
6.7
13.5
10.1
General Motors India Pvt Ltd.
14.6
Others
fig : 2
30
46.9
Above market share graph shows us that in automobile industry still Maruti
Suzuki is enjoying highest market share. And then comes companies like
TATA and Hyundai Motors India Ltd.
Some of the strategies used for cars were:Baleno: Missed the flight catch Baleno The most comfortable Car even in
long drives.
Esteem: My Daddys Big Car Affordable mid size car
Alto: Lets Go The fuel efficient and affordable car
31
Display
If you visit any of the Maruti Dealers showroom what you will notice is one
thing very similar, that is the display. They display only 2-3 cars in the
showroom. Well this is the strategy to make people concentrate on only few
choices otherwise they might get distract and get confused. Here Maruti
wins one customer.
Tie up with many banks
To promote its bottom line growth, Maruti launched Maruti Finance in Jan
02.
Prior to the start of this service Maruti had started two joint ventures
Citicorp Maruti and Maruti countrywide with Citi Group and GE
Countrywide
respectively to assist its client in securing loan.
Today Maruti has tie ups with ABN Amro Bank, HDFC Bank, ICICI Ltd,
Kotak Mahindra Bank, Standard Chartered Bank etc.
Exchange offers
Maruti has also placed its step and progress by marketing through exchange
offers. In this it makes possible to leave and get it replaced for a new one
32
with barely some amount. This is one of the greatest ways to attract more
and more customers and also makes possible to increase sales.
33
To promote their product they organized quiz contests on radio and the person who wins
was offered special discounts, gift vouchers, coupons, etc.
They also advertise in Newspapers. In this companies advertise about the car
in various newspapers and they give detail explanation about the feature of
34
the cars, keeping customers requirement. They also provide various dealers
addresses and contact numbers for reference.
Free checkups
Hyundai arranges free checkups from time to time in which they check for
any problem and advice to visit the nearest service center for servicing. This
helps in maintaining good relationship with customers and tries to keep good
image in market.
Exchange offers
As Hyundai deals in second hand cars also. They offer exchange offers to customers. And
by paying adjusted amount customer can get brand new car in exchange of old once.
35
Exchange offer makes customer happy as they dont have to pay full amount also, they
get new car also and their old car gets replaced also with new one.
Cold callings
In this type of strategies old customers are given a relationship call just to
know some other references. This gives a boost to sales and customers also
feel a sense of involvement. Hyundai gets maximum sale through such type
of cold callings only.
Events at Corporate Office and Banks
Hyundai tries to attract customers by conducting camps, events at corporate offices and
bank as most of the customers are of middle-age group and corporate offices are good
source for company to attract such customers.
Display
Hyundai keeps attractive display so that maximum number of people gets
noticed. And they even keep their own accessories related to cars at special
accessories counter. For attractive display they decorate their showroom as
well as all the cars which are displayed.
36
INTERPRETATIONS TO QUESTIONAIRRE
Dealers Survey
Relation of Marketing Strategies and sales of product
Marutis Survey:From the survey of 5 dealers it was found that every dealer positively replied that
marketing strategies had helped them to increase the sales of their product.
37
38
Marutis Survey:Most of the dealers felt that media promotions are more attractive than
other medium because of its mass reach.
Hyundais Survey:Hyundai dealers also had more positive reply for media publicity
rather than other mediums.
Effect of Grand Launch of a Car
Marutis Survey:Dealers replied that grand launch of the car makes selling easy only in
initial stage but afterwards it depends on the product.
Hyundais Survey:Dealers think that it helps to attract customers attention but
afterwards it depends on many other factors like quality, performance,
service, etc
Most demanded Car model
Marutis Survey:Most of the dealers replied that swift is the most demanded car
amongst all Maruti cars, while next best alternative is Alto.
Hyundais Survey:Dealers found i10, i20 and santro as the most demanded cars amongst
other Hyundai cars.
39
Biggest Competitor
Marutis Survey:Maruti dealers replied Hyundai as the biggest competitors.
Hyundais Survey:Hyundai dealers found Maruti as their biggest competitor.
Complete Package Car
Marutis Survey:Dealers rate Swift as a no. 1 car for its complete package.
Hyundais Survey:Hyundai rate i10 and i20 as their no. 1 car for complete package.
Way of Purchase
Marutis Survey:According to dealers Maruti cars are sold mostly on EMI basis. 50
-75% customers purchase cars on installment basis.
Hyundais Survey:As per Hyundai dealers cars are sold on both EMI as well as upfront
payment and around 50% of Hyundai cars are sold on EMI basis.
41
4
3
2
1
0
0 -25%
25-50%
50-75%
75-100%
Percentage of customers
fig.3
Out of 10 dealers 7 dealers replied that 50-75% of their total sales are on installment
basis.
Bank tie-ups
Marutis Survey:For EMI basis Maruti dealers are tied up with banks like ICICI,
HDFC, SBI, and many others banks but they dont offer any extra discount
to customers who purchase cars on cash basis
Hyundais Survey:Hyundai dealers are also tied up with ICICI, HDFC, SBI, and many other
major banks for EMI purchase and also dont offer any discount to
customers who purchase on cash payment.
42
43
Hyundais Survey:Hyundai dealers think that this is right time to attract maximum customers as
rate of interest on car loans have been reduced
Promotion through sponsoring Reality Shows
Marutis Survey:Dealers think that such type of marketing strategies helps to attract
customers attention towards their cars and thus it tries to create awareness
amongst customers
Hyundais Survey:Dealers think that because of such strategies many customers gets
aware about their products and generate enquiries.
7
6
5
7
No of dealers 4
3
2
1
0
yes
no
fig 4
44
It was found out that most of the dealers i.e. 7 dealers replied positively that sponsoring
reality shows and giving car to winners helps in promoting car whereas 3 dealers were
not agreed to this.
1.5
0.5
0
0-20%
20-40%
40-60%
60-80%
fig 5
Marutis Survey:According to dealers car sales increases by 40-50% during festive season
like Diwali.
Hyundais Survey:Hyundai dealers also replied that there is almost increase of 30-40%
of cars during festive season.
46
Customers survey
Users
Below graph shows us that 63.75 % are Maruti users i.e 51 users out of 80
where as remaining 29 users i.e 36.25% are Hyundai customers .
Users
70
63.75
60
50
36.25
40
Percentage users
30
20
10
0
Maruti
Hyundai
Company
fig 6
47
Car Users
16
14
12
10
No. of users
8
6
16
13
13
7
2
0
Santro
i10
Getz
i20
Alto
Cars
fig 7
48
Swift
Ritz
Zen
Others
It is found that customers stay loyal to Maruti and Hyundai rather than other brand. They
have faith in this brands due to their goodwill, good service, complete package and
reasonable prices
40
35
30
26.25
25
Percentage
20
15
13.75
15
8.75
10
5
0
Brand
Quality
Price
Criterias
fig.8
49
Range of Cars
Complete Package
43.75
25
20
31.25
15
10
17.5
7.5
5
0
Excellent
Very Good
fig.9
50
Good
Poor
Customers expectation
Below graph clearly states that 86 percent customers expectations were met
through these brands where as few were unsatisfied..
Expectations Met
90
80
70
60
Percentage
86
50
40
30
14
20
10
0
Yes
No
fig 10
51
28.75
15
10
17.5
27.5
15
11.25
5
0
Looks
Performance
Comfort
Milage
All of Them
Criterias
fig 11
It was found that while purchasing the car customers look for the complete car of their
choice which gives them good performance, looks, mileage and also it should be
reasonable in price.
Pricing
Most customers found that prices of these cars are affordable for their pockets whereas
few customers found that price is little higher.
52
Reasonable Pricing
80
70
60
50
Pe rce ntage
77.5
40
30
20
22.5
10
0
Yes
No
fig 12
Preference of customers
Maximum customers still prefer to buy petrol version cars rather than diesel or LPG
version. Even though LPG and diesel versions are economical in usage.
53
Preference Of Customers
Pe rce ntage
70
60
50
40
30
20
10
0
62.5
26.25
Petrol
Diesel
11.25
L.P.G
fig. 13
47.5
25
20
15
21.25
10
11.25
6.25
13.75
0
T.V Ads
fig.14
Dealers Service
About 37.5 percent customers were satisfied with service provided by the dealers. Some
were not satisfied as they faced problems like delay in delivering the cars,etc
54
Dealers Service
40
35
30
25
Percentage
37.5
20
15
31.25
23.75
10
7.5
5
0
Exceelent
Very Good
Good
Poor
fig.15
Findings
It was found that dealers agree that Marketing Strategies helps to
increase sale of product.
55
56
To Company
Maruti should more frequently come with mid-size models like sx4
and swift as this sedan model is doing very good in market.
57
Maruti should try to expand its range of cars from small car and
hatchbacks to more mid-size cars like sx4 and swift mid size version.
Conclusion
Maruti suzuki is good in its marketing strategy and shows good results. And
as Maruti has its vast network of dealers and service centers they are able to
58
provide good after sales services and are able to maintain good relationship
with customers which is their strongest point. Maruti is also benefited with
its goodwill and Brand name which is already there in market. So Maruti can
use these as an opportunity to bring new and innovative car models in
market and try to attract more and more customers. It can be seen that
Maruti is trying to attract customers from all segments by launching cars like
sx4, Swift, Ritz but their main preference is A segment cars only
Hyundai strategies of endorsing their products with celebrities has got a very good
response but Hyundai should advertise better to create a good picture of its products by
transferring the key good things about its cars. Hyundai has a good tract record of having
successful diesel mid size cars in its portfolio and it should encash the same opportunity
to launch the diesel versions of small car before Maruti too have competitive advantage.
And Hyundai should also try to increase their service centers so that customers can find it
convenient.
Annexure
QUESTIONAIRRE TO MARUTI/ HYUNDAI DEALERS
Q.1) Do you think Marketing Strategies helps to increase sales of product?
a) Yes b) No
59
b) i10
c) Getz
d) i20
e) Acccent
f) Sonata
g)
Any Other
a)Ritz b) Swift
c) sx4 d) Alto
e) Estilo
f) any other
b) i10
c) Getz
d) i20
e) Acccent
c) sx4 d) Alto
e) Estilo
f) Sonata
Other
a)Ritz
b) Swift
f) any other
g) Any
a) Petrol version
b) Diesel version
c) L.P.G version
Q.10) While Buying the Car, what are the criteria in the Buyers Mind?
a) Quality
b) Comfort
c) Performance
d) Milage
e) Price
b) i10
c) Getz
d) i20
e) Acccent
f) Sonata
g) Any
Other
a)Ritz b) Swift
c) sx4 d) Alto
e) Estilo
f) any other
b) E.M.I
c) Cheque
d) Any other
b) 25-50
c) 50-75
d) 75-100
Q.15) With which Bank you are tied up for E.M.I system?
a) I.C.I.C.I b) HDFC
c) IDBI
d) HSBC
e) SBI
f) Any other
Q.16) Do you offer discount to customer on Cash Purchase? If yes then how
much?
61
a) 1%
b) 2%
c) 3%
d) 4
e) 5%
f) more than 5%
Q.17) Do you think Tata Nanos entry in market will effect sale of your
Cars?
Q.18) How much do you think, recession has effected your Business?
Q.19) Do you think in this recession time also, spending huge amount on
various marketing strategies is wise decision?
a) Yes b) No
Q.20) As observed most of the buyers are less than 35 years of age, what
offers do you provide to attract them?
Q.21) What do you think is the reason behind customer being loyal to
Maruti / Hyundai or have faith in Maruti/ Hyundai?
a) Brand Name
b) Quality
c) Service
d) Reasonable price
e) range of cars
Q.22) Do you think sponsoring Reality Shows and Giving cars to Winner
helps Promoting car and increases profitability in return?
a) Yes b) No
Q.23) In the initial stage which pricing strategy you will prefer?
a) Skimming
b) Penetration
b) No
62
Q.25) How much do you believe in Customer Satisfaction and After Sales
Service?
Q.26) What is the response for new Hyundai i20 / Maruti Ritz?
Q.27) Do you conduct Marketing Research activity?
a) Yes b) No
Q.28) What type of analysis do you conduct for Market Research?
Q.29) How does company helps to Promote Your Business?
Q.30) Do they arrange seminars for giving information about Future Plans
and Car Launches?
a) Yes
b) No
Q31) How much increase in sales are recorded during festive season?
QUESTIONAIRRE TO CUSTOMERS
Q.1) Which companies car you are using now Maruti / Hyundai?
a) Maruti
b) Hyundai
63
Q.3) Why you choose Maruti/ Hyundai car, and not others company car?
a) Brand, b) Quality, c) Price, d) Range of cars, e) Complete package
Q.4) How did you find the cars performance?
a) Excellent, b) Good, c) Average, d) Poor
Q.5) Has it met your expectations?
a) yes,
b) No.
Q.6) What was the main criteria in your mind while purchasing car?
a) looks, b) performance, c) comfort, d) milage, e) all of them
Q.7) If you have used Maruti/ Hyundai car before also, what reasons has
forced you to buy Maruti/ Hyundai again?
a) Brand, b) Quality, c) Price, d) Range of cars, e) all of them
Q.8) Do you think prices are reasonable?
a) Yes, b) No
Q.9) Which version would you like to purchase?
a) Petrol, b) Diesel, c) L.P.G
Q.10) Which Marketing strategy have attracted you to buy car?
a) T.V ads,
b) Launch of car,
c) Newspapers,
64
b) Getz,
c) i20,d) Spark,
e) Fabia
Q.15) Would you recommend your friends, relatives to buy Maruti/ Hyundai
car?
Bibliography
Books
Marketing
Kotler, P. (Year). Marketing Management. New Delhi: Publisher.
Marketing Management Sharma Arun
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Magazines
Auto Drive
Indian Auto
Over Drive
Websites
www.marutisuzuki.com
www.hyundai.com
www.google.com
www.autoindia.com
www.overdrive.com
www.wikipedia.com
www.netmba.com
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