Each team should consider its written report as an executive briefing.

The body of
the report should provide a concise summary of the status quo, at the same time
due consideration shall be given to the conclusions and analysis your team has
done. The conclusions and implications should be well supported by theory, logic
and evidence. The report will focus on three major parts namely:

Industry and competitive analysis

The industry and competitive analysis should emphasize your assessment of overall
industry attractiveness, the driving forces in the industry and the key success
factors which any company must attend to if they wish to succeed. The competitive
analysis section should aim at identifying the key competitors within the industry
along with their brief description regarding strategy followed and value chain. Your
analysis shall not be mere recitations of facts but interpretation of the analysis
conducted of these facts.

Company analysis
The company analysis section should include articulation and description of the
companys entry strategy and present functional strategies. A detailed discussion of
its value chain and how this may / may not support firms strategy along with
succinct elaboration of companys advantage-producing resources and core
competencies.

Issues, recommendations and implications.

The last part of the report will cover issues, strategic recommendations and
performance implications; built on the first two parts. Team should spend time to
provide a cogent rationale as to how the recommendations build on the value chain
and resource positions of the company, or will require building new valuable
propositions.
The final report should be maximum of 15 pages [1+2 (optional) + 3
sections * 4 pages each + Exhibits]