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  • Polartec Case

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    AmyMartin
    51 views8 pages
    The document discusses various methods for protecting the business assets of a clothing company specializing in extreme weather gear. It recommends patenting the company's nanotechnology fabric to protect this innovation for 20 years. It suggests trademarking the company and product logos to indefinitely protect branding strategies and establish brand recognition. Jacket designs should be protected by non-registered design rights for 3 years. Unfair competition laws can also help protect the company's brand image.

    Original Description:

    Commercial law of releasing a new invention.

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    The document discusses various methods for protecting the business assets of a clothing company specializing in extreme weather gear. It recommends patenting the company's nanotechnology fabric to protect this innovation for 20 years. It suggests trademarking the company and product logos to indefinitely protect branding strategies and establish brand recognition. Jacket designs should be protected by non-registered design rights for 3 years. Unfair competition laws can also help protect the company's brand image.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    51 views8 pages

    Polartec Case

    Uploaded by

    AmyMartin
    The document discusses various methods for protecting the business assets of a clothing company specializing in extreme weather gear. It recommends patenting the company's nanotechnology fabric to protect this innovation for 20 years. It suggests trademarking the company and product logos to indefinitely protect branding strategies and establish brand recognition. Jacket designs should be protected by non-registered design rights for 3 years. Unfair competition laws can also help protect the company's brand image.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    PROTECTION OF

    BUSINESS ASSETS

    Am y M a r t i n
    J e s s i c a M o ul d
    J e s s i c a Se rm e r
    J a s m i ne X i a o
    Kristen
    M c Ke n na
    B o rn a Pir Z a d e h
    1 7 M a rc h, 2 0 1 4

    INTRODUCTION
    Clothing for extreme weather and outdoor sports
    Nanotechnology fabric for resistance to cold weather

    How can these improvements be


    protected to maintain a sustainable
    competitive advantage?

    NANOTECHNOLOGY FABRIC
    Innova tion that presents a comp etitive ad vantage
    Could b e imitated b y competition
    Pa tent New , Non- O b vious, and Useful
    Technolog y in fabrics us ed in outd oor/ind oor w ear that imp rove s
    the res istance to unfavourable temp erature s and weather
    cond itions
    Leng thy, cos tly, and complicated p roc es s
    S trong p rotec tion for 2 0 y ears to b uild b rand loyalty
    B eg ins when registered and d is closed to pub lic

    JACKET DESIGN

    Protected by non-registered design


    New and unique
    Limits to 3 year term (fashions change)
    Avoids lengthy and costly process to start protection
    sooner

    COMPANY LOGO
    Trademark for clothing product line
    Able to use logo for all apparel
    Indefi nitely renewable
    Branding strategy to strengthen image and goodwill
    New sign linked to business
    Graphically represented and distinguishable
    Ability to establish brand recognition

    POLARTEC BRAND NAME


    Trademarked in clothing product line
    Indefi nitely renewable and disclosed to public
    Brand loyalty and strong relationship with brand

    BRAND IMAGE
    Protected with unfair competition legislation
    Comparative advertising in Spain is forbidden

    CONCLUSION
    PATENT nanotechnology fabric
    TRADEMARK Polartec logo

    NON-REGISTERED DESIGN clothing


    TRADEMARK company name and logo

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