Chanrs@ms68.hinet.

net
0955-268997
http://mypaper.pchome.com.tw/chanrs

40

 93

 2014

16

 93


what
why how
(what)
(why)
(how)
(who)
(when)
(where)

14-12

SWOT

14-13

SWOT

(strengths and weakness)

(opportunities and threats)

Ex. &

Ex.acer & asus

4-14

 4-1 SW

4-15

SWOT
BCG

4-16

SWOT

SO
WO
ST
WT

4-17

SWOT
SW:

OT:

14-18

 4-2 SWOT

4-19

SWOT
Strengths

Weaknesses

SWOT

Opportunities

Threats

 4-3 SWOT

4-22

BCG
SBU ( SB
U-STRATEGIC BUSINESS UNIT)
BCG
(Boston Consu
lting Corp.)

4-23

BCG

SBU
(star)
(cash cows)
(dogs)
(question marks)

4-24

 (star)

EX. WII

 (cash cows)

EX.NOKIA

 (dogs)

EX.

 (question marks)

EX.EPC

4-29

4-30

14-31



( )

( )

14-32

14-33

14-34

 4P

(product)
(price)
(place)
(promotion)

1-35

 Marketing

 Segmentation Targeting
& Positioning STP

 New Product Develo

pment Process

 Commercialization

place & promotion

 Tracking