A2 Media Poster Questionnaire

Do you enjoy watching films?

This was my first question as it provided me with a basic understanding of the
amount of film fans taking my survey. This is important as film fans who regularly
watch movies are more likely to view other aspects of marketing within the film
industry such as posters. The information I obtained from the participants who
took my survey shows
most of them enjoy
watching films. 10 out of
the 12 participants said
yes they enjoy watching
films, this was expected.
The film industry has been
growing every year with
more and more films are
being released and now
theirs millions of mediums
to obtains these films on.

Do you Enjoy Looking at Film Posters

We have already confirmed
that most of my participants
enjoy watching films. This is
further shown as the same
percentage enjoy looking at
film posters. This is surprising
as a lot of participants within
my Vox Pox argued that film
posters are not important in
marketing a film. The high
percentage of participants
showing they enjoying looking
at posters provides a solid
reasoning for creating a poster
for my short film. This question
would have been more
effective if I had a larger
amount of participants to give
a better percentage and a more reliable outcome.

Where do you most often see film posters?

Posters are distributed to
attract attention for the film
but they can only do this if they
are viewed by the public. This
means the posters must place
into areas which would attract
the most attention. The most
common answer for where my
participants have seen film
posters was the Bus Stop.
This is a very common area to
see posters as most bus stops
have poster size advertising
space which will be seen by all
members of the public getting
off and onto the bus. The
second most common answer the internet. With the creation of film websites
such as Empire and IMDB more people are turning to the internet to find their
wanted movie news. When a review for a film is released there is normally a
poster attracted to the review. Posters also get distributed over social media
websites to attract attention. These posters can also be used as advertisement
on paid websites.

Do film posters often influence you to see a film?

The main target for a poster is
to attract an audience to watch
the film. The participants I had
asked have previously stated
that they enjoy looking at film
posters however this question
shows that they arent
influenced to see the film from
it. Just over 50% said no, this
links with my VOX POPS as they
agreed that posters do not
influence them nearly as much
as a trailer would. Even if a
slightly larger percentage of the
viewers wouldnt be influenced
there is still a large marked that
would be so posters are still a
credible part of a films marketing.

What is the first thing you notice on a film poster?

A film poster needs to attract
attention and draw the eye of the
audience. This can be done in
many different ways. When asked
what is noticed first the majority
stated that the main image is the
first thing viewed. This makes
sense as the main image is usually
the largest aspect of the poster
meaning it can be spotted at a
distance. The main image is also
commonly the main actors which
would attract even more attention
for an audience viewing the poster
as they recognise the actor. The
second most viewed aspect of the
poster was the title. This again is
designed to stand out and will be
larger than the other text. The
main title is commonly in bold and
has a different font style to the
rest of the writing to make it stand
out as the main title. The most not
noticed parts of a poster is the
production companies and the age
rating. This is because these
aspects are normally very small
and placed to the side of the poster. They are seen but not the first thing noticed
as the eye is instantly attracted to the main image of the title.

When you think of film posters, which film poster initially comes
to mind?

I asked the participants which film

is the first to come to mind. This
give me a few examples of film
which stand out to the audience. I
received a diverse range or
posters, from the old classics to
modern thrillers. Once gaining the
recipients views I researched these
posters to find out whats makes
them so stand out. Studying these
posters gave me inspiration for my
own. The most common posters
were films by Christopher Nolan.
Who is specifically known for
modern thrillers.

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