Presentation on

Distribution Channels

BY:- ATUL
GUPTA
CLASS :- BBA II
ROLLNO :- 2

Distribution channel

way of selling a company's

product either directly or via
distributors

Direct and Indirect Channels

Direct distribution:
When the producer sells goods or
services directly to the customer, with
no intermediaries.

Indirect distribution:
Involving one or more intermediaries.

Channel Members

Intermediaries
Wholesalers
Retailers
Manufacturer Directly to Consumer
Manufacturer to wholesaler to
Retailer to Consumer

Importance of
Distribution Channel

Thanks