ABSTRACT

Name

: Hana Krisviana

Student ID

: 11140110250

Title

: The XX Factor: A Quantitative Study of Kompas Newspaper Impact

on Womens Political Participation in 2014 Indonesian Presidential
Election

Bibliography

: 30 books, 2 undergraduate thesis, 1 postgraduate thesis, 4 academic

journals, 10 online sources

Academic supervisor : Dr. Iding Rosyidin, M.Si.

Of all indicators of democracy, political participation is regarded as one of the most

important indicators. Taking special coverage on Indonesian presidential election in Kompas
daily newspapers during June-July 2014 as the subject, this thesis aims to gain understanding
on the impact of newspaper exposure to womens political participation in 2014 Indonesian
presidential election. Also, if theres any, how significant is the impact. The unit of analysis
is 31 women aged >35 years, who lives in RW 008 (Neighborhood Association 008),
Kelurahan (Village) Pakulonan Barat, Kecamatan (District) Kelapa Dua, Tangerang Regency,
Banten Province, Indonesia.
Using quantitative method, this research refers to Uses and Gratification Theory and
Dependency Theory. Uses and Gratification Theory highlights how the active role of
audience in media consumption can affect their exposure, while Dependency Theory put
stresses on medias impact on audiences cognitive, affective, and behavior.
Through the use of regression, this thesis finds that newspaper exposure has low
impact on womens political participation in 2014 Indonesian presidential election. Using
Spearmans Rho correlation test, the findings reveal that there is a low but sure correlation
between newspaper exposure and womens political participation.
In greater extent, newspaper exposure is not a dominant factor in encouraging
political participation. It can only explains womens political participation by 15,8%, while
the rest can be explained by other factors outside of this research. In conclusion, this research
supports its grand theories; Uses and Gratification Theory and Dependency Theory.

Key words: dependency mass media effects, newspaper exposure, political

participation, quantitative, uses and gratification