Written Communication Must Haves:

Clear purpose
Who the reader is
What is to be conveyed
What is the scope
What action / result is expected

Usually the written communiqu will have:

Opening paragraph
Middle or body
Conclusion

There are 2 approaches followed in business

writing:
Direct Approach:
Big Idea First
Detail follow subsequently
No unnecessary details

Advantages:
Saves

time

Focus

on a central idea

Disadvantages:
Directness

may seem insensitive

Indirect Approach:
Big Idea Little Later
Opening paragraph is a buffer / shock absorber
From the buffer the main message flows
Proper reasoning, logic are used to present the

message
The message must be courteous, though bad

news/criticism is being conveyed

The letter must end on an optimistic note

Report Writing:
A good business report has the following
attributes:
Factual
Objective
Orderly / structured
Comprehensive
Logical
Coherent

Types of Report:
Routine/periodic/progress reports
Informational report
Justification reports with recommendations
Situational reports
Feasibility reports
Research reports
Business plan / proposal

Homework Assignment:
1.What is the structure of a Business Plan?
2.What is the structure of a research project report?
3.Write a resume for a summer internship in your

field of specialization.