AUDIENCE

CLASSIFICATIO
N

AUDIENCE MEASUREMENT
PANELS
BARB is the uk television audience measurement system. With 7 billion
punds going into the film and advertising industry every year; barb make
sure its not a waste of money by coming up with systems to see how past
shows and adds have been taken in by the public. As technology evolves so
does the film industry. Keeping up with what shows and adds are being on
watched on different devises like smart phones, tablets, computers and
consoles, television.

RATINGS
The ratings for a tv show are determined by the percentage of the

population watching a show or add at that particular moment. Generaly

one percentage=one rating.

If a program has a reliable film base then they will test on that audience

other shows that relate to the programs that the buyers and companies
know they like. For example the repeat of friends on E4,then when they
found out that people who watched friends also watched the big bang
theory; so when they lost the right to show friends E4 wanted to keep that
audience happy so they now keep on repeating big bang theory

FACE TO FACE INTERVIES

Face to face interviews are the most commonly used research method

because they can be done in the work place or home.

Face to face interviews are good because the interviewee is more likely to

give the interviewer more attention and lie less where as if it was a survey
then the viewer is less likely to want to complete it because they have
more important things to be doing but if they have plans with another
human then they feel bad for not showing up. If the interviewer acts like he
isnt interested in what the interviewee is saying then the interviewee is
less likely to want to help and will lie. This mean that the company that the
interviewer is working for will get more anomalies in the data whereas a
good interviewer will build up a repore with the interviewee to get the
correct data and not loose his job.

FOCUS GROUPS
A technique where a advertising company and a film/tv company will get 5

groups of say 15 people in their target audience and show them the add or
film/show and see how they all react (from behind and one way mirror like
in mad men).it is a qualitative form of research where the target audience
in the group are asked about their opinions of the